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Transformation Of Islamic Da'wah Through Digital Content Training In Islamic Boarding Schools (Case Study at SMK YPC Cintawana, Tasikmalaya) kiki Zakiah; Askurifai Baksin; Dian Widya Putri; Naditha Rizkya Hantoro
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.3787

Abstract

The transformation of Islamic da'wah through digital technology is an urgent need in the modern era. This study analyzes digital content training at SMK YPC Cintawana in improving the skills of students in the production and distribution of digital da'wah. With a qualitative approach to case studies, the results of this study show that this training improves students' abilities in videography, graphic design, copywriting, and digital communication strategies. Social media, YouTube, and podcasts help expand the reach of da'wah interactively. However, challenges such as cultural adaptation of Islamic boarding schools, limited infrastructure, and lack of understanding of digital communication strategies are still obstacles. Therefore, it is necessary to strengthen the digital curriculum, increase access to technology through external cooperation, and establish a pesantren media center. This strategy is expected to be able to make pesantren a modern da'wah center that still maintains Islamic values in the digital era.
The Influence of Visiting Lecturer Communicator Credibility Modeling on Indonesian-Malaysian Students' Learning Motivation Yulianita, Neni; Zakiah, Kiki; Wiwitan, Tresna
Jurnal Edusci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background. The success of a Visiting Lecturer program depends not only on material quality but also on communicator credibility, which is crucial for fostering strong student motivation to participate in international forums and succeed in the educational process. Objectives. The short-term research objective is to assess the effectiveness of the Visiting Lecturer program, while the long-term objective is to support policy development for the collaborative program between the two universities. Methods. The study used a comparative quantitative method to explain differences between the two subject groups. Results. The study found a significant positive effect of communicator credibility in the Visiting Lecturer program on Indonesian–Malaysian student motivation, with teaching quality influencing Indonesian students’ motivation by 61.4% and Malaysian students’ motivation by 47.6%. Conclusion: The credibility of communicators in the Visiting Lecturer Collaboration Program plays an essential role in strengthening the motivation of Indonesian–Malaysian students, highlighting its importance in enhancing the effectiveness of international academic collaboration. Implementation. The findings can be implemented by strengthening communicator credibility through lecturer preparation, communication training, and collaborative teaching strategies to further enhance student motivation in international academic programs.
Strategi Komunikasi Interpersonal Pengasuh Pesantren dalam Pembinaan Kedisiplinan Santri Menghafal Kitab(Studi Kasus di Pondok Pesantren Turus Pandeglang Banten) Nurohayati, Elis; Kiki Zakiah; Dede Lilis Chaerowati
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1835

Abstract

Penelitian ini membahas strategi komunikasi interpersonal pengasuh dalam membina kedisiplinan santri menghafal kitab di Pondok Pesantren Turus Pandeglang Banten. Latar belakang penelitian bertolak dari pentingnya peran pengasuh sebagai komunikator utama yang tidak hanya menyampaikan pesan pendidikan, tetapi juga membentuk karakter dan kedisiplinan santri melalui interaksi langsung. Pendekatan kualitatif dengan metode studi kasus digunakan untuk menggali pengalaman subjektif pengasuh dan santri. Data dikumpulkan melalui observasi partisipan, wawancara mendalam, dan dokumentasi, lalu dianalisis dengan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa pengasuh menerapkan tiga strategi utama, yaitu keteladanan, perjanjian, dan pemberian pujian sebagai penguatan positif. Keteladanan pengasuh tercermin dalam kedisiplinan dan konsistensi yang menjadi acuan santri. Perjanjian yang disepakati bersama membangun rasa tanggung jawab, sedangkan pujian meningkatkan motivasi serta kepercayaan diri santri dalam menghafal kitab. Hambatan yang muncul antara lain kejenuhan santri, perbedaan karakter, serta penyesuaian terhadap aturan pesantren. Pengasuh mengatasi kendala ini melalui pendekatan personal dan komunikasi empatik. Secara keseluruhan, penelitian ini menunjukkan bahwa strategi komunikasi interpersonal yang efektif mampu membentuk kedisiplinan santri secara kognitif, emosional, dan spiritual.
PEMBIMBINGAN TEKNIS DAN IMPLEMENTASI SERTIFIKASI HALAL BAGI UMKM UNTUK MENINGKATKAN PEMAHAMAN DAN PENERAPAN STANDAR HALAL: Studi pada Anggota Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI) Bandung Zakiah, Kiki; Ratnasari, Anne; Chotijah, Nurul; Suwarsi, Sri; Umar, Tia Muthiah; Ahmadi, Dadi; Male, Adam Truedy
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.344-368

