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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Mirai Management Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship (JEE) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MANAJEMEN DEWANTARA Jurnal GeoEkonomi JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format International Journal of Entrepreneurship and Business Management Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Jurnal Pelita Manajemen International Journal of Economics, Management and Accounting Journal Economic Management and Business RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Bisinis Digital JER Branding: Jurnal Manajemen & Bisnis EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE DECISIONS NADHEERA LUXURY MELALUI PERCEIVED QUALITY DAN PERCEIVED CREDIBILITY Marzenda Nova; Mohamad Rifqy Roosdhani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22271

Abstract

Penelitian ini dilaksanakan guna mengevaluasi dampak penggunaan dukungan selebritas terhadap keputusan konsumen dalam membeli produk bermerek Nadheera Luxury, dengan menempatkan persepsi kualitas dan persepsi kredibilitas sebagai variabel perantara. Pendekatan yang diaplikasikan adalah riset kuantitatif melalui penyebaran kuesioner secara daring yang melibatkan 120 partisipan. Data yang terkumpul kemudian dievaluasi menggunakan metode Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS) via perangkat lunak SmartPLS 4.0. Hasil analisis membuktikan bahwa dukungan selebritas secara langsung memberikan efek positif dan signifikan pada persepsi kualitas, kredibilitas, serta keputusan pembelian akhir. Lebih lanjut, kedua variabel mediator tersebut terbukti krusial dalam menjembatani hubungan antara promosi selebritas dan niat beli konsumen. Temuan riset ini menyumbangkan wawasan penting bagi literatur manajemen pemasaran, sekaligus membuktikan bahwa strategi pemilihan figur publik yang tepat mampu mendongkrak persepsi mutu dan kepercayaan, yang bermuara pada peningkatan transaksi finansial perusahaan.
HOW SOCIAL MEDIA MARKETING ACTIVITIES DRIVE REPURCHASE INTENTION: THE ROLE OF BRAND TRUST AND BRAND ATTACHMENT Sherli Afifatul Ayiyah; Mohamad Rifqy Roosdhani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22400

Abstract

Generation Z's skincare habits have been shaped by social media. The corporation uses social media to establish customer connections and drive repurchase. This research examines how social media marketing activity affects repurchase intention in Indonesian Gen Z via brand trust and attachment to Skintific goods. The quantitative research surveyed Skintific product buyers using questionnaires. Purposive sampling yielded 210 responses. SmartPLS 4 was used to analyze data using PLS-SEM. Social media marketing improved brand trust, attachment, and repurchase intention significantly. Brand trust and attachment both increase repurchase intention and influence the link between social media marketing activity and Gen Z consumers' repurchase intentions.
The Role Of Perceived Trust In Mediating The Influence Of Fintech, Financial Influencers, And Investment Motivation On The Investment Decisions Of Ikatan Saham Pemula Members In Jepara Regency Muhammad Alfain Faza Zakiyya; Anna Widiastuti; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11066

Abstract

This study aims to analyze the influence of FinTech, Financial Influencers, and investment motivation on investment decisions, positioning perceived trust as a mediating variable. The research focuses on members of the Beginner Stock Association (Ikatan Saham Pemula or ISP) in Jepara to understand the behavior of retail investors in a non-metropolitan area. This study employs a quantitative approach with an explanatory causal design. Data collection was conducted by distributing questionnaires to 100 respondents who are active members of ISP Jepara using a saturated sampling technique. The results indicate that FinTech, Financial Influencers, and investment motivation have a positive and significant direct effect on investment decisions. Furthermore, perceived trust has a positive and significant effect on investment decisions and was proven to significantly mediate the relationship between FinTech, Financial Influencers, and investment motivation with investment decisions. These findings indicate that trust is a crucial psychological mechanism that transforms technological convenience and social information into tangible investment actions for novice investors.
Pengaruh Hedonic Shooping Motivations Dan Shooping Lifestyle Terhadap Keputusan Pembelian Dengan Peran Self -Congruity Sebagai Mediasi Di Simple Store Destria Issela Rhosa; Mohamad Rifqy Roosdhani
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8861

Abstract

This study aims to determine the influence of Hedonic Shopping Motivations and Shopping Lifestyle on Purchase Decisions, with Self-Congruity as a mediating variable at Simple Store. This research employs a quantitative method using a questionnaire as the primary instrument. The population consists of all Simple Store consumers, the exact number of whom is unknown; therefore, an accidental sampling technique was applied. The minimum sample size was determined using the Hair formula, resulting in 100 respondents. Data were collected using a 5-point Likert scale and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant effect on both purchase decisions and self-congruity. Furthermore, self-congruity significantly influences purchase decisions and serves as a mediating variable that strengthens the relationship between hedonic shopping motivations and shopping lifestyle toward purchase decisions. These findings confirm that self-congruity is a crucial psychological bridge that transforms consumers' emotional drives into actual purchasing actions at Simple Store
From Scrolling To Strolling: Synergizing Tourism Influencers and AI Adoption in Gen Z’s Decision To Visit Marine Destination Zulfa Indriyani; Mohamad Rifqy Roosdhani; Sisno Riyoko
JURNAL PELITA MANAJEMEN Vol. 5 No. 01 (2026): Mei 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpm.v5i01.7404

