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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) Kusa Lawa AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi International Journal of Pedagogical Language, Literature, and Cultural Studies INJECT Interdisciplinary Journal of Communication
Reza Safitri
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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Model Strategi Adaptasi Kelompok Wanita Tani (KWT) Melalui Digital Marketing Sebagai Penanggulangan Pandemi COVID-19 Yeni Pramita; Keppi Sukesih; Reza Safitri
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202342709

Abstract

The Covid-19 pandemic has had an impact on socio-economic changes globally, including at KWT Sri Rejeki. KWT Sri Rejeki has superior local food products that already use a modern touch in their packaging, but sales are still far above the average before the pandemic. This study aims to formulate a model of adaptation strategy of KWT Sri Rejeki through Digital Marketing. The research uses action research to gain knowledge as well as to take action to create change in KWT Sri Rejeki. In-depth interviews and field observations to get a diagnosis of the problem in order to determine an action plan, implementation and evaluation. Data analysis uses In Vivo Coding which is then followed by Pattern Coding by using short words or short phrases obtained through the informant's sentences. The results showed that the adaptation strategy model at KWT Sri Rejeki was conducting marketing analysis, marketing formulation, and marketing implementation and then integrated training was carried out to improve hard skills and soft skills and then developed a plan followed by a presentation. After being presented, it is then implemented in a business unit owned by KWT Sri Rejeki after an evaluation has been carried out as a reflection of the effectiveness of the strategy model that has been formulated.
Mengukur Kualitas Dialogis 13 Website PTN-BH Melalui Penerapan Dialogic Communication Lisda Veronika; Reza Safitri; Rachmat Kriyantono
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3965

Abstract

Public relations as the communication management between organization and its public has entered a new chapter with new challenges at this time. The development of information and communication technology encourages public relations to be able to take advantage of various new media in carrying out its strategic communications. Website as a product of new media is often used as a formal information medium for an organization. Not only SOE or the private sector, educational institutions or universities have also used website as a medium of their formal information and communication. The capabilities of websites 1.0 to 4.0, which continue to grow to this day, allow companies and their public to communicate in two directions, or dialogical. This study aims to determine the dialogic quality of the PTN-BH website through dialogic communication theory.
Pengaruh Source Credibility dan Message Credibility di Tiktok Live Streaming Terhadap Impulsive Buying Behavior Putri Nila Rahmataini; Reza Safitri; Bambang Dwi Prasetyo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i9.13596

Abstract

Dalam era pesatnya perilaku pembelian impulsif melalui live streaming shopping, fenomena ini menjadi sorotan utama, terutama di Indonesia. Penelitian ini bertujuan untuk menjelajahi apa yang mendorong individu untuk terlibat dalam impulsive buying behavior saat menonton TikTok live streaming. Penelitian ini menggunakan Elaboration Likelihood Model (ELM) untuk menganalisis peran message credibility sebagai jalur sentral dan source credibility sebagai jalur periferal dalam membentuk perceived persuasiveness dan perilaku pembelian impulsif. Penelitian ini dianalisis menggunakan SEM-PLS dengan pendekatan berbasis jalur untuk menjelaskan karakteristik terkait dengan masing-masing rute. Hasil studi ini mengungkapkan bahwa kedua jalur persuasi, yaitu message credibility sebagai jalur sentral dan source credibility sebagai jalur periferal, memiliki pengaruh signifikan dalam membentuk sikap individu. Namun, hanya jalur periferal yang memengaruhi secara signifikan perubahan perilaku dalam pembelian impulsif. Temuan ini tidak hanya memiliki dampak teoritis pada literatur tentang perdagangan streaming langsung dan ELM, tetapi juga memiliki implikasi praktis yang relevan bagi para profesional di industri perdagangan streaming langsung.
An Analysis of Millennial Farmers’ Communication Networks on Hydroponic Vegetable Marketing Topics Via Whatsapp Application (Hydroponic Farmers in Situbondo) Sandis Wahyu Prasetiyo; Edi Dwi Cahyono; Reza Safitri
HABITAT Vol. 32 No. 2 (2021): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.2.12

Abstract

The large-scale social restrictions during the COVID-19 pandemic have hampered the communication process for millennial hydroponic farmers in Situbondo. The farmers could not have their regular offline meetings. As such, they started to switch to the Whatsapp messaging application to communicate. However, the switch was done without prior need analysis, so there was no guarantee of whether the application could meet their need to communicate. This study aimed to analyze the interpersonal communication network, WA media gratification, and the relationship between the two. The communication network method was used in this study by interviewing 108 respondents through a nominalist approach and positional strategy, small group sampling followed by intact sampling. Data were analyzed using the Communication Network Analysis program UCINET Version 6.0, descriptive analysis, and analysis of variable relationships using the SPSS Version 21. The results showed that the whole network consisted of actors from various professions and backgrounds from Situbondo and outside Situbondo. The communication network structure formed a wheel with the dominance centrality degree, closeness, betweenness, and eigenvector actors by three hydroponic farmers with codes 41, 47, and 105. The level of WA media gratification, included the use and satisfaction obtained by hydroponic farmers, was very high on information, socialization, and social support. The relationship between interpersonal communication networks and WA media gratification showed a significant and very significant relationship for socialization and social support.
Pesan Implisit Anti Kolonial dalam Tema Peperangan Serat Centhini sebagai Cermin Kritis Masyarakat Jawa pada Abad ke-19 Warda Firdausi Karimah; Reza Safitri
Musamus Journal of Public Administration Vol 6 No 2 (2024): Musamus Journal of Public Administration
Publisher : Department of State Administration - Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjpa.v6i2.5677

Abstract

Exploring the implicit anti-colonial message in Serat Centhini is an important and relevant effort. This is to investigate the extent of resistance to foreign influence and open views on how local literature and culture can be a strong tool in resisting and responding to socio-political changes facing society. The aim of this research is to determine the implicit anti-colonial message in the Serat Centhini war theme. This research adopts an interpretive approach using Gadamer's hermeneutical circle. Documentation techniques are applied for data collection. The analysis carried out includes narrative and phenomenological analysis. The research results show that Serat Centhini reflects the spirit of resistance and courage of the Javanese people in facing colonial domination. The author, who is strongly suspected to be Pakubuwana V, presents a postcolonial message that wants to restore the great dignity of Islamic Mataram in the face of Dutch and British colonialism. Not only through Serat Centhini, but also other works, such as the Rajamala Ship, became an astonishing tool of resistance against the invaders. Thus, Serat Centhini is not only a monumental literary work, but also a silent witness to the struggle and spirit of resistance of the Javanese people against colonial domination in the 19th century.
The Excellence Plus for Government Public Relations in the New Media Era Kriyantono, Rachmat; Safitri, Reza
Communicare : Journal of Communication Studies Vol. 11 No. 1 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011120244

Abstract

ABSTRACT The paper aims to offer ideas on the use of the Excellent Plus Model to strengthen government public relations functions in the new media era. This model contributes to developing the practice of Government Public Relations so that it can carry out its function as the person in charge of the institution's communication system in supporting public services in the new media era. This model was developed through an effort to review the literature, which found that there are still gaps and unsynchronized between scientific perspectives, regulations, and public relations applications that raise issues of structure, role, purpose, and ethics. The Excellence Plus model offers a solution because it combines the universal dimensions of public relations practice and the local character of community communication. This model has the advantage of being workable because it is derived from the dominant theory in Public Relations and is universal in various types of organizations, with a way of application that adapts to the unique character of the organization. The challenge in applying this model is the great difficulty in changing perceptions about the PR function, synchronizing various government regulations, institutional restructuring related to nomenclature, and preparing human resources. Keywords: communication; excellence plus; local character; new media; public relations
Ketoprofen-Tromethamine: Binary Phase Diagram of Multicomponent Crystal, Dissolution Rate, and Analgesic Activity Evaluation Hasanah, Uswatul; Badriyya, Elsa; Safitri, Reza; Yuliza, Sukma; Ihsan, Ikhwanul; Saafrida; Rosaini, Henni; Jessica, Adhitya; Zaini, Erizal
Science and Technology Indonesia Vol. 9 No. 3 (2024): July
Publisher : Research Center of Inorganic Materials and Coordination Complexes, FMIPA Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26554/sti.2024.9.3.726-734

Abstract

Ketoprofen is a non-steroidal anti-inflammatory drug (NSAID) whose formulation options are limited due to its low dissolution rate in aqueous media. This research aimed to enhance the solubility of ketoprofen in distilled water and to compare the anti-inflammatory and analgesic effects of its resulting multicomponent crystal with tromethamine. The binary phase diagram of ketoprofen-tromethamine was created across molar ratios ranging from 1:9 to 9:1. The multicomponent crystal comprising ketoprofen and tromethamine in the selected ratio was synthesized using a solvent drop grinding method and subjected to further characterization for thermal properties, crystallinity, chemical groups, and morphology. The dissolution rate assessments were evaluated in CO2-free distilled water. Pharmacological analyses examined the anti-inflammatory and analgesic effects of the multicomponent crystal. The binary phase analysis identified the 5:5 (1:1) molar ratio as optimal in forming a multicomponent crystal. Thermograms and diffractograms revealed crystalline alterations attributed to a new crystalline phase. The new multicomponent crystal exhibited approximately 2.7 times higher dissolution rate after 30 minutes, outperforming pure ketoprofen. Pharmacological assessments demonstrated superior analgesic effects of the multicomponent crystal. In summary, the ketoprofen-tromethamine cocrystal in 1:1 molar ratio offers enhanced dissolution rate and provides better analgesic activity than ketoprofen alone.
Impact of Communication Technology on Student Behavior During Lectures Rachmat Kriyantono; Reza Safitri; Noveria Anggraeni Fiaji; Wisnu Wijanarko; Nanang Krisdinanto; Rohmah Nia Chandra Sari; Monica Trivena Nainggolan; Muhammad Hafidz Daros Airlangga; Atma Amanda Putri
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7634

