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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi International Journal of Pedagogical Language, Literature, and Cultural Studies INJECT Interdisciplinary Journal of Communication
Reza Safitri
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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Perilaku Keterlibatan TikTok oleh Penggemar K-Pop: Kepuasan yang di Cari, Narsisme, dan Ciri-Ciri Kepribadian Rois, Aulia Nur; Safitri, Reza
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol. 10 No. 3 (2024): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v10i3.5630

Abstract

Data statistik yang cukup signifikan tersebut memunculkan asumsi bahwa penggemar K-Pop sangat aktif dalam menggunakan platform TikTok. Dengan segala kecanggihan fitur-fitur kemudahan penggunaan yang ditawarkan oleh TikTok, terdapat indikasi bahwa platform tersebut mampu memenuhi kebutuhan penggemar K-Pop. Penelitian ini menggunakan analisis regresi berganda untuk mengetahui prediktor mana yang paling mempengaruhi perilaku keterlibatan TikTok. Data menunjukkan peningkatan trend K-Pop di TikTok. Namun perilaku keterlibatan seperti apa yang terjadi dalam penggunaan tersebut masih belum sepenuhnya dipahami. Menggunakan kerangka kerja uses and gratification, penelitian menunjukkan bahwa perilaku keterlibatan TikTok meliputi kontribusi, peningkatan, dan kreasi yang dipengaruhi oleh kepuasan yang dicari berdasarkan bawaan individu dan teknologi, narsisme, dan ciri-ciri kepribadian. Data dikumpulkan dari responden yang merupakan penggemar grup NCT (N = 384). Hasil menunjukkan bahwa penggemar K-Pop yang dimotivasi oleh fashion dan hiburan, serta yang memiliki kepribadian sombong cenderung terlibat dalam semua perilaku. Sementara penggemar dengan kepribadian ekxtrovert, teliti, dan memiliki keterbukaan terhadap pengalaman lebih terlibat dalam perilaku kontribusi dan kreasi.
Rivalry of celebrity and influencer endorsement for advertising effectiveness Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Safitri, Reza
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5153

Abstract

Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.
META-RESEARCH OF KOMUNITAS PENGKAJI KOMUNIKASI: MAINSTREAMING ALTERNATIVE FIELDS AMIDST INDONESIA COMMUNICATION ACADEMIA Purwandi, Edeliya Relanika; Safitri, Reza
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1444

Abstract

This research recommends meta-research as one of propitious research methods in mainstreaming the alternative fields amidst Indonesia’s communication academia. Our thesis came from the scrutiny of Komunitas Pengkaji Komunikasi (KPK) intellectual activism. It questioned and intervened the lacking alternative fields within Indonesia’s communication scholarships. We analyzed 48 documents from varying of KPK’s research publications related to the epistemological cues for knowing the verstehen worldview of KPK’s intellectual craftsmen. Harnessing Miles, Huberman & Saldana’s interactive analysis method, our findings reiterated on how KPK alternative fields development had embraced unorthodox research outputs. KPK also had closely enquired an inclusive interparty collaboration. KPK also enforced the research and advocacy endeavours. Yet reflecting from 48 document findings, we expected for more rigorous literature studies of the extended field of interests. We end by calling for larger Indonesian communication scholars to enforce field diversity against the saturated fields, likened to what KPK has endured insofar.
Analisis Diskursif Nilai Berita Perlindungan Data Pribadi pada Detik.com dan Kompas.com Ansahnarmi, Annisa; Safitri, Reza; Wulandari, Maulina Pia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16380

