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Journal : Jurnal The Messenger

Blurring the Relationship Boundaries between Women and Technology Retno Widyastuti, Dhyah Ayu; Wahyuni, Hermin Indah; Wastutiningsih, Sri Peni
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.4473

Abstract

Introduction: Technology penetrates society and has an impact on daily life. Historically, technology was dominated by men. Recently, women have become closer to the internet to share ideas through cyberspace, build sites that allow them to interact with women and women’s communities, and use the internet to help their productive activities. This study attempts to explain modern society’s connections between women and technology. The data analysis used cyberfeminism theory. Methods: This study used qualitative methods and illustrated the case study of SiBakul platform usage by MSMEs in the Special Region of Yogyakarta. SiBakul is an ICT-based platform for branding the digital ecosystem of MSMEs in DIY Province. The data collection employed in-depth interviews, observation, and documentation. Data sources include MSME actors and the government responsible for the MSME sector.  Findings: The results showed that SiBakul is the driving force behind digital platforms that support MSMEs' activities. Through the marketplace, the MSME actors, both women and men, use technology. The analysis concludes that there is a possible equality between women and men in accessing and using technology to promote and market their business products. The women develop their insight into cyberspace to increase their knowledge and be more productive economically. Originality: The study uses the cyberfeminism perspective to highlight the importance of adapting to environmental changes in the Industry 4.0 era with women's equality for broader access to technology. Besides, it is considered for women’s equality in public areas and the productive sector, such as in MSME activities.
Co-Authors - Syafruddin - Syafruddin AA Sudharmawan, AA Adrian Djitmau Agus Sulistyo Aisyah, Listia Akbar Kurniawan Aldri Frinaldi Alia Bihrajihant Raya Alia Bihrajihant Raya Alia Bihrajihant Raya Ani Dwi Wimatsari Chris Sugihono, Chris Dewi, Titis Puspita Dhyah Ayu Retno Widyastuti Diah Ajeng Purwani Diah Ajeng Purwani Dina Ruslanjari Dyah Woro Untari Dyah Woro Untari Dyah Woro Untari, Dyah Woro Eka Nur Jannah Endang Sulastri Fauhatuz Zahroh Galuh Friska Cahyani Hermin Indah Wahyuni Irham Irham Irham, Irham Krishna Agung Santoso Lily Arsanti Lestari Lisma Evareny, Mohammad Hakimi, Retna Siwi Padmawati M. Najib Husain M. Najib Husain Mae Sri Hartati Wahyuningsih Melisa Umi Cahyaningtyas Mesalia Kriska Mesalia Kriska Mudiyono Mudiyono Najiyati, Ifa Niken Meilani Novendra Cahyo Nugroho Nugroho, Novendra Cahyo Paksi Mei Penggalih Partini Partini Partini Partini Partini Partini Partini Partini, Partini Priyotamtama, P Wiryono Rahima Kalily Rahmawati, Tri Dyah Rani Nur Rochim Ratih Ineke Wati Ratih Ineke Wati Raya, Alia Bihrajihant Raya, Alia Bihrajihant Roso Witjaksono Setyo Purwono Siti Fatonah Siti Fatonah Siwi Istiana Dinarti Sri Nuryani Hidayah Utami Sri Widodo Sri Widodo Sri Widodo Subejo Sulistyo, Agus Suminah Suminah Suminah Suminah, Suminah Sunarru Samsi Hariadi Sunarru Samsi Hariadi Sunarru Samsi Hariadi Supriyanto Supriyanto Suyoto H S Syafruddin Syafruddin Syafruddin Syafruddin Syarifah Alfi Nurumami Sylvatra Puspita Sari Tri Dyah Rahmawati Trisakti Haryadi Trisakti Haryadi Wery Belem Widyaningrum, Ria Yantafi, Ulum Yudhistira Saraswati Yuhan Farah Maulida Zain, Hanita Athasari Zulfa Parulian Alzuhdy