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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL SIMBOLIKA: Research and Learning in Communication Study Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal SOLMA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Persepsi : Communication Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam PERSPEKTIF SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmiah Administrasi Publik dan Pemerintahan Priviet Social Sciences Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Politik dan Kebijakan Jurnal Multidisiplin Riset Ilmiah (ATRIA) Jurnal Sosial dan Bidang Pendidikan (SABIQ)
Indra Muda
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Persepsi : Communication Journal

 1 
Dalihan Na Tolu as a Marketing Communication Strategy for PT Sipirok Nauli Indra Muda; Walid Musthafa S; Beby Masitho Batubara
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16900

Abstract

The business competition among bus operators is becoming more dynamic, therefore every bus company needs to prepare marketing strategies to attract customers and survive in the competition. This research employs a qualitative descriptive approach with in-depth interviews. The research participants include the Head of the Medan Representative Office, ticket officers, agents, warehouse staff, and 8 loyal customers. Based on the findings, the promotional strategy implemented by the Medan Representative Office focuses more on advertising promotion. This strategy is carried out by publicizing all types of routes and fleets used through the company's Facebook and YouTube accounts. Additionally, the company often distributes calendars to customers towards the end of the year. On the other hand, direct marketing promotion is done through the dalihan na tolu approach, which means ticket officers often use local greetings such as ipar, lae, oppung, bapak uda, amangboru, and anggi to address customers, with the aim of creating familiarity, building a sense of family, and establishing emotional connections through local approaches.
Co-Authors ', Munjiatun Abd. Rasyid Syamsuri Abdul Kadir Abiyyu, Muhammad Faris Abid Adrial Falahi Agung Suharyanto Agus Wiranto Aini, Qurratun Anggi Funga Nauli Anwar, Aslihal Armansyah Matondang Armansyah Matondang Aulia, Rezki Ayu Lestari Bahrum Jamil Barus, Rehia K. Isabella Batubara, Baby Mashito Bebby Masitho Batubara Beby Masitho Batubara Beby Masitho Batubara Br Tambunan, Emi Ningsi Bukit, Niarita Bukit, Niarita Dahlan, Harris R. Damanik, Maharani Iviola adithia Dedi Kurniawan Dedi Sahputra Deliana, Marlina Dian Novita Sari Dinda Emilia Effiati Juliana Hasibuan Ega Siddik Evi Yunita Kurniaty Fathin Abdullah Fathin Abdullah Gea, Seventinus Hadawiya, Rafi’atul Hadi Rudiya Hairida Wati Hartati, Diah Vitaloka Heri Kusmanto, Heri Hery Syahrial Hutauruk, Icha Novita Irin Hanafiah Siregar Irwan Nasution Julianto Hutasuhut Kadir, Abdul Laia, Swaspril Yohana Laju, I Kadek Larasati Larasati Larasati, Larasati Lastrida Simbolon Lubis, Nurul Afifah Lubis, Tukimin Mahmud Alpusari Marasakti Siregar Masita Devi Matondang, Armansyah Mela Dwi Valensia Elvira Meliala, Dewanta Melita Sembiring, Shirley Milan Alfianni Zega Muhammad Hafif Yadi Muhammad Husni Thamrin Nasution Muhathir, Muhathir Nanang Tomi Sitorus Nasution, Irwan Nina Angelia Nina Angelia Nova Ratna Sikin Rambe Nurmala, Eka Nurul Jannah Okdamaiyanti, Yiska Pulungan, Waridah Purba, Agung R., Sulastriani Rahmat, Muhammad Rehia K.I Barus, Rehia K.I Reza Rejeki Reza Rejeki Rezki Aulia Riri Novalina Peronica Ririn Syafitri Rosmala Dewi Rosmala Dewi Rosmala Dewi Rudiya, Hadi Rusdianto Rusdianto Rusdianto Rusdianto, Rusdianto Sabaruddin Saputra, M. Fernanda Shirley Melita Sembiring Meliala Siddik, Ega Sihite, Frans Antoni Simbolon, Lastrida Sinatra, Franciscus Tuah Xaverius Siregar, Irin Hanafiah Siregar, Marasakti Siregar, Muhammad Sapril Siregar, Syahminan sultan Syafitri, Ririn Syafruddin Ritonga Syafruddin Ritonga Syahminan Siregar Syaputra, M. Taufik Wal Hidayat Taufik Wal Hidayat, Taufik Wal Walid Mustafa Walid Musthafa S Waridah Pulungan Waridah Pulungan Waridah Waridah Waridah Waridah, Waridah Windy Zulianda Wiranto, Agus Yadi, Muhammad Hafif Yurial Arief Lubis Zega, Milan Alfianni