Abstract

Pendekatan Discursive News Values Analysis (DNVA) digunakan untuk memahami dan menganalisis nilai-nilai berita dalam media massa, fokusnya pada bagaimana nilai-nilai tercermin dalam penyajian berita. Penelitian ini bertujuan untuk menganalisis nilai-nilai berita yang dibangun dalam liputan perlindungan data pribadi di media online Indonesia, khususnya Detik.com dan Kompas.com. Metode kualitatif digunakan dengan mengumpulkan dan menganalisis artikel berita dari kedua portal dalam rentang waktu tertentu. Hasil analisis menunjukkan dominasi nilai Eliteness dalam kedua media, dengan Detik.com cenderung lebih menonjolkan nilai Negativity, sedangkan Kompas.com lebih sering menggunakan nilai Positivity. Superlativeness juga digunakan dengan frekuensi yang berbeda antara keduanya. Temuan ini mengindikasikan perbedaan dalam pendekatan editorial dan ideologi kedua media tersebut dalam menyajikan berita.
Impact of Communication Technology on Student Behavior During Lectures Kriyantono, Rachmat; Safitri, Reza; Fiaji, Noveria Anggraeni; Wijanarko, Wisnu; Krisdinanto, Nanang; Chandra Sari, Rohmah Nia; Nainggolan, Monica Trivena; Daros Airlangga, Muhammad Hafidz; Putri, Atma Amanda
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7634

Abstract

Technological advancements have impacted education, influencing student behavior across different eras—1990s, 2000s, and today. This survey-based research uses conventional sampling techniques and supports the theory of technological determinism, showing how communication technology affects behavior, thought patterns, and social interactions. Face-to-face communication has largely been replaced by online interactions. The study finds that chatting remains a common activity while waiting for lecturers, and highlights a decline in reading habits. Instead, frequent use of mobile phone has become prevalent. The research underscores how technology reshapes both learning environments and student habits.
Perilaku Komunikasi Dosen dan Mahasiswa UB dan UUM dalam Mencari Informasi Sebelum dan Selama Pandemi Covid-19 Kriyantono, Rachmat; Safitri, Reza; Avicenna, Fitria; Kasim, Azahar; Sari, Rohmania Chandra; Susanto, Amin Heri; Said, Moch Fauzie; Saleh, Ahmad Muwafik; Airlangga, Muhammad Hafidz Daros
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.10946

Abstract

Penyebaran covid-19 menyebabkan krisis global yang mengancam berbagai aspek, tidak terlepas sistem pendidikan. Perubahan perilaku mencari informasi ilmiah oleh dosen dan mahasiswa terkait pembelajaran menjadi referensi online. Oleh karena itu, tujuan penelitian ini untuk mengetahui apakah situs perpustakaan universitas menjadi sumber utama yang dipilih oleh dosen dan mahasiswa dalam mencari informasi ilmiah sebelum dan selama pandemi, seberapa puaskah dosen dan mahasiswa dalam menggunakan informasi yang ditawarkan melalui website perpustakaan universitas dan bagaimana cara dosen dan mahasiswa berbagi informasi yang diperoleh dari website. Penelitian dilakukan dengan survei online menggunakan kuesioner dengan pemilihan responden melalui convenience sampling. Hasil penelitian menunjukkan komunikasi melalui online memegang peran vital dalam proses pembelajaran. Website menjadi sumber utama pencarian informasi ilmiah karena sebagai platform internet mampu mengadopsi jenis komunikasi massa dan komunikasi personal. Kemampuan adopsi ini yang menjadi faktor kemudahan bagi pengguna dalam keterbatasan interaksi sosial akibat pandemi. Penelitian memiliki keterbatasan dalam hal generalisasi yang tidak seimbang karena jumlah responden yang berbeda jauh. Selain itu, untuk penelitian lebih lanjut di waktu yang akan dating, perlu dilakukan penelitian uji korelasional atau uji pengaruh pada data-data yang telah ditemukan. Penelitian kualitatif juga dapat dilakukan untuk memverivikasi motif-motif para informan.
Digital Creative Team: Collaboration of Potential Actors in the Development of Bowele Marine Tourism Village Safitri, Reza; Kriyantono, Rachmat Kriyantono; Cahyono, Edi Dwi; Eko Wahyudi, Lestari
Journal of Innovation and Applied Technology Vol 11, No 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2025.011.02.04

