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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Manajemen dan Bisnis (Performa) Mediator Channel : Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Istiqro' Jurnal Common JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Competitive Salasika Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat IJORER : International Journal of Recent Educational Research El-Ecosy : Jurnal Ekonomi dan Keuangan Islam As-Sidanah : Jurnal Pengabdian Masyarakat Arus Jurnal Sosial dan Humaniora Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Competitive Journal of Education Sciences (Edusci) Proceedings of Jogjakarta Communication Conference (JCC) Serat Rupa: Journal of Design INJECT Interdisciplinary Journal of Communication
Kiki Zakiah Darmawan
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Komunikasi Instruksional dalam Proses Pembelajaran Mahasiswa Kiki Zakiah Darmawan
MediaTor (Jurnal Komunikasi) Vol 7, No 1 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v7i1.1221

Abstract

Learning process is an important matter in education institution. High competitive among private universities also touched the process of learning as one of facilities being promoted to new students. Based on the concept of instructional communication, this research aimed to describe how communication works to find solutions for learning problems. Instructional communications are consisted of some variables, i.e. the pattern of problem solving activities, specificity of content, and learning objectives. Employing descriptive quantitative methods, the research found that score average of Fikom Unisba students is significant enough to conclude instructional communication as significant factors determining student’s academic achievement.
Hubungan dalam Komunikasi Diadik Suami-Istri: Perspektif Sosiologi Keluarga Kiki Zakiah Darmawan
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.776

Abstract

Dalam melakukan komunikasi. kita bukan sekadar menyampaikan isi pesan (content), tapijuga menentukan kadar hubungan (relationship) antarpribadi. Faktor relationship ini adalah yang terpenting dalam komunikasi antarpribadi. Termasuk dalam konteks komunikasi diadik yang berlangsung di antara suami-istri. Melalui tinjauan teori Pertukaran Sosial, hubungan suami-istri dipandang sebagai sebuah transaksi. Kualitas hubungannya dapat dilihat dari tingkat penyingkapan diri, keakraban, afiliasi. dan komitmen di antara keduanya. Dari segi dominasi kekuasaan, terdapat keragaman hubungan suami-istri yang bersifat kontinum: dari hubungan suami-istri yang menunjukkan dominasi mutlak suami atas istri hingga hubungan keduanya yang bersifat egalitarian.
Strategi Pemasaran Karya Seni Lukis Di Kampung Seni Budaya Jelekong Marina Yuliani; Kiki Zakiah
Jurnal Manajemen Bisnis Performa Vol 18, NO 2 (2021)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v18i3.7694

Abstract

ABSTRACTThe art of painting from ‘Kampung Seni Budaya Jelekong’ has spread to foreign countries. The aims and objectives of this research are to comply with the marketing strategies of painting works in Jelekong Art and Culture Village which are marketed by the artist community to advance‘Kampung Seni Budaya Jelekong’ so that it is known by the wider community. This research was conducted using qualitative research through the case study method. Data obtained through in-depth interviews, observation, and documentation. The subject of this research is someone who is one of the managers of Gurat and a painter who manages the‘Kampung Seni Budaya Jelekong’. While the theory used is the 7P Marketing mix carried out by the artist community in Jelekong. Based on the research results obtained, the marketing of paintings in ‘Kampung Seni Budaya Jelekong’ carries out its promotions which include personal selling, public relations, direct marketing, events, sales promotion. From the overall form of promotion mix, which is the main priority of promotion is carried out by public relations, direct marketing, and events. The results of this study can be concluded that the marketing strategy of painting in Jelekong has used the 7P marketing mix.Keywords: marketing strategy, 7P Marketing Mix, Kampung Seni Budaya Jelekong, Painting art  ABSTRAK Seni lukis asal Kampung Seni Budaya Jelekong sudah tersebar ke manca negeara. Daerah yang sebagian besar masyarakatnya berlatar belakang seniman itu tentunya dalam melukis mempunyai potensi besar untuk mengenalkan kampung tersebut kepada khalayak luas. Maksud dan tujuan dalam penelitian ini adalah untuk mengetatuhi bagaimana strategi pemasaran karya seni lukis di Kampung Seni Budaya Jelekong yang dipasarkan oleh komunitas seniman untuk memajukan Kampung Seni Budaya Jelekong agar diketahui oleh masyarakat luas. Penelitian ini dilakukan dengan menggunakan penelitian kualitatif melalui metode studi kasus. Data yang diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Subjek penelitian ini adalah seseorang yang merupakan salah satu pengelola Gurat dan pelukis yang mengelola Kampung Seni Budaya Jelekong. Sedangkan teori yang digunakan adalah bauran pemasran 7P yang meliputi (Product, Place, Price, Promotion, People, Physical Evidence, dan Process) yang dilakukan oleh komunitas seniman di Jelekong. Berdasarkan hasil penelitian yang diperoleh pemasaran lukisan di Kampung Seni Budaya Jelekong menjalankan promosinya yang meliputi personal selling, public relations, direct marketing, event, sales promotion. Dari keseluruhan bentuk promotion mix, yang menjadi prioritas utama promosi dilakukan public relations, direct marketing, serta event. Hasil penelitian ini dapat disimpulkan bahwa strategi pemasaran seni lukis di Jelekong sudah menggunakan bauran pemasaran 7P.Kata Kunci: Strategi pemasaran, Bauran Pemasaran 7P, Kampung Seni Budaya Jelekong, Seni lukis
Standardized Certification for Indonesian Female Migrant Workers: Towards Qualified Domestic Workers Kiki Zakiah; Chairiawaty
Salasika Vol 1 No 2 (2018): Salasika (Indonesian Journal of Gender, Women, Child, and Social Inclusion's Stud
Publisher : Asosiasi Pusat Studi Wanita/Gender & Anak Indonesia (ASWGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1749.266 KB) | DOI: 10.36625/sj.v1i2.13

Abstract

This research paper is entitled Standardized Certification for Indonesian Female Migrant Workers: Towards Qualified Domestic Workers. The problem of the research was derived from the fact that Indonesia is the highest sender of female migrant workers. Based on the data taken from BNP2TKI, female migrant workers from Indonesia mostly work in domestic sector as housemaids. Unfortunately, most of them are still considered unskilled. There is a quite significant difference between Philippines and Indonesia’s government policy in positioning migrant workers. The government of Philippines is very serious about preparing policy to position migrant workers by providing diplomatic protection, since they realize that the income from remittance can reach 20 %, and preparing public education policy concerning migration in the form of massive pre-departure orientation in migrant worker areas. In order for Indonesian migrant workers to compete with other workers, government is required to prepare the migrant workers to fulfill requirements and standards and prepare the agenda for strengthening legal recognition of their work as housemaids. Nusron Wahid, BNP2TKI chairperson, stated that Indonesian migrant workers need to improve their skills. This is necessarily required to change the face of Indonesian migrant workers. Skill improvement program for migrant workers is provided by Labor Training Centers that can be found in every province in Indonesia. Labor Training Center offers some programs and activities both for migrant workers and public, so they can improve their knowledge, skill and character This research focused on how migrant workers empower themselves in terms of knowledge, skill, and character building through certified programs given by Labor Training Center. The research problems can be identified as follows: (1) to what extent can the certified programs given by Labor Training Center upgrade migrant worker’s knowledge, (2) to what extent can the certified programs given by Labor Training Center increase migrant worker’s skill, and (3) to what extent can the certified programs given by Labor Training Center improve migran workers’ character. The objectives of the research are: (1) to find out the map of the knowledge development of migrant workers taking the certified programs in Labor Training Center; (2) to know the improvement of migrant workers’ skill s, and (3) to find out the improvement of migrant workers’ character s . The research used descriptive qualitative method. The data were gathered from previous research, in form of journals, documents and participant observation. From the data gathered, it was found out that the initiation programs organized by Labor Training Center was the dissemination of information about working abroad. This was aimed to give information to those who wanted to work outside Indonesia legally, securely, and appropriately, and to give information on opportunities to find some jobs overseas along with the advantages and disadvantages. This is one way to prepare Indonesian migrant workers to be ready to work outsideIndonesia. This means that migrant workers are given some knowledge to be well-prepared workers. In order to increase the skill of migrant workers, Labor Training Center offered some skill upgrading programs supported by practices. The skills are divided into: personal skill, social skill, and technology skill such as housework activities, social interaction, communication media, and many more. The aim was to improve the skill of migrant workers. As for character development, Labor Training Center offered some trainings, such as motivation, ethics, self-defense, work ethos, and personality. These are very needed to ensure migrant workers’ mental preparedness. The findings of the research showed that the knowledge of the migrant workers increased after they took part in the programs conducted by Labor Training Center. They knew that they needed to have legal contract when they worked overseas so that they could work safely, securely and appropriately. They would not be kicked out form a certain country any more. In terms of skill, the migrant worker could increase their social and technology skill to equip them to work overseas, whereas in terms of character building, the migrant workers could have positive mind and strong confidence to work overseas.
Citra Indonesia di Malaysia Kiki Zakiah
Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2012): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.459 KB) | DOI: 10.15642/jik.2012.2.1.%p

Abstract

Brand
Aspek Keridhaan Dalam Komunikasi Bisnis Perspektif Tafsir Surah An-Nisaa’ Ayat 29 Annisa Eka Rahayu; Kiki Zakiah
Jurnal Istiqro Vol 6 No 2 (2020): Juli 2020
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v6i2.563

Abstract

This study aims to find out how to do business communication appropriately and effectively for the achievement of good aspects in a business or transaction. The pleasure aspect in a transaction is the most important element, because the pleasure aspect is one of the pillars of a transaction. There is no aspect of pleasure in a transaction, so it can be said that the transaction is facid (null). The research used is based on the normative juridical approach, namely by studying or analyzing secondary data in the form of library materials relating to the object of discussion The data analysis method used in this study is a qualitative method, with secondary data, namely in the form of books that are relating to business communication and interpretation of surah an-Nisaa 'verse 29. Aspect of pleasure in business is built through a true communication. The categories or elements of business communication so that the aspects of goodness can be achieved, including the honesty (fairness), elements of information accuracy and freedom of responsibility.
KLINIK BISNIS MOBILE TERPADU DALAM MENDORONG PENGUATAN PASAR SEKTOR LAPAK JAJANAN PASAR PADA MASA KEBIASAAN BARU Sri Suwarsi; Kiki Zakiah; Rusman Frendika; Azib Asro i; Isniar Budiarti
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 7: Desember 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i7.667

Abstract

There are currently 13 micro-enterprises in the snack market sector in the city of Bandung which have been collected based on observations, video calls with several stall owners, discussions with booth showcase design designers, and interviews with (ASPAMI (Association of Indonesian Food and Beverage Entrepreneurs) and also the results of discussions in the FGD (forum group discussion) between the Unisba PKM (Community Service) team and the Bandung Kadin to strengthen the portrait of this business problem phenomenon and try to provide the right solution to the problem. booth or showcase as an attractive place for selling, increasing online marketing, providing marketable packaging tutorials, and initiating the formation of a cooperative for street food stalls. These efforts have yielded positive results, although they are still not optimal during the adaptation period of this new habit, but they are available. Yes, attractive booths and the use of social media such as Whatsapp, Facebook, and Instagram as promotional media have been successfully realized, by developing both the appearance of photo designs, writing or narration and the promotional content displayed.
KLINIK BISNIS MOBILE TERPADU DALAM MENDORONG PENGUATAN PASAR SEKTOR LAPAK JAJANAN PASAR PADA MASA KEBIASAAN BARU Sri Suwarsi; Kiki Zakiah; Rusman Frendika; Azib Asro i; Isniar Budiarti
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 8: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i8.944

Abstract

There are currently 13 micro-enterprises in the snack market sector in the city of Bandung which have been collected based on observations, video calls with several stall owners, discussions with booth showcase design designers, and interviews with (ASPAMI (Association of Indonesian Food and Beverage Entrepreneurs) and also the results of discussions in the FGD (forum group discussion) between the Unisba PKM (Community Service) team and the Bandung Kadin to strengthen the portrait of this business problem phenomenon and try to provide the right solution to the problem. booth or showcase as an attractive place for selling, increasing online marketing, providing marketable packaging tutorials, and initiating the formation of a cooperative for street food stalls. These efforts have yielded positive results, although they are still not optimal during the adaptation period of this new habit, but they are available. Yes, attractive booths and the use of social media such as Whatsapp, Facebook, and Instagram as promotional media have been successfully realized, by developing both the appearance of photo designs, writing or narration and the promotional content displayed.
The Effect of Brand Asset Valuator on Usage Decision of Halodoc Application Ghinda Nevithya Kono; Dedeh Fardiah; Kiki Zakiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5572

