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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) Kusa Lawa AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi International Journal of Pedagogical Language, Literature, and Cultural Studies INJECT Interdisciplinary Journal of Communication
Reza Safitri
Universitas Brawijaya
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Between Faith and Fandom: Hijabi Women Engaging with Queer Manhwa in Digital Media Mulia, Yasmin; Safitri, Reza
Alphabet Vol. 9 No. 01 (2026)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2026.09.01.03

Abstract

This study investigates how hijabi Muslim women’s engagement with queer manhwa is constructed, contested, and negotiated within contemporary social media discourse. The research examines public conversations across platform to explore how digital publics interpret the convergence of Islamic piety and participation in queer fandom cultures. Existing studies digital fandom and media consumption largely center on Western, secular audiences, leaving limitd attention to how religious identitites shape interpretive practices in non-Western contexts. Research on Muslim womenin digital spaces often emphasizes piety, modesty, or representation, but rarely examines their engagement with taboo or queer media as a site of moral negotiation. Consequently, there is a gap in understanding how hijabi women actively reconcile faith, affect, and fandom through everyday digital practices, particularly in the context of queer manhwa consumption. Through Moustakas’ lense of phenomenology that emphasized each individual’s experience, findings reveal a polarized discursive landscape in which hijabi readers are simultaneously policed for violating moral norms and defended as autonomous media consumers capable of complex interpretation. These debates illuminate how social media functions as a moral arena where notions of modesty, desire, cultural authenticity, and religious identity are actively negotiated. Rather than framing hijabi women’s engagement with queer manhwa as a contradiction, the discourses reveal dynamic processes of identity negotiation, boundary management, and affective participation shaped by both religious frameworks and digital affordances. This study contributes to broader discussions on gender, faith, digital fandom, and the changing face of Muslim womanhood in the era of globalized popular culture.
Client-Centered Stakeholder Relationship Management: A Strategic Model for Medium Business and Corporate Banking Relationships Mahanani, Sasanti Putri; Wulandari, Maulina Pia; Safitri, Reza; Sharipudin , Mohamad-Noor Salehhuddin
Wacana Journal of Social and Humanity Studies Vol. 29 No. 2 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2026.029.02.05

Abstract

Objective: Relationship management plays a critical role in corporate banking, particularly in maintaining long-term engagement with medium-sized businesses and corporate clients. However, many financial institutions face challenges sustaining these relationships due to the lack of a systematic, client-centered approach. This study proposes a Client-Centered Stakeholder Relationship Management (SRM) Model to improve client engagement through a four-phase framework: Engage and Attract Potential Clients, Insight-Driven Client Engagement, Relationship Strengthening and Service Delivery, and Value Co-Creation and Retention. Design/Methods/Approach: This study employs a qualitative methodology, drawing on insights from 16 Relationship Managers (RMs) at Bank Rakyat Indonesia (BRI), classified into junior and senior levels based on experience. Findings: Effective communication, trust-building, and service satisfaction function as core relational mechanisms that influence client retention. Specifically, junior RMs rely more on structured systems such as CRM tools, while senior RMs demonstrate adaptive, experience-based strategies that enable more tailored client engagement. The findings further show that SRM effectiveness depends on integrating analytical tools, relational competence, and organizational support systems, particularly in managing corporate clients with complex financial needs. Originality/Value: While the model is derived from a single institutional context, it offers transferable insights for banking institutions with similar organizational structures and market conditions. Practical/Policy implication: Practically, this study recommends developing hybrid training programs that combine data-driven analysis and relational skills, implementing structured mentoring between junior and senior RMs, and integrating continuous client feedback into engagement strategies. These findings contribute to operationalizing SRM in corporate banking by linking stakeholder theory with frontline relational practices.   Keywords:  Client engagement; client retention; corporate banking; relational competence; stakeholder relationship management JEL Classification:             G21; M31; L14
Research Trends of Family Communication in Caregiving Context: A Bibliometric Mapping From 2016 to 2025 Swastika, Hanif; Safitri, Reza
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6516

