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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Jurnal Akuntansi dan Pajak Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Eka Prasetya International Journal of Social Science Surakarta Management Journal Jurnal Manajemen, Akuntansi, Ekonomi MIMBAR INTEGRITAS Jurnal Pengabdian Sosial SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan Relevan : Jurnal Pendidikan Matematika Effect : Jurnal Kajian Konseling
Erni Widiastuti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF THE INFLUENCE OF PRODUCT AVAILABILITY, PRICE, AND DISCOUNTS ON CUSTOMER LOYALTY AT VAPE STORES IN SUKOHARJO Johan Surya Prayoga; Erni Widiastuti
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.758

Abstract

This study aims to analyze the effect of product availability, price, and discount on customer loyalty at vape stores in the Sukoharjo area periode of year 2025. A quantitative approach was used with a survey method. The sampling technique applied was purposive sampling, involving 100 respondents who are customers of vape stores in the region. Data were collected through questionnaires and analyzed using SPSS version 30. The data analysis techniques included validity testing, reliability testing, classical assumption tests (normality, multicollinearity, and heteroscedasticity), F-test, t-test, multiple linear regression, and determination coefficient ( ). The results showed that product availability, price, and discount have a significant influence on customer loyalty, both simultaneously and partially. These findings suggest that vape store owners should ensure consistent product availability, implement competitive pricing strategies, and offer attractive discounts to enhance customer loyalty.
Co-Authors Afri, Lisa Dwi Aji, Ambyah Atas Ananda, Rusydi asih handayani Asih Handayani Asri Agustiwi Caery Pambudi Danarwati, Yanti Sri Dewi Pujiani Eko Surjadi Erlina Sih Rahayu Fadilah, Novi Siti Giyono Giyono Hendarti, Yanita Jani Kusanti Johan Surya Prayoga Juni Trisnowati Juni Trisnowati Karunia Budiwati Kun Ismawati Latifah, Eva Malikun, Muflik Mardiyanto, Doni Muflik Malikun Nabilah Nisa, Awanis Olivia, Reta Praptiestrini Prasetia, Mohamad Aji Pratiwi, Dias Bella Putri, Estinigtyas Anggiri Rahayu, Erlina Sih Razaq, Muhammad Ainul Rohwiyati Rohwiyati Rukmini Rukmini Saputro, Endro Aryo Sari Hasibuan, Nabila Sarsiti Sarsiti Sarsiti . Sarsiti Sarsiti Savitri Savitri, Savitri Siregar, Johan Samuel Sukesi . Surendra, Arya Suryati Suryati Susilowardani Susilowardani, Susilowardani SWE Handayani Wijayaningrum, Ayudya Wijayanto, Ryan Ibnu