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Ragam Bahasa Pada Caption Instagram: Analisis Gender (Variety of Languages on Instagram Captions: Gender Analysis) Adinda Oktaseska Agata; Aceng Ruhendi Saifullah
Indonesian Language Education and Literature Vol. 7 No. 2 (2022)
Publisher : Jurusan Tadris Bahasa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/ileal.v7i2.9592

Abstract

The phenomenon of using language on the internet is something unique. This study aims to describe the influence of gender on the variety of languages in Instagram captions and realize the intended meaning. This study uses a Computer-Mediated Discourse Analysis (CMDA) approach. The data collection technique is in the form of screenshots containing captions with the theme of make-up on Instagram social media. Data analysis in this study refers to Lakoff's theory of female language characteristics and Mulac's theory of male language characteristics. The results of the analysis show that the variety of languages used by men and women in Instagram captions have some similarities in the use of language features and also vary in realizing their intentions. This study recommends that sociolinguistics is an interesting topic for research so that future fields of study pay more attention to the rapidly changing phenomena in social media.Fenomena penggunaan bahasa di internet merupakan sesuatu yang khas. Penelitian ini bertujuan untuk mendeskripsikan pengaruh gender terhadap ragam bahasa pada caption Instagram dan merealisasikan makna yang dimaksud. Penelitian ini menggunakan pendekatan Computer Mediated Discourse Analysis (CMDA). Teknik pengumpulan data berupa tangkapan layar yang memuat caption yang bertemakan make-up dalam sosial media Instagram. Analisis data dalam penelitian ini mengacu pada Teori Lakoff tentang karakteristik bahasa perempuan dan Teori Mulac tentang karakteristik bahasa laki-laki. Hasil analisis menunjukkan bahwa ragam bahasa yang digunakan oleh laki-laki dan perempuan pada caption Instagram memiliki beberapa kesamaan dalam penggunaan fitur bahasa dan beragam pula dalam merealisasikan maksudnya. Studi ini merekomendasikan bahwa sosiolinguistik merupakan topik yang menarik untuk diteliti sehingga bidang studi kedepannya lebih memperhatikan fenomena yang berubah dengan cepat di media sosial.
An Analysis of Implicature and Speech Acts on Scarlett Whitening Advertisement: Study of Critical Discourse Analysis’s Sara Mills Marlina, Tessa; Saifullah, Aceng Ruhendi
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69932

Abstract

The aims of this study are to describe the usage of implicature and kinds of speech acts used by Scarlett Whitening’s advertisement on Instagram captions and advertisement video on the Instagram official account Scarlett Whitening. Critical Discourse Analysis theory by Sara Mills will be the grand theory in this study. The implicature theory by Grice and Speech act theory by Searle will be conducted in this study. A descriptive qualitative method will be used in this study. The data in this study are kinds of words, phrases, and or sentences that contain implicature meaning from Scarlett Whitening’s advertisement in the form of an Instagram caption or speech from star ambassador, Korean actor Song Joong Ki in a video of Scarlett Whitening’s advertisement. The result shows that there is the usage of implicature and illocutionary speech acts in Scarlett Whitening’s advertisement.