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PENGARUH CITRA MEREK, HARGA, DAN DESAIN PRODUK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SEPATU NIKE AIR JORDAN DI UNIVERSITAS KOTA BANJARMASIN Naufal, Muhammad; Zamrudi, Zakky; Mursanto, Mursanto
KINDAI Vol 21 No 3 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i3.2430

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This study aims to analyze the influence of brand image, price, and product design on purchasing decisions of Nike Air Jordan shoes among university students in Banjarmasin City. A quantitative approach with a survey method was employed, involving 100 students who were users or potential buyers of Nike Air Jordan products. Data were analyzed using multiple linear regression to examine the effect of independent variables on purchasing decisions. The results indicate that brand image, price, and product design simultaneously have a significant effect on purchasing decisions. However, partially, only brand image shows a positive and significant influence, while price and product design do not have a significant individual effect. These findings suggest that brand image is the dominant factor influencing students’ purchasing decisions, although the combined effect of all variables remains important. Keywords: brand image, price, product design, purchasing decision
Evaluasi Kinerja Aparatur Berbasis Teknologi Digital untuk Meningkatkan Efektivitas Layanan Administrasi Publik Modern Asriyani; Zakky Zamrudi; Syahrial Shaddiq
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dn9cvp47

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This study aims to analyze the application of digital technology in the performance evaluation process of civil servants and its impact on the effectiveness of modern public administration services. The urgency of this study is based on the demands of bureaucratic transformation in the digital era, which requires government officials to be able to work faster, more accurately, and more accountably. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation studies of the performance evaluation process that takes place in the sub-district bureaucracy. The results of the study show that the use of digital technology, such as online attendance applications, personnel information systems, and internet-based communication media, can improve the accuracy of performance assessments, speed up reporting, and strengthen coordination between officials. The findings also reveal that the use of digital technology contributes to increased transparency, work efficiency, and the quality of public administration services, even though a number of obstacles are still encountered, such as limited digital literacy and internet infrastructure. Overall, this study concludes that the digitization of civil servant performance evaluations is an effective strategy in promoting the modernization of public services and strengthening bureaucratic accountability, and therefore needs to be optimized through capacity building among civil servants and the development of more adequate technological facilities.
Examining the Crisis Leadership of Public-Private Partnership in Ecological Based Tourism of Bromo Tengger Semeru I Gede Eko Putra Sri Sentanu; Zakky Zamrudi; Ardik Praharjo; Bambang Santoso Haryono; Gibriel Badjie
Journal of Local Government Issues Vol. 7 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/logos.v7i2.32321

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This study is aimed to evaluate the role of crisis leadership within the public-private partnership of tourism collaborative governance. This study employs a cross-sectional study involving 304 respondents from various stakeholder from Bromo-Tengger-Semeru National park (BTSNP). The study employs the SEM-PLS data analysis to evaluate the measurement model and structural model. The results of the study indicates that the important role of Public-Private partnership on collaborative governance is only indicated by several dimension, especially those of Governance, Mutuality, and Administration. However, the interaction moderation indicates that crisis leadership is only able to enhance the Mutuality and Norm and Trust. The further discussion related to the finding is elaborated within the papers. The originality of this paper is by presenting a picture of ecological tourism management in Indonesia through the lens of public-private-partnership.
Between Understanding and Applying Knowledge: The role of Generative AI Among Young Professional Workers Zamrudi, Zakky; Khuzaini, Khuzaini; Wicaksono, Teguh; Badjie, Gibriel
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.104814

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The research aims to explore how the qualities of generative AI is integrated into daily professional practice to enhance the application of cognitive skills. The research involved 261 respondent of millennials and z generation employee. The instrument development in this research were drawn from cognitive knowledge domain and media richness theory compositing the AI media richness context. From the data analysis using PLS-SEM indicates that the over-relying on generative AI at certain level can dampen the cognitive knowledge mechanism which may also called as metacognitive laziness. This condition is need to be address to ensure employee cognitive ability to not only understand specific knowledge but also contextualize the knowledge to solve daily tasks as well as the strategic problem within the work environment.
Pengaruh Sistem Rekrutmen dan Kompensasi terhadap Kinerja Karyawan pada PT Sinar Alam Duta Perdana Umi Maulita; Siti Mardah; Zakky Zamrudi
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zj1zyy73