Abstract

This study aims to analyze the effect of the Brand Asset Valuator on the decision to use the Halodoc application. The dimensions Brand Asset Valuator studied include differentiation, relevance, esteem, and knowledge. The dimensions of usage decisions studied included product choice, brand choice, dealer choice, purchase amount, purchase time, and payment method. This type of research is quantitative research using simple random sampling of 123 respondents. The questionnaire used for data collection has been tested for validity and reliability. Data analysis performed included descriptive analysis, classical assumption test, multiple linear analysis, F test, T test, and coefficient of determination. The results of the F test analysis show that the dimensions of differentiation, relevance, esteem, and knowledge together influence the decision to use the Halodoc application. The results of the T test analysis show that the dimensions of differentiation, relevance, esteem, and knowledge partially affect the decision to use the Halodoc application.
Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi_Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi Demaz Fauzi Hadi; Kiki Zakiah
Competitive Vol. 16 No. 1 (2021): Jurnal Competitive
Publisher : Politeknik Pos Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v16i1.1171

Abstract

Pandemi Covid-19 membawa dampak yang besar bagi perkembangan para pelaku Usaha Mikro Kecil Menengah (UMKM). Mereka harus memikirkan strategi terbaik agar dapat tetap bertahan. Salah satu strategi yang paling relevan di masa pandemi ini ialah strategi digital marketing yang memungkinkan para pelaku usaha memasarkan produknya tanpa terkendala kebijakan-kebijakan selama pandemi. Penelitian mengenai strategi digital marketing bagi UMKM untuk bersaing di era pandemi ini menggunakan metode kualitatif dengan pendekatan deskriptif analitis. Penelitian deskriptif yaitu mengumpulkan data berdasarkan faktor-faktor yang menjadi pendukung terhadap objek penelitian. Penelitian kualitatif berhubungan dengan ide, persepsi, pendapat, kepercayaan orang yang akan diteliti dan kesemuanya tidak dapat di ukur dengan angka. Hasil penelitian menunjukkan bahwa masih sedikit UMKM yang memanfaatkan digital marketing (15,08%) sebagai strategi untuk menaikkan omset dan diperlukan pemahaman digital marketing bagi UMKM untuk membantu di tengah pandemi karena terbukti UMKM yang sudah menggunakan digital marketing mampu bertahan bahkan meningkatkan penjualan tanpa mengandalkan toko konvensional.
Co-Authors Ajeng Nurhasanah Andalusia Neneng Permatasari Angelica Pramuditha Anggraini Ani Yuningsih Anne Ratnasari Annisa Eka Rahayu Askurifai Baksin Azib Chairiawaty Chotijah, Nurul Dadan Mulyana Dadi Ahmadi Dede Lilis Chaerowati Dedeh Fardiah Demaz Fauzi Hadi Dian Widya Putri Didi Permadi Erik Setiawan Erik Setiawan Fadli Firdaus Ferry Darmawan Firmansyah Ghinda Nevithya Kono Hanifah, Azra Dina Hantoro, Naditha Rizkya Husan, Ali Ihsan Permana Sumpena, Muhammad Imam Santosa Iskandar, Doddy Isniar Budiarti Izni Nur Indrawati Maulani Kelik Nursetiyo Widiyanto Male, Adam Truedy Marina Yuliani Maudy Rizkiana Meilda Amdza Muhammad Dimas Chandra Purnama Dimas Muhammad Hilmy Ashshiddiq Mujianto, Haryadi Mukhlish Haniful Fahmi Mustikasari, Reni Naditha Rizkya Hantoro Neneng Hasanah Neni Yulianita Nila Nurlimah Noviar, Tri Nur Aini Nurhastuti Nurhastuti Nurohayati, Elis Nuryati, Wulan Prabu Wardono Raihan Azhar Rantona, Safutra Risya Hasna Masytah Rozalina, Rozalina Rozalina Rusman Frendika Rusman Frendika Septiawan Santana Kurnia Solehudin, Aden Hasan Sri Suwarsi Supriadi, Yadi Suriani Binti Othman, Siti Suryani, N. Lilis Tia Muthiah Tresna Wiwitan Tri Nur Aini Noviar Tria Satria Handaya Yuanita, Yenni