Abstract

The development of the halal industry globally, including in Indonesia, shows a significant trend. It is driven by growing public awareness of the importance of using sharia-compliant products. The role of Usaha Mikro, Kecil, dan Menengah (UMKM) is crucial in supporting and expanding the development of this sector, as their existence is a major driver of economic growth, although they still face various obstacles, particularly related to the understanding and implementation of halal certification. This Community Service (PKM) is designed to strengthen UMKM knowledge and skills in managing halal-based businesses through training and technical assistance. Activities carried out included outreach, training, Focus Group Discussions (FGDs), technical guidance, and monitoring of 30 food and beverage MSMEs who are members of the Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI). The activity results showed a significant increase in the understanding and implementation of halal certification, as evidenced by the Wilcoxon test between pretest and posttest scores. Furthermore, implementing this program has significantly contributed to strengthening the position of UMKM, enabling them to survive and compete locally and in increasingly fierce global competition. This program provides education on mapping the halal raw material supply chain and Halal marketing strategies. The sustainability of this program is expected to encourage more UMKM to adopt halal principles and strengthen the national halal ecosystem.
The Utilization of Instagram Broadcast Channels as a Digital Marketing Communication Media in Building Consumer Loyalty Zakiah, Kiki; Ihsan Permana Sumpena, Muhammad; Yuanita, Yenni
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51686

Abstract

Social media has become the primary space of digital marketing communication that allows brands to build more targeted relationships with consumers. One of the innovations developed by Instagram is the Broadcast Channel, which is a one-way communication channel that provides access to exclusive information to audiences who consciously choose to join. However, academic studies on the role of one-way digital communication in building consumer loyalty are still relatively limited. This study aims to analyze the use of Instagram Broadcast Channel as a digital marketing communication medium in building consumer loyalty in the Alln Knitwear online shop. This research uses a qualitative method with a case study approach through in-depth interviews, observations, and documentation. The results of the study show that Broadcast Channels are used to convey product information directly, involve consumers in product selection through a co-creation mechanism, and provide special offers that strengthen consumers' sense of belonging, trust, and emotional closeness to the brand. The novelty of this study lies in the finding that one-way digital marketing communication voluntarily chosen by consumers can serve as a relational mechanism in building loyalty. Theoretically, this study emphasizes the position of one-way communication as an alternative to shaping consumer loyalty in the study of digital marketing communication, which has so far emphasized dialogical communication. Practically, the findings of this study provide a reference for business people in optimizing social media features efficiently to retain consumers in the digital marketing era.
Pengaruh Pelatihan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Bank Negara Indonesia Di BSD Tangerang Suryani, N. Lilis; Zakiah, Kiki
Jurnal Ilmiah Sumber Daya Manusia Vol 3 No 1 (2019): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v3i1.3369

Abstract

ABSTRAK Tujuan pada penelitian ini adalah untuk mengetahui pengaruh pelatihan dan disiplin kerja terhadap kinerja karyawan pada PT. Bank Negara Indonesia (BNI).Metode yang digunakan adalah metode deskriptif dengan pendekatan asosiatif. Teknik sampling yang digunakan adalah proporsional random sampling menggunakan metode teknik sampling jenuh dengan sampel sebanyak 50 responden. Analisis data menggunakan analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesisHasil penelitian ini adalah pelatihan berpengaruh positif dan signifikan terhadap kinerja karyawan sebesar 44,1%. Uji hipotesis secara parsial  diperoleh t hitung > t tabel atau (6,152 > 2,011), sehingga H0 ditolak dan H1 diterima artinya terdapat pengaruh positif dan signifikan antara pelatihan terhadap kinerja karyawan pada PT. Bank Negara Indonesia (BNI). Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan sebesar 47,0%. Uji hipotesis secara parsial diperoleh t hitung > t tabel atau (6,520 > 2,011) sehingga H0 ditolak dan H2 diterima artinya terdapat pengaruh positif dan signifikan antara disiplin kerja terhadap kinerja karyawan pada PT. Bank Negara Indonesia (BNI). Uji hipotesis simultan pelatihan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan koefisien determinasi sebesar 57,7%, sedangkan sisanya sebesar 42,3% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (32,019 > 2,800), dengan demikian Ho ditolak dan H3 diterima. Artinya terdapat pengaruh positif dan signifikan secara simultan antara pelatihan dan disiplin kerja terhadap kinerja karyawan pada PT. Bank Negara Indonesia.  Kata Kunci : Pelatihan, Disiplin Kerja, Kinerja Karyawan.
The Paradox of Empathic Communication in Islamic Education (A Quantitative Analysis of Teacher–Student Interaction and Motivation in the Qur’an Memorization Program) Husan, Ali; Yulianita, Neni; Zakiah, Kiki; Suriani Binti Othman, Siti
IJORER : International Journal of Recent Educational Research Vol. 7 No. 1 (2026): January
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i1.1055

Abstract

Objective: The relationship between empathetic communication by teachers and student learning motivation requires empirical verification in the context of traditional Islamic education, particularly in Qur'an memorization programs that emphasize an authoritative approach. This study addresses the knowledge gap regarding the motivational dynamics in Qur'an memorization learning, which has not been comprehensively documented. Methods: The study employed a cross-sectional survey design involving 83 students aged 15–18 years from four tahfidz institutions in the city and regency of Bandung through purposive sampling. Result: Empathetic communication was measured using the Dyadic Interpersonal Communication Scale (α = 0.916), while motivation was assessed using the Quranic Memorization Motivation Scale, which includes intrinsic (α = 0.843) and extrinsic (α = 0.811) dimensions. Hierarchical multiple regression analysis was conducted with demographic variables controlled according to Self-Determination Theory. The data indicate that empathetic communication predicts intrinsic motivation (β = -0.261, p = 0.015) and extrinsic motivation (β = -0.469, p < 0.001). The final regression models explained 35.8% of the variance in intrinsic motivation and 51.9% in extrinsic motivation; however, these R2 values reflect the combined contribution of empathetic communication and the controlled demographic variables (age, and memorization completion) with empathetic communication demonstrating a significant incremental effect beyond the controls. Novelty: These findings differ from Western educational theories, which predict a positive relationship, indicating that cultural context mediates the empathy-motivation relationship in traditional Islamic education. The study confirms the importance of adapting pedagogical approaches that consider local cultural values to optimize learning motivation in tahfidz programs.
ANALYSIS OF WAQF INVESTMENT RISK MANAGEMENT AND PRODUCTIVE WAQF DEVELOPMENT MODEL IN INDONESIA Rozalina, Rozalina; Zakiah, Kiki; Nurhasanah, Neneng
El-Ecosy : Jurnal Ekonomi dan Keuangan Islam Vol 6, No 1 (2026): January (El-Ecosy: Jurnal Ekonomi dan Keuangan Islam)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/eeki.v6i1.5946

Abstract

Wakaf produktif merupakan instrumen strategis dalam pemberdayaan ekonomi umat, namun realisasi potensi wakaf di Indonesia yang mencapai Rp180 triliun per tahun untuk wakaf uang dan 57.200 hektar tanah wakaf masih belum optimal. Penelitian ini bertujuan untuk mengidentifikasi risiko dan strategi mitigasi investasi wakaf produktif serta menganalisis model pengembangan wakaf produktif yang berhasil. Metode yang digunakan adalah kualitatif melalui pendekatan studi literatur dengan analisis konten terhadap berbagai sumber terpercaya. Hasil penelitian menunjukkan profil risiko yang beragam dari enam jenis investasi wakaf, dimana CWLS dan CWLD merupakan investasi teraman dengan jaminan negara, sementara investasi di sektor riil dan saham syariah memiliki risiko tertinggi. Strategi mitigasi yang efektif meliputi diversifikasi portofolio, studi kelayakan, dan pemantauan berkelanjutan. Teridentifikasi tiga model sukses pengembangan wakaf produktif: Daarut Tauhid sebagai model yang berawal dari komunitas masjid, Pesantren Gontor sebagai model pesantren terintegrasi, dan Dompet Dhuafa sebagai model lembaga profesional. Kesimpulan penelitian ini menekankan pentingnya pemahaman komprehensif tentang manajemen risiko dalam investasi wakaf dan adopsi model pengembangan yang tepat sebagai panduan bagi nadzir dalam mengoptimalkan pengelolaan wakaf produktif secara berkelanjutan. Productive waqf is a strategic instrument in empowering the economy of the Muslim community, but the realization of waqf potential in Indonesia, which reaches Rp180 trillion per year for cash waqf and 57,200 hectares of waqf land, is still not optimal. This study aims to identify the risks and mitigation strategies of productive waqf investments and analyze successful productive waqf development models. The method used is qualitative through a literature study approach with content analysis of various reliable sources. The results show a diverse risk profile of six types of waqf investments, where CWLS and CWLD are the safest investments with state guarantees, while investments in the real sector and sharia stocks have the highest risks. Effective mitigation strategies include portfolio diversification, feasibility studies, and continuous monitoring. Three successful models of productive waqf development were identified: Daarut Tauhid as a model that originated from a mosque community, Pesantren Gontor as an integrated Islamic boarding school model, and Dompet Dhuafa as a professional institution model. The conclusion of this study emphasizes the importance of a comprehensive understanding of risk management in waqf investments and the adoption of appropriate development models as guidelines for nadzir in optimizing the sustainable management of productive waqf.
Komunikasi Spiritual Wanita Karir di Lingkungan Rumah Sakit Kota Bandung Noviar, Tri Nur Aini; Zakiah, Kiki; Setiawan, Erik
Communicatus: Jurnal Ilmu komunikasi Vol. 5 No. 2. December (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i2.15064

Abstract

This study explores the motives and meaning of recitation as a form of spiritual communication for career women in the Bandung city hospital environment. This study uses a qualitative approach with phenomenological methods, including interviews and observations. The study results show that the meaning of recitation as a form of spiritual communication as a means. The meaning of recitation as a form of spiritual communication as an activity. This meaning is driven by two kinds of motives, namely learning motives and needs motives. Learning explanations emphasize the desire to seek knowledge, share experiences and understand religious issues. Meanwhile, the need motive emphasizes encouragement from within and outside the individual, such as the desire to live a more balanced life between the life of the world and the hereafter, the need for friends or socialization. The motives and meanings possessed by key informants are not entirely separate but have overlaps so that the findings of this study cannot be categorized as a single motive. The motives owned by career women lead them to an understanding that recitation is a means and activity to return to their God Almight.