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Journal : Jurnal Perikanan

STUDY OF THE IMPACT OF SEAWEED BUSINESS DEVELOPMENT ON COASTAL COMMUNITY EMPOWERMENT (CASE STUDY: CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF PT. BHUMI JATI POWER IN JEPARA DISTRICT, CENTRAL JAVA PROVINCE) Cocon, Cocon; Saputra, Ari Wibawa Nurma; Prabowo, Handoko Agung; Azizah, Nur; Martha, Marlia Chandra; Fuad, Noor Azharul; Mustagfirin, Mustagfirin
Jurnal Perikanan Unram Vol 15 No 3 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i3.1394

Abstract

The potential of fishery resources in Jepara Regency is quite large, especially for the development of fisheries cultivation, however the level of welfare of the coastal community of Jepara which is still minimal, in addition to the lack of development of cultivation development centers that are able to drive the local economy based on superior commodities. The objectives of this study are: (1) to conduct a study of the impact of seaweed business development through the CSR program on the empowerment of the coastal community of Jepara; (2) to assess the sustainability status of the seaweed business development program; and (3) to determine effective strategies for the sustainability of the seaweed business. The research method is carried out through a quantitative and qualitative descriptive approach. The impact study is carried out through scoring with a Likert scale approach to the variables of empowerment aspects, while the assessment of sustainability status is carried out through a multidimensional scaling (MDS) approach with the Rap-Fish ordination technique. The study was conducted in Bondo Village, Bangsri District, Jepara Regency from 2-14 December 2024. The results of the data analysis concluded that the CSR program for developing seaweed businesses had a positive impact on aspects of community empowerment, especially in aspects of production and the environment, economic aspects and social-institutional aspects. Meanwhile, the results of the sustainability analysis showed that this program has a sustainable category with an index value of 86.25. The strategy that needs to be intervened in the long term is an aggressive strategy, namely focusing more on optimization efforts in encouraging existing strengths and utilizing opportunities to boost business development performance
Co-Authors Achmad Munib Achmad Munib, Achmad Affan Hensetiaji Widya Agung Riyantomo Ahmad Nurman Khoir Ahmad Sobirin Ahmad Yusuf Ali Ikwan Apriantoro Apriantoro Ardian Fachreza Arif Rifan Rudiyanto ARIF RIFAN RUDIYANTO, ARIF RIFAN Arifiani, Rina Aris Abdul Ghoni Cocon, Cocon Dani Setiawan Darmanto Darmanto Dede Hermawan Deded Sarip Nawawi Dwi Puji Prabowo, Dwi Puji EDI SARWONO Eliyana Zid Naily Syifa Eri Kurniawan Esti Astutik Fajar Slamet Budiono Fattah, Abdulloh Ghoni, Aris Abdul Indah Hartati Is Solikhatun Is Solikhatun, Is Ismayati, Maya Ismi Syarif Iwan Riyanto Jeni Nadik Khamadi Khamadi Khamadi Khoironi, Habib Gufron Kusumah, Sukma Surya Laeli Kurniasari Layla Sriningtyas Marjono Marjono Martha, Marlia Chandra Miftahus Surur Miftahus Surur, Miftahus Miftakhul Huda Misbahudin Misbahudin Moch Subchan Mauludin Moch. Subchan Mauluddin Moch. Subchan Mauludin Mohamad Fahris Muhamad Arifuddin Muhamad Nurkhafid Nasutian Nasutian Ningrum, Riska Surya Noor Azharul Fuad, Noor Azharul Noor Prasetyo, Moh Dwi Novianti, Nurlita Dwi Nugroho Eko Budiyanto Nugroho Eko Budiyanto Nur Azizah Nur Kholis Prabowo, Handoko Agung Prasetyo, Sandif Pratama, Fandy Indra Pratama, Yudhi Priyono, Andhen Rifan Rudiyanto, Arif Rois, Nur Rudi Setiawan Saputra, Ari Wibawa Nurma Sifiyana, Selfi Silmi Yudhistira Siti Maghfiroh Sobirin, Ahmad Sri Mulyo Bondan Respati Sri Wulan Sriningtyas, Layla Sumardi . Sumardi Sumardi Sutiawan, Jajang Teguh Edhy Wibowo Toto Haryadi, Toto Ulumuddin, dimas irawan ih'ya Utami Dian Tri Venanda Arif Budiman Wikantyoso, Bramantyo Yance Anas