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The Importance of Product Quality, Price Perception and Service Quality in Achieving Customer Satisfaction Prasetyo, Bayu; Sholichah, Mu'minatus; Adil, Malikul; Soelistya, Djoko; Rosyihuddin, Muhammad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4252

Abstract

The development of science and technology in an all-digital era and globalization as it is today, especially in the field of telecommunications, information and media where these conditions put demands on companies to create more creative solutions and innovations to provide fulfillment to the people of the Indonesian state and it does not apart from marketing management and marketing concept is all activities in telecommunications companies that are motivated by all company activities to plan marketing to meet customer satisfaction which is the company's goal. All activities with the marketing concept will determine how later the management of the marketing management aspect will ultimately have an impact on customer satisfaction.The purpose of this study is to analyze and find solutions to why customer satisfaction occurs in communication companies, even though attention is given to products, prices and services that have been provided. The following research uses a quantitative approach that has a population of customers and users of new products of telecommunications companies with a sample of 100 respondents, while the data analysis model uses the SPSS program with the results that (1) Product Quality affects Customer Satisfaction; (2) Price Perception has an influence on Customer Satisfaction.; (3) Service Quality has an influence on Customer Satisfaction. (4) Together Product Quality, Price Perception, Service Quality, have a positive and significant influence on Customer Satisfaction,
Co-Authors A.S, Vidinda Maharani Abdillah, Fiqri Abigael, Rakha AGUS YUDHA PRAWIRA ADISTANA, GDE Aidil, Aidil Aji Prihantoro, Bastian Anas, Abdilah Anik Nur Handayani Aniq Hudiyah Bil Haq, Aniq Hudiyah Bil Antonius Suhartomo Ardiyan, Ardiyan Ayu, Dewi Aziz, Faiz Syaikhoni Bin Che Ani, Adi Izhar Budiman, Arianda Damaiarta Tejayanda, Rigger Dari, Marina Ulan Dewa, Refansyah Basu Dewanto, Hendrawan Kusumo Dewi Tamara Diffany Nuzan, Namira Dimas Agung Saputra Djoko Soelistya Elviandri, Elviandri Faisal, Muhamad Agus Faqih, Kamil Figo, Harnando Firmansyah, Iqbal Gustiawan, Putra Chusnul Halawa, Firima Hamka Hamka, Hamka Hanura, Muhammad Ridzky Haya, Dita Alika Fadia Hestiningtyas, Widya I Komang Winatha Imelda Martinelli, Imelda Insan Tajali Nur Jaka Suyana Joni Welman Simatupang Juliannoor, Giovanni Dion Pratama Kalsela, Wanda Frisilia Karnela, Gina Khoir, Mulyanto Abdullah Kiranti, Elza Azizah Malikul Adil Meilika Nadilatasya, Putri Metanoya, Finsri Muhammad Miftah, Muhammad Muhammad Nurcholis Alhadi Nazrin, Mohamad Nining Yuningsih Nisa Rachmah Nur , Anganthi Nisa, Qoiratun Novitasari, Aulia Rahma Nur Azizah Nur Hidayah Nur Rahman, Muhammad Paturu, Reni Oktaviani Pertiwi, Sekar Ayuni Diah Prastyaningrum, Suci Priharta, Ari Primadi, Wahyu Putra, Gusrian Putri, Nanda Belva Kemala Putri, Rhiza Adelia Rahayuningsih, Uut Rasji Riandro Raul, Ignasius Ridlo, Muhammad Abdurrasyid Rofik, Hanifah Nur Rohana, Tatang Roni Herdianto Rosalina, Mira Rosandi, Andri Rosyihuddin, Muhammad Sahirah, Anisa Maulidatus Salas, Jevi Saputri, Novia Ardana Sebastian Matondang, Matthew Mikha Sholichah, Mu'minatus Sofyan Sofyan Sonjaya, Iwan Suen, Mein-Woei Suhana Suhana Sukmawati, Cici Emilia Sunariyo Sunariyo, Sunariyo Supmawati, Meysi Taufiqurrohman, Rifqi Tikaromah, Oom Wahyuni, Nor Alifah Wicaksono Febriantoro, Wicaksono Widoyo, Agus Fatuh Widyatmaka, Burhan Winata, Hari Wuri Handayani Yulianingrum, Aulia Vivi Yulianingrum, Aullia Vivi Zahrah, Mutiara