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Dedi Wahyudi
PPS UIN Sunan Kalijaga Yogyakarta
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Journal : TECHNOVATE

 1 
SWOT Analysis in Business Risk Awareness in MSMEs Wahyudi, Dedi; T, Taryana; Tawil, Muhamad Risal; Z, Zulkifli; Sipayung, Baren
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 2 (2024): April 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.2.2024.56-61

Abstract

This study reviews the SWOT analysis of these businesses, analyses business risks that MSMEs in the F&B industry face, and develops methods to mitigate those risks. Representing MSMEs in the growing food and beverage sector, Delightful Bites offers classic Indonesian pastries and drinks with unique flavours and creative touches. But they also face a lot of challenges and risks in running their firm, such as scarce resources, fierce rivalry, shifting costs for necessities, and shifting consumer tastes. This research uses a qualitative, case study methodology and is conducted through semi-structured interviews with the owners and managers of Delightful Bites, direct observation at the establishment, and analysis of business documents such as financial statements, business plans, promotional materials, and internal records. The results indicate that Delightful Bites has several strengths, including innovative products, a prime location, the use of substitute raw materials, and the use of local raw resources. These MSMEs are vulnerable to a number of risks, though, such as dependency on a single supplier, limited manufacturing capacity, and dependence on other factors. Furthermore, the study indicates that Delightful Bites has the ability to execute risk mitigation tactics, such as broadening its geographic reach by opening new branches or outlets in key locations, partnering with external parties for large-scale production, and allocating funds for more effective production facilities and equipment. It is hoped that this research will provide insightful information about practical approaches that MSMEs in the food and beverage sector can use to reduce risks and obstacles to business.
Co-Authors A. Masyahoro Ade Arip Ardiansyah Agus Nuramal Agustin, Nelly AGUSTIN, NELLY Agustin, Nelly Ahmad MAULANA Ahmad Muzakki Alamsyah, Alfian Danis Alfiyanto, Afif Amin, Muhammad Nur Anai, Sunerta Anesti, Meida Ani Susilawati Ashari Ashari Azhar Azhar Azizah, Clara Arini Nur Azizah, Habibatul Basri Basri Bin Has, Qois Azizah Binti Borhan, Noziati Butar, Samuel B. Dedi Dian Kurniawati Diki Agustiawan Eka Prasetiawati, Eka Eka Priyantoro, Dian Ervan Nurtawab Febriani, Erma Firdaus M. Yunus Gina, Anisa Rahmi Hakim, Nasrul Hamzah, Tina Asmaul Husna Heriyanti Rukka Hidayatullah, Nasrul Irfan Kamil Siregar Istikomah, Delvi Ayu Jamaluddin Idris Khotijah Khotijah M. Yogi Riyantama Isjoni Mahnara.S., Dilla Viona Mailizar Mailizar Misbahul Jannah Muhamad Risal Tawil MUHAMMAD ALI Muhammad Badaruddin Muhammad Minan Chusni Novita Kurniasih Nurheti, Nurheti Nuryah Nuryah, Nuryah Okta, Anggia Riskika Oktaviana, Wiwin Prasetyo, Yusuf Dwi Putri, Dania Mutiara Rahmiyati Rahmiyati, Rahmiyati Rasyid, Maesyaroh Rena Denya Agustina Riki Purnama Putra Rindiana, Bunga Riyadi, Azis H Rizkina, Qisti Rafelita Roni Hermawan, Roni Safitri , Ela Salami Salami, Salami Saopi, Muhammad Saputri, Intan Verentia Silahuddin Silahuddin Sinambela, Beatric E.R. Sipayung, Baren Siti Sanah Sitinjak, Agus S. Solin, Bakti D Solly Aryza Suharti Surti, Mayang Syamsiar, Syamsiar Syamsul Rijal T, Taryana Tata, Muhammad Aceng Vitaloka, Diah Nurmala Wahyudin Wahyudin Wardani , Anjani Setia Ayu Warul Walidin Ak Yusuf, Mukhtar Zainal Abidin Zakariyah Zakariyah Zannah, Adelia Zuhairi, Zuhairi Zulkifli Z Zulli Umri Siregar, Zulli Umri