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Wiyono wiyono
Jurusan Teknik Elektro Universitas Brawijaya
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Journal : Pendidikan Administrasi Perkantoran

 1 
ANALISIS ANTESEDEN ORIENTASI PASAR DAN PENGARUHNYA TERHADAP PEMBELAJARAN ORGANISASI UMKM DI EKS KARESIDENAN SURAKARTA Wiyono, Wiyono; Karsono, Karsono; Dewi, Amina Sukma
Jurnal Informasi dan Komunikasi Administrasi Perkantoran Vol 1, No 2 (2012): Edisi 2
Publisher : Pendidikan Administrasi Perkantoran FKIP Univesitas Sebelas Maret

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Abstract

 The weakness of leaders in Small and Medium Business (UKM) in Indonesia dealing with market oriented are the low motivation of entrepreneurs, the low of leader commitment to apply market orientedmethod in his organization, and lack of training for themselves (Suliyanto, 2011). This research aimed to develop the culture of market oriented throughout the learning of organization that be done by examining the effect of customers and competitorsoriented to the learning of organization.  Respondents of this research are 300 owners or managers of UKM in the Greater of Surakarta. The technique of sampling in this research is purposive sample who has two criteria; an Indonesian and at least has two employees. The technique of analysis was done by Structural Equation Model (SEM). The result of this research shows antecedent variable; entrepreneurs? orientation, under-pressured of managers, training programs, and reward system has effect to customer orientation in Small and Medium Business (UKM).  Key words: customers oriented, competitors oriented, learning organizations
Co-Authors Abdul Hafidz Achmad Fatchul Aziez Achmad Nurmandi Ade Jubaedi Agus Budiyono Akin, Özgenç Akin, Özgenç Al Mahfuz, Al Mahfuz Alfatih, Zhilan Zhalilla Puti Alhafi, Azwar Najib Alifah, Maulida Amalia, Atika Amir Hamzah Andika, Putu Pradnya Andriyani, Diana Arensi, Niken Arif Cahyanto Arif Hidayatullah, Arif BAMBANG SUJATMIKO Bangsa, Vanessa Bunga Barnes, Ahmad Bela Pitria Hakim Budiarta Cantikasari, Yuliana DARYANTI DARYANTI Denni Susanto Denny Sukma Eka Atmaja Dewi, Amina Sukma Dittyata, Rizki Dwi Susilo Utami Endang Budiasih Endang Sulastri Endang Suprapti Epan Chaidir Fatihah, Syalaysa Imani Febrianita, Maya Fitihatussiriyah, Fitihatussiriyah Hadi Susanto Handoyo Handoyo Haq, Mellanie Nadya Azmi Haris Rachmat Harmani, Evy Harmani, Evy Heri Kustanto Hidayat, Rochmad Hidayati , Diyah Nur HIDAYATI, MIFTAKHUL Ilis, N Imam Setyo Nugroho Indah Nofitasari Irwansyah Irwansyah Juwita, Mega Maduratna Karsono Karsono Koesmantoro, Hery Kunanti, Rahmi Anugrah Kuswahyuningsih, Kuswahyuningsih Leo, Andi Lilipaly, Maria Ruthy Hillary Listariyanto, Adwityam Padma Putra Lujeng Widodo, Lujeng Maharani, Annissa Tiara Majlani, Majlani Moh. Erkamim Muhammad Ridho Muhammad Rivai Murman Dwi Prasetio Nariyanti, Lucianna Putri Nugraha, Aditya Prawira Nugrahaini, Yunita Oktalina, Silvi Nur OKTI PURWANINGSIH Paiman Paiman Pataropura, Amesanggeng Puspita, Mayang Bunga Rahmat Hermawan Ramadhani, Argia Putri Ramdani, Aziz Ramdhani, Muhammad Rizki Rizal Rizal Roedy Kristiyono, Roedy Rohmatulloh, Hafizhudin Romadhona, Maya Rosa Ruchimat, Acep Rudiana, Sarah Aulia Ruhimat, Acep Rumengan, Riko Febrian Santoso, Probo Sari, Sri Mardhika Setie Harieni Sheila Amalia Salma Sigalingging, Asido Saputra Sihaloho, Miranda Cahaya Rembulan Br Sihombing, Rusman Efendi Siti Mardhika Sari SKD, Tyas Soelistijono , R Soemarah KD , Tyas Sony Meidiansyah Sopian sopian Sri Herwiningsih Sri Suciatun Subejo Sulistiyawati, Anggun SUMARAH KD, TYAS Sunaryo Sunaryo Suparmin Suparmin Suswara, Naufal Lathief Suwandi, Jessen Laorenza Suyadi Suyadi Suyanto, Beny Syahna A, Fayza Takbir Rianto Teguh Supriyadi Usman Adam Wardani, Qurrotul Ain Putri Kusuma Wijaya, Ardie Halim Witjaksono, Bambang Xavier, Rais Yufli Yusuf Kurnia, Yusuf