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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pariwisata Pesona Kinerja JOURNAL OF INDONESIAN ISLAM Journal of Economics, Business, & Accountancy Ventura Jurnal Hospitality dan Manajemen Jasa Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Pendidikan Kimia Universitas Riau Jurnal Manajemen Indonesia Jurnal Ilmiah Pariwisata SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Administrasi dan Manajemen Pendidikan Jurnal Manajemen Pemasaran International Journal of Supply Chain Management Share : Journal of Service Learning Petra International journal of Business Studies (IJBS) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Manajemen Perhotelan International Journal of Financial and Investment Studies
Serli Wijaya
Program Manajemen Perhotelan, Fakultas Ekonomi Universitas Kristen Petra
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Transportation Other

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PELATIHAN PEMBUATAN PAKET WISATA SEBAGAI UPAYA PEMBERDAYAAN MASYRARAKAT GUNA PENGEMBANGAN WISATA DESA JARAK Andilas, Devi Destiani; Juniwati, Anik; Wijaya, Serli; Setiawan, Rudy
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 1 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i1.1885

Abstract

Pemerintah daerah Kab. Jombang sejak tahun 2009 telah menetapkan Desa Jarak, Kecamatan Wonosalam sebagai destinasi agrowisata dan menjadi satu kawasan agropolitan wilayah pengembangan Mojowarno. Potensi wisata yang ada di Desa Jarak telah teridentifikasi, tetapi karena keterbatasan pengetahuan kepariwisataan serta rendahnya tingkat pendidikan, masyarakat belum mengetahui langkah apa selanjutnya yang perlu dilakukan untuk mengembangan pariwisata di desa mereka. Kegiatan ini bertujuan untuk membekali masyarakat dengan kemampuan menyusun rencana perjalanan/kegiatan wisata (paket wisata) serta menghitung harga jual paket wisata sehingga kedepannya pariwisata Desa Jarak dapat mulai berkembang dengan kedatangan wisatawan. Kegiatan pelatihan dilaksanakan dengan menggunakan metode group discussions & tutorials yang diadakan dalam 2x pertemuan tatap muka. Secara umum, pelatihan berjalan lancar dan peserta telah mampu membuat paket wisata sederhana. Tercipta 4 paket wisata sederhana dari kegiatan ini, yaitu [1] Paket Wisata Kuliner Kerupuk Susu [2] Paket Wisata Keliling Kebun Kopi [3] Paket Wisata Produksi Keripik Pisang [4] Paket Wisata Religi dan Petik salak.
Pemetaan Potensi Wisata dan Perencanaan Pengembangan Desa Jarak Kec. Wonosalam, Kab. Jombang Devi Destiani Andilas; Serli Wijaya; Rudy Setiawan; Anik Juniwati
Jurnal Ilmiah Pariwisata Vol 25 No 3 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i3.1354

Abstract

Since 2009, local government Jombang region assigned Jarak Village-Wonosalam as one of agrotourism destination in Mojowarno agropolitan area. Jarak Village has a lot tourism potential, but not mapped yet properly so it hasn’t develop yet. Furthermore, human respource quality in the village are low since the villager mostly just elementary school graduate and also lack of tourism knowledge. This is an exploratory descriptive study with aims to mapping the potency then develop it into unique tourism attraction/destination. The data were collected trough observation, interview and focus group discussion then processed using triangulation method. Descriptive analysis was applied and bring out 19 potential attraction in Jarak Village include natural attraction, man-made attraction and cultural attraction. Keywords : Tourism Potential; Tourism Attraction; Agrotourism.
The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity Ogi Dhaneswari Daraninggar; Serli Wijaya; Hatane Semuel
Gadjah Mada International Journal of Business Vol 22, No 3 (2020): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.56349

Abstract

The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.
WORKING SHIFT DIFFERENCES AND THEIR EFFECTS ON EMPLOYEES’ JOB FATIGUE LEVELS: AN EMPIRICAL EVIDENCE FROM HOTEL INDUSTRY IN SURABAYA Ch Priscillia Alvionita; T Frederica Angelina; Serli Wijaya
KINERJA Vol. 19 No. 1 (2015): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v19i1.533