Abstract

Malang Regency, particularly its southern region, possesses significant coastal beauty. One prominent example is Purwodadi Village in Tirtoyudo District, recognized as the Bowele Tourism Village, encompassing Bolu-bolu, Wedi Awu, and Lenggoksono beaches. These coastal areas boast pristine natural landscapes, waves suitable for surfing, and rich marine biodiversity, making them premier tourist attractions.A competent digital creative team is essential to foster sustainable tourism development and attract more visitors. This team, collaborating with potential actors, is expected to enhance branding and promotional efforts while producing engaging digital content to increase Bowele's appeal and accessibility.Through the collaboration of village authorities, tourism awareness groups (Pokdarwis), and other key stakeholders, forming a digital creative team is anticipated to optimize the development of Bowele Tourism Village, ultimately providing economic benefits to the local community. 
Between Faith and Fandom: Hijabi Women Engaging with Queer Manhwa in Digital Media Mulia, Yasmin; Safitri, Reza
Alphabet Vol. 9 No. 01 (2026)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2026.09.01.03

Abstract

This study investigates how hijabi Muslim women’s engagement with queer manhwa is constructed, contested, and negotiated within contemporary social media discourse. The research examines public conversations across platform to explore how digital publics interpret the convergence of Islamic piety and participation in queer fandom cultures. Existing studies digital fandom and media consumption largely center on Western, secular audiences, leaving limitd attention to how religious identitites shape interpretive practices in non-Western contexts. Research on Muslim womenin digital spaces often emphasizes piety, modesty, or representation, but rarely examines their engagement with taboo or queer media as a site of moral negotiation. Consequently, there is a gap in understanding how hijabi women actively reconcile faith, affect, and fandom through everyday digital practices, particularly in the context of queer manhwa consumption. Through Moustakas’ lense of phenomenology that emphasized each individual’s experience, findings reveal a polarized discursive landscape in which hijabi readers are simultaneously policed for violating moral norms and defended as autonomous media consumers capable of complex interpretation. These debates illuminate how social media functions as a moral arena where notions of modesty, desire, cultural authenticity, and religious identity are actively negotiated. Rather than framing hijabi women’s engagement with queer manhwa as a contradiction, the discourses reveal dynamic processes of identity negotiation, boundary management, and affective participation shaped by both religious frameworks and digital affordances. This study contributes to broader discussions on gender, faith, digital fandom, and the changing face of Muslim womanhood in the era of globalized popular culture.
Client-centered stakeholder relationship management: A strategic model for medium business and corporate banking relationships Mahanani, Sasanti Putri; Wulandari, Maulina Pia; Safitri, Reza; Sharipudin , Mohamad-Noor Salehhuddin
Wacana Journal of Social and Humanity Studies Vol. 29 No. 2 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2026.029.02.05

Abstract

Objective: Relationship management plays a critical role in corporate banking, particularly in maintaining long-term engagement with medium-sized businesses and corporate clients. However, many financial institutions face challenges sustaining these relationships due to the lack of a systematic, client-centered approach. This study proposes a Client-Centered Stakeholder Relationship Management (SRM) Model to improve client engagement through a four-phase framework: Engage and Attract Potential Clients, Insight-Driven Client Engagement, Relationship Strengthening and Service Delivery, and Value Co-Creation and Retention. Design/Methods/Approach: This study employs a qualitative methodology, drawing on insights from 16 Relationship Managers (RMs) at Bank Rakyat Indonesia (BRI), classified into junior and senior levels based on experience. Findings: Effective communication, trust-building, and service satisfaction function as core relational mechanisms that influence client retention. Specifically, junior RMs rely more on structured systems such as CRM tools, while senior RMs demonstrate adaptive, experience-based strategies that enable more tailored client engagement. The findings further show that SRM effectiveness depends on integrating analytical tools, relational competence, and organizational support systems, particularly in managing corporate clients with complex financial needs. Originality/Value: While the model is derived from a single institutional context, it offers transferable insights for banking institutions with similar organizational structures and market conditions. Practical/Policy implication: Practically, this study recommends developing hybrid training programs that combine data-driven analysis and relational skills, implementing structured mentoring between junior and senior RMs, and integrating continuous client feedback into engagement strategies. These findings contribute to operationalizing SRM in corporate banking by linking stakeholder theory with frontline relational practices.   Keywords:  Client engagement; client retention; corporate banking; relational competence; stakeholder relationship management JEL Classification:             G21; M31; L14
Penyuluhan: Mampukah Menghadirkan Perubahan? Pravasta Wahyu Satriawan; Faridha Hanim; Reza Safitri; Budi Sawitri
Agriekstensia : Jurnal Penelitian Terapan Bidang Pertanian Vol. 22 No. 1 (2023): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v22i1.2560

