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All Journal TEMA (Jurnal Tera Ilmu Akuntansi) Hijri Jurnal Mirai Management Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah RAUDHAH SEIKO : Journal of Management & Business YUME : Journal of Management Adzkiya : Jurnal Hukum dan Ekonomi Syariah JURNAL RAUDHAH KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Administrasi Kantor EKONOMIKA45 Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Optimal: Jurnal Ekonomi dan Manajemen Journal of Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Social Sciences Maslahah: Jurnal Manajemen dan Ekonomi Syariah IIJSE
Suhairi Suhairi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Manajemen Riset Inovasi

 1 
STRATEGI PEMASARAN PRODUK INDOMIE (PT INDOFOOD SUKSES MAKMUR ) DALAM PASAR INTERNASIONAL Suhairi Suhairi; Cici Winda Atila; Diana Diana; Niken Rahmadiyah; Rio Ariangga Hutagalung; Wahyu Adriansyah Naibaho
Jurnal Manajemen Riset Inovasi Vol. 1 No. 1 (2023): Januari: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.953 KB) | DOI: 10.55606/mri.v1i1.639

Abstract

The purpose of this study is to analyze how the company's strategy dominates the international market. PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market. The products of PT Indofood in this study sell their products in several countries. This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied. From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year. Indomia is also exported to more than 60 countries around the world. The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).
Co-Authors Agus Alimuddin Ahmad Firdaus Lingga Ahmad Ihsan Fiqih Siregar Amalia Munajah Nasution Amanda Damayanti Nasution Amelia Putri Andi Rahma Nur Alam Ansor Nasution Aprilia Indah Saputri Rambe Ardhinur Ardhinur Arjuna Arjuna Arya Duta Permana Pane Burhan Hanafi Buyung Sarita Cici Winda Atila Cindy Anggreni Cindy Kumala Dewi Deby Nofriansyah Dharma, Budi Diah Safri Yulinda Dian Irmawani Diana Diana Dina Aulia Nasution Dwi Nugroho Dwi Nugroho eko purnomo Elsa Zulfita Fahmi Rizky Fitri Annisa Helva Diansyah Putri Simamora Ilham salim siregar Indah Wulansari Batubara Juli Syahputri Leni Lastrian Nahulae Liska Febrianti M. Alfito Dinova M. Difach Hazairin Nst Mansur Mansur Meyra Rizky Azhary Mhd Yahya Miftahul Husna Hutapea Minta Ito Lubis Mira Nur Aisah Mohd Haiqal Alif Ramadhani Muhammad agung Muhammad Anshari Hutasuhut muhammad luthfie Muslimatul Husnah Mustafaruddin Mustafaruddin Mutmainna Andi Sudirman Nabila Prahaski Nabila Syafitri Nabillah Purba Nadya Maulidya M Niken Rahmadiyah Niki Aulia Nini Syofriyeni Nirwana Nirwana Nur Leli Nurbaina Junita S nurfahmi Nurfahmi Nurhadiah Nurhadiah Nurhazizah Nurhazizah Nurmal Idrus Nurmilasari Nurmilasari Nurmilasari Nurmilasari Puji Rahmah Putri Khairani Pratiwi Rabiatun Adawiyah Reni Yusnita Revika Viola Azzahara Ridha Tri Handayani Ridho Fachrozie Rifaldi Dwi Syahputra Rifki Akmal Tanjung Rio Ariangga Hutagalung Riska Arianti Nasution Riski Wahdini Riyan Erwin Hidayat Riza Ayu Asmita Rizka Azriani Tanjung Rofiqoh Hannum Rao Siti Hazrah Sonia Purba Sophia Rahmadhani SRI LESTARI Sri Ramadhani Suci Arifah Lubis Surianti Surianti Syahla Syanda Syakira Rifdahayani Yoes Tengku Ismalia Mahira Tira Syahira Tuti Tri Ulin Utami R.A Padang Vania Sally Nabila Vinna Novita Sari Vira Siska Wahyu Adriansyah Naibaho Windy Septia Triyani Zerimah Hasibuan