Abstract

Bisnis pada sektor jasa memiliki keunikan tersendiri dalam pengelolaan karyawannya. Pembagian jam kerja yang sesuai menentukan tingkat kualitas dari bisnis tersebut. Studi ini meneliti pengaruh perbedaan shift kerja terhadap tingkat kelelahan karyawan pada industri perhotelan di Surabaya. Metode penelitian yang digunakan adalah ANOVA. Hasil analisis memperlihatkan bahwa responden yang bekerja pada shift pagi dan siang menunjukkan tingkat kelelahan kerja yang berbeda secara signifikan dibandingkan dengan merekayang bekerja pada shift malam, khususnya dalam hal kelelahan emosional, kelelahan umum dan kelelahan keterampilan.Kata Kunci: shift kerja, kelelahan kerja, hotel, Surabaya.
STUDI EKSPLORATIF MOTIVASI BERWIRAUSAHA SKALA MIKRO SEKTOR JASA MAKANAN DI SURABAYA Serli Wijaya; Tessa L.L Winargo
KINERJA Vol. 20 No. 2 (2016): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v20i2.838

Abstract

AbstractThe number of micro and SMEs in Surabaya has been growing significantly during the past few years. The purpose of this study was to explore the underlying factors influencing the entrepreneurial motivation amongst those who operate their micro-scale business in the food service sector in Surabaya. Adopting push and pull motivation construct, the questionnaire containing motivational questions was developed. The data was collected from a survey to 100 participants who have operated their businesses located in various traditional culinary centres in Surabaya. Overall, the result revealed eight new factors influencing entrepreneurial motivation. Respondent dissatisfaction with previous job was the only push factors while the other seven factors, namely: 1) economical drive; 2) self-efficacy; 3) self-esteem; 4) social responsibility; 5) freedom to manage business; 6) passion for the job; and 7) look up at role models; were found as the pull motivational factors.Keywords: entrepreneurial motivation, micro-scale entreprises, push-pull motivation, foodservice
Culinary Experience Towards Behavioral Of Domestic Tourists in Solo and Bandung, Indonesia Monika Kristanti; Regina Jokom; Serli Wijaya; Deborah C Widjaja
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1813

Abstract

Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly influence their behavioral intention.Keywords: Culinary Experience Quality, Culinary experience satisfaction, Destination experience satisfaction, Tourist’s Behavioral intention.
PENGARUH AUTENTISITAS MEREK TERHADAP KOMITMEN MEREK DENGAN KEPRIBADIAN MEREK DAN KEPERCAYAAN PELANGGAN PADA PRODUK APPLE SEBAGAI VARIABEL MEDIASI Andreas Sulistio; Thomas Santoso; Serli Wijaya
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.002

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh dari autentisitas merek terhadap komitmen pelanggan atas merek, dengan kepribadian merek dan kepercayaan atas merek sebagai variable mediasi pada corporate brand Apple. Penelitian menggunakan pendekatan kuantitatif dimana data primer dikumpulkan melalui survei kepada 200 responden dan teknik statistik Partial Least Square (PLS) digunakan untuk mengolah data. Hasil penelitian mengonfirmasi adanya pengaruh yang signifikan dari autentisitas merek terhadap komitmen pelanggan terhadap merek Apple. Selanjutnya, kepribadian merek Apple dan kepercayaan pelanggan terhadap merek Apple juga terbukti berperan sebagai variabel yang memediasi autentisitas merek dalam memengaruhi komitmen pelanggan terhadap merek Apple.
DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI Serli Wijaya
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.371 KB) | DOI: 10.22441/mix.2019.v9i3.009

Abstract

This research aimed to identify the push and pull factors of the motivation of senior tourists from Asia and non-Asia in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued with differences analysis were completed to analyse the data. Results revealed six factors that pushed seniors to travel to Bali: 1) exploring and increasing knowledge about the local culture, 2) quality time and visiting nostalgic places with close accompanies, 3) relaxation and having fun, 4) spending time with family members, 5) rejuvenation and health, 6) sharing about destination experience. In addition, there were four pull factors namely: 1) hospitality services and tourist attractions, 2) local culture, 3) natural scenery and climate, 4) quite rest area. While significant differences shown between Asian and non-Asian in factors that intrinsically pushed them totravel to Bali, no significant differences appeared between senior tourists from two groups of nationaliy in considering Bali’s destination attributes that pulled them to visit the island.
Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study Jeanny Angela; Ivan Budi Suryono; Serli Wijaya
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 2 (2020): August - November 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i2.2290