Abstract

Despite the universal nature of family caregiving and its profound impact on family communication patterns and psychological well-being, this field remains fragmented across disciplines with limited theoretical integration and geographic disparities. This study addresses this gap by providing comprehensive landscape mapping of family communication and caregiving as an integrated field, rather than examining isolated contexts. This quantitative bibliometric analysis examines 421 Scopus-indexed articles (2016–2025) using keyword co-occurrence mapping to identify research trends in family caregiving communication by using VOSviewer software (threshold of 5 keywords). As the result, 106 keywords, 2.460 links, and 7.406 total link strength are categorized into six thematic clusters: (1) Child and Adolescent Development in Family Contexts, (2) Interpersonal Dynamics & Decision Making, (3) Social Support & Palliative Contexts, (4) Professional-Patient Interaction & Health Literacy, (5) Geriatric Caregiving & Illness Narratives, and (6) Digital Health, Migration & Crisis. The United States dominates research output (51.8%, n=218), with most prolific authors including Barkan, S.E. (n=3), Cooper, R.A. (n=3), and Goldsmith, J.V. (n=3). Meanwhile, 81% of publications originate from English-speaking countries, leaving substantial Global South populations underrepresented. While publication volume increased by 204% over the decade, with 54% (228 articles) published after 2022, analysis reveals structural asymmetries. Dementia research comprises 24% of occurrences, overshadowing emerging domains like transnational caregiving that demonstrate high citation impact. Findings are interpreted through Family Systems Theory, Relational Dialectic Theory, and Communication Privacy Management. This map identifies a critical geographic-intellectual divide and argues for a shift toward locally-grounded, longitudinal research, serving as a strategic guide for scholars and policymakers to bridge fragmented research communities and prioritize underserved caregiving settings.
Normalizing Online Gambling Through Multimodal Food and Beverage Advertising Imagery Axviarani, Vivit Novita; Safitri, Reza; Oktaviani, Fitri Hariana
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6783

Abstract

Online gambling advertisements have become increasingly prevalent across Indonesian social media platforms, although gambling is legally prohibited in Indonesia. These advertisements employ covert advertising strategies by masquerading as online gambling through familiar food and beverage imagery. Multimodal elements are utilized as a persuasive strategy to shape and normalize gambling practices. This study critically examines how multimodal elements are constructed in covert advertisements format and how these constructions contribute to the normalization of online gambling practices within Indonesian digital culture. The study demonstrates how multimodal elements operate as persuasive strategies in covert online gambling advertisements. Drawing upon Multimodal Critical Discourse Analysis (MCDA), the study analyzes three advertisements collected from the Meta Ads Library in 2025 that masquerade as Mie Sedaap (instant noodles), Potabee (snacks), and Sprite (soft drinks). The findings reveal two dominant normalization discourses. First, gambling is normalized as a familiar and risk-free consumption practice through symbolic associations with familiar food and beverage imagery. This process reflects a form of symbolic domestication, in which gambling is gradually relocated from a stigmatized and illegal activity into an ordinary and culturally familiar consumption practice. Second, gambling is normalized as an enjoyable and rewarding activity through promotional language emphasizing guaranteed winning and high financial profits, ultimately fostering an instant success fantasy. These findings contribute to critical discussions on covert advertising and online gambling normalization in Indonesia.
Penyuluhan: Mampukah Menghadirkan Perubahan? Pravasta Wahyu Satriawan; Faridha Hanim; Reza Safitri; Budi Sawitri
Agriekstensia : Jurnal Penelitian Terapan Bidang Pertanian Vol. 22 No. 1 (2023): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v22i1.2560

Abstract

Partisipasi masyarakat dalam pengelolaan wisata desa, menjadi tolok ukur keberhasilan suatu penyebaran informasi oleh agen pembaharu atau penyuluh. Tujuan penelitian ini antara lain 1) mengidentifikasi karakteristik inovasi wisata Bon Deso dan 2) mendesain rancangan penyuluhan guna memberikan kesadaran petani Desa Tulungrejo terhadap pentingnya pengembangan wisata Bon Deso. Penelitian ini menggunakan pendekatan action-research untuk mendapatkan pengetahuan sekaligus mengambil tindakan untuk menciptakan perubahan perilaku pada Petani. Penelitian ini berlokasi di wisata Bon Deso, Desa Tulungrejo, Kota Batu. Informan dalam penelitian ini terdiri dari 6 orang dengan 1 sebagai key informan yang ditetapkan secara purposive serta 5 sebagai informan tambahan yang ditetapkan dengan snowball sampling. Wawancara mendalam dilakukan untuk mengeskplorasi permasalahan sehingga dapat ditentukan perencanaan, pelaksanaan, dan evaluasi. Analisa dilakukan secara deskriptif untuk menjabarkan fenomena yang terjadi. Hasil penelitian menunjukkan bahwa Wisata Bon Deso sesuai dengan karakteristik sosial-ekonomi masyarakat dan lingkungan, dapat diamatiidan dicoba. Akan tetapi, wisata tersebut belum memberikan keuntungan sebab belum beroperasi dan mengalami kendala berupa lemahnya dukungan dari stakeholder terkait. Pada aspek perancangan penyuluhan, penetapan tujuan, sasaran, materi, metode, serta media dinilai efektif karena hasil evaluasi menunjukkan terjadi peningkatan pengetahuan secara signifikan dari petani. Rekomendasi penelitian ini yaitu melakukan tindakan persuatif dan memfasilitasi petani dalam memahami konsep wisata berkelanjutan.
Kandang Komunal: Sebuah Model Inovasi Peternakan Sapi Perah (Studi Kasus Kelompok Tani Gunung Harta dan Wonorejeki) Iin Ningtias; Pravasta Wahyu Satriawan; Muhammad Dimas Sulthan Arief; Reza Safitri
Agriekstensia : Jurnal Penelitian Terapan Bidang Pertanian Vol. 22 No. 1 (2023): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v22i1.2828

Abstract

Keterbatasan kepemilikan luasan lahan pertanian merupakan permasalahan yang sering dihadapi petani dalam menjalankan usahataninya. Kondisi tersebut juga terjadi pada sektor peternakan terutama peternak yang memelihara sapi. Kehadiran kandang komunal merupakan sebuah inovasi dengan tujuan memusatkan hewan ternak pada suatu wilayah. Penelitian ini bertujuan untuk menganalisa proses adopsi peternak sapi perah terhadap inovasi kandang komunal. Penelitian ini dilakukan di Kelompok tani Gunung Harta dan Wonorejeki, Desa Tulungrejo menggunakan pendekatan kualitatif dengan desain studi kasus. Informan dalam penelitian ini adalah 1 orang yang ditetapkan secara purposive dan 4 orang snowball dengan Teknik pengumpulan data dilakukan dengan wawancara mendalam. Secara deskriptif, penelitian ini menghasilkan kesimpulan bahwa kehadiran inovasi kandang komunal menjadi sebuah inovasi yang dapat diterima secara kolektif oleh anggota kelompok tani. Sedangkan beberapa inovasi lain seperti mesin chopper, mesin pemerah susu, dan automatic water supply system tidak dapat diadopsi karena tergolong rumit dan tidak sesuai dengan kondisi lingkungan setempat.
Platformization and Dynamic Capabilities in the Digital Transformation of Legacy Media: A Case Study of PT Tempo Inti Media Tbk Lizza Arnofia; anang sujoko; Reza Safitri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/9r2ezy23

Abstract

Abstract. This study examines the multiplatform transformation of PT Tempo Inti Media Tbk as an Indonesian legacy media organization responding to digital disruption and the decline of print journalism. Background: The research is grounded in Dynamic Capabilities Theory, which explains how organizations sense opportunities, seize strategic directions, and transform internal structures, and Media Ecology Theory, which positions media change as an ecological shift affecting newsroom practices and audience behavior. These theories guide the study's primary objective: to analyze Tempo's adaptive strategies across technological, editorial, and business dimensions. Methods: This qualitative case study employs in-depth interviews with editors and digital managers, documentation of internal reports and platform analytics, and observational analysis of the integrated newsroom workflow. The primary outcomes measured include Tempo's platform integration, content production processes, and the implementation of communication strategies across digital channels. Results and Discussion: The findings show that Tempo undergoes three phases of transformation digitization, digitalization, and digital transformation supported by cross-platform content distribution, data-driven editorial decisions, and the restructuring of the newsroom into an integrated production system. Previous research on legacy media digital transformation aligns with these findings, particularly regarding the role of organizational agility and technological adoption. The theoretical connection reveals that Dynamic Capabilities shape Tempo's strategic decisions, while Media Ecology explains the broader communication shifts influencing platform adaptation. Conclusion: Tempo's transformation demonstrates how legacy media can develop strategic capabilities and communication practices to remain relevant and sustainable within a rapidly evolving digital ecosystem.   Keywords: communications theory; digital journalism; legacy media; media ecology; multiplatform transformation
Technology Adaptation Patterns and Third-Level Digital Divide: Analyzing Workplace Communication at PT. Pesta Pora Abadi Nurul Fatihah; Reza Safitri; Yuyun Agus Riani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6824

Abstract

This study provides an exploratory overview of patterns of technological adaptation as a fundamental factor contributing to the intergenerational digital divide between Generation Z and Millennials at PT Pesta Pora Abadi. Unlike previous literature, which often emphasizes access to infrastructure or basic technical skills, this study argues that the root of the digital divide lies in differences in how individuals internalize and operationalize new technologies in the workplace. Using a descriptive qualitative design, data were collected through in-depth interviews and Focus Group Discussions (FGDs). Thematic analysis identified five distinct adaptation patterns: intuitive-agile adaptation, structured-procedural adaptation, learning speed disparities, resistance to specific platforms, and the contradiction between integrity-based validation and efficiency. The findings reveal that these differing patterns create systemic noise in corporate communication, regardless of the individual’s level of technical proficiency. Practically, this study recommends that organizations implement reverse mentoring and align the digital growth mindset with corporate values (I-ACT) to bridge this gap.
BETWEEN FAITH AND FANDOM: HIJABI WOMEN ENGAGING WITH QUEER MANHWA IN DIGITAL MEDIA Mulia, Yasmin; Safitri, Reza
Kusa Lawa Vol. 6 No. 01 (2026): Jurnal Kusalawa
Publisher : Fakultas Ilmu Budaya, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.kusalawa.2026.06.01.02

Abstract

This study investigates how hijabi Muslim women’s engagement with queer manhwa is constructed, contested, and negotiated within contemporary social media discourse. The research examines public conversations across platform to explore how digital publics interpret the convergence of Islamic piety and participation in queer fandom cultures. Findings reveal a polarized discursive landscape in which hijabi readers are simultaneously policed for violating moral norms and defended as autonomous media consumers capable of complex interpretation. These debates illuminate how social media functions as a moral arena where notions of modesty, desire, cultural authenticity, and religious identity are actively negotiated. Rather than framing hijabi women’s engagement with queer manhwa as a contradiction, the discourses reveal dynamic processes of identity negotiation, boundary management, and affective participation shaped by both religious frameworks and digital affordances. This study contributes to broader discussions on gender, faith, digital fandom, and the changing face of Muslim womanhood in the era of globalized popular culture.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi, Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Dewi Kartika Ardiyani Edi Dwi Cahyono Eka Pradesti Eko Wahyudi, Lestari Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Faridha Hanim Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanindita Basmatulhana Hasanatul Iftitah Hertanto, Dedy Ihsan, Ikhwanul Iin Ningtias INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat Kriyantono, Rachmat Kriyantono kurniawan, jihan Kuswanto Kuswanto Lisda Veronika Lizza Arnofia M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mahanani, Sasanti Putri Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Dimas Sulthan Arief Muhammad Hafidz Daros Airlangga Muhammad Syukri Mulia, Yasmin Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Nurul Fatihah Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Pravasta Wahyu Satriawan Pravasta Wahyu Satriawan Primardiana Hermilia Wijayati Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Sharipudin , Mohamad-Noor Salehhuddin Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Swastika, Hanif Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah Utomo, Pradita Eko Prasetyo Vivit Novita Axviarani, Vivit Novita Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma Yuyun Agus Riani Zayniddin, Zanakulov