Article Per Year (5 Year)
p-Index From 2021 - 2026
5.235
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SEPA (Social Economic and Agribusiness Journal) Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Sahafa Journal of Islamic Communication JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Reza Safitri
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 55 Documents
Search

 2   3   4   5   6 
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
The construction of news values in online media sexual violence' discourse Reza Safitri; Rachmat Kriyantono; Hanindita Basmatulhana
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7061

Abstract

News values refer to a set of criteria intended to evaluate the newsworthiness of an event, hence determining its suitability for publication. For instance, a case of sexual violence in Indonesia received significant attention and is considered noteworthy, warranting its reporting. This study aims to discover the significance of news articles pertaining to sexual violence and determine the linguistic construction of news value within the context of online media platform detik.com. The researchers collected headlines and lead paragraphs from all 27 online news articles published throughout July 2022 that were selected since July had the highest number of sexual violence incidents. The articles were qualitatively analysed through discursive news value analysis technique (DNVA) which examines the connotations of diction choices and the impact on readers’ understanding. The study revealed that six out of the 10 news values were present in reports on sexual violence in Indonesia. These news values include personalisation, proximity, eliteness, positivity, unexpectedness, and timeliness. This study also shows that news articles share an emphasis on personalisation and proximity. Research limitation includes the process of defining news values and subjectively evaluating sources based on the definitions.
Pengaruh Rute Sentral dan Rute Periferal Terhadap Sikap Konsumen pada Iklan Billboard Gojek Febiola, Intri; Safitri, Reza; Kriyantono, Rachmat
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1383

Abstract

Elaboration Likelihood Model (ELM) banyak digunakan untuk menganalisis efektivitas iklan, termasuk billboard. Billboard memuat pesan yang berfungsi untuk memengaruhi audiens melalui diksi, gaya bahasa, dan cara penyampaian. Unsur pesan yang efektif dan persuasif dapat memengaruhi sikap konsumen melalui keterlibatannya, rute sentral memiliki high involvement dan rute peripheral memiliki low involvement. Penelitian ini bertujuan menganalisis pengaruh kajian pesan antara rute sentral dan periferal pada iklan billboard Gojek terhadap sikap konsumen dalam menggunakan aplikasi Gojek. Penelitian ini menggunakan metode kuantitatif dengan teknik eksperimen melalui survei media kuesioner yang dilakukan kepada 737 responden pada bulan Juli sampai Oktober 2024. Berdasarkan uji ANOVA menggunakan IBM SPSS Statistic 25 mengungkapkan hasil rute sentral diketahui tidak ditemukan pengaruh yang signifikan dari variable independen (umur, jenis kelamin, pendidikan terakhir, penghasilan bulanan) terhadap variabel dependen. Tetapi dalam rute periferal menyatakan hanya jenis kelamin yang memberikan pengaruh signifikan terhadap variabel dependen dalam penelitian ini. Sedangkan, berdasarkan uji regresi linear berganda menunjukkan kedua variabel independen, yaitu periferal dan sentral, memiliki pengaruh yang signifikan terhadap variabel dependen sikap konsumen. Akan tetapi pengaruh periferal lebih dominan dibandingkan sentral dalam membentuk sikap konsumen. Temuan ini tidak hanya memiliki dampak teoritis namun memberikan implikasi penting bagi perancang iklan dalam merancang kampanye iklan yang efektif. Penelitian selanjutnya disarankan mampu meneliti lebih lanjut mengenai User Generated Content (UGC) terkait iklan billboard Gojek di media sosial yang dapat memengaruhi persepsi konsumen dan tingkat elaborasi.
Optimalisasi Keuntungan Banapuff dengan Metode Simpleks Safitri, Reza; Utomo, Pradita Eko Prasetyo; Iftita, Hasanatul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1265