Abstract

Technological advancements have impacted education, influencing student behavior across different eras—1990s, 2000s, and today. This survey-based research uses conventional sampling techniques and supports the theory of technological determinism, showing how communication technology affects behavior, thought patterns, and social interactions. Face-to-face communication has largely been replaced by online interactions. The study finds that chatting remains a common activity while waiting for lecturers, and highlights a decline in reading habits. Instead, frequent use of mobile phone has become prevalent. The research underscores how technology reshapes both learning environments and student habits.
Employee Perceptions and Competences in Batam City Private Companies Facing Digital Finance Development Indrayani, Indrayani; Putri Sadayi, Delila; Eleonora Rumengan, Angelina; Safitri, Reza
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.913

Abstract

The transformation and development of digital finance have become an important issue in today's business world. Private companies in Batam City are also experiencing the impact of this transformation. This study aims to analyze employee perceptions and competencies in dealing with the transformation and development of digital finance in private companies in Batam City. This research focuses on understanding how employees perceive digital financial transformation and to what extent they have the necessary competencies to adapt to these changes. This study interviews and observes Batam City private company employees for qualitative data analysis. The systematic analysis was analyzed the data. This study found that most employees see digital finance transition positively. Digital finance may improve efficiency, engagement, and financial information accessibility. This research also finds different employee challenges in digital finance transformation. One is a need for digital technology and financial competence. Employees need help to adapt and maximize digital finance's potential. Thus, employee proficiency in digital financial transformation requires training and skills development. This study offers light on Batam City private company employees' views of digital finance's evolution. Positive impressions suggest digital finance can boost employee productivity and participation in firm financial tasks. However, training and skills development must overcome competency issues. Thus, organizations must focus on personnel development throughout digital financial transformation to ensure business success and continuity.
CITY BRANDING: PERSPEKTIF EVENT SEBAGAI SIMBOLIS PADA FESTIVAL PACU JALUR KABUPATEN KUANTAN SINGINGI, RIAU Trida, Mutiara; Safitri, Reza; Prasetyo, Bambang Dwi
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 3 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i3.31262

Abstract

Penelitian ini membahas mengenai peran festival pacu jalur yang merupakan identitas daerah dapat dimanfaatkan sebagai alat city branding. Tujuan penelitian ini untuk mengeksplorasi peran Festival Pacu Jalur sebagai simbolisme dalam pembentukan city branding Kabupaten Kuantan Singingi, serta peran pemangku kepentingan (model pentahelix). Paradigma penelitian yang digunakan yaitu konstruktivistik dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi dengan melibatkan informan pemangku kepentingan berdasarkan model pentahelix yang meliputi lima aktor yaitu pemerintah, akademisi, pelaku bisnis, komunitas, dan media. Analisis data dilakukan melalui tahapan kondensasi data, penyajian data, dan verifikasi penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Festival Pacu Jalur memiliki peran yang sangat penting dalam pembentukan city branding Kabupaten Kuantan Singingi, dengan memperkuat identitas budaya lokal, meningkatkan daya tarik pariwisata, memberikan peluang pada perekonomian lokal, dan peningkatan infrastruktur. Serta peranan pemangku kepentingan memiliki keterlibatan yang signifikan dalam proses pembentukan city branding Kabupaten Kuantan Singingi dengan memanfaatkan Festival Pacu Jalur.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi, Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Dewi Kartika Ardiyani Edi Dwi Cahyono Eka Pradesti Eko Wahyudi, Lestari Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Faridha Hanim Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanindita Basmatulhana Hasanatul Iftitah Hertanto, Dedy Ihsan, Ikhwanul Iin Ningtias INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat Kriyantono, Rachmat Kriyantono kurniawan, jihan Kuswanto Kuswanto Lisda Veronika Lizza Arnofia M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mahanani, Sasanti Putri Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Dimas Sulthan Arief Muhammad Hafidz Daros Airlangga Muhammad Syukri Mulia, Yasmin Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Nurul Fatihah Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Pravasta Wahyu Satriawan Pravasta Wahyu Satriawan Primardiana Hermilia Wijayati Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Sharipudin , Mohamad-Noor Salehhuddin Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Swastika, Hanif Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah Utomo, Pradita Eko Prasetyo Vivit Novita Axviarani, Vivit Novita Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma Yuyun Agus Riani Zayniddin, Zanakulov