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Analysis of Marketing Channels and Factors Affecting the Selling Price of Cassava in Martapura District, Ogan Komering Regency, East Ulu nanda ali mustofa; Endang Lastinawati; ema pusvita
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.21760

Abstract

This study aims to analyze marketing channels and identify factors that affect the selling price of cassava in Martapura District, Ogan Komering Ulu Timur Regency. The method used is a survey method with a quantitative approach and descriptive analysis techniques as well as multiple linear regression. Primary data were obtained from 46 cassava farmer respondents who were selected purposively. The results of the study show that there are two main marketing channels, namely: (1) farmers → collectors → factories → consumers, and (2) farmers → collectors → individual businesses → consumers. The first channel has a higher efficiency (11.62%) and a farmers share of 14.06%, compared to the second channel (efficiency of 12.31%, farmers share of 12.63%). The results of the regression analysis showed that the variables of cassava quality and marketing institutions had a significant effect on the selling price, while demand was significant at the level of 10%. Meanwhile, weather variables and production costs did not have a significant effect. These findings show that institutional strengthening and improving product quality are strategic keys in increasing the selling value of cassava at the farmer level. Keywords: Efficiency, Selling Price, Farmer, Cassava Marketing Channel
Analisis Transmisi Harga Beras di Kabupaten Ogan Komering Ilir Provinsi Sumatera Selatan Endang Lastinawati; Andy Mulyana; Imron Zahri; Sriati Sriati
Jurnal Lahan Suboptimal : Journal of Suboptimal Lands Vol. 7 No. 1 (2018): JLSO
Publisher : Research Center for Suboptimal Lands (PUR-PLSO), Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33230/JLSO.7.1.2018.343

Abstract

Lastinawati et al, 2018. Price Transmission Analysis of Rice in Ogan Komering Ilir District, South Sumatra Province. JLSO 7(1):43-49. Price transmission is one indicator of whether or not a marketing system is efficient and also can explain the distribution of welfare between producers and consumers in the marketing channel. This study aimed to analyze the transmission of rice prices which are the basic needs of the Indonesian people, both the price transmission of consumer to farmers, and vice versa, with two groups of rice based on their quality, namely premium and medium rice. This research conducted at Ogan Komering Ilir District, South Sumatra Province. Price transmission was analyzed using price transmission elasticity, using weekly rice price series data from the second week of March 2016 to the second week of September 2018. The results showed that the transmission of consumer prices of premium and medium rice to the price of harvested dry grain at farmer level had an elasticity value not equal to one, and vice versa. This showed that the rice market in Ogan Komering Ilir Regency was in elastic and less efficient, because prices were transmitted asymmetrically.
ADOPSI SISTEM JAJAR LEGOWO PADA USAHATANI JAGUNG: FAKTOR PENENTU DAN IMPLIKASINYA TERHADAP PENDAPATAN PETANI Endang Lastinawati; Tiara Priscilia Putri Henta Tjika; Windi Lestari; Septianita; Chuzaimah
Jurnal AGRIBIS Vol. 19 No. 2 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i2.10175

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This study aims to analyze the factors influencing corn farmers' decisions to adopt the Jajar Legowo planting system and to compare the income levels between adopters and conventional farmers in Gemiung Village, Buana Pemaca District, South OKU Regency. The research method employed a survey with proportional stratified simple random sampling of 42 respondents. Data were analyzed using the Logistic Regression Model (Logit) and the Independent Sample t-Test. The regression results indicated that land area, education, and income significantly influenced farmers' adoption decisions (Sig < 0.05) with a Nagelkerke R Square value of 0.880. A unique finding showed that land area had a negative effect, suggesting that intensification is more preferred by small-scale farmers. Economically, the Jajar Legowo system yielded higher production (19,200 kg) compared to the conventional system (16,882 kg). This resulted in a net income of IDR 63,632,330 for the Jajar Legowo system, which was significantly higher than the conventional system's income of IDR 52,194,648 (p < 0.05). The economic efficiency of Jajar Legowo was also superior, with an R/C ratio of 2.97. This study recommends the need for intensive technical assistance for large-scale farmers to promote equitable technology adoption.
Determinan Pendapatan Usahatani Padi pada Lahan Suboptimaldi Sumatera Selatan (Determinants of Rice Farming Income on Suboptimal Landin South Sumatera) Endang Lastinawati
JURNAL PANGAN Vol. 34 No. 3 (2025): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v34i3.906

Abstract

         Padi merupakan komoditas pangan utama di Provinsi Sumatera Selatan, sehingga peningkatanproduksinya menjadi prioritas melalui optimalisasi lahan suboptimal, seperti lahan pasang surut dan lebak. Upaya optimalisasi tersebut harus sejalan dengan peningkatan pendapatan petani. Penelitian ini bertujuan untuk membandingkan pendapatan, menentukan alternatif lahan yang sesuai, serta menganalisis determinan pendapatan usahatani padi di kedua tipe lahan tersebut. Metode penelitian yang digunakan adalah survei dengan penentuan sampel secara purposif bertingkat, melibatkan 120 petani dari empat desa di Kabupaten Banyuasin, masing-masing dua desa pada lahan pasang surut dan lebak. Analisis data menggunakan persamaan matematis pendapatan dan model regresi linear berganda. Hasil penelitian menunjukkan tidak terdapat perbedaan antara pendapatan petani padi di lahan pasang surut dan lebak. Namun, lahan pasang surut memiliki potensi lebih besar untuk dikembangkan sebagai basis utama produksi padi di Kabupaten Banyuasin dan wilayah Sumatera Selatan. Determinan pendapatan usahatani padi meliputi luas lahan, biaya produksi, produksi, dan harga gabah kering panen. Untuk meningkatkan pendapatan petani, diperlukan program berbasis kelas hidrotopografi lahan, meliputi: rehabilitasi tata air, ameliorasi, penggunaan varietas unggul, perbaikan teknik budidaya, penataan waktu tanam, demplot padi surjan, bantuan mekanisasi, fasilitas kredit input, penyediaan infrastruktur logistik dan penyimpanan, penguatan koperasi pemasaran dan kelompok tani melalui pelatihan dan penyuluhan, serta inklusi petani muda.              Rice is the main food commodity in South Sumatra Province; therefore, increasing its production has become a priority through optimizing suboptimal lands such as tidal and swamp (lebak) areas. This optimization effort must be aligned with improving farmers’ income. This study aimed to compare farmincomes, identify the most suitable land type for rice cultivation, and analyze the determinants of ricefarmers’ income in both land types. The research employed a survey method with a stratified purposivesampling technique with 120 farmers from four villages in Banyuasin Regency, consisted of two villages intidal areas and two in swamp areas. Data were analyzed using farm income equations and multiple linearregression models. The results showed no significant difference in rice farmers’ income between tidal andswamp areas. However, tidal land had greater potential to be developed as the primary base for riceproduction in Banyuasin Regency and the South Sumatra region. The main determinants of farm incomewere land area, production costs, yield, and grain price. To increase farmers’ income, programs based onland hydrotopographic classification are required, including water management rehabilitation, soilamelioration, use of superior varieties, improvement of cultivation techniques, crop scheduling, demonstration plots, mechanization assistance, input credit facilities, logistics and storage infrastructure,strengthening of marketing cooperatives and farmer groups, as well as youth farmer inclusion initiatives.
Strategi Pengembangan Usaha Kerupuk Ikan di Air Gading Kecamatan Baturaja Barat Kabupaten Ogan Komering Ulu Endang Lastinawati
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

The cracker industry is one of the food industries that has been widely known by the people in Indonesia. This study aims to formulate a strategy for developing a cracker business in OKU Regency. The study was conducted using a case study method at the Doa Ibu Fish Cracker Business. Strategy formulation was carried out using the SWOT method. The results of the study provide recommendations for the Doa Ibu cracker business development strategy consisting of: 1) SO Strategy (cracker business owners should maintain the business they run because demand is increasing and can open up good business opportunities); 2) ST Strategy (looking for opportunities that provide benefits, increasing understanding in improving the business so that production is met); 3) WO Strategy (the need for more capital can provide a developed business in the city and outside the city, and increase sales promotion); and 4) WT Strategy (cracker business owners should add employees to increase cracker production and be able to quickly sell more).
Analisis Korelasi Atribut dengan Keputusan Pembelian Konsumen Jamu Tradisional di Baturaja Kabupaten Ogan Komering Ulu Endang Lastinawati
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

Jamu is a health drink inherited from culture and natural resources that is consumed to this day. This study aims to analyze the relationship between herbal medicine attributes and consumer purchasing decisions in Baturaja, Ogan Komering Ulu Regency. The study used a survey method, by taking a sample of 25 herbal medicine consumers incidentally. The results showed that there was a fairly strong correlation between herbal medicine packaging and consumer decisions to purchase herbal medicine, a very strong correlation between efficacy and the decision to purchase herbal medicine, a very weak correlation between herbal medicine taste and the decision to purchase herbal medicine, a very weak correlation between the product's expiration date and the decision to purchase herbal medicine, and a very weak correlation between safety and the decision to purchase herbal medicine. Further research is expected to be conducted, especially related to the causal relationship between consumers consuming herbal medicine, so that it can provide a comprehensive contribution to the preservation of traditional herbal medicine.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMANFAATAN LIMBAH PERTANIAN MENJADI ECO ENZYME SEBAGAI UPAYA MENDUKUNG PERTANIAN BERKELANJUTAN Nurlaili Nurlaili; Gribaldi Gribaldi; Ema Pusvita; Novriani Novriani; Ardi Asroh; Yulhasmir Yulhasmir; Susanti diana; Nurmala Dewi; Endang Lastinawati; Henny Rosmawati; Putri Ayu Ogari; Windi Lestari; Firnawati Sakalena; Livia Vinota
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 4 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i4.3091

Abstract

Improperly managed agricultural waste can cause environmental pollution and reduce its economic value. This community service program aimed to improve community knowledge and skills in converting agricultural waste into eco enzyme to support sustainable agriculture. The program was conducted in Batu Winangun Village, Ogan Komering Ulu Regency, Indonesia, involving 20 participants using the Participatory Rural Appraisal (PRA) approach through educational sessions, demonstrations, hands-on practice, mentoring, and evaluation using observations, pre-tests, and post-tests. The results showed that all participants completed the training, 95% successfully produced eco enzyme according to the recommended formulation, 90% understood the fermentation process and its applications, and all participants expressed their intention to apply the technology independently. The program effectively enhanced community capacity in managing organic agricultural waste based on circular economy principles, producing value-added products that support sustainable agriculture while reducing the potential for environmental pollution. ABSTRAKLimbah pertanian yang belum dikelola secara optimal berpotensi menimbulkan pencemaran lingkungan dan kehilangan nilai ekonomi. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam mengolah limbah pertanian menjadi eco enzyme untuk mendukung pertanian berkelanjutan. Kegiatan dilaksanakan di Desa Batu Winangun, Kabupaten Ogan Komering Ulu, dengan melibatkan 20 peserta menggunakan pendekatan Participatory Rural Appraisal (PRA) melalui penyuluhan, demonstrasi, praktik, pendampingan, serta evaluasi menggunakan observasi, pre-test, dan post-test. Hasil menunjukkan seluruh peserta mengikuti kegiatan hingga selesai, 95% mampu membuat eco enzyme sesuai formulasi, 90% memahami proses fermentasi dan pemanfaatannya, serta seluruh peserta berminat menerapkannya secara mandiri. Pelatihan ini efektif meningkatkan kapasitas masyarakat dalam mengelola limbah organik berbasis ekonomi sirkular sehingga menghasilkan produk bernilai tambah yang mendukung pertanian berkelanjutan sekaligus mengurangi potensi pencemaran lingkungan.
PELATIHAN PEMBUATAN PUPUK ORGANIK CAIR DARI URINE KAMBING DI DESA TANJUNG SARI, KABUPATEN OKU Nurlaili Nurlaili; Ema Pusvita; Gribaldi Gribaldi; Ardi Asroh; Novriani Novriani; Ekawati Danial; Yulhasmir Yulhasmir; Susanti Diana; Nurmala Dewi; Firnawati Sakalena; Dora Fatmanurshanti; Endang Lastinawati; Henny Rosmawati; Putri Ayu Ogari; Windi Lestari
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 1 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i1.2545

Abstract

This Community Service (PkM) activity was carried out in Tanjung Sari Village, Pengandonan District, Ogan Komering Ulu Regency (OKU), to improve the knowledge and skills of farmers/breeders in utilizing goat urine waste as raw material for liquid organic fertilizer (POC). The main problem of the community is the dependence on chemical fertilizers and the lack of optimal use of livestock waste that has the potential to pollute the environment. The implementation method is carried out through counseling, training, and demonstrations of making POC using local ingredients (goat urine, ginger-turmeric-galangal rhizomes, EM4, dolomite, shrimp paste, and molasses). POC is fermented for two weeks and applied to corn and vegetable crops at a dose of 200 ml/L of water. Field observations showed that plants that were given POC had greener leaves, stronger stems, and more uniform growth compared to controls without POC. This activity improves farmers' practical skills in producing organic fertilizers independently and encourages productive livestock waste management. Thus, this PkM contributes to increasing crop productivity and strengthening sustainable agricultural practices in Tanjung Sari Village.ABSTRAKKegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Tanjung Sari, Kecamatan Pengandonan, Kabupaten Ogan Komering Ulu (OKU), untuk meningkatkan pengetahuan dan keterampilan petani/peternak dalam memanfaatkan limbah urine kambing sebagai bahan baku pupuk organik cair (POC). Permasalahan utama masyarakat adalah ketergantungan pada pupuk kimia dan belum optimalnya pemanfaatan limbah ternak yang berpotensi mencemari lingkungan. Metode pelaksanaan dilakukan melalui penyuluhan, pelatihan, dan demonstrasi pembuatan POC menggunakan bahan lokal (urine kambing, rimpang jahe-kunyit-lengkuas, EM4, dolomit, terasi, dan molase). POC difermentasi selama dua minggu dan diaplikasikan pada tanaman jagung dan sayuran dengan dosis 200 ml/L air. Hasil pengamatan lapangan menunjukkan tanaman yang diberi POC memiliki daun lebih hijau, batang lebih kuat, serta pertumbuhan lebih seragam dibandingkan kontrol tanpa POC. Kegiatan ini meningkatkan keterampilan praktis petani dalam memproduksi pupuk organik secara mandiri serta mendorong pengelolaan limbah ternak yang produktif. Dengan demikian, PkM ini berkontribusi pada peningkatan produktivitas tanaman dan penguatan praktik pertanian berkelanjutan di Desa Tanjung Sari.
ANALYSIS OF INCOME AND EFFICIENCY OF SHRIMP FLOSS PRODUCT INNOVATION AS AN EFFORT TO UTILIZATE SHRIMP RECEK WASTE IN AYAKH UGAN MSME’S Windi Lestari; Antika Dedes Juleha; Ema Pusvita; Endang Lastinawati; Henny Rosmawati; Putri Ayu Ogari; Septianita; Citra Pratiwi Prayitno; Doris Saputra; M. Aldoni; Herdaning Putri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1169

Abstract

This study aims to analyze the income and efficiency of the shrimp floss product innovation business based on shrimp waste at Ayakah Ugan MSMEs, Ogan Komering Ulu Regency. Shrimp waste, which has been considered to have no economic value and has the potential to pollute the environment, is processed into shredded shrimp as an effort to diversify products while reducing and utilizing waste. The method in this study is an experimental method with a case study approach, where researchers conducted a trial of shrimp floss production using shrimp waste as the raw material. Data were analyzed descriptively quantitatively by calculating production costs, revenues, income, operating profits and business efficiency using the revenue cost ratio (R/C ratio). The results of the analysis show that the shrimp floss processing innovation product has an R/C ratio of 2.68. This value indicates that this business is efficient and feasible to be developed because every expenditure of 1 rupiah can generate income of more than 1 rupiah. The average income per production is Rp. 626,777. Based on the results of the study, the shrimp floss processing innovation product business is proven to be financially feasible and has great potential for further development. This innovation not only provides financial benefits for MSMEs but also supports the principles of a circular economy by utilizing fishery waste into value-added products.
Analisis Peran Penyuluh Pertanian pada Usahatani Jagung di Desa Batumarta I Kecamatan Lubuk Raja Kabupaten Ogan Komering Ulu Windi Lestari; Endang Lastinawati; Henny Rosmawati; Doris Saputra; Livia Vinota; Nirmala Jayanti; Alis Marlena
KaliAgri Journal Vol. 7 No. 1 (2026): Jurnal KaliAgri Juni 2026
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

Abstrak Penyuluh pertanian memiliki peran penting dalam mendukung pengembangan usahatani melalui fungsi sebagai fasilitator, inovator, motivator, dinamisator, dan edukator. Efektivitas pelaksanaan peran tersebut menjadi faktor yang menentukan keberhasilan kegiatan penyuluhan di tingkat petani. Penelitian ini bertujuan untuk menganalisis peran penyuluh pertanian pada usahatani jagung di Desa Batumarta I, Kecamatan Lubuk Raja, Kabupaten Ogan Komering Ulu. Penelitian menggunakan metode survei dengan lokasi penelitian yang ditentukan secara purposive. Responden berjumlah 45 petani jagung yang dipilih dari tiga kelompok tani. Data dikumpulkan melalui wawancara menggunakan kuesioner dan dianalisis secara deskriptif dengan metode skoring menggunakan skala Likert. Hasil penelitian menunjukkan bahwa peran penyuluh pertanian secara keseluruhan berada pada kategori tinggi dengan skor rata-rata sebesar 15,72. Peran penyuluh sebagai fasilitator memperoleh skor 17,35 (sangat tinggi), motivator 17,16 (sangat tinggi), dan edukator 17,51 (sangat tinggi). Sementara itu, peran sebagai inovator memperoleh skor 13,25 (sedang) dan dinamisator 13,34 (sedang). Temuan ini menunjukkan bahwa penyuluh telah berperan secara optimal dalam memfasilitasi, memotivasi, dan meningkatkan pengetahuan petani, namun masih diperlukan penguatan peran sebagai inovator dan dinamisator agar adopsi inovasi pertanian serta penguatan dinamika kelompok tani dapat berjalan lebih efektif.
Co-Authors Affan, Ikbar Rofiful Agneseta Rantika Winduandini ahmad budi santoso ahmad surahman Albetry, Albetry Alis Marlena ANDY MULYANA Andy Mulyana Antika Dedes Juleha Ardi Asroh Asroh, Ardi Chuzaimah Chuzaimah Chuzaimah Chuzaimah Citra Pratiwi Prayitno Deflia Mahira Hulwa Dheo Rizky Wiranata Diah Puspitasari Dita Amellia Dora Fatmanurshanti Doris Saputra Doris Saputra Ekawati Danial Ekawati Danial Eviani, Cheniya Fatmanurshanti, Dora Firnawati Sakalena Gribaldi Gribaldi Gribaldi Gribaldi Gumay, Ade Cindya Gunawan, Hendra Gunawan Henny Rosmawati Henny Rosmawati Herdaning Putri Herdaning Putri, Piranti Imron Zahri Ini, Dwi Anggra Irawan, Ahmad Dieky Larita, Suci Lestari, Windi Lisa Hermawati Livia Vinota M. Aldoni nanda ali mustofa ngatimin ngatimin Nirmala Jayanti Novriani Novriani Novriani, Novriani Nur aisyah NUR FADILAH Nurlaili Nurlaili Nurlaili Nurlaili Nurmala Dewi Nurmala Dewi, Nurmala Oktarina, Yetty Purwadi Purwadi Pusvita, Ema Putri Ayu Ogari Putri Ayu Ogari, Putri Ayu Putri, Piranti Herdaning Putri, R. A. HayuSriwijaya Rahma, Sindi Siti Ratusina, Mutiara Renaldi Renaldi Rita Anggraini Ritonga, Utan Sahiro Rosmawati, Henny Sahudin, Ervina Yuliyanti Sakalena, Firnawati Saputra, Doris Sa’diah, Iis Septianita Septianita Septianita Septianita, Septianita sriati sriati Sriati Sriati, Sriati Susanti - Diana Susanti Diana Swasdiningrum Putri, Trisna Wahyu Tiara Priscilia Putri Henta Tjika Tirani Lubis Tiya, Sinta Adi Utari, Sindy Tria Windi Lestari Yanti, Priska Dama Yulhasmir Yulhasmir Yulhasmir, Yulhasmir