Abstract

The growth of micro, small and medium enterprises (UMKM) makes business actors want to optimize profits. The limitations of raw materials and resources encourage business actors to review their strategies in order to generate optimal profits. The main purpose of the study is to calculate the optimal profit from the banapuff business and provide business strategic recommendations for the combination of products produced in order to generate optimal profits. The calculation of optimal profit will use linear programming with the simplex method, because the simplex method can confuse optimization calculations with many variables and constraints. The results of the study show that UMKM businesses can increase production profits by RP380,000.00 per production with the provision of producing 57.5 puffed bananas, 12.5 chocolate bananas and 20 sesame chocolate bananas. With this result, it is hoped that business actors will get a new business strategy in the efficiency of raw materials and the combination of product production through a systematic approach.
NAVIGATING PUBLIC RELATIONS IN LOCAL GOVERNMENT CONFLICTS:: A Study on The Entertainment Venue Closure in East Java Darmawati, Surya; Wulandari, Maulina Pia; Safitri, Reza
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Building Tolerance and Inclusivity in Indonesian Society
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11587

Abstract

This study investigates the crucial function of the Public Relations (PR) Department of one of the Municipal administration offices in East Java in resolving issues between the administration and the public. The PR department is essential in overseeing the public perception by guaranteeing the clear and efficient distribution of information on government acts, policies, and initiatives.  The study is on the PR department's dual role as both an expert prescriber and a communication facilitato to improve government-public relations and mediate conflicts. The study employed a qualitative research methodology, which involved conducting interviews to investigate the role of the PR department. The findings suggest that the department is responsible for creating and executing communication strategies for the Mayor's office. They serve as a mediator between government officials and the public. The department also promotes the resolution of problems by working for the interests of both the government and the public, creating transparency and trust. Ultimately, the PR Department of the Municipal administration office is crucial for improving communication and maintaining constructive relations between the government and the public. The study suggests that enhancing strategic communication planning and implementing transparency measures would be beneficial in reinforcing public trust and promoting active participation.
THE RITUAL COMMUNICATION AS A MEDIUM FOR CULTURAL PRESERVATION AND COLLECTIVE IDENTITY: Study on Nyadran Sonoageng Tradition Tyas Tuti, Siti Noer; Safitri, Reza
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Building Tolerance and Inclusivity in Indonesian Society
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11820

Abstract

Nyadran Sonoageng tradition is a Javanese ritual that combines spiritual values, local culture and Islamic teachings. This study uses a sociocultural approach with communication ethnography method to explore the Nyadran tradition in maintaining social harmony in the midst of changing times. Based on James W. Carey's ritual communication perspective, this study found that symbolic elements such as jolen offerings, processions, and kenduri act as a medium of symbolic communication capable of transmitting collective values. Cross-generational participation in this ritual shows that Nyadran's role as a space to build communication harmony and maintain cultural continuity in a society. The transformation of implementation from simple or traditional to modernization in the implementation of Nyadran, such as the integration of entertainment elements and folk markets, shows the flexibility of tradition in responding to the dynamics of modernization.
Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM Astaningrum, Meita Dinar; Safitri, Reza; Oktaviani, Fitri Hariana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.15

Abstract

The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent marketing. However, most persuasion models, including the Elaboration Likelihood Model (ELM), have not accounted for such digital shifts. ELM traditionally views persuasion as a single-message effect, underestimating the role of repetition, platform structure, and cumulative engagement. This study aims to examine the persuasive architecture of B2B content on Instagram through the case of @AcademyBINAR, an Indonesian digital education platform that adopted an enterprise communication strategy between June and December 2024. The research employs content analysis and linear trend regression to measure the prevalence of rational vs. emotional appeals and central vs. peripheral cues, alongside engagement trends over time. The findings reveal a dominance of rational appeals and central cues, coupled with statistically significant growth in likes, saves, and shares indicating that elaboration is not immediate, but cumulative. This study contributes to the theoretical refinement of ELM by proposing a temporally responsive framework in which professional persuasion is driven by consistency, message utility, and platform-specific repetition. It also offers practical insights for B2B content strategists operating in visual-first digital environments.
Evaluation of Journal Management Through Dialogic Communication: A Content Analysis of Agrivita International Journal of Agricultural Science Website Wahyuni, Silvia Santi; Kriyantono, Rachmat; Safitri, Reza; Kuswanto, Kuswanto
AGRIVITA Journal of Agricultural Science Vol 47, No 3 (2025)
Publisher : Faculty of Agriculture University of Brawijaya in collaboration with PERAGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17503/agrivita.v47i3.4918

