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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship (JEE) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management Journal of Accounting, Management and Economics Research Jurnal Pelita Manajemen Journal Economic Management and Business Jurnal Bisinis Digital JER EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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FROM READINESS TO RESULTS THE MEDIATING POWER OF DIGITAL MARKETING IN THE RELATIONSHIP BETWEEN SUSTAINABILITY AND SME PERFORMANCE Dhaula Patta Raya; Sisno Riyoko; Mohamad Rifqy Roosdhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19414

Abstract

This study aims to examine the effect of sustainability orientation, digital readiness, and entrepreneurial orientation on the marketing performance of small and medium-sized enterprises (SMEs), with digital marketing acting as a mediating variable. The research is grounded in the view that strategic orientations and internal readiness must be effectively translated into digital marketing activities to achieve superior marketing outcomes. A quantitative approach was employed, and data were collected through a survey distributed to SME owners and managers. The collected data were analyzed to assess both direct and indirect relationships among the research variables. The findings reveal that sustainability orientation, digital readiness, and entrepreneurial orientation positively influence marketing performance. Moreover, digital marketing serves as a key mechanism that strengthens the impact of these strategic factors on marketing performance. These results indicate that sustainability values, digital capabilities, and entrepreneurial initiatives generate greater marketing benefits when implemented through effective digital marketing strategies. This study contributes to the literature on SME marketing by highlighting the integrative role of digital marketing in enhancing performance and offers practical insights for SME practitioners and policymakers in developing competitive, digitally driven, and sustainable marketing strategies.
The Effect Of Peer Group And Hedonistic Lifestyle Purchase Decisions On Iphone In Jepara City Using Behavioral Intention As A Mediating Variable Jesica Anastasia Oktaviola; Mohamad Rifqy Roosdhani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2152

Abstract

The purpose of this research is to ascertain the effect of peer groups and hedonistic lifestyle on iPhone purchases in Jepara City, with The role of behavioral intention in mediating variable. The research employs a quantitative approach using. Data analysis methods for examining the correlations between variables include partial least squares (PLS). The study's population include all iPhone users in Jepara City aged 15–40 years. Data were gathered via an online survey that used Google Forms, resulting in 210 respondents selected using the Rao Purba formula. The research instrument utilized a 1–10 Likert scale. The findings show that peer groups and hedonistic lifestyle have a significant and positive effect on purchase decisions as well as behavioral intentions. Additionally, it has been demonstrated that behavioral intention mediates the effect of peer groups and hedonistic lifestyle on iPhone purchase decisions.
The Influence of Peer Groups and Fear of Missing Out (FOMO) on Skincare Purchasing Decisions Among Generation Alpha, with Product Reviews as a Mediating Variable Naily Mey Sofiyyun Nida; Mohamad Rifqy Roosdhani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2162

Abstract

This study aims to determine the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation in Jepara, with Product Reviews as a mediating variable. This study uses a quantitative approach with Partial Least Square (PLS) data analysis techniques to test the relationship between variables. The population in this study consisted of skincare users in Jepara aged 9-14 years. Data were collected through an online questionnaire using Google Forms, resulting in 170 respondents selected using the Ferdinand formula. The research instrument used a Likert scale ranging from 1 to 10. The results showed that peer groups and Fomo have a positive and significant influence on Product Reviews and purchasing decisions. Furthermore, Product Reviews were proven to mediate the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation.
Integrating Relationship and Influencer Marketing to Enhance Repurchase Intention Through the Pillars of Satisfaction and Trust Isniati, Anik; Roosdhani, Mohamad Rifqy; Ali , Ali
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9504