Abstract

The rapid integration of digital technology has transformed how Generation Z plans travel, creating a dichotomy between human-centric social validation and machine-driven utility. However, previous studies have largely examined tourism influencers and AI usage separately, despite Gen Z marine tourism decisions being increasingly shaped by the interaction of social influence, digital engagement, and AI-assisted planning. This integration is particularly important in marine tourism contexts, where experiential decision-making is highly influenced by both social validation and digital assistance technologies.This study investigates the transformation mechanism of digital stimuli into behavioral intentions by examining the synergistic roles of Tourism Influencers and Artificial Intelligence (AI) Usage in predicting Visit Decisions to marine tourism destinations in Jepara, Indonesia. Utilizing the Stimulus-Organism-Response (S-O-R) framework, this quantitative research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 145 Gen Z respondents selected through purposive sampling. The results indicate that the proposed model demonstrates substantial predictive power. Empirical findings reveal that Tourism Influencers significantly drive the quality of Tourism Content and Digital Engagement. Crucially, this study identifies Digital Engagement as the most dominant mediator, outperforming Tourism Content in converting influencer exposure into visit decisions. Conversely, although AI Usage has a significant yet relatively weak direct effect on visit decisions, AI failed to serve as a significant mediator in the context of influencer marketing. These findings conclude that for Gen Z, AI currently functions as a complementary utility tool, whereas active digital engagement remains the primary psychological bridge for behavioral conversion. Destination managers are advised to shift strategies from passive content exposure to fostering interactive digital participation.
Internalizing the Value of Qaulan Karîmain Shaping the Character of Polite Communication in the Digital Era: A Thematic Interpretation Study Muhammad Khoiruddin; Mohamad Rifqy Roosdhani; Ali Ali; Nurul Komariyatin; Nurul Huda
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i1.4041

Abstract

This research is motivated by the socio-religious paradox in Indonesia, where strong religious identities conflict with low levels of politeness in the digital space. Digital Civility Index data shows the rampant dehumanization, hate speech, and cyberbullying, which indicates the failure to internalize moral values into computer-mediated communication behavior. The main purpose of this research is to formulate a model for internalizing the value of Qaulan Karîma as a theoretical and practical solution to the ethical crisis. The method used is a qualitative-based literature study with a Thematic Tafsir (Maudhu'i) approach. The analysis was carried out by exploring Qur'anic verses related to Qaulan Karîmaand relating them to the dynamics of Computer-Mediated Communication (CMC) theory. The results of the study show that the internalization of values must be carried out through three transformative stages: cognitive-literative, affective-spiritual (through the concept of Digital Muraqabah), and psychomotor-habitual. The resulting communication typology comprises preventive, curative, and educational domains that serve as moral filters amid platform anonymity. This finding confirms that the character of polite communication is formed only when the value of the Qur'an extends beyond textual knowledge, becoming ingrained as a reflex of cyber behavior. The implications of this study demand reform of national digital literacy policies so that they do not focus solely on technical skills but also integrate the depth of religious spirituality into the character education curriculum. This model is expected to help build a more dignified, inclusive, and responsive Indonesian cyber ecosystem to address future challenges posed by information technology disruption.
Pengaruh Influencer Endorsement Terhadap Purchase Decision Dengan Dimediasi Oleh Customer Engagement Dan Price Perception : Studi Pada Butik Febbstyle Chintya Bella Safitri; Mohamad Rifqy Roosdhani
Jurnal Mirai Management Vol 11, No 2 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i2.12284

Abstract

Perkembangan industri fashion UMKM di Indonesia semakin mendapat bantuan karena penggunaan media sosial sebagai alat promosi. Salah satu cara pemasaran yang sering dipakai adalah influencer endorsement, karena mampu mempengaruhi cara orang menentukan keputusan pembelian. Tujuan studi ini ialah untuk mengkaji pengaruh influencer endorsement terhadap purchase decision, dengan dimediasi customer engagement dan price perception di Butik Febbstyle Jepara. Studi ini memakai pendekatan kuantitatif dengan mengumpulkan data melalui survei terhadap 152 pelanggan Butik Febbstyle. Data tersebut dianalisis dengan pendekatan Structural Equation Modeling–Partial Least Squares (SEM–PLS) menggunakan bantuan software SmartPLS 3.0. Pengujian mencakup pengevaluasian outer model, inner model, beserta uji hipotesis dan efek mediasi menggunakan metode bootstrapping. Studi ini menyatakan bahwa semua indikator mempunyai nilai outer loading lebih besar dari 0,7 sehingga dianggap valid. Seluruh variabel juga dapat dipercaya dengan nilai Composite Reliability dan juga Cronbach’s Alpha melebihi 0,7. Hasil studi menyatakan bahwa dukungan dari influencer berdampak positif dan signifikan terhadap customer engagement, price perception, serta purchase decision. Customer Engagement dan Price Perception juga berpengaruh positif dan signifikan terhadap keterlibatan pelanggan, serta berfungsi sebagai variabel perantara dalam hubungan antara influencer endorsement dan purchase decision. Temuan ini menunjukkan bahwa pembelian produk pakaian oleh konsumen dipengaruhi oleh pengaruh influencer endorsement, tingkat keterlibatan konsumen, serta persepsi harga yang baik
Integrating Relationship and Influencer Marketing to Enhance Repurchase Intention Through the Pillars of Satisfaction and Trust Anik Isniati; Mohamad Rifqy Roosdhani; Ali Ali
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9504