Abstract

In the past few decades, the number of Indonesians who travel abroad for medicaltourism has increased dramatically. A literature review has indicated that researchinvestigating the underlying motivational factors for Indonesians to travel overseasfor medical treatment is still a few. Therefore, this study aimed to segment theIndonesian medical tourists based on push and pull travel motivation constructs.Exploratory factor analysis and cluster analysis techniques were applied to analyzethe data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three different medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.
ANALISA BUDAYA TIPPING DI HOTEL DILIHAT DARI PERSEPSI KARYAWAN DAN PENGARUHNYA TERHADAP JOB FAIRNESS DAN KUALITAS LAYANAN Yulius Andrian Sugiarto; Imanuel Anugerah APRP; Serli Wijaya
Jurnal Hospitality dan Manajemen Jasa Vol 3, No 2 (2015): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.932 KB)

Abstract

Pemberian tip saat ini sudah merupakan hal yang umum dilakukan oleh masyarakat Indonesia terutama di industri pariwisata dalam bidang perhotelan. Berdasarkan fenomena tersebut, penulis ingin mengetahui apakah pemberian tip  berpengaruh terhadap job fairness dan kualitas layanan yang diberikan oleh karyawan hotel kepada tamu. Penulis mengambil karyawan front office dan food and beverage di Surabaya sebagai partisipan penelitian. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan wawancara sebagai metode pengambilan data. Sampel dari penelitian ini adalah 8 orang karyawan dari food and beverage department dan front office department di beberapa hotel di Surabaya. Hasil penelitian menunjukkan bahwa tip berpengaruh terhadap kualitas layanan yang diberikan oleh informan yang bekerja di front office department akan tetapi hal ini tidak memiliki pengaruh kepada informan yang bekerja di food and beverage department di Surabaya. Pada penelitian ini juga ditemukan bahwa working environment dapat mempengaruhi cara pandang informan terhadap sistem tipping.
Co-Authors Agung Harianto Amelia Jessika Halim Andi Setiawan Abadi Andilas, Devi Destiani Andreas Sulistio Andrew Teguh Santoso Angelina Alice Laurance Anik Juniwati Anik Juniwati Anita Setyawati Arie Viriawan Ruse Astrid Livia Bernadette Thalia Tjahjowidodo Ch Priscillia Alvionita Ch Priscillia Alvionita, Ch Priscillia Chandra, Gunawan Adi Cristian Alianto Darren Nathaniel Chandra David Kristianto, David Deborah C Widjaja Deborah C. Widjaja Derita Munte, Sitti Darna Devi Destiani Andilas Devie Devie Devie Devie Eddiyanto Eddiyanto Elra Angelina Endah Kartika Sari Eunike Novia Waworuntu Evelyn Devina Teguh Evelyn Devina Teguh Febrie Gerungan Felicia Gunawan Ferrensya Amelinda Ferry Jaolis Ferry Jie, Ferry Filincia Sharon Frederica Angelina Theofila Gabriella Griseldis Gladys Gladys Gladys, Gladys Hartono, Nicholas Bram Yoevanto Hatane Semuel Hododjoyo, Rivaldi Fernando Ika Agustin Ika Agustin, Ika Imanuel Anugerah APRP Imanuel Anugerah APRP, Imanuel Anugerah Irawan, Agathon Charis Ivan Budi Suryono Jaolis, Ferry Jaolis, Ferry Jeanny Angela Jimmy Sutanto Jonathan Hartanto Karina Leliga Kevin Ko Ledy Meilinda Livia, Astrid Margaretha Felicia Thung Maya Widjaja Melanie Claudia Michelia Tansi Michelle Adellaine Monika Kristanti Muslim, Imam Novia Caroline Ogi Dhaneswari Daraninggar Oviliani Y. Yuliana Oviliani Yenty Yuliana Pinardi Darsono Prihadi, Johanes Yudi Priscillia Alvionita Chandra Putra, Calvin Gwiantara Regina Jokom Reyner Gondokesumo Rudy Setiawan Rudy Setiawan Santoso, Ruben Wahyu Sari, Endah Kartika Sellyna Wardhani Sellyna Wardhani, Sellyna Sharen Marcella Shirleen Gianina Sienny Thio Stanislaus Kenny Notoprasetio Stanislaus Kenny Notoprasetio Stanley Utomo Lesmono Stephanie Hermawan Telim T Frederica Angelina T Frederica Angelina, T Frederica Tansi, Michelia Tessa L.L Winargo Tessa L.L Winargo, Tessa L.L Theresia Santika Khumarga Thomas Santoso Thomas Santoso Tiffany, Tiffany Valent Ko Vanessa Christina Natalia Victorya Jap Vido Iskandar Widjaja, Deborah C Widjaja, Deborah C. Widjaja, Stefanus Dimas Yoel Jemi Echarystio Yoel Jemi Echarystio Yoel Wibowo Yulius Andrian Sugiarto Yulius Andrian Sugiarto, Yulius Andrian