Abstract

Purpose: This study aims to analyze the effect of relationship marketing and influencer marketing on repurchase intention with customer satisfaction and customer trust as mediating variables among PT Arminareka Perdana's Umrah pilgrims in Jakarta. Method: This study uses a quantitative approach with a survey design. The research sample consisted of 125 Umrah pilgrim respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire, then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the relationship between variables. Results: The results show that relationship marketing and influencer marketing have a positive and significant effect on repurchase intention, customer satisfaction, and customer trust. In addition, customer satisfaction and customer trust are proven to mediate the effect of relationship marketing and influencer marketing on repurchase intention. Implications: The findings of this study indicate that the application of relationship marketing strategies and the use of credible influencers can increase pilgrims' satisfaction and trust, which ultimately encourages repeat purchases. The results of this study have practical implications for umrah travel agencies in formulating effective marketing strategies and can serve as a basis for further research by adding different variables or research objects
Gen Alpha Engagement Model: The Role of Influencer Skill, Authenticity, and Interactivity with Relatability as a Mediating Mechanism Effendi, Dwi Erlin; Roosdhani, Mohamad Rifqy; Ali, Ali
Journal of Accounting, Management, and Economics Research (JAMER) Vol 5 No 1 (2026): JULI 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v5i1.455

Abstract

The rise of short-form video social media has strengthened the role of influencers in shaping audience engagement, particularly among Generation Alpha, a digitally native generation accustomed to real-time communication and personalized digital experiences. This study examines the influence of influencer skill, authenticity, and interactivity on customer engagement, with relatability as a mediating variable. Using a quantitative survey approach, data were collected from Generation Alpha users who actively consume influencer content on short-video platforms. Responses were measured using a five-point Likert scale and analyzed through Structural Equation Modeling (SEM). The findings show that influencer skill, authenticity, and interactivity do not significantly affect customer engagement directly. However, all three variables positively and significantly influence relatability. Relatability also has a strong positive effect on customer engagement and fully mediates the relationship between influencer characteristics and engagement. These results suggest that Generation Alpha engagement is driven less by influencers’ technical or functional attributes and more by psychological closeness and relational connection. This study contributes to influencer marketing literature by emphasizing relatability as a key mechanism in building meaningful audience engagement among younger digital consumers, while highlighting the importance of emotionally resonant communication in contemporary social media marketing contexts for future strategic applications and research.
PENGARUH INFLUENCER MARKETING TERHADAP PURCHASE DECISION PRODUK LE MINERALE EDISI TIMNAS DENGAN MEDIASI FEAR OF MISSING OUT (FOMO) DAN CUSTOMER ENGAGEMENT Muhammad Fandi Syahrul Firmansyah; Mohamad Rifqy Roosdhani
Jurnal Bisnis Digital Vol. 4 No. 1 (2026): Jurnal Bisnis Digital, Vol. 4 No. 1 Mei 2026
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v4i1.4179

Abstract

Dalam arus pemasaran digital yang semakin deras, influencer marketing menjadi jembatan yang menghubungkan merek dengan keputusan konsumen. Le minerale berhasil mengangkat penjualannya lewat kemasan edisi timnas, dipadukan dengan promosi digital dan sentuhan influencer yang mempererat ikatan emosional sekaligus memperdalam persepsi merek pada ingatan konsumen. Penelitian ini menelusuri bagaimana influencer marketing memengaruhi keputusan pembelian di Jepara melalui fear of missing out dan customer engagement. Dengan data dari 150 responden yang dikumpulkan melalui kuesioner daring serta analisis PLS-SEM. Hasil analisis menegaskan bahwa influencer marketing memiliki efek langsung maupun efek tidak langsung terhadap keputusan pembelian melalui customer engagement. Sementara itu, fear of missing out tidak berperan sebagai mediator. Temuan ini mendukung TPB, bahwa sikap dan niat lebih dominan dibandingkan dorongan emosional sesaat
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE DECISIONS NADHEERA LUXURY MELALUI PERCEIVED QUALITY DAN PERCEIVED CREDIBILITY Marzenda Nova; Mohamad Rifqy Roosdhani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22271

Abstract

Penelitian ini dilaksanakan guna mengevaluasi dampak penggunaan dukungan selebritas terhadap keputusan konsumen dalam membeli produk bermerek Nadheera Luxury, dengan menempatkan persepsi kualitas dan persepsi kredibilitas sebagai variabel perantara. Pendekatan yang diaplikasikan adalah riset kuantitatif melalui penyebaran kuesioner secara daring yang melibatkan 120 partisipan. Data yang terkumpul kemudian dievaluasi menggunakan metode Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS) via perangkat lunak SmartPLS 4.0. Hasil analisis membuktikan bahwa dukungan selebritas secara langsung memberikan efek positif dan signifikan pada persepsi kualitas, kredibilitas, serta keputusan pembelian akhir. Lebih lanjut, kedua variabel mediator tersebut terbukti krusial dalam menjembatani hubungan antara promosi selebritas dan niat beli konsumen. Temuan riset ini menyumbangkan wawasan penting bagi literatur manajemen pemasaran, sekaligus membuktikan bahwa strategi pemilihan figur publik yang tepat mampu mendongkrak persepsi mutu dan kepercayaan, yang bermuara pada peningkatan transaksi finansial perusahaan.
HOW SOCIAL MEDIA MARKETING ACTIVITIES DRIVE REPURCHASE INTENTION: THE ROLE OF BRAND TRUST AND BRAND ATTACHMENT Sherli Afifatul Ayiyah; Mohamad Rifqy Roosdhani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22400

Abstract

Generation Z's skincare habits have been shaped by social media. The corporation uses social media to establish customer connections and drive repurchase. This research examines how social media marketing activity affects repurchase intention in Indonesian Gen Z via brand trust and attachment to Skintific goods. The quantitative research surveyed Skintific product buyers using questionnaires. Purposive sampling yielded 210 responses. SmartPLS 4 was used to analyze data using PLS-SEM. Social media marketing improved brand trust, attachment, and repurchase intention significantly. Brand trust and attachment both increase repurchase intention and influence the link between social media marketing activity and Gen Z consumers' repurchase intentions.
The Role Of Perceived Trust In Mediating The Influence Of Fintech, Financial Influencers, And Investment Motivation On The Investment Decisions Of Ikatan Saham Pemula Members In Jepara Regency Muhammad Alfain Faza Zakiyya; Anna Widiastuti; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11066

Abstract

This study aims to analyze the influence of FinTech, Financial Influencers, and investment motivation on investment decisions, positioning perceived trust as a mediating variable. The research focuses on members of the Beginner Stock Association (Ikatan Saham Pemula or ISP) in Jepara to understand the behavior of retail investors in a non-metropolitan area. This study employs a quantitative approach with an explanatory causal design. Data collection was conducted by distributing questionnaires to 100 respondents who are active members of ISP Jepara using a saturated sampling technique. The results indicate that FinTech, Financial Influencers, and investment motivation have a positive and significant direct effect on investment decisions. Furthermore, perceived trust has a positive and significant effect on investment decisions and was proven to significantly mediate the relationship between FinTech, Financial Influencers, and investment motivation with investment decisions. These findings indicate that trust is a crucial psychological mechanism that transforms technological convenience and social information into tangible investment actions for novice investors.
Pengaruh Hedonic Shooping Motivations Dan Shooping Lifestyle Terhadap Keputusan Pembelian Dengan Peran Self -Congruity Sebagai Mediasi Di Simple Store Destria Issela Rhosa; Mohamad Rifqy Roosdhani
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8861

Abstract

This study aims to determine the influence of Hedonic Shopping Motivations and Shopping Lifestyle on Purchase Decisions, with Self-Congruity as a mediating variable at Simple Store. This research employs a quantitative method using a questionnaire as the primary instrument. The population consists of all Simple Store consumers, the exact number of whom is unknown; therefore, an accidental sampling technique was applied. The minimum sample size was determined using the Hair formula, resulting in 100 respondents. Data were collected using a 5-point Likert scale and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant effect on both purchase decisions and self-congruity. Furthermore, self-congruity significantly influences purchase decisions and serves as a mediating variable that strengthens the relationship between hedonic shopping motivations and shopping lifestyle toward purchase decisions. These findings confirm that self-congruity is a crucial psychological bridge that transforms consumers' emotional drives into actual purchasing actions at Simple Store
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali , Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Destria Issela Rhosa Dhaula Patta Raya Dwi Erlin Effendi, Dwi Erlin Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Isniati, Anik Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Jesica Anastasia Oktaviola Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Marzenda Nova Muhammad Alfain Faza Zakiyya Muhammad Fandi Syahrul Firmansyah Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Naili Rahma Yuliani Naily Mey Sofiyyun Nida Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Serlyana, Riska Dara Sherli Afifatul Ayiyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulfa Indriyani Zulkarnaen, Ahmad Ferdi