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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management JER EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
The Effect Of Peer Group And Hedonistic Lifestyle Purchase Decisions On Iphone In Jepara City Using Behavioral Intention As A Mediating Variable Oktaviola, Jesica Anastasia; Roosdhani, Mohamad Rifqy
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2152

Abstract

The purpose of this research is to ascertain the effect of peer groups and hedonistic lifestyle on iPhone purchases in Jepara City, with The role of behavioral intention in mediating variable. The research employs a quantitative approach using. Data analysis methods for examining the correlations between variables include partial least squares (PLS). The study's population include all iPhone users in Jepara City aged 15–40 years. Data were gathered via an online survey that used Google Forms, resulting in 210 respondents selected using the Rao Purba formula. The research instrument utilized a 1–10 Likert scale. The findings show that peer groups and hedonistic lifestyle have a significant and positive effect on purchase decisions as well as behavioral intentions. Additionally, it has been demonstrated that behavioral intention mediates the effect of peer groups and hedonistic lifestyle on iPhone purchase decisions.
The Influence of Peer Groups and Fear of Missing Out (FOMO) on Skincare Purchasing Decisions Among Generation Alpha, with Product Reviews as a Mediating Variable Nida, Naily Mey Sofiyyun; Roosdhani, Mohamad Rifqy
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2162

Abstract

This study aims to determine the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation in Jepara, with Product Reviews as a mediating variable. This study uses a quantitative approach with Partial Least Square (PLS) data analysis techniques to test the relationship between variables. The population in this study consisted of skincare users in Jepara aged 9-14 years. Data were collected through an online questionnaire using Google Forms, resulting in 170 respondents selected using the Ferdinand formula. The research instrument used a Likert scale ranging from 1 to 10. The results showed that peer groups and Fomo have a positive and significant influence on Product Reviews and purchasing decisions. Furthermore, Product Reviews were proven to mediate the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation.
Integrating Relationship and Influencer Marketing to Enhance Repurchase Intention Through the Pillars of Satisfaction and Trust Isniati, Anik; Roosdhani, Mohamad Rifqy; Ali , Ali
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9504

Abstract

Purpose: This study aims to analyze the effect of relationship marketing and influencer marketing on repurchase intention with customer satisfaction and customer trust as mediating variables among PT Arminareka Perdana's Umrah pilgrims in Jakarta. Method: This study uses a quantitative approach with a survey design. The research sample consisted of 125 Umrah pilgrim respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire, then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the relationship between variables. Results: The results show that relationship marketing and influencer marketing have a positive and significant effect on repurchase intention, customer satisfaction, and customer trust. In addition, customer satisfaction and customer trust are proven to mediate the effect of relationship marketing and influencer marketing on repurchase intention. Implications: The findings of this study indicate that the application of relationship marketing strategies and the use of credible influencers can increase pilgrims' satisfaction and trust, which ultimately encourages repeat purchases. The results of this study have practical implications for umrah travel agencies in formulating effective marketing strategies and can serve as a basis for further research by adding different variables or research objects
FROM READINESS TO RESULTS THE MEDIATING POWER OF DIGITAL MARKETING IN THE RELATIONSHIP BETWEEN SUSTAINABILITY AND SME PERFORMANCE Dhaula Patta Raya; Sisno Riyoko; Mohamad Rifqy Roosdhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19414

Abstract

This study aims to examine the effect of sustainability orientation, digital readiness, and entrepreneurial orientation on the marketing performance of small and medium-sized enterprises (SMEs), with digital marketing acting as a mediating variable. The research is grounded in the view that strategic orientations and internal readiness must be effectively translated into digital marketing activities to achieve superior marketing outcomes. A quantitative approach was employed, and data were collected through a survey distributed to SME owners and managers. The collected data were analyzed to assess both direct and indirect relationships among the research variables. The findings reveal that sustainability orientation, digital readiness, and entrepreneurial orientation positively influence marketing performance. Moreover, digital marketing serves as a key mechanism that strengthens the impact of these strategic factors on marketing performance. These results indicate that sustainability values, digital capabilities, and entrepreneurial initiatives generate greater marketing benefits when implemented through effective digital marketing strategies. This study contributes to the literature on SME marketing by highlighting the integrative role of digital marketing in enhancing performance and offers practical insights for SME practitioners and policymakers in developing competitive, digitally driven, and sustainable marketing strategies.
PENGARUH DIGITAL MARKETING DAN ARTIFICIAL INTELLIGENCE TERHADAP PURCHASE DECISION MELALUI CUSTOMER SATISFACTION SEBAGAI MEDIASI Serlyana, Riska Dara; Roosdhani, Mohamad Rifqy
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22228

Abstract

This study examines how digital marketing and artificial intelligence (AI) influence consumer choices using customer satisfaction as a mediating variable. The study focuses on Glad2Glow, a local skincare product offered on Tokopedia. Using survey methods and quantitative methodology, SmartPLS 4.0 was used to assess data from 100 Generation Z respondents in Jepara Regency who had made online purchases. The results indicate that digital marketing and artificial intelligence (AI) increase customer satisfaction, which in turn significantly influences purchasing decisions. Furthermore, it is demonstrated that customer satisfaction acts as a mediator in the relationship between digital marketing and AI on purchasing decisions. This study offers theoretical additions to the digital marketing literature as well as practical applications for local brands and MSMEs leveraging digital tactics and AI technologies to improve consumer satisfaction and purchasing decisions.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali , Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Dhaula Patta Raya Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Isniati, Anik Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Naili Rahma Yuliani Nida, Naily Mey Sofiyyun Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin Oktaviola, Jesica Anastasia PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Serlyana, Riska Dara Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi