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The Influence of Brand Awareness and Perceived Value on the Purchasing Decision of Yamaha NMAX Motorcycles (A Study on Yamaha NMAX Motorcycle Users in Kolaka Regency) Wahida, Wahida; Andry Stepahnie Titing, Fitri Kumalasari,
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8351

This study examines the influence of brand awareness and perceived value on consumer purchasing decisions for Yamaha NMAX motorcycles in Kolaka Regency. Utilizing a quantitative research approach with an explanatory design, data were collected from 130 respondents through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand awareness has a significant and positive impact on purchasing decisions (β = 0.364, t = 3.377, p = 0.000), demonstrating that consumers who recognize and recall the Yamaha NMAX brand are more likely to choose it over competitors. Similarly, perceived value significantly affects purchasing decisions (β = 0.352, t = 3.479, p = 0.000), suggesting that consumers assess functional, emotional, and social benefits when making purchase choices. These findings highlight the crucial role of brand equity and consumer perception in shaping market behavior, reinforcing the necessity for integrated branding strategies and value-driven marketing approaches to sustain competitive advantage. This research contributes to the existing body of knowledge by providing empirical insights into the interplay between brand awareness, perceived value, and purchasing decisions in the Indonesian motorcycle market. Future research should explore additional moderating factors, such as consumer trust, lifestyle preferences, or competitive market conditions, to enhance the understanding of consumer decision-making processes. Keywords: Brand Awareness, Perceived Value, Purchasing Decisions, Consumer Behavior, Marketing Strategy

PENGABDIAN KEPADA MASYARAKAT UNTUK MEMBANGUN DESA MANDIRI BERKARAKTER BISA DI DESA SUMBER REJEKI, KECAMATAN WATUBANGGA, KABUPATEN KOLAKA Miftachurohmah, Nisa; Arianti, Widia; Fadillah, Fadillah; Riska, Riska; Ardiandi, Brukmen; Meiliyah, Tri Nurul; Wahida, Wahida; Deviyanti, Komang; Bintang, Petra; Hasan, Radif; Haikal, Fikram; Sutoyo, Muhammad Nurtanzis; Nasuruddin, Nasruddin; Jahring, Jahring
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Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v7i3.8892

Mahasiswa Universitas Sembilanbelas November Kolaka Bersama beberapa orang dosen melaksanakan berbagai kegiatan di Desa Sumber Rejeki, Kecamatan Watubangga, Kabupaten Kolaka, pelaksanaan periode 5 Agustus hingga 15 September 2024, dengan tujuan memberdayakan masyarakat dan mewujudkan desa mandiri berkarakter BISA (Berintegrasi, Inovatif, Santun, dan Adaptif). Program yang dijalankan mencakup 7 kegiatan non-fisik, seperti sosialisasi menabung dan pembuatan tabungan untuk anak-anak yang melibatkan 35 siswa SMP, serta sosialisasi cuci tangan yang benar dengan 50 siswa SD, yang berhasil meningkatkan kesadaran tentang pentingnya kebersihan dan literasi keuangan. Kegiatan fisik mencakup budidaya 150 bibit Tanaman Obat Keluarga (TOGA) di 3 dusun dan pemasangan 10 papan nama aparat desa untuk meningkatkan akses informasi dan pemanfaatan tanaman obat keluarga. Selain itu, program tambahan seperti pemeriksaan kesehatan melibatkan 75 warga, sementara kegiatan Jumat Bersih dengan partisipasi 50 warga setiap minggu berhasil meningkatkan semangat gotong-royong dan kebersihan lingkungan. Hasilnya menunjukkan peningkatan pengetahuan, keterampilan, dan kesadaran masyarakat, serta terciptanya lingkungan desa yang lebih sehat dan asri. Kolaborasi yang baik antara mahasiswa, pemerintah desa, dan masyarakat menjadi faktor kunci keberhasilan program ini, memberikan dampak positif berkelanjutan bagi pembangunan dan pemberdayaan masyarakat desa.

Effectiveness of the personal hygiene module in increasing the knowledge of pregnant women with anemia on the dangers of worm infection Saraswati, Endah; Wahida, Wahida; Nurdjaya, Malahayati
MEDISAINS: Jurnal Ilmiah Ilmu-Ilmu Kesehatan Early Release
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medisains.v0i0.24067

Background: Worm infections are a common cause of anemia in pregnant women, particularly in areas with poor sanitation. While many studies have examined anemia in pregnancy, few have specifically explored the effectiveness of personal hygiene education in increasing pregnant women's knowledge of the dangers of worm infection.Purpose: Â This study aimed to evaluate the effectiveness of a personal hygiene module in increasing the knowledge of pregnant women with anemia about the dangers of worm infection. Methods: This quasi-experimental study, which involved 30 pregnant women with anemia, was conducted in the coastal area of North Konawe Regency, Southeast Sulawesi Province. A purposive sampling technique was used, and data were analyzed using the paired t-test.Result: The average knowledge score before education was 29.27, significantly increasing to 52.40 after implementing the personal hygiene module (p = 0.000).Conclusions: The personal hygiene module effectively improves the knowledge of pregnant women with anemia regarding the dangers of worm infection.

Unraveling Legal Antinomies: Key Insights from the 2024 Simultaneous Regional Head Election Ramadani, Rizki; Nur, Muhammad; Wahida, Wahida; Bima, Muhammad Rinaldi
PADJADJARAN JURNAL ILMU HUKUM (JOURNAL OF LAW) Vol 12, No 1 (2025): PADJADJARAN JURNAL ILMU HUKUM (JOURNAL OF LAW)
Publisher : Faculty of Law, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

In 2024, Indonesia held simultaneous regional head elections on the same day across the country, in contrast to the traditional patterns of regional head elections held in succession. Simultaneous regional head elections were held to increase stability and efficiency. However, there are several drawbacks, such as creating a vacancy in regional head positions that necessitates the appointment of an acting head and even forcing some permanent regional heads to step down before their terms are up. This study examines the contradictions in the 2024 simultaneous regional head election policies using the antinomy perspective. The study reveals two fields of legal antinomies under the policy of simultaneous local elections: norms and principles. This conclusion comes from normative secondary data analysis utilizing statutory and conceptual approaches. The legal antinomy on norms arises from a contradiction within the Regional Head Election Law. Article 201 Paragraph (8) orders simultaneous local elections for government stability. On the other hand, Paragraph (9) allows the appointment of acting heads of regional government, which has the potential to cause administrative, political, and social instability. In this context, a paradox emerges between the intended goal of stability and the potential for instability resulting from the policy. The legal antinomy on principles appears in the conflict between budget efficiency (expediency principle) and legal certainty. The goal of saving costs clashes with the principle of legal certainty because the fixed term of office for elected regional heads is set by law. This study helps better understand the challenges of moving from conventional to simultaneous local elections.

TRANSFORMASI MENUJU DESA KELAPIS UNGGUL (UPAYA CEGAH STUNTING DAN WUJUDKAN KELAPIS RAMAH LINGKUNGAN) Gusriani, Gusriani; Umami, Nurrahmi; Wahida, Wahida; Dominggus, Dominggus; Nafsiah, Nur
Borneo Community Health Service Journal VOLUME 5 NOMOR 2 TAHUN 2025
Publisher : Fakultas Ilmu Kesehatan Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/neotyce.v5i2.6688

Desa Kelapis, Kabupaten Malinau, Kalimantan Utara, menghadapi dua tantangan utama yang berdampak pada kesehatan masyarakat, yaitu tingginya angka stunting dan rendahnya kesadaran serta keterampilan pengelolaan sampah rumah tangga. Kondisi lingkungan yang buruk berkontribusi terhadap peningkatan risiko infeksi dan memperburuk status gizi anak. Program pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan ibu balita terkait pola asuh dan gizi, meningkatkan kesadaran masyarakat tentang perilaku hidup bersih dan sehat, serta membekali warga dengan keterampilan pengolahan sampah organik skala rumah tangga. Kegiatan dilaksanakan dengan pendekatan partisipatif dan edukatif, melibatkan pemerintah desa, kader kesehatan, mahasiswa KKN, serta masyarakat Desa Kelapis. Program ini terdiri dari tiga strategi utama: edukasi pola asuh dan gizi seimbang, kampanye PHBS, dan pelatihan pengolahan sampah organik berbasis rumah tangga. Hasil kegiatan menunjukkan peningkatan pengetahuan ibu balita sebesar 35% serta 85% peserta pelatihan berhasil mempraktikkan pengolahan sampah organik secara mandiri di rumah. Peningkatan ini menunjukkan ketercapaian yang melampaui target awal yang ditetapkan. Kesimpulannya, pendekatan intervensi yang terintegrasi, kolaboratif, dan berbasis komunitas terbukti efektif dalam pencegahan stunting dan perbaikan kualitas lingkungan. Program ini dapat menjadi model pemberdayaan desa yang layak direplikasi di wilayah lain dengan karakteristik serupa

APLIKASI IRIGASI TETES DALAM MENGEFISIENSI AIR UNTUK TANAMAN HORTIKULTURA PADA KELOMPOK TANI DI SEMANGGA JAYA KABUPATEN MERAUKE PROVINSI PAPUA SELATAN Jamaludin, Jamaludin; Nurcholis, Nurcholis; Wahida, Wahida
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2349

Limited water sources in Semangga Jaya village result in superior horticultural commodities that cannot be optimised in the summer. Therefore, an innovation is needed in the form of drip irrigation to overcome the limited water conditions. The purpose of this activity is to design and build a drip irrigation network on agricultural land so that it can save and be efficient in using water during the dry season. The method used in this activity is to provide information to partners about drip irrigation, irrigation network design, irrigation network installation and the advantages of drip irrigation. Furthermore, training was conducted on the manufacture, installation and operation of drip irrigation in the field. The results of this service activity are in the form of a drip irrigation network design consisting of main pipes, divider pipes, lateral pipes, application tools and control systems. The construction of drip irrigation into three stages, namely coordination and survey of farmer groups, preparation of tools and materials, construction of drip irrigation networks. Socialisation activities were conducted to explain the water needs of horticultural crops, water conservation, and drip irrigation system technology. The practice of network operation begins with the introduction of the components of the main unit of the irrigation network, the introduction and practice of installing divider pipes/manifolds, installing application tools on divider pipes, and finally the operation of drip irrigation equipment. It can be concluded that the insemination of drip irrigation technology was enthusiastically welcomed by the farmers as evidenced by the activeness of farmers asking questions during socialisation and training, and farmers want to apply this technology to their fields.

Waktu Mulai, Durasi IMD dan Keberhasilan ASI Eksklusif Idayati, Idayati; Amin, Erna; Sastrariah, Sastrariah; Wahida, Wahida; Nurdiana, Nurdiana; Cicilia, Fitri
Jurnal Kebidanan Malakbi Vol 5 No 1 (2024): Januari 2024
Publisher : Jurusan Kebidanan Poltekkes Kemenkes Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33490/b.v5i1.1228

Early initiation of breastfeeding (EIBF) is crucial for exclusive breastfeeding success and has many benefits for mothers, babies, and families. Moreover, EIBF also contributes to building the quality of the next generation. This study aims to investigate the factors that determine the implementation of EIBF and its effect on exclusive breastfeeding during the postpartum period. The research used an observational analytic approach with a prospective cohort design on all mothers who gave birth in health facilities in the Beru-beru Health Center working area, West Sulawesi Province in 2021. The research sample included mothers who gave birth in the same area, and were willing to participate as respondents and living in the location. The results of the Chi-Square test analysis showed that the start time and duration of EIBF implementation affected exclusive postpartum breastfeeding, with respective p-values of less than 0.001 and 0.001. This research highlights the importance of implementing EIBF by initiating immediate breastfeeding within five minutes after the baby is born and continuing it for at least one hour. Both the start time and duration of EIBF complement each other in achieving successful postpartum exclusive breastfeeding.

PENGABDIAN KEPADA MASYARAKAT UNTUK MEMBANGUN DESA MANDIRI BERKARAKTER BISA DI DESA SUMBER REJEKI, KECAMATAN WATUBANGGA, KABUPATEN KOLAKA Miftachurohmah, Nisa; Arianti, Widia; Fadillah, Fadillah; Riska, Riska; Ardiandi, Brukmen; Meiliyah, Tri Nurul; Wahida, Wahida; Deviyanti, Komang; Bintang, Petra; Hasan, Radif; Haikal, Fikram; Sutoyo, Muhammad Nurtanzis; Nasuruddin, Nasruddin; Jahring, Jahring
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Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v7i3.8892

Mahasiswa Universitas Sembilanbelas November Kolaka Bersama beberapa orang dosen melaksanakan berbagai kegiatan di Desa Sumber Rejeki, Kecamatan Watubangga, Kabupaten Kolaka, pelaksanaan periode 5 Agustus hingga 15 September 2024, dengan tujuan memberdayakan masyarakat dan mewujudkan desa mandiri berkarakter BISA (Berintegrasi, Inovatif, Santun, dan Adaptif). Program yang dijalankan mencakup 7 kegiatan non-fisik, seperti sosialisasi menabung dan pembuatan tabungan untuk anak-anak yang melibatkan 35 siswa SMP, serta sosialisasi cuci tangan yang benar dengan 50 siswa SD, yang berhasil meningkatkan kesadaran tentang pentingnya kebersihan dan literasi keuangan. Kegiatan fisik mencakup budidaya 150 bibit Tanaman Obat Keluarga (TOGA) di 3 dusun dan pemasangan 10 papan nama aparat desa untuk meningkatkan akses informasi dan pemanfaatan tanaman obat keluarga. Selain itu, program tambahan seperti pemeriksaan kesehatan melibatkan 75 warga, sementara kegiatan Jumat Bersih dengan partisipasi 50 warga setiap minggu berhasil meningkatkan semangat gotong-royong dan kebersihan lingkungan. Hasilnya menunjukkan peningkatan pengetahuan, keterampilan, dan kesadaran masyarakat, serta terciptanya lingkungan desa yang lebih sehat dan asri. Kolaborasi yang baik antara mahasiswa, pemerintah desa, dan masyarakat menjadi faktor kunci keberhasilan program ini, memberikan dampak positif berkelanjutan bagi pembangunan dan pemberdayaan masyarakat desa.

PROTEST VOTE: MITIGATING THE IMPACT OF SINGLE CANDIDATES IN LOCAL HEAD ELECTIONS Ramadani, Rizki; Asriati, Asriati; Wahida, Wahida
Diponegoro Law Review Vol 10, No 1 (2025): Diponegoro Law Review April 2025
Publisher : Fakultas Hukum, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dilrev.10.1.2025.85-104

In the 2024 local head elections, voters in 37 regions face a growing trend of single candidates. While voters can express dissent, the blank box option is often viewed as a mere procedural formality, with current regulations failing to address the negative impact of single candidates. This paper examines the protest vote as a form of voter engagement and explores its potential institutionalization as a solution to the single-candidate issue in local head elections. Using a normative approach, the research combines conceptual and legislative analysis, along with a qualitative review of existing literature. The protest vote, viewed from a political participation perspective, should not be seen as anti-political, but rather as a way for voters to voice dissatisfaction with the system or political elites. Few countries officially recognize the protest vote, but this study argues for its institutionalization through four measures: 1) ensuring the right to protest votes in local head elections, 2) recognizing blank, null, or spoiled ballots as valid votes, 3) defining empty boxes as "None of The Above" (NOTA) and preventing unsuccessful single candidates from re-running, and 4) protecting and encouraging campaigns for protest votes.

Pelatihan Pembuatan Asam Humat Cair Dari Enceng Gondok Untuk Diaplikasikan Pada Tanaman Budidaya Di Lahan Kering Kampung Sumber Rejeki Distrik Kurik Malesi, Wa Ode Asryanti Wida; Pamungkas, Wiyan Afriyanto; Wahida, Wahida; Mekiuw, Yosehi; Rizal , Abdul; Adrianus, Adrianus
Journal Of Human And Education (JAHE) Vol. 3 No. 3 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i3.428

Kampung Sumber Rejeki adalah salah satu kampung yang berada di Distrik Kurik. Tujuan dilakukan pengabdian kemitraan masyarakat adalah untuk memberikan informasi kepada para petani tentang eceng gondok yang dapat dimanfaatkan sebagai asam humat cair yang berfungsi sebagai bahan pembenah tanah. Metode yang digunakan pada pengabdian ini dimulai dengan sosialisasi program, pelaksanaan kegiatan dan monitoring serta evaluasi program. Hasil pengabdian kemitraan yang telah dilaksanakan menunjukkan bahwa masyarakat sangat antusias dalam mengikuti pelatihan pembuatan asam humat cair dari eceng gendok. Masyarakat aktif mengikuti kegiatan penyuluhan baik bertanya maupun melakukan demonstrasi pembuatan pembuatan asam humat dari ecek gondok. Kegiatan ini dilanjutkan dengan aplikasi asam humat pada lahan kering yang dibudidayakan tanaman cabai. Hasil monitoring menunjukkan bahwa asam humat memberikan pengaruh yang baik terhadap sifat fisik tanah seperti struktur tanah yang remah dan memperlihatkan warna tanah yang lebih gelap pada lapisan top soil. Selain itu juga memberikan pertumbuhan yang baik pada tanaman cabe dengan didasarkan pada pembentukan batang yang kokoh dan pembentukan daun yang sempurna. Kata kunci: Pelatihan, asam humat, eceng gondok Abstract Sumber Rejeki Village is one of the villages in Kurik District. The aim of community partnership service is to provide information to farmers about water hyacinth which can be used as liquid humic acid which functions as a soil amendment. The method used in this service begins with program socialization, implementation of activities and monitoring and evaluation of the program. The results of the partnership service that has been carried out show that the community is very enthusiastic about taking part in the training on making liquid humic acid from water hyacinth. The community actively participates in outreach activities, both asking questions and carrying out demonstrations on making humic acid from hyacinths. This activity was continued with the application of humic acid to dry land where chili plants were cultivated. Monitoring results show that humic acid has a good influence on the physical properties of the soil, such as a crumbly soil structure and showing a darker soil color in the top soil layer. Apart from that, it also provides good growth for chili plants based on the formation of sturdy stems and perfect leaf formation. Keywords: Training, humic acid, water hyacinth

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