Abstract

Partisipasi masyarakat dalam pengelolaan wisata desa, menjadi tolok ukur keberhasilan suatu penyebaran informasi oleh agen pembaharu atau penyuluh. Tujuan penelitian ini antara lain 1) mengidentifikasi karakteristik inovasi wisata Bon Deso dan 2) mendesain rancangan penyuluhan guna memberikan kesadaran petani Desa Tulungrejo terhadap pentingnya pengembangan wisata Bon Deso. Penelitian ini menggunakan pendekatan action-research untuk mendapatkan pengetahuan sekaligus mengambil tindakan untuk menciptakan perubahan perilaku pada Petani. Penelitian ini berlokasi di wisata Bon Deso, Desa Tulungrejo, Kota Batu. Informan dalam penelitian ini terdiri dari 6 orang dengan 1 sebagai key informan yang ditetapkan secara purposive serta 5 sebagai informan tambahan yang ditetapkan dengan snowball sampling. Wawancara mendalam dilakukan untuk mengeskplorasi permasalahan sehingga dapat ditentukan perencanaan, pelaksanaan, dan evaluasi. Analisa dilakukan secara deskriptif untuk menjabarkan fenomena yang terjadi. Hasil penelitian menunjukkan bahwa Wisata Bon Deso sesuai dengan karakteristik sosial-ekonomi masyarakat dan lingkungan, dapat diamatiidan dicoba. Akan tetapi, wisata tersebut belum memberikan keuntungan sebab belum beroperasi dan mengalami kendala berupa lemahnya dukungan dari stakeholder terkait. Pada aspek perancangan penyuluhan, penetapan tujuan, sasaran, materi, metode, serta media dinilai efektif karena hasil evaluasi menunjukkan terjadi peningkatan pengetahuan secara signifikan dari petani. Rekomendasi penelitian ini yaitu melakukan tindakan persuatif dan memfasilitasi petani dalam memahami konsep wisata berkelanjutan.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Ardhi Fuady Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Dewi Kartika Ardiyani Edi Dwi Cahyono Eka Pradesti Eko Wahyudi, Lestari Elsa Badriyya Erizal Zaini Faridha Hanim Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Fitri Hariana Oktaviani Hanif Swastika Hanindita Basmatulhana Hasanatul Iftitah Hertanto, Dedy Ihsan, Ikhwanul Iin Ningtias Ismi Aulil Wardani Jessica, Adhitya Kamila Izzatun Nisa’ Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat Kriyantono, Rachmat Kriyantono kurniawan, jihan Kuswanto Kuswanto Lisda Veronika Lizza Arnofia M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mahanani, Sasanti Putri Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Dimas Sulthan Arief Muhammad Hafidz Daros Airlangga Muhammad Syukri Mulia, Yasmin Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Nurul Fatihah Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Pravasta Wahyu Satriawan Pravasta Wahyu Satriawan Primardiana Hermilia Wijayati Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Sena Luktridiansyah Pawelloi Sharipudin , Mohamad-Noor Salehhuddin Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Sylvatri, Hapsari Dian Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah Utomo, Pradita Eko Prasetyo Vivit Novita Axviarani Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma Yuyun Agus Riani Zanakulov Zayniddin