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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) Kusa Lawa AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi International Journal of Pedagogical Language, Literature, and Cultural Studies INJECT Interdisciplinary Journal of Communication
Reza Safitri
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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NAVIGATING PUBLIC RELATIONS IN LOCAL GOVERNMENT CONFLICTS:: A Study on The Entertainment Venue Closure in East Java Surya Darmawati; Maulina Pia Wulandari; Reza Safitri
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Social Interaction, Education, and Tradition in Community Life
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11587

Abstract

This study investigates the crucial function of the Public Relations (PR) Department of one of the Municipal administration offices in East Java in resolving issues between the administration and the public. The PR department is essential in overseeing the public perception by guaranteeing the clear and efficient distribution of information on government acts, policies, and initiatives.  The study is on the PR department's dual role as both an expert prescriber and a communication facilitato to improve government-public relations and mediate conflicts. The study employed a qualitative research methodology, which involved conducting interviews to investigate the role of the PR department. The findings suggest that the department is responsible for creating and executing communication strategies for the Mayor's office. They serve as a mediator between government officials and the public. The department also promotes the resolution of problems by working for the interests of both the government and the public, creating transparency and trust. Ultimately, the PR Department of the Municipal administration office is crucial for improving communication and maintaining constructive relations between the government and the public. The study suggests that enhancing strategic communication planning and implementing transparency measures would be beneficial in reinforcing public trust and promoting active participation.
THE RITUAL COMMUNICATION AS A MEDIUM FOR CULTURAL PRESERVATION AND COLLECTIVE IDENTITY: Study on Nyadran Sonoageng Tradition Siti Noer Tyas Tuti; Reza Safitri
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Social Interaction, Education, and Tradition in Community Life
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11820

Abstract

Nyadran Sonoageng tradition is a Javanese ritual that combines spiritual values, local culture and Islamic teachings. This study uses a sociocultural approach with communication ethnography method to explore the Nyadran tradition in maintaining social harmony in the midst of changing times. Based on James W. Carey's ritual communication perspective, this study found that symbolic elements such as jolen offerings, processions, and kenduri act as a medium of symbolic communication capable of transmitting collective values. Cross-generational participation in this ritual shows that Nyadran's role as a space to build communication harmony and maintain cultural continuity in a society. The transformation of implementation from simple or traditional to modernization in the implementation of Nyadran, such as the integration of entertainment elements and folk markets, shows the flexibility of tradition in responding to the dynamics of modernization.
Analysis of Disaster Risk Communication Strategies in the Disaster-Resilient Village Program in Sidomulyo Flower Tourism Village By BPBD Batu City Salsabila, Laluna; Pia Wulandari, Maulina; Safitri, Reza
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.951

Abstract

Disaster risk communication is an important thing to convey to the public so that they can recognize the potential and threats of disaster risk in the surrounding area. This research aims to analyze disaster risk communication strategies in the Disaster Resilient Village Program which has been carried out by BPBD Batu City in the Sidomulyo Flower Tourism Village. This research uses a qualitative approach with a case study method to explore the communication strategies implemented to increase awareness and disaster preparedness among the people of Sidomulyo Flower Tourism Village. Data collection was carried out through observation, in-depth interviews, and documentation studies. The results of the study show that the disaster risk communication strategy can be said to be effective because it is accurate and open. However, the BPBD Batu City is unable to reach all levels of society and has not established relationships with conventional media. This has been analyzed using five critical assumptions by Haddow and Haddow (2014), namely Customer Focus, Leadership Commitment, Inclusion of Communication Planning and Operations, Situational Awarness, and Media Partnership.
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
The construction of news values in online media sexual violence' discourse Reza Safitri; Rachmat Kriyantono; Hanindita Basmatulhana
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7061

Abstract

News values refer to a set of criteria intended to evaluate the newsworthiness of an event, hence determining its suitability for publication. For instance, a case of sexual violence in Indonesia received significant attention and is considered noteworthy, warranting its reporting. This study aims to discover the significance of news articles pertaining to sexual violence and determine the linguistic construction of news value within the context of online media platform detik.com. The researchers collected headlines and lead paragraphs from all 27 online news articles published throughout July 2022 that were selected since July had the highest number of sexual violence incidents. The articles were qualitatively analysed through discursive news value analysis technique (DNVA) which examines the connotations of diction choices and the impact on readers’ understanding. The study revealed that six out of the 10 news values were present in reports on sexual violence in Indonesia. These news values include personalisation, proximity, eliteness, positivity, unexpectedness, and timeliness. This study also shows that news articles share an emphasis on personalisation and proximity. Research limitation includes the process of defining news values and subjectively evaluating sources based on the definitions.
Pengaruh Rute Sentral dan Rute Periferal Terhadap Sikap Konsumen pada Iklan Billboard Gojek Febiola, Intri; Safitri, Reza; Kriyantono, Rachmat
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1383

Abstract

Elaboration Likelihood Model (ELM) banyak digunakan untuk menganalisis efektivitas iklan, termasuk billboard. Billboard memuat pesan yang berfungsi untuk memengaruhi audiens melalui diksi, gaya bahasa, dan cara penyampaian. Unsur pesan yang efektif dan persuasif dapat memengaruhi sikap konsumen melalui keterlibatannya, rute sentral memiliki high involvement dan rute peripheral memiliki low involvement. Penelitian ini bertujuan menganalisis pengaruh kajian pesan antara rute sentral dan periferal pada iklan billboard Gojek terhadap sikap konsumen dalam menggunakan aplikasi Gojek. Penelitian ini menggunakan metode kuantitatif dengan teknik eksperimen melalui survei media kuesioner yang dilakukan kepada 737 responden pada bulan Juli sampai Oktober 2024. Berdasarkan uji ANOVA menggunakan IBM SPSS Statistic 25 mengungkapkan hasil rute sentral diketahui tidak ditemukan pengaruh yang signifikan dari variable independen (umur, jenis kelamin, pendidikan terakhir, penghasilan bulanan) terhadap variabel dependen. Tetapi dalam rute periferal menyatakan hanya jenis kelamin yang memberikan pengaruh signifikan terhadap variabel dependen dalam penelitian ini. Sedangkan, berdasarkan uji regresi linear berganda menunjukkan kedua variabel independen, yaitu periferal dan sentral, memiliki pengaruh yang signifikan terhadap variabel dependen sikap konsumen. Akan tetapi pengaruh periferal lebih dominan dibandingkan sentral dalam membentuk sikap konsumen. Temuan ini tidak hanya memiliki dampak teoritis namun memberikan implikasi penting bagi perancang iklan dalam merancang kampanye iklan yang efektif. Penelitian selanjutnya disarankan mampu meneliti lebih lanjut mengenai User Generated Content (UGC) terkait iklan billboard Gojek di media sosial yang dapat memengaruhi persepsi konsumen dan tingkat elaborasi.
Optimalisasi Keuntungan Banapuff dengan Metode Simpleks Safitri, Reza; Utomo, Pradita Eko Prasetyo; Iftita, Hasanatul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1265

Abstract

The growth of micro, small and medium enterprises (UMKM) makes business actors want to optimize profits. The limitations of raw materials and resources encourage business actors to review their strategies in order to generate optimal profits. The main purpose of the study is to calculate the optimal profit from the banapuff business and provide business strategic recommendations for the combination of products produced in order to generate optimal profits. The calculation of optimal profit will use linear programming with the simplex method, because the simplex method can confuse optimization calculations with many variables and constraints. The results of the study show that UMKM businesses can increase production profits by RP380,000.00 per production with the provision of producing 57.5 puffed bananas, 12.5 chocolate bananas and 20 sesame chocolate bananas. With this result, it is hoped that business actors will get a new business strategy in the efficiency of raw materials and the combination of product production through a systematic approach.
NAVIGATING PUBLIC RELATIONS IN LOCAL GOVERNMENT CONFLICTS:: A Study on The Entertainment Venue Closure in East Java Darmawati, Surya; Wulandari, Maulina Pia; Safitri, Reza
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Building Tolerance and Inclusivity in Indonesian Society
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11587

Abstract

This study investigates the crucial function of the Public Relations (PR) Department of one of the Municipal administration offices in East Java in resolving issues between the administration and the public. The PR department is essential in overseeing the public perception by guaranteeing the clear and efficient distribution of information on government acts, policies, and initiatives.  The study is on the PR department's dual role as both an expert prescriber and a communication facilitato to improve government-public relations and mediate conflicts. The study employed a qualitative research methodology, which involved conducting interviews to investigate the role of the PR department. The findings suggest that the department is responsible for creating and executing communication strategies for the Mayor's office. They serve as a mediator between government officials and the public. The department also promotes the resolution of problems by working for the interests of both the government and the public, creating transparency and trust. Ultimately, the PR Department of the Municipal administration office is crucial for improving communication and maintaining constructive relations between the government and the public. The study suggests that enhancing strategic communication planning and implementing transparency measures would be beneficial in reinforcing public trust and promoting active participation.
THE RITUAL COMMUNICATION AS A MEDIUM FOR CULTURAL PRESERVATION AND COLLECTIVE IDENTITY: Study on Nyadran Sonoageng Tradition Tyas Tuti, Siti Noer; Safitri, Reza
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 3 (2024): Building Tolerance and Inclusivity in Indonesian Society
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i3.11820

Abstract

Nyadran Sonoageng tradition is a Javanese ritual that combines spiritual values, local culture and Islamic teachings. This study uses a sociocultural approach with communication ethnography method to explore the Nyadran tradition in maintaining social harmony in the midst of changing times. Based on James W. Carey's ritual communication perspective, this study found that symbolic elements such as jolen offerings, processions, and kenduri act as a medium of symbolic communication capable of transmitting collective values. Cross-generational participation in this ritual shows that Nyadran's role as a space to build communication harmony and maintain cultural continuity in a society. The transformation of implementation from simple or traditional to modernization in the implementation of Nyadran, such as the integration of entertainment elements and folk markets, shows the flexibility of tradition in responding to the dynamics of modernization.
Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM Astaningrum, Meita Dinar; Safitri, Reza; Oktaviani, Fitri Hariana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.15

Abstract

The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent marketing. However, most persuasion models, including the Elaboration Likelihood Model (ELM), have not accounted for such digital shifts. ELM traditionally views persuasion as a single-message effect, underestimating the role of repetition, platform structure, and cumulative engagement. This study aims to examine the persuasive architecture of B2B content on Instagram through the case of @AcademyBINAR, an Indonesian digital education platform that adopted an enterprise communication strategy between June and December 2024. The research employs content analysis and linear trend regression to measure the prevalence of rational vs. emotional appeals and central vs. peripheral cues, alongside engagement trends over time. The findings reveal a dominance of rational appeals and central cues, coupled with statistically significant growth in likes, saves, and shares indicating that elaboration is not immediate, but cumulative. This study contributes to the theoretical refinement of ELM by proposing a temporally responsive framework in which professional persuasion is driven by consistency, message utility, and platform-specific repetition. It also offers practical insights for B2B content strategists operating in visual-first digital environments.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi, Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Dewi Kartika Ardiyani Edi Dwi Cahyono Eka Pradesti Eko Wahyudi, Lestari Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Faridha Hanim Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanindita Basmatulhana Hasanatul Iftitah Hertanto, Dedy Ihsan, Ikhwanul Iin Ningtias INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat Kriyantono, Rachmat Kriyantono kurniawan, jihan Kuswanto Kuswanto Lisda Veronika Lizza Arnofia M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mahanani, Sasanti Putri Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Dimas Sulthan Arief Muhammad Hafidz Daros Airlangga Muhammad Syukri Mulia, Yasmin Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Nurul Fatihah Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Pravasta Wahyu Satriawan Pravasta Wahyu Satriawan Primardiana Hermilia Wijayati Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Sharipudin , Mohamad-Noor Salehhuddin Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Swastika, Hanif Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah Utomo, Pradita Eko Prasetyo Vivit Novita Axviarani, Vivit Novita Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma Yuyun Agus Riani Zayniddin, Zanakulov