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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Proceeding Of The International Seminar and Conference 2015 Majalah Ilmiah MOMENTUM AKSES: Jurnal Ekonomi dan Bisnis Jurnal Informatika Upgris JURTEKSI Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Ilmiah Cendekia Eksakta Jurnal Informatika dan Rekayasa Perangkat Lunak Abdi Masya Community: Jurnal Pengabdian Pada Masyarakat International Journal of Renewable Energy Development Jurnal Ilmiah Sistem Informasi Journal of Nonformal Education Jurnal Perikanan Lembaran Ilmu Kependidikan Palawa Jurnal Pengabdian Kepada Masyarakat
Mustagfirin Mustagfirin
Universitas Wahid Hasyim
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Journal of Nonformal Education

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The Use of Mobile-Based Android Media In Digital Marketing Learning To Improve Learning Motivation Muslichun, Achmad; Rejekiningsih, Triana; Ardianto , Deny Tri; Mustagfirin, Mustagfirin; Choube, Pravin R.
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.3577

Abstract

Background - The development of digital marketing competencies is essential in technology-driven industries. However, learning outcomes and students’ motivation in digital marketing courses at Magistra Utama Surakarta remain suboptimal due to the limited use of interactive and engaging learning media. Conventional teacher-centered instruction has not sufficiently supported students’ active participation in the learning process. Research Urgency - The need for innovative learning media in digital marketing education has become increasingly urgent, particularly in vocational and practice-oriented contexts. Android-based mobile learning offers a promising alternative to improve student engagement, motivation, and instructional effectiveness. However, empirical evidence regarding its effectiveness in digital marketing instruction is still limited. Research Objectives - This study aims to analyze the effect of Android-based mobile learning media, namely EDUMAGI, on improving students’ motivation in learning digital marketing at Magistra Utama Surakarta. Research Method - This study employed a quasi-experimental design with a pretest-posttest control group. Participants were selected using cluster random sampling. The experimental group received instruction using the Android-based mobile learning media EDUMAGI, while the control group was taught through conventional methods. Data were analyzed using an independent samples t-test with SPSS 27. Research Findings - The statistical analysis revealed a significant difference between the experimental and control groups (t = 6.338; p = 0.002 < 0.025), indicating that the implementation of Android-based mobile learning media resulted in higher student motivation scores. These findings demonstrate that EDUMAGI contributes to a more engaging, interactive, and effective learning experience in digital marketing instruction. Research Conclusion - Android-based mobile learning media significantly enhance students’ motivation in learning digital marketing. The use of EDUMAGI supports the integration of mobile learning as an effective alternative to conventional teacher-centered instructional approaches. Research Novelty/Contribution - This study provides empirical evidence of the effectiveness of EDUMAGI as a context-specific Android-based learning medium developed for digital marketing instruction. The findings contribute theoretically to the growing discourse on mobile learning adoption and practically offer an applicable instructional innovation for improving learner motivation and teaching quality in vocational education contexts.  
Co-Authors Achmad Munib Achmad Munib, Achmad Affan Hensetiaji Widya Agung Riyantomo Ahmad Nurman Khoir Ahmad Sobirin Ahmad Yusuf Ali Ikwan Apriantoro Apriantoro Ardian Fachreza Ardianto , Deny Tri Arif Rifan Rudiyanto ARIF RIFAN RUDIYANTO, ARIF RIFAN Arifiani, Rina Aris Abdul Ghoni Choube, Pravin R. Cocon, Cocon Dani Setiawan Darmanto Darmanto Dede Hermawan Deded Sarip Nawawi Dwi Puji Prabowo, Dwi Puji EDI SARWONO Eliyana Zid Naily Syifa Eri Kurniawan Esti Astutik Fajar Slamet Budiono Fattah, Abdulloh Ghoni, Aris Abdul Indah Hartati Is Solikhatun Is Solikhatun, Is Ismayati, Maya Ismi Syarif Iwan Riyanto Jeni Nadik Khamadi Khamadi Khamadi Khoironi, Habib Gufron Kusumah, Sukma Surya Laeli Kurniasari Layla Sriningtyas Marjono Marjono Martha, Marlia Chandra Miftahus Surur Miftahus Surur, Miftahus Miftakhul Huda Misbahudin Misbahudin Moch Subchan Mauludin Moch. Subchan Mauluddin Moch. Subchan Mauludin Mohamad Fahris Muhamad Arifuddin Muhamad Nurkhafid Muslichun, Achmad Nasutian Nasutian Ningrum, Riska Surya Noor Azharul Fuad, Noor Azharul Noor Prasetyo, Moh Dwi Novianti, Nurlita Dwi Nugroho Eko Budiyanto Nugroho Eko Budiyanto Nur Azizah Nur Kholis Prabowo, Handoko Agung Prasetyo, Sandif Pratama, Fandy Indra Pratama, Yudhi Priyono, Andhen Rifan Rudiyanto, Arif Rois, Nur Rudi Setiawan Saputra, Ari Wibawa Nurma Sifiyana, Selfi Silmi Yudhistira Siti Maghfiroh Sobirin, Ahmad Sri Mulyo Bondan Respati Sri Wulan Sriningtyas, Layla Sumardi . Sumardi Sumardi Sutiawan, Jajang Teguh Edhy Wibowo Toto Haryadi, Toto Triana Rejekiningsih dkk Ulumuddin, dimas irawan ih'ya Utami Dian Tri Venanda Arif Budiman Wikantyoso, Bramantyo Yance Anas