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Kenedi, Kenedi
Universitas Bina Bangsa
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Journal : Jurnal Ekonomi

 1 
EVALUATION OF THE ECONOMIC POTENTIAL OF COASTAL TOURISM STRATEGIC AREA OF ANYER TOURISM – CINANGKA Kenedi, Kenedi; Irwan Sukmawan; April Laksana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The development of tourism that is not optimal is one of the obstacles to the undevelopment of the tourism industry both in Banten Province and in Serang Regency. Serang Regency is one of the districts with considerable tourism potential to be developed and maintained. To encourage the growth of the tourism industry in Banten Province, the local government has issued Banten Provincial Bylaw No. 6 of 2019 concerning the Banten Province Tourism Development Master Plan for 2018-2025, where in the bylaw, one of the strategic development areas is the Anyer – Cinangka strategic tourism area. In the strategic area of Anyer tourism – Cinangka which is the leading tourism sector is beach tourism where there are four main beaches: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. To support the bylaw, it is necessary to take several strategic steps, one of which is to see the potential of beach tourism in the area in an integrated or comprehensive manner.The purpose of this study is to evaluate the beach tourism potential of the Strategic Tourism Area of Anyer – Cinangka which includes: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. The method used in this study is the Explanatory Survey Method, with data collection techniques including observations, questionnaires, interviews, documentation and literature studies. The primary data were then processed using the Integrated Beach Value Index (IBVI) method. The results of the IBVI calculation concluded that Anyer Beach – Marbella has the highest IBVI value with a moderate classification and the lowest is Bojong-Lighthouse Beach also with a moderate classification. These results can be used for comparison on each beach attraction and further research development.
DIGITAL TOURISM DEVELOPMENT STRATEGY AS A PROMOTION OF CREATIVE ECONOMY TOURISM IN BANTEN PROVINCE April Laksana; Kenedi, Kenedi; Basuki Rakhim Setya Permana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tourism sector is one sector that has great potential to increase state and regional income. For this reason, efforts are needed to develop tourism in Indonesia. One of the programs from the government to increase the number of tourists is to prioritize tourism development in 10 locations, one of which is Tourism in Banten Province. In addition to developing tourism areas, another thing that can be done to increase the number of tourists is using information technology as a promotional medium through Digital Tourism. The purpose of this study is to view and analyze digital tourism as tourism promotion in Banten Province as a way of promoting tourism in Banten Province. The analytical technique used in this study is a SWOT analysis technique by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the development of Digital Tourism in Banten Province. The results of this study can be used by the government or related parties in determining the direction of tourism development in Banten Province
Co-Authors Ade Idzhar Agisna, Muhamad Agus Irawan Agus Sunardi Agustin, Nungki Ahmad Adrian Hanafiyah Ahmad Fatoni Ahmad, Rizqy Amelia Ramadhaniyah Amsilah, Amsilah Anggriawan, Muhammad Angga Anisa Kusumawardani Anisa, Aan Anti Wulan Agustini Anton April Laksana April Laksana Ardiyansah, Ardiyansah Aryati Aryati Aslami, Iron Fajrul Ayu Nuryani Azhar, Intan Nabila Aziza, Pretty Failasufa Basudewa, Meisya Diazzahra Putri Basuki Rakhim Setya Permana Billy Tejaarief Budiman, Dedi Cahya, Kamilah Darsono Darsono Denardo, Denardo Denisa Fitriya 'Uzzahra ENCEP SAEFULLAH, ENCEP Farida, Gina Faturohman Faturohman, Faturohman Fernando, Iqbal Furtasan Ali Yusuf Gagah Dwiki Putra Aryono Gina Farida Hadi Kurniawanto Harsiti Harsiti, Harsiti Hidayat, Asep Munir Hilman, Mohamad Indri Yani, Indri Intan Indria Dewi Intan Indria Dewi Irwan Sukmawan Irwan Sukmawan Irwan Sukmawan Khaerudin, Dedy Krahara, Yuwan Ditra Listiani, Mira Listiawati Listiawati Maharani, Adella Miftahul Huda Muhammad Angga Anggriawan Mulia, Okvin Mulyani Mulyani Munawaroh Munawaroh Munggaran, Rebion Raga Musa, Muhajir Nurhikmat, Mira Nuriyah, Nuriyah Pramitasari, Anisa Pramono, Abdul Chatim Qotrun Nada, Zanuba Ramadhan, Alfa Riaz Muhammad Khatami Riska Ferdiana Riska Ferdiana Rizki Hidayatullah Rizki Hidayatullah Rozikin, Imam Rudianto Rudianto Sagina, Yunica Marsha Saputri, Desti Sari Ningsih Septiyani, Rini Dwi Setyawati, Kiki Sihotang, Erika Agustiani Siti Hartati Sukmawan, Irwan Tata Rustandi Tejaarief, Billy Udin Suadma