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Penelitian ini bertujuan untuk menguji: (1) pengaruh Sistem Rekrutmen terhadap Kinerja Karyawan pada PT Sinar Alam Duta Perdana, (2) pengaruh Kompensasi terhadap Kinerja Karyawan pada PT Sinar Alam Duta Perdana, dan (3) pengaruh Sistem Rekrutmen dan Kompensasi secara simultan terhadap Kinerja Karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada karyawan dan dianalisis menggunakan metode regresi linier berganda untuk mengetahui hubungan dan pengaruh antarvariabel. Variabel independen dalam penelitian ini adalah sistem rekrutmen (X1) dan kompensasi (X2), sedangkan variabel dependen adalah kinerja karyawan (Y). Hasil penelitian menunjukkan bahwa Sistem Rekrutmen tidak berpengaruh signifikan terhadap Kinerja Karyawan. Sementara itu, variabel Kompensasi berpengaruh signifikan terhadap Kinerja Karyawan. Secara simultan, Sistem Rekrutmen dan Kompensasi berpengaruh signifikan terhadap Kinerja Karyawan. Temuan penelitian menunjukkan bahwa kompensasi yang baik dapat meningkatkan motivasi, kenyamanan, dan semangat kerja karyawan, yang pada akhirnya mampu meningkatkan kinerja karyawan. Oleh karena itu, perusahaan diharapkan dapat meningkatkan kualitas Sistem Rekrutmen serta mempertahankan sistem Kompensasi yang baik guna mendukung peningkatan kinerja karyawan secara optimal.
Pengaruh Disiplin, Lingkungan Kerja Dan Keselamatan Kerja Terhadap Kinerja Pegawai PLTU Asam-Asam Mely Daniati; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/cc73s550

Abstract

Mely Daniati. 2026. The Influence of Discipline, Work Environment, and Occupational Safety on the Performance of Employees at the Asam-Asam PLTU. Main Advisor: Syahrial Shaddiq, Co-Supervisor: Khuzaini. The purpose of this research is to test and analyze: 1. The influence of discipline on the performance of Asam-Asam PLTU employees. 2. The influence of the work environment on the performance of Asam-Asam PLTU employees. 3. The influence of occupational safety on the performance of Asam-Asam PLTU employees. 4. The influence of discipline, work environment and occupational safety on the performance of Asam-Asam PLTU employees. This study employed a quantitative descriptive research method. The population consisted of 400 employees at the Asam-Asam PLTU. The sample size was determined using the Slovin formula, resulting in 80 customers. The sampling technique used was accidental sampling. Simple linear regression was used for data analysis. Based on the research results, the results of this study indicate that 1. Discipline partially has a significant effect on the performance of Asam-Asam PLTU employees. 2. The work environment partially has a significant effect on the performance of Asam-Asam PLTU employees. 3. Occupational safety partially has a significant effect on the performance of Asam-Asam PLTU employees. 4. Discipline, work environment, and occupational safety simultaneously have a significant effect on the performance of Asam-Asam PLTU employees. Keywords: Discipline, Environment, Occupational Safety, and Performance Abstrak Mely Daniati. 2026. Pengaruh Disiplin, Lingkungan Kerja dan Keselamatan Kerja terhadap Kinerja Pegawai PLTU Asam-Asam. Pembimbing Utama : Syahrial Shaddiq, Co Pembimbing: Khuzaini. Tujuan Penelitian ini adalah untuk menguji dan menganalisis: 1. Pengaruh disiplin terhadap kinerja pegawai PLTU Asam-Asam. 2. Pengaruh lingkungan kerja terhadap kinerja pegawai PLTU Asam-Asam. 3. Pengaruh keselamatan kerja terhadap kinerja pegawai PLTU Asam-Asam. 4. Pengaruh disiplin, lingkungan kerja dan keselamatan kerja terhadap kinerja pegawai PLTU Asam-Asam. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif. Populasi dalam penelitian ini adalah pegawai pada PLTU Asam-Asam yang berjumlah 400 orang. Sampel dalam penelitian ini ditentukan dengan menggunakan rumus slovin, dengan hasil 80 pelanggan. Teknik sampling yang digunakan dalam penelitian ini menggunakan accidental sampling. Teknik analisis data menggunakan regresi linier sederhana. Berdasarkan hasil penelitian hasil penelitian ini menunjukkan bahwa 1. Disiplin secara parsial berpengaruh signifikan terhadap kinerja pegawai PLTU Asam-Asam. 2. Lingkungan kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai PLTU Asam-Asam. 3. Keselamatan Kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai PLTU Asam-Asam. 4. Disiplin, Lingkungan Kerja dan Keselamatan Kerja secara simultan berpengaruh signifikan terhadap kinerja pegawai PLTU Asam-Asam. Kata Kunci : Disiplin, Lingkungan, Keselamatan Kerja, dan Kinerja
Peran Human Resource Information System (HRIS) dalam Meningkatkan Kinerja Karyawan pada Era Industry 4.0: A Literature Review Nadira Nur Aisyah; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/cdcya487

Abstract

. Penelitian ini bertujuan untuk mengkaji secara komprehensif peran Human Resource Information System (HRIS) dalam meningkatkan kinerja karyawan pada era industry 4.0 melalui pendekatan literature review. Perkembangan teknologi digital yang pesat telah mendorong organisasi untuk melakukan transformasi dalam pengelolaan sumber daya manusia, dari sistem manual menuju sistem berbasis teknologi informasi yang terintegrasi. HRIS hadir sebagai solusi strategis yang memungkinkan organisasi dalam mengelola data karyawan secara lebih efektif, efisien, dan akurat. Metode penelitian yang digunakan adalah studi literatur dengan mengkaji dan menganalisis berbagai artikel ilmiah, buku, serta publikasi akademik yang relevan dan dipublikasikan dalam kurun waktu lima tahun terakhir (2019–2025). Proses analisis dilakukan dengan mengidentifikasi, mengelompokkan, serta membandingkan temuan dari berbagai penelitian terkait implementasi HRIS dan dampaknya terhadap kinerja karyawan. Hasil kajian menunjukkan bahwa implementasi HRIS memberikan kontribusi positif terhadap peningkatan kinerja karyawan, yang ditunjukkan melalui peningkatan efisiensi proses kerja, pengurangan kesalahan administratif, peningkatan akurasi dan transparansi data, serta percepatan dalam pengambilan keputusan manajerial. Selain itu, HRIS juga berperan penting dalam mendukung transformasi digital organisasi, khususnya dalam menghadapi tantangan dan dinamika pada era industry 4.0 yang menuntut kecepatan, ketepatan, dan adaptabilitas tinggi.
Pengaruh Work Life Balance, Komitmen Organisasi & Motivasi Intrinsik Terhadap OCB: A Literature Review Noor Laila; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/3fsdnw94

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This study aims to examine the effect of Work Life Balance, organizational commitment, and intrinsic motivation on Organizational Citizenship Behavior (OCB) through a literature review approach. OCB is defined as discretionary behavior that is not formally required in job descriptions but plays an important role in enhancing organizational effectiveness. This study employs a qualitative method by reviewing relevant scientific articles published within the last ten years, obtained from databases such as Google Scholar and other indexed journals. The analysis technique involves identifying, classifying, and synthesizing previous findings to derive comprehensive conclusions regarding the relationships among the variables. The findings indicate that Work Life Balance, organizational commitment, and intrinsic motivation have a positive and significant effect on OCB. Work Life Balance contributes to improved psychological well-being and reduced work stress, which encourages employees to engage in voluntary and positive workplace behaviors. Organizational commitment, particularly affective commitment, is a key determinant that strengthens employees’ emotional attachment to the organization, thereby enhancing OCB. Meanwhile, intrinsic motivation acts as an internal driving force that increases work engagement, initiative, and proactive behavior among employees. In addition, the relationship between these variables and OCB is also influenced by mediating factors such as job satisfaction and work engagement. In conclusion, the improvement of OCB cannot be achieved partially but requires an integrated management approach toward Work Life Balance, organizational commitment, and intrinsic motivation.   Keywords: HRIS, Industry 4.0, Employee Performance   Abstrak       Penelitian ini bertujuan untuk mengkaji pengaruh Work Life Balance, komitmen organisasi, dan motivasi intrinsik terhadap Organizational Citizenship Behavior (OCB) melalui pendekatan literature review. OCB merupakan perilaku sukarela karyawan yang tidak tercantum dalam deskripsi pekerjaan formal, namun memiliki peran penting dalam meningkatkan efektivitas organisasi. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan mengkaji berbagai artikel ilmiah yang relevan dalam kurun waktu sepuluh tahun terakhir yang diperoleh melalui basis data seperti Google Scholar dan jurnal terindeks lainnya. Teknik analisis dilakukan dengan cara mengidentifikasi, mengelompokkan, serta mensintesis temuan-temuan penelitian terkait untuk memperoleh kesimpulan yang komprehensif. Hasil kajian menunjukkan bahwa Work Life Balance, komitmen organisasi, dan motivasi intrinsik memiliki pengaruh positif dan signifikan terhadap OCB. Work Life Balance berperan dalam meningkatkan kesejahteraan psikologis dan menurunkan stres kerja, sehingga mendorong munculnya perilaku sukarela karyawan. Komitmen organisasi, khususnya komitmen afektif, terbukti menjadi determinan utama dalam meningkatkan keterikatan emosional karyawan terhadap organisasi yang berimplikasi pada peningkatan OCB. Sementara itu, motivasi intrinsik berfungsi sebagai pendorong internal yang meningkatkan keterlibatan kerja, inisiatif, dan perilaku proaktif karyawan. Selain itu, hubungan antara ketiga variabel tersebut dengan OCB juga dipengaruhi oleh variabel mediasi seperti kepuasan kerja dan work engagement. Kesimpulan penelitian ini menunjukkan bahwa peningkatan OCB tidak dapat dilakukan secara parsial, melainkan melalui pengelolaan yang terintegrasi terhadap Work Life Balance, komitmen organisasi, dan motivasi intrinsik. Kata kunci: Work Life Balance, Komitmen Organisasi, Motivasi Intrinsik, Organizational Citizenship Behavior
Efektivitas Pembayaran Non-tunai Melalui Qlola By BRI Dalam Administrasi Keuangan Instansi Pemerintah: Tinjauan Literatur Defi Efisa; Syahrial Syaddiq; Khuzaini; Zakky Zamrudi
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/rm9tan80

Abstract

Kajian ini bertujuan mendeskripsikan dan menganalisis efektivitas penerapan sistem pembayaran non-tunai melalui platform Qlola by BRI dalam mendukung pengelolaan keuangan instansi pemerintah di Indonesia. Dengan menggunakan pendekatan deskriptif-analitis berbasis studi pustaka, kajian ini menelaah berbagai regulasi pemerintah, publikasi resmi perbankan serta literatur yang relevan terkait sistem pembayaran digital dan tata kelola keuangan publik. Hasil kajian menunjukkan bahwa Qlola by BRI memberikan kontribusi nyata terhadap efisiensi transaksi keuangan pemerintah melalui aksesibilitas berbasis web yang tidak mengharuskan mobilitas fisik ke kantor bank, kemampuan monitoring saldo secara real-time. Regulasi yang kuat yang telah diatur dalam Undang-undang Perbendaharaan Negara, Peraturan Menteri Keuangan, dan kebijakan Bank Indonesia menjadi landasan legitimasi sekaligus pendorong adopsi platform ini. Kendala yang masih dihadapi meliputi keterbatasan infrastruktur di daerah terpencil, peningkatan kapasitas aparatur dan keterbatasan akses Qlola. Kajian ini merekomendasikan penguatan regulasi teknis, perluasan insfrastuktur digital dan program literasi digital bagi aparatur sipil negara. Kata Kunci: Pembayaran non-tunai, Qlola By BRI, Digitalisasi  Abstrak  This study aims to describe and analyze the effectiveness of cashless payment systems through the Qlola by BRI platform in supporting the financial management of government institutions in Indonesia. Using a descriptive-analytical approach based on library research, this study examines relevant government regulations, official banking publications, and literature related to digital payment systems and public financial governance. The findings indicate that Qlola by BRI makes a tangible contribution to the efficiency of government financial transactions through web-based accessibility that eliminates the need for physical visits to bank offices and real-time balance monitoring capabilities. A strong regulatory framework encompassing the State Treasury Law, Ministry of Finance regulations, and Bank Indonesia policies provides the legal foundation and drives platform adoption. Remaining challenges include limited digital infrastructure in remote areas, the need for improved civil servant capcity and Qlola access limitations. This study recommends strengthening technical regulation, expanding digital infrastructure, implementing digital literacy programs for civil servants. Keywords: Cashless payment, Qlola By BRI, Digitalization
The Effect Of Bkn E-Kinerja And Competence On Civil Servant Performance From The Perspective Of Information Technology In Human Resource Management (IT IN HRM) At Balai Monitor Spektrum Frekuensi Radio Kelas Ii Banjarmasin Ramadhika Trisnasari; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/p300z692

Abstract

The digital transformation of human resource management in the public sector has become a strategic instrument in improving organizational effectiveness, efficiency, transparency, and accountability. In Indonesia, one of the major digital innovations in public human resource management is the implementation of the E-kinerja system developed by the National Civil Service Agency (BKN). This system is designed to digitalize performance planning, reporting, and evaluation of civil servants. This study aims to examine the effect of BKN E-kinerja and employee competence on civil servant performance at Balai Monitor Spektrum Frekuensi Radio Kelas II Banjarmasin using the Information Technology in Human Resource Management (IT in HRM) framework. This study employed a quantitative approach with an explanatory research design. The population consisted of 31 civil servants, and saturated sampling was applied. Data were collected through questionnaires, interviews, and documentation, and analyzed using multiple linear regression. The results indicate that BKN E-kinerja has a positive and significant effect on employee performance, competence has a positive and significant effect on employee performance, and both variables simultaneously have a significant effect on employee performance. This study contributes theoretically to the development of IT in HRM in the public sector and provides practical implications for improving digital-based performance management systems. Keywords: E-Performance, Competence, Employee Performance, IT in HRM, Digital Human Resource Management
Co-Authors Abdurrahim Adib Mustanir Adlina Amni Akhmad Fauzanor Alvin Dian Pramuja Ana Sofia Herawati Ardik Praharjo Asriyani Badjie, Gibriel Bahri, Danang Zainal Ali Bambang Santoso Haryono Basuki , Basuki Basuki Damayanti, Adellia Decky C. Kananto Lihu Dede Arif Dedi Norwahyuliadi Defi Efisa Defi Efisa Delima, Nor Dewi Safitri Dian Sari Tri Azhari Dody Irianto Dody Irianto Dwi Wahyu Artiningsih Elin Destiyani Arifin Emila Agustina Fajrianti, Siti Fanlia Adiprimadana Sanjaya Fazrin Muchtar Gibriel Badjie Hairul Hairul Herlina Lusiana Hernilawati Husnul Madihah I Gede Eko Putra Sri Sentanu Imam Suyadi Khairin, Nadiah Khuzaini Khuzaini khuzaini, Khuzaini Linda M. Alfis Nor Abdi M. Firman Ar Rasyid M. Refky Ramadan Mardiana Mardiana Marhaeni Fajar Kurniawati Mely Daniati Mely Daniati Mia Della Moh. Fajar Prima Mukti Muhammad Naufal, Muhammad Mursanto Muthia Farida Nadira Nur Aisyah Nadira Nur Aisyah Noor Laila Norkhalifah Norkhalifah Novia Septia Ningsih Novita Eka Prasetya Purboyo, Purboyo Putri Sri Noor Rezeki Putri, Marella Indira Putri, Septia Rachmad Yuanito Ramadhika Trisnasari Ramadhika Trisnasari Rusmawati S. Purnamasari Sadikin Saiful Karim Septiani Damaiyanti Siti Aisyah Siti Kurniawati Siti Mardah Sri Gina Annisa Sri Gina Annisa Sri Mariati Soraidah Supiansyah, Supiansyah Supiati Syahrial Shaddiq Syahrial Shaddiq Syahrial Shaddiq Syahrial Syaddiq Teguh Wicaksono Triliani Krismidasi Triliani Krismidasi Umi Maulita utamie, Anggriyani Wahyunah Febi Pratama Wanti, Rosi Idia Wira Kusuma Yusri Abdillah Zainal Abidin