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All Journal JURNAL JPSD (Jurnal Pendidikan Sekolah Dasar) Jurnal Al-Tadzkiyyah Arabiyatuna : Jurnal Bahasa Arab As-Salam: Jurnal Studi Hukum Islam & Pendidikan ATTARBIYAH Tarbawiyah Jurnal Ilmiah Pendidikan Dedikasi: Jurnal Pengabdian Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Perangkat Lunak Ta'lim al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban Agrica Ekstensia LINEAR: Journal of Mathematics Education JAGO TOLIS : Jurnal Agrokompleks Tolis Jurnal Pemikiran Islam (JPI) Al-Mu'awanah Bulletin of Community Engagement Fruitset Sains : Jurnal Pertanian Agroteknologi Wisanggeni : Jurnal Pengabdian Masyarakat JASNA : Journal For Aswaja Studies Akademika : Jurnal Pemikiran Islam International Journal of Education and Teaching Zone SETARA: Jurnal Studi Gender dan Anak (JIMBE) Jurnal Agro Estate Moderatio : Jurnal Moderasi Beragama Jurnal Kajian Islam dan Sosial Keagamaan TECHNOVATE Rekayasa Mekanika: Jurnal Ilmiah Teknik Mesin Jurnal TAM (Technology Acceptance Model) ESENSI: Jurnal Riset Pendidikan Indonesian Journal of Research in Islamic Studies Studia Islamika Tapis : Jurnal Penelitian Ilmiah
Dedi Wahyudi
PPS UIN Sunan Kalijaga Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal TAM (Technology Acceptance Model)

 1 
RELIGIOSITY AND HALAL LITERACY AS DETERMINANTS OF CONSUMER DECISION-MAKING IN PURCHASING HALAL FOOD VIA ONLINE PLATFORMS Nurheti, Nurheti; Wahyudi, Dedi
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1832

Abstract

This study aims to analyze the influence of religiosity and halal literacy on consumer decisions in purchasing halal food through online platforms. This research applies a quantitative approach using a correlational method. The population consists of millennial generation high school students in Pringsewu Regency, with a sample of 150 respondents selected randomly. The research instrument was a questionnaire that had been tested for validity and reliability. The results of the multiple linear regression test indicate that religiosity and halal literacy have a positive and significant influence on online halal food purchasing decisions, both partially and simultaneously. The coefficient of determination (R²) is 0.539, indicating that 53.9% of purchasing decisions are explained by religiosity and halal literacy, while the remaining percentage is influenced by other factors. These findings emphasize the importance of halal education and the strengthening of religious values in shaping halal consumption behavior among the younger generation.
Co-Authors A. Masyahoro Ade Arip Ardiansyah Agus Nuramal Agustin, Nelly AGUSTIN, NELLY Agustin, Nelly Ahmad MAULANA Ahmad Muzakki Alamsyah, Alfian Danis Alfiyanto, Afif Amin, Muhammad Nur Anai, Sunerta Anesti, Meida Ani Susilawati Ashari Ashari Azhar Azhar Azizah, Clara Arini Nur Azizah, Habibatul Basri Basri Bin Has, Qois Azizah Binti Borhan, Noziati Butar, Samuel B. Dedi Dian Kurniawati Diki Agustiawan Eka Prasetiawati, Eka Eka Priyantoro, Dian Ervan Nurtawab Febriani, Erma Firdaus M. Yunus Gina, Anisa Rahmi Hakim, Nasrul Hamzah, Tina Asmaul Husna Heriyanti Rukka Hidayatullah, Nasrul Irfan Kamil Siregar Istikomah, Delvi Ayu Jamaluddin Idris Khotijah Khotijah M. Yogi Riyantama Isjoni Mahnara.S., Dilla Viona Mailizar Mailizar Misbahul Jannah Muhamad Risal Tawil MUHAMMAD ALI Muhammad Badaruddin Muhammad Minan Chusni Novita Kurniasih Nurheti, Nurheti Nuryah Nuryah, Nuryah Okta, Anggia Riskika Oktaviana, Wiwin Prasetyo, Yusuf Dwi Putri, Dania Mutiara Rahmiyati Rahmiyati, Rahmiyati Rasyid, Maesyaroh Rena Denya Agustina Riki Purnama Putra Rindiana, Bunga Riyadi, Azis H Rizkina, Qisti Rafelita Roni Hermawan, Roni Safitri , Ela Salami Salami, Salami Saopi, Muhammad Saputri, Intan Verentia Silahuddin Silahuddin Sinambela, Beatric E.R. Sipayung, Baren Siti Sanah Sitinjak, Agus S. Solin, Bakti D Solly Aryza Suharti Surti, Mayang Syamsiar, Syamsiar Syamsul Rijal T, Taryana Tata, Muhammad Aceng Vitaloka, Diah Nurmala Wahyudin Wahyudin Wardani , Anjani Setia Ayu Warul Walidin Ak Zainal Abidin Zakariyah Zakariyah Zuhairi, Zuhairi Zulkifli Z Zulli Umri Siregar, Zulli Umri