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Journal : Dinasti International Journal of Economics, Finance

Consumer Buying Behavior on Myntra: Analyzing Influencing Factors and Their Impact on Satisfaction Jadhwani, Om; Mohnia, Tiya; Suda, Pranjal; Chauhan, Rahul; Maseleno, Andino
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3887

Abstract

This research explores consumer buying behavior on Myntra, a leading online fashion platform in India, focusing on factors influencing purchasing decisions and their impact on customer satisfaction. A survey of 100 Myntra users in Ahmedabad was conducted, utilizing a quantitative approach and stratified random sampling. The study identified key factors such as pricing, product variety, promotions, and user experience, and evaluated their role in shaping consumer behavior. The findings suggest that demographic variables (age, gender, and occupation) have minimal influence on shopping behavior, while satisfaction and purchase decision-making were influenced by factors like pricing strategies and personalized recommendations. The study provides insights into Myntra's market positioning and offers recommendations for improving customer engagement.
Impacts of Online Payment Systems on Consumers and Merchants Naik, Pratham; Kotak, Yash; Dhanak, Jaydev; Shah, Dhwanit; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4226

Abstract

This study investigates the effects of digital payment systems on consumer behaviours and merchant operations in Ahmedabad. The research is guided by two objectives: analysing the impact of consumer trust on the adoption of digital payment systems, and evaluating the role of these systems in enhancing merchant efficiency and financial performance. Data was collected from 110 respondents using a structured questionnaire, with statistical analysis conducted using SPSS. The results highlight a significant positive relationship between consumer trust and digital payment adoption. Additionally, the implementation of digital payment systems improves operational efficiency for merchants. The study underscores the importance of trust, reliability, and security in fostering adoption and the growing role of digital payment technologies in transforming business operations. Future research should explore long-term impacts and the role of emerging technologies in digital payments.
Exploring Age and Gender Influences on Consumer Behaviour in Online Food Delivery Services Zaveri, Krish; Thacker, Nevil; Patel, Suhani; Meghwal, Mayank; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4227

Abstract

This study examines the demographics and behaviours of online food delivery service users in Ahmedabad, focusing on age and gender influences. Data from 99 respondents reveal a predominance of young male users, with significant findings indicating that age affects the frequency of service use and satisfaction with issue resolution. Conversely, gender shows no significant impact on usage patterns or customer experiences. The analysis highlights the importance of tailoring marketing strategies to target different age groups while emphasizing universal improvements in service quality. Future research could explore additional demographic factors and regional variations, contributing to a broader understanding of consumer behaviour in the global online food delivery market. These insights are essential for enhancing customer satisfaction and driving growth in this evolving industry.
Co-Authors -, Nungsiyati Agrawal, Heit Anggia Sari Ani Choirunnisa Anwar, Muhammad Saidun Apsari, Nur Fitri Artha, Arsya Sinatria Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bich Huynh, Vy Dang Bich Vu, Ngoc Bohra, Hussain Budi Satiawan Chahwala, Keshav Chatarina Umbul Wahyuni Chauhan, Rahul Choirudin, Choirudin Choirunnisa, Ani Citra Dewi Citrawati Jatiningrum Damayanti, Alfina Danar Aulia Husnan Dang Vo, Khoa De Brito Silva, Gabriel Deep P, Baraiya Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dwivedi, Shaurya Eka Fitria Ningsih Eka Fitria Ningsih Eka Fitria Ningsih Eva Yuliana Fauzi Fauzi Fauzi Fauzi Fiqih Satria Gabriel De Brito Silva Gabriel De Brito Silva Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Hamzah Hamzah Hasanah, Khuswatun Hashim, Wahidah Hendra Hendra Hubur, Aa Husnan, Danar Aulia Ipin Prasojo Ipin Prasojo, Ipin Isnaini, Nurlaila Jadhwani, Om Jaju, Pooja Jeprianto, Jeprianto Kacchara, Gul Kachhadiya, Diya Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khoa Dang Vo Khubchandani, Sania Khuswatun Hasanah Kotak, Yash Kristina, Marilin Laksono Trisnantoro Le Hoang Thuy To Nguyen, Quyen Loan Phuc Le Machhvara, Jenil Makhija, Hitesh Marselina Jupon, Rara Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mian Usman Sattar Miswan Gumanti Mohnia, Tiya Monpara, Yesha Muhammad Miftahussurur Muhammad Muslihudin Muhtadin Arrosyid Muhtadin Asnady Murti, Sri Nagani, Purva Nagdevani, Dev Naik, Pratham Ngoc Bich Vu Nishith Shahu Nungsiyati Nungsiyati Nur Aminudin Nur Azizah nurul latifah Omar tanane Omar Tanane Padaliya, Om Padang Tunggal, Tatiya Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Kavya Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Phong Thanh Nguyen Phuc Le, Loan Phuong Thanh Phan Prajapati, Hetal Prisma Megantoro Quyen Le Hoang Thuy To Nguyen R Rizal Isnanto R. Rizal Isnanto Rahul Chauhan Rais Zulkarnain Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Ratanamahatana, Chotirat Ann Rathod, Lakshita Rika Fetricia Rina Wati Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Satria Abadi Satria, Fiqih Sattar, Mian Usman Septia Nagara, Erliza Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Shahu, Nishith Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Sigit Soijoyo Silva, Gabriel De Brito Singh, Pushpendra Sinh Zala, Harshvadhan Sodikin Sodikin Sompura, Jayesh Sri Murti Store, Shreyas Suda, Pranjal Sudewi Sudewi Suyono Suyono Tanane, Omar Tatiya Padang Tunggal Thacker, Nevil Thakkar, Krish Thakur, Aryan Thanh Nguyen, Phong Thanh Phan, Phuong Tri Ayu Septiana Tri Susilowati Tri Susilowati Triana Dewi Triana Dewi Trisnawati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Vy Dang Bich Huynh Wahidah Hashim Yash, Panchal Zalariya, Nihal Zaveri, Krish Zulkifli