Abstract

Purpose: This study aims to analyze the effect of relationship marketing and influencer marketing on repurchase intention with customer satisfaction and customer trust as mediating variables among PT Arminareka Perdana's Umrah pilgrims in Jakarta. Method: This study uses a quantitative approach with a survey design. The research sample consisted of 125 Umrah pilgrim respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire, then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the relationship between variables. Results: The results show that relationship marketing and influencer marketing have a positive and significant effect on repurchase intention, customer satisfaction, and customer trust. In addition, customer satisfaction and customer trust are proven to mediate the effect of relationship marketing and influencer marketing on repurchase intention. Implications: The findings of this study indicate that the application of relationship marketing strategies and the use of credible influencers can increase pilgrims' satisfaction and trust, which ultimately encourages repeat purchases. The results of this study have practical implications for umrah travel agencies in formulating effective marketing strategies and can serve as a basis for further research by adding different variables or research objects
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER ENGAGEMENT, MEDIATED BY SOCIAL TIES AND PRODUCT ATTRIBUTES: A STUDY OF PO.BEJEU Annatasya Nabila De Vega; Mohamad Rifqy Roosdhani
Branding: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2026): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v5i1.55723

Abstract

This study aims to analyze the effect of social media marketing activities (SMMA) on customer engagement, with social ties and product attributes serving as mediating variables at PO Bejeu. The research employs a quantitative approach using a survey method targeting TikTok users who have viewed or interacted with content from PO Bejeu’s official account. The sampling technique used was purposive sampling, with a total of 239 respondents. Data were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that SMMA has a positive and substantial effect on customer engagement, social ties, and product attributes. Social ties were found to have a positive and substantial effect on customer engagement and mediate the relationship between SMMA and customer engagement. Conversely, product attributes do not have a substantial effect on customer engagement and do not act as a mediating variable. These findings indicate that customer engagement on PO Bejeu’s social media is more influenced by the strength of social relationships among users than by perceptions of the service attributes offered. The implications of this study emphasize the importance of social interaction-based marketing strategies to enhance customer engagement on social media platforms.
The Effect Of Celebrity Endorsers And Social Media Marketing On Purchase Decisions For Labubu Dolls, With Trust As A Mediating Variable Qaulika, Lola Lubna; Roosdhani, Mohamad Rifqy
Jurnal GeoEkonomi Vol. 17 No. 1 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i1.674

Abstract

This study's objective is to examine how celebrity endorsers and social media marketing influence consumers' decisions to purchase Labubu dolls, using trust as a mediating factor . This study stems from increased consumer interest in products promoted by public figures, especially after Lisa Blackpink's post, which boosted Labubu's popularity in Indonesia. This study employs a quantitative method processed using SmartPLS version 4.0 and involves 150 respondents who have chosen to buy Labubu dolls. The results show that consumer trust and purchase decisions are significantly impacted by social media marketing and celebrity endorsers. The trust variable mediates the impact of both on purchasing decisions, according to the significant p-value on the mediation path. These findings show that public figures and digital marketing strategies are very important for young consumers purchasing decisions.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Ali Ali Ali Ali Amalia, Ratna Rizky Anggita Rindiani Anik Isniati Aninda, Zahra Nur Anna Widiastuti Anna Widiastuti Annatasya Nabila De Vega Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Chenly Loing Chintya Bella Safitri Damayanti, Elok Dani Hasan Saputra Destria Issela Rhosa Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Indrastati, Novia Miki Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Jesica Anastasia Oktaviola Kafrilia Kasadah Khaliza, Mazia Nur Khamisah Abd Manaf Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Marzenda Nova Muhammad Alfain Faza Zakiyya Muhammad Fandi Syahrul Firmansyah Muhammad Khoiruddin Muhammad Khoiruddin Murharsito Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Naily Mey Sofiyyun Nida Nurul Huda Nurul Huda Nurul Komariyatin Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Putri Berlian Apriliyani Qaulika, Lola Lubna Ratna Rizky Amalia Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Serlyana, Riska Dara Sherli Afifatul Ayiyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulfa Indriyani Zulkarnaen, Ahmad Ferdi