Abstract

The paper was intended to measure the website of Agrivita Journalin the implementation of dialogic communication features. Thesecommunicative features indicate the management capability in thedigital-based scientific journal process. The content analysis wasemployed, utilizing 31 dialogic communication features that five codersevaluated as the assessment instrument. The Intraclass CorrelationCoefficient (ICC) approach was used to measure inter-rater reliability,and a composite index was used to assess the implementation strengthof each feature. The results showed that the ICC calculation based on thetwo-way random effects model and absolute agreement was consideredreliable. ICC values of features such as the layout of the Agrivitawebsite, the publisher profile page, and visitor statistics were scored1.00, indicating that the respective features perform an exceptional andconsistent execution in facilitating effective bidirectional communication.Meanwhile, minimal ratings resulted from features like the FAQ page,referring to the lack of information transparency and participation fromwebsite users. This study also indicated that improving interactive andinformative elements on the website is substantial to induce higherparticipation from the scientific users. Moreover, the study also pointedout that the evaluation conducted by journal management shouldinclude principles of dialogic communication as a strategic referenceto enhance governance quality and achieve international indexing.
The Effectiveness of Online Learning For Business Administration Students at Indragiri College Safitri, Reza
Devotion : Journal of Research and Community Service Vol. 3 No. 7 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i7.158

Abstract

The Covid-19 outbreak has made everything change routine, including in terms of education. In the past, learning in universities was carried out face-to-face, but now learning must be carried out online. The purpose of this study was to find out how much effective online learning is during the covid 19 pandemic for Business Administration students at the STIA Indragiri college. This study uses a descriptive qualitative model. Respondents from this study amounted to 26 students. The results of this study indicate that students want face-to-face learning, while some students want online learning, so it can be concluded that continuous online learning during this pandemic is very ineffective.
Perilaku Keterlibatan TikTok oleh Penggemar K-Pop: Kepuasan yang di Cari, Narsisme, dan Ciri-Ciri Kepribadian Rois, Aulia Nur; Safitri, Reza
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol. 10 No. 3 (2024): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v10i3.5630

Abstract

Data statistik yang cukup signifikan tersebut memunculkan asumsi bahwa penggemar K-Pop sangat aktif dalam menggunakan platform TikTok. Dengan segala kecanggihan fitur-fitur kemudahan penggunaan yang ditawarkan oleh TikTok, terdapat indikasi bahwa platform tersebut mampu memenuhi kebutuhan penggemar K-Pop. Penelitian ini menggunakan analisis regresi berganda untuk mengetahui prediktor mana yang paling mempengaruhi perilaku keterlibatan TikTok. Data menunjukkan peningkatan trend K-Pop di TikTok. Namun perilaku keterlibatan seperti apa yang terjadi dalam penggunaan tersebut masih belum sepenuhnya dipahami. Menggunakan kerangka kerja uses and gratification, penelitian menunjukkan bahwa perilaku keterlibatan TikTok meliputi kontribusi, peningkatan, dan kreasi yang dipengaruhi oleh kepuasan yang dicari berdasarkan bawaan individu dan teknologi, narsisme, dan ciri-ciri kepribadian. Data dikumpulkan dari responden yang merupakan penggemar grup NCT (N = 384). Hasil menunjukkan bahwa penggemar K-Pop yang dimotivasi oleh fashion dan hiburan, serta yang memiliki kepribadian sombong cenderung terlibat dalam semua perilaku. Sementara penggemar dengan kepribadian ekxtrovert, teliti, dan memiliki keterbukaan terhadap pengalaman lebih terlibat dalam perilaku kontribusi dan kreasi.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Arief, Muhammad Dimas Sulthan Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Edi Dwi Cahyono Eka Pradesti Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanim, Faridha Hanindita Basmatulhana Hertanto, Dedy Iftita, Hasanatul Ihsan, Ikhwanul INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat kurniawan, jihan Kuswanto Kuswanto Lisda Veronika M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Hafidz Daros Airlangga Muhammad Syukri Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Ningtias, Iin Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Satriawan, Pravasta Wahyu Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah, Uswatul Utomo, Pradita Eko Prasetyo Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma