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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SEPA (Social Economic and Agribusiness Journal) Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Sahafa Journal of Islamic Communication JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Reza Safitri
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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Rivalry of celebrity and influencer endorsement for advertising effectiveness Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Safitri, Reza
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5153

Abstract

Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.
META-RESEARCH OF KOMUNITAS PENGKAJI KOMUNIKASI: MAINSTREAMING ALTERNATIVE FIELDS AMIDST INDONESIA COMMUNICATION ACADEMIA Purwandi, Edeliya Relanika; Safitri, Reza
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1444

Abstract

This research recommends meta-research as one of propitious research methods in mainstreaming the alternative fields amidst Indonesia’s communication academia. Our thesis came from the scrutiny of Komunitas Pengkaji Komunikasi (KPK) intellectual activism. It questioned and intervened the lacking alternative fields within Indonesia’s communication scholarships. We analyzed 48 documents from varying of KPK’s research publications related to the epistemological cues for knowing the verstehen worldview of KPK’s intellectual craftsmen. Harnessing Miles, Huberman & Saldana’s interactive analysis method, our findings reiterated on how KPK alternative fields development had embraced unorthodox research outputs. KPK also had closely enquired an inclusive interparty collaboration. KPK also enforced the research and advocacy endeavours. Yet reflecting from 48 document findings, we expected for more rigorous literature studies of the extended field of interests. We end by calling for larger Indonesian communication scholars to enforce field diversity against the saturated fields, likened to what KPK has endured insofar.
Analisis Diskursif Nilai Berita Perlindungan Data Pribadi pada Detik.com dan Kompas.com Ansahnarmi, Annisa; Safitri, Reza; Wulandari, Maulina Pia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16380

Abstract

Pendekatan Discursive News Values Analysis (DNVA) digunakan untuk memahami dan menganalisis nilai-nilai berita dalam media massa, fokusnya pada bagaimana nilai-nilai tercermin dalam penyajian berita. Penelitian ini bertujuan untuk menganalisis nilai-nilai berita yang dibangun dalam liputan perlindungan data pribadi di media online Indonesia, khususnya Detik.com dan Kompas.com. Metode kualitatif digunakan dengan mengumpulkan dan menganalisis artikel berita dari kedua portal dalam rentang waktu tertentu. Hasil analisis menunjukkan dominasi nilai Eliteness dalam kedua media, dengan Detik.com cenderung lebih menonjolkan nilai Negativity, sedangkan Kompas.com lebih sering menggunakan nilai Positivity. Superlativeness juga digunakan dengan frekuensi yang berbeda antara keduanya. Temuan ini mengindikasikan perbedaan dalam pendekatan editorial dan ideologi kedua media tersebut dalam menyajikan berita.
Impact of Communication Technology on Student Behavior During Lectures Kriyantono, Rachmat; Safitri, Reza; Fiaji, Noveria Anggraeni; Wijanarko, Wisnu; Krisdinanto, Nanang; Chandra Sari, Rohmah Nia; Nainggolan, Monica Trivena; Daros Airlangga, Muhammad Hafidz; Putri, Atma Amanda
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7634

Abstract

Technological advancements have impacted education, influencing student behavior across different eras—1990s, 2000s, and today. This survey-based research uses conventional sampling techniques and supports the theory of technological determinism, showing how communication technology affects behavior, thought patterns, and social interactions. Face-to-face communication has largely been replaced by online interactions. The study finds that chatting remains a common activity while waiting for lecturers, and highlights a decline in reading habits. Instead, frequent use of mobile phone has become prevalent. The research underscores how technology reshapes both learning environments and student habits.
Perilaku Komunikasi Dosen dan Mahasiswa UB dan UUM dalam Mencari Informasi Sebelum dan Selama Pandemi Covid-19 Kriyantono, Rachmat; Safitri, Reza; Avicenna, Fitria; Kasim, Azahar; Sari, Rohmania Chandra; Susanto, Amin Heri; Said, Moch Fauzie; Saleh, Ahmad Muwafik; Airlangga, Muhammad Hafidz Daros
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.10946

Abstract

Penyebaran covid-19 menyebabkan krisis global yang mengancam berbagai aspek, tidak terlepas sistem pendidikan. Perubahan perilaku mencari informasi ilmiah oleh dosen dan mahasiswa terkait pembelajaran menjadi referensi online. Oleh karena itu, tujuan penelitian ini untuk mengetahui apakah situs perpustakaan universitas menjadi sumber utama yang dipilih oleh dosen dan mahasiswa dalam mencari informasi ilmiah sebelum dan selama pandemi, seberapa puaskah dosen dan mahasiswa dalam menggunakan informasi yang ditawarkan melalui website perpustakaan universitas dan bagaimana cara dosen dan mahasiswa berbagi informasi yang diperoleh dari website. Penelitian dilakukan dengan survei online menggunakan kuesioner dengan pemilihan responden melalui convenience sampling. Hasil penelitian menunjukkan komunikasi melalui online memegang peran vital dalam proses pembelajaran. Website menjadi sumber utama pencarian informasi ilmiah karena sebagai platform internet mampu mengadopsi jenis komunikasi massa dan komunikasi personal. Kemampuan adopsi ini yang menjadi faktor kemudahan bagi pengguna dalam keterbatasan interaksi sosial akibat pandemi. Penelitian memiliki keterbatasan dalam hal generalisasi yang tidak seimbang karena jumlah responden yang berbeda jauh. Selain itu, untuk penelitian lebih lanjut di waktu yang akan dating, perlu dilakukan penelitian uji korelasional atau uji pengaruh pada data-data yang telah ditemukan. Penelitian kualitatif juga dapat dilakukan untuk memverivikasi motif-motif para informan.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Arief, Muhammad Dimas Sulthan Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Edi Dwi Cahyono Eka Pradesti Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanim, Faridha Hanindita Basmatulhana Hertanto, Dedy Iftita, Hasanatul Ihsan, Ikhwanul INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat kurniawan, jihan Kuswanto Kuswanto Lisda Veronika M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Hafidz Daros Airlangga Muhammad Syukri Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Ningtias, Iin Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Satriawan, Pravasta Wahyu Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah, Uswatul Utomo, Pradita Eko Prasetyo Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma