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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Manajemen dan Bisnis (Performa) Mediator Channel : Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Istiqro' Jurnal Common Competitive Salasika Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Competitive Proceedings of Jogjakarta Communication Conference (JCC) Serat Rupa: Journal of Design INJECT Interdisciplinary Journal of Communication
Kiki Zakiah Darmawan
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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“House Of Jenama” Sebagai Bentuk Promosi Local Brand pada Perusahaan Industri Kreatif: Case Study of the "House Of Jenama" Program as a Form of Local Brand Promotion at PT Kreasi Makna Aneka Mukhlish Haniful Fahmi; Kiki Zakiah
Bandung Conference Series: Journalism Vol. 4 No. 1 (2024): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v4i1.10516

Abstract

Abstract. PT Kreasi Makna Aneka is present by offering a creative process to create various intellectual properties that will ultimately be used by parties who need both from within the company and sold as intellectual property assets. The purpose of this research is to find out the "House of Jenama" program as a form of local brand promotion in creative industry companies. This research confirms the data with marketing mix theory and management function theory. This research uses a qualitative paradigm with case study methodology. The results of this study show that the promotion used by House of Jenama is in the form of 4p marketing mix, one of which is a big point in promotion in the form of sending 13 paintings to Malaysia which is a positive image. In carrying out local brand promotions, House of Jenama focuses its path through social media in the form of Instagram and tiktok. Abstrak. PT Kreasi Makna Aneka hadir dengan menawarkan sebuah proses kretif untuk menciptakan berbagai intellectual properties yang pada akhirnya akan digunakan oleh pihak-pihak yang membutuhkan baik dari internal perusahaan maupun diperjual belikan sebagai asset intellectual properties. Tujuan penelitian ini adalah untuk mengetahui program “House of Jenama” sebagai bentuk promosi local brand pada perusahaan industri kreatif. Penelitian ini mengkonfirmasi data dengan teori marketing mix dan Teori Fungsi manajemen. Penelitian ini menggunakan paradigma kualitatif dengan metodologi studi kasus. Hasil penelitian ini menunjukan bahwa promosi yang digunakan oleh House of Jenama berupa marketing mix 4p, salah satu yang menjadi poin besar dalam promosi berupa pengirimian 13 lukisan ke Malaysia yang menjadi citra positif. Dalam menjalankan promosi local brand, House of Jenama memfokuskan jalurnya melalui media social berupa Instagram dan tiktok.
STRATEGI MANAJEMEN KOMUNIKASI MEDIA ONLINE CERDIK INDONESIA DALAM MENGATASI PERSAINGAN ANTARMEDIA ONLINE Mustikasari, Reni; Zakiah, Kiki; Rantona, Safutra
Jurnal Common Vol. 5 No. 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.6359

Abstract

This Study is purposed to determine how the management communication business strategy which has done by Cerdik Indonesia to overcome the competition between online media. The method which is use in this study is by a qualitative approach with POAC communication management analysis theory. Data collection techniques used in this study are documentation study, literature study, observation and in – depth interviews. The results of this study indicate that the management strategy which is use by Cerdik Indonesia has a good foundation and effective communication. Starting from the planning stage to controlling, the editor- in –chief of Cerdik Indonesia has a full responsibility to compete with online media competitor.
Makna Diri Jurnalis dalam Peliputan Bencana yang Membahayakan Keselamatan Jiwa Firmansyah; Septiawan Santana Kurnia; Kiki Zakiah; Didi Permadi
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 2, Desember 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i2.5334

Abstract

Abstrak. Dalam situasi bencana, jurnalis dianggap mempertaruhkan keselamatannya karena harus melakukan peliputan di zone berbahaya. Penelitian ini mencoba memandang jurnalisme kebencanaan dalam perspektif jurnalis yang memaknai profesionalitasnya ketika melakukan peliputan bencana yang membahayakan keselamatannya. Maka penelitian ini melakukan pendekatan fenomenologis pada jurnalis yang memaknai diri dan profesinya ketika situasi bencana. Pengumpulan data primer dilakukan dengan melakukan wawancara kepada 30 jurnalis dan juga FGD kepada beberapa jurnalis sebagai informan yang memiliki pengalaman pernah melakukan peliputan di lokasi bencana. Penelitian melakukan analisis dengan mencoba menemukan pemaknaan jurnalis dalam meliput bencana secara holistik. Melalui analisis fenomenologis interpretatif (IPA), penelitian mencoba mengeksplorasi bagaimana jurnalis memahami profesinya ketika bencana. Hasil penelitian menghasilkan kategorisasi motif, pengalaman, dan makna jurnalis. Informan mengemukakan sejumlah motif, yakni advokasi dan profesionalitas. Kemudian adanya pengalaman keterancaman pada jurnalis. Pemaknaan diri jurnalis terhadap profesinya perlu didukung oleh regulasi yang dapat menjamin keselamatan jurnalis ketika peliputan di daerah bencana. Abstract. In a disaster situation, journalists are considered to be risking their safety because they have to cover in a dangerous zone. This study tries to view journalism in a disaster situation from the perspective of journalists who interpret their professionalism when covering a disaster that endangers their safety. Therefore, this study uses a phenomenological approach to journalists who interpret themselves and their profession during a disaster situation. Primary data collection was conducted by interviewing 30 journalists and also FGDs with several journalists as informants who have experience covering disaster locations. The study conducted an analysis by trying to find the meaning of journalists in covering disasters holistically. Through interpretive phenomenological analysis (IPA), the study tried to explore how journalists understand their profession during a disaster. The results of the study produced a categorization of motives, experiences, and meanings of journalists. Informants put forward a number of motives, namely advocacy and professionalism. Then there is the experience of being threatened by journalists. The meaning of journalists' self-interpretation of their profession needs to be supported by regulations that can guarantee the safety of journalists when covering disaster areas
Media Literacy and Involvement of Students of SMK YPC Tasikmalaya in Religious Da'wah Movement in Digital Space Zakiah, Kiki; Iskandar, Doddy; Supriadi, Yadi; Hantoro, Naditha Rizkya
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v18i2.40957

Abstract

The development of digital technology has transformed how students interact and participate in dakwah activities, particularly through social media. This study aims to analyze how media literacy supports the involvement of SMK YPC Tasikmalaya students in digital religious dakwah movements and how pesantren-based education enhances these capabilities. Using qualitative methods and a case study approach, this research collected data through interviews, observations, and documentation of students' digital dakwah activities. The findings indicate that the media literacy program at SMK YPC Tasikmalaya not only equips students with technical skills to access and disseminate information but also instills religious moderation values to counter radicalism and intolerance in digital dakwah. Media literacy developed through the pesantren approach encourages students to become creators of inclusive, peaceful, and relevant dakwah content tailored to digital audiences. The implications of this research highlight the importance of integrating media literacy into religious education curricula to prepare young generations as productive and moderate digital preachers. With these skills, students can actively disseminate tolerant dakwah messages and foster a harmonious digital community rooted in religious values.
The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Komunikasi Nilai-Nilai Islam dalam Lagu 'Gala Bunga Matahari' di Era Digital Hanifah, Azra Dina; Zakiah, Kiki
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 1, Juli 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i1.6501

Abstract

Abstrak.Penelitian ini menganalisis komunikasi nilai-nilai Islam dalam lagu "Gala Bunga Matahari" karya Sal Priadi, yang viral karena maknanya yang mendalam tentang kehidupan setelah kematian, kerinduan, dan harapan untuk bertemu kembali dengan orang yang telah tiada. Studi ini bertujuan untuk mendeskripsikan bagaimana nilai-nilai Islam terwakili dalam lirik lagu tersebut, menafsirkan makna konseptual serta simbol-simbol yang digunakan, dan menjelaskan pesan moral yang relevan dengan ajaran Islam. Penelitian ini menggunakan metode kualitatif dengan pendekatan hermeneutika, berfokus pada lirik lagu sebagai objek utama analisis. Hasil penelitian menunjukkan bahwa lirik-lirik dalam lagu ini mencerminkan nilai-nilai aqidah, ibadah, dan akhlak, serta memiliki makna konseptual dan simbol-simbol terkait kehidupan setelah kematian, surga, penyerahan diri, kepercayaan kepada Allah, kesabaran, harapan, memaknai kesepian, cinta, bersyukur, dan sifat ramah dan menyenangkan yang mencerminkan pesan moral tentang kepercayaan akan kehidupan setelah kematian dan ketenangan jiwa. Selain itu, distribusi digital dari lagu ini menunjukkan menyebarkan nilai-nilai Islam melalui platform ekonomi digital, yang mempertegas peran teknologi dalam memperkuat pesan keagamaan. Lagu ini menjadi media yang efektif untuk menyampaikan pesan-pesan Islam dengan kombinasi elemen musik dan simbolisme yang mengajak pendengar untuk merenungi kehidupan, kematian, dan ketenangan spiritual. Abstract. This study analyzes the communication of Islamic values in the song "Gala Bunga Matahari" by Sal Priadi, which went viral due to its profound message about life after death, longing, and the hope of reuniting with departed loved ones. This study aims to describe how Islamic values are represented in the song’s lyrics, interpret the conceptual meanings and symbols used, and explain the moral messages relevant to Islamic teachings.  The research employs a qualitative method with a hermeneutic approach, focusing on the song’s lyrics as the main object of analysis. The findings reveal that the lyrics reflect the values of aqidah, ibadah, and akhlaq. They also convey conceptual meanings and symbols related to life after death, paradise, submission, trust in Allah, patience, hope, solitude, love, gratitude, and kindness, which represent moral messages about the belief in life after death and inner peace. Furthermore, the digital distribution of the song highlights of promoting Islamic values through economic digital platforms, emphasizing the role of technology in amplifying religious messages. This song serves as an effective medium for conveying Islamic messages through the combination of musical elements and symbolism, encouraging listeners to reflect on life, death, and spiritual serenity.
Dampak Berita Penggelapan Dana Pajak Oleh Rafael Alun Terhadap Wajib Pajak Raihan Azhar; Kiki Zakiah
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.5785

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis dampak berita penggelapan dana pajak oleh Rafael Alun terhadap perilaku kepatuhan wajib pajak. Kasus penggelapan dana pajak ini menarik perhatian masyarakat karena peran penting media dalam membentuk opini publik terkait kewajiban perpajakan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis deskriptif untuk menggali respons wajib pajak terhadap pemberitaan tersebut. Tinjauan literatur dilakukan untuk memahami pengaruh media terhadap perilaku konsumen serta dampak hukum dari kasus penggelapan pajak. Populasi yang diteliti adalah wajib pajak yang terpengaruh oleh berita tersebut. Pengumpulan data dilakukan melalui survei dengan kuesioner menggunakan Google Forms sebagai instrumen utama. Analisis data dilakukan secara deskriptif dengan menggunakan pendekatan 5W 1H untuk merinci pola dan tren dalam tanggapan wajib pajak, mencakup aspek siapa, apa, kapan, di mana, mengapa, dan bagaimana mereka bereaksi terhadap berita tersebut. Hasil penelitian diharapkan dapat memberikan wawasan mengenai bagaimana media mempengaruhi sikap dan perilaku wajib pajak, serta sejauh mana berita negatif mengenai penggelapan pajak memengaruhi tingkat kepatuhan perpajakan di masyarakat. Penelitian ini diharapkan dapat berkontribusi dalam pemahaman lebih dalam tentang hubungan antara media, opini publik, dan perilaku perpajakan di Indonesia.Abstract. This study aims to analyze the impact of news about tax embezzlement by Rafael Alun on taxpayer compliance behavior. This tax embezzlement case has attracted public attention because of the important role of the media in shaping public opinion regarding tax obligations. This study uses a quantitative approach with descriptive analysis to explore taxpayer responses to the news. A literature review was conducted to understand the influence of the media on consumer behavior and the legal impact of tax evasion cases. The population studied were taxpayers who were affected by the news. Data collection was conducted through a survey with a questionnaire using Google Forms as the main instrument. Data analysis was conducted descriptively using the 5W 1H approach to detail patterns and trends in taxpayer responses, covering aspects of who, what, when, where, why, and how they reacted to the news. The results of the study are expected to provide insight into how the media influences taxpayer attitudes and behavior, as well as the extent to which negative news about tax evasion affects the level of tax compliance in society. This study is expected to contribute to a deeper understanding of the relationship between the media, public opinion, and tax behavior in Indonesia.  
Pengaruh Desain Interior Museum Geologi Bandung terhadap Pengalaman Ruang Pengunjung dalam Mencapai Keterlibatan Emosional: Zakiah, Kiki; Santosa, Imam
Serat Rupa: Journal of Design Vol 9 No 2 (2025): JULI-2025
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i2.10845

Abstract

This study explores the impact of museum interior design on visitors' spatial experiences in achieving emotional engagement, focusing on The Life History Exhibition Room at the Bandung Geological Museum. This exhibition room showcases geological collections and prehistoric animal fossils. Located in a heritage building, it offers a unique experience that combines history with elements of colonial architecture. The research is grounded in Mary Jo Bitner’s Servicescape theory and the emotional design theory by Donald Norman, emphasizing the importance of physical space elements in shaping visitors' experiences and fostering emotional engagement, which is crucial for enhancing their understanding of museum information. The study employs a qualitative method with a case study approach, including literature reviews, observations, in-depth interviews with visitors, museum managers, interior designers, and heritage experts. Data was also collected through an initial questionnaire to identify visitor’s perceptions and preferences regarding their favorite exhibition spaces in the museum. The findings indicate that interior design elements such as lighting, layout, and artifacts significantly impact visitor’s emotional responses—visceral, behavioral, and reflective. The replica of a dinosaur fossil, as the museum's iconic feature, generates strong initial attraction, while the exhibition's narrative fosters deep reflection on the history of life on Earth. This research recommends a holistic interior design strategy for museums to create meaningful experiences for Generation Z while helping museum managers enhance emotional engagement and cultural appreciation through exhibition interior design.
Utilisation of animated video as a media for da'wah communication in the era of disruption Nuryati, Wulan; Darmawan, Ferry; Zakiah, Kiki
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art2

Abstract

This study examines the transformation of Islamic da'wah communication through animated media on Instagram, focusing on how visual aesthetics and narrative strategies influence the construction of religious meaning and audience engagement. Unlike previous research that mainly examined audience responses, this study integrates visual communication theory, symbolic interactionism, and the sociology of religion to analyze how animation redefines religious authority and identity in digital spaces. Using a qualitative case study, data were collected through in-depth interviews, observation, and content documentation from four purposively selected Instagram accounts. Thematic analysis was employed to identify patterns in narrative construction, symbolic representation, and audience interpretation. Findings reveal that animation functions not only as a tool for message delivery but also as an active medium of theological construction and identity formation for Gen Z Muslims. The study makes a theoretical contribution to the mediatization of religion and offers practical insights for digital da'wah strategies in contemporary contexts.
Penyusunan Pesan Komunikasi Pendidikan Pada Masa Pandemi Covid-19 Solehudin, Aden Hasan; Zakiah, Kiki; Chaerowati, Dede Lilis
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11058619

Abstract

The study was entihed the creation of educational communication message in covid-19 pandemic (a case study of SMA Negeri 1 Wanayasa Purwakarta) The covid-19 pandemic has affected various sectors of humman life, one of which is education the message (teach materials) has on important role to contribute to the success of the online learning process, so the message must be as interesting as possible in order for the purposes of learning to be property accomplished. A teacher needs to pay attention at the media to use as a text message. The harmony of the message’s use of media is important to a teacher’s attention the purpose of the study is to know the creation of educational communications message during the covid-19 pandemic to analyze the relevant media used to communicate communications, education during the covid-19 pandemic and to explain the inportance of the deploymentof educational communication message during the covid-19 pandemic. The method use in this study are qualitative methods with case studies, using constructive paradigms, and using tee drafts of message Alan H Monroe and Cassandra. The object of this study is the process of creating educational communication message, the research subject is teachers who are capable of math, physics, chemistry, and students, selection of informants uses a purposive sampling technigue, data collection involves interviews, documenting, and literature studies whereas the chek of validity of data by triangulation source. The study suggests that the compilation of message by teacher begins with attracting students first, the listens to the reasons of why students need the teacher can convince students to the study the material being presented, the role of coming message communication has a particulary important to make it easier for teacher to deliver learning message, improve the quality of learning make it easier for teacher to determine learning strategies the communication media use online learning activities ia audio visual media (zoom meeting, google meet, google classroom) and text based media (whatsapp) there are the differences a form of communication message arranged online is compared to the offline of learning message
Co-Authors Ajeng Nurhasanah Andalusia Neneng Permatasari Angelica Pramuditha Anggraini Ani Yuningsih Annisa Eka Rahayu Askurifai Baksin Azib, Azib Chairiawaty Dadan Mulyana Dede Lilis Chaerowati Dedeh Fardiah Demaz Fauzi Hadi Dian Widya Putri Didi Permadi Erik Setiawan Fadli Firdaus Ferry Darmawan Firmansyah Ghinda Nevithya Kono Hanifah, Azra Dina Hantoro, Naditha Rizkya Imam Santosa Iskandar, Doddy Isniar Budiarti Izni Nur Indrawati Maulani Kelik Nursetiyo Widiyanto Marina Yuliani Maudy Rizkiana Meilda Amdza Muhammad Dimas Chandra Purnama Dimas Muhammad Hilmy Ashshiddiq Mujianto, Haryadi Mukhlish Haniful Fahmi Mustikasari, Reni Naditha Rizkya Hantoro Nila Nurlimah Nurhastuti Nurhastuti Nuryati, Wulan Prabu Wardono Raihan Azhar Rantona, Safutra Risya Hasna Masytah Rusman Frendika Rusman Frendika Septiawan Santana Kurnia Solehudin, Aden Hasan Supriadi, Yadi Tri Nur Aini Noviar Tria Satria Handaya