Articles
Mengukur Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Loyalitas Pengguna Perpustakaan UMS
Pangestu, Ryan Agung;
Setyawan, Anton Agus
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 23 No. 1 (2024)
Publisher : Universitas Warmadewa
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DOI: 10.22225/we.23.1.2024.101-108
This research aims to evaluate the impact or effects of effect of Service, information control, and the Library as a Place on the satisfaction and loyalty of library users. The samples in this test were active students and users who utilized library services at the Muhammadiyah University of Surakarta. Sampling was done using a purposive sampling technique to obtain a total of 150 respondents. The data management is carried out using the SmartPLS 3.0 statistical calculation tool and it can be stated that the effect of Service, Information Control, and Library as Place has a significant effect and has a positive impact on user satisfaction and loyalty so the hypothesis can be accepted.
The Influence of Halal Awareness and Halal Certificate on Purchasing Decisions for Mixue Products
Muhammad Ilham Atha Abhinaya;
Anton Agus Setyawan
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/bijmt.v4i1.2650
The purpose of this study was to analyze the effect of halal awareness and halal certificate on purchasing decisions for Mixue products. This type of research is quantitative. The population of this study were students of Universitas Muhammadiyah Surakarta. The sample calculation technique using the malhorta formula, obtained a sample size of 100 respondents. Non-probability sampling design with purpose sampling technique is used to take samples carried out in research. The data source of this research is primary data. The method of data analysis in this study with the help of the SPSS application. The result of this study is that there is an effect of Halal Awareness on purchasing decisions. Halal Certificate has a positive and significant effect on purchasing decisions. This shows that students at Universitas Muhammadiyah Surakarta really consider Halal Awareness and Halal Certificate in consuming a product. A consumer's awareness of halal products is one of them by knowing the food packaging process used, the cleanliness of the food they consume. This is important to ensure that the products they consume are truly halal products.
The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance
Febrianti, Bella;
Kussudyarsana, Kussudyarsana;
Setyawan, Anton Agus;
Sholahuddin, Muhammad;
Maimun, Muhammad Halim
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/mb.v14i2.19251
Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined.
THE EFFECT OF INTERNSHIP AND ENTREPRENEURSHIP TRAINING ON STRAT-UP PERFORMANCE WITH ENTREPRENEURIAL MOTIVATION AS AN INTERVENING VARIABEL
Puro, Intan Widia;
Kussudyarsana;
Nasir, Moechammad;
Setyawan, Anton Agus
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur
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DOI: 10.33005/mebis.v8i2.496
This research aims to analyze the influence of internships and entrepreneurship training on start-up performance, both directly and through entrepreneurial motivation. This research used a quantitative approach with a sample of the first batch of UMS Independent Entrepreneurial Students in 2022, involving 869 participants. Sample selection criteria included full participation in the program and having an active business. The results of the analysis show that internships have a positive and significant impact on start-up performance and entrepreneurial motivation. While entrepreneurship training does not have a significant direct impact on start-up performance, it does influence entrepreneurial motivation significantly. Entrepreneurial motivation also has a significant positive impact on start-up performance. Interestingly, both internships and entrepreneurship training provide a significant positive impact on start-up performance when mediated by entrepreneurial motivation. Internships and entrepreneurship training have an important role in influencing start-up performance, especially when linked to entrepreneurial motivation. This emphasizes the importance of experience-based learning and formal training in supporting entrepreneurial spirit and performance among students in Indonesia.
The Effect of Job Satisfaction, Organizational Commitment on Turnover Intention and Employee Performance At PT JJ Gloves Indo Company
M, Adiyono;
Farid Wajdi, M.;
Waskito, Jati;
Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/ijmsit.v3i2.1848
This study aims to determine the impact of job satisfaction and organizational commitment on turnover intention and its effect on employee performance in the context of PT. JJ Gloves Indo is a manufacturing company. No previous research has studied this relationship at PT JJ Gloves Indo. This research was conducted using quantitative methods. A questionnaire survey was conducted on 200 staff members working in the production department. Data was collected through a proportional sampling technique. Structural Equation Model (SEM) from the Partial Least Square (PLS) program package was used to analyze the data to determine whether there is a relationship between the research variables. The results of this study show that job satisfaction and organizational commitment have a significant direct effect on turnover intention and employee performance. However, turnover intention does not have a significant direct effect on employee performance and cannot mediate the effect of job satisfaction and organizational commitment on employee performance, this states that any change in turnover intention either in the condition of direct influence or as a mediator will not reduce or increase employee performance. This suggests that maintaining job satisfaction and organizational commitment can help reduce turnover intention and improve employee performance.
THE EFFECT OF PERCEIVED PERFORMANCE EXCELLENCE AND SATISFACTION TO CUSTOMER LOYALTY (EMPIRICAL STUDY ON MIXUE ICE CREAM AND TEA CUSTOMERS IN SURAKARTA)
Setyawan, Ridwan;
Setyawan, Anton Agus
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL
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DOI: 10.47024/js.v11i2.682
This empirical study aims to investigate the relationship between perceived performance excellence, customer satisfaction, and customer loyalty in the specific context of Mixue Ice Cream and Tea customers. By examining these factors, the research seeks to providing perspectives on the factors that influence loyalty to customers and making practical advice for improving customer retention and overall business performance. This is a quantitative study that employs a survey method, using a non-probability sampling technique and also the method of purposive sampling. Researchers carry out descriptive analysis and use the partial least squares (PLS) to analyze data in this study. PLS is a component or variation-based structural equation modeling (SEM) model. Based on the values given to Cronbach's alpha and rho_A it was found that not all variables are considered reliable. All variables were found to be reliable, based on the composite reliability and AVE results. The results of hypothesis testing show that the entire hypothesis is acceptable and has a significant influence on each variable. Perceived performance excellence has been proven to have a positive and significant effect on customer satisfaction. Similarly to the influence of customer satisfaction on loyalty, perceived performance excellence on loyalty has a positive and significant influence. For further research, it is hoped that the researcher can add other variables and utilize variable indicator that has a low level of similarity.
DAMPAK SERVICE QUALITY TERHADAP SATISFACTION DAN LOYALTY STUDI PADA KONSUMEN NABILA SKINCARE KLINIK GROBOGAN
Agata, Celci Agripina;
Setyawan, Anton Agus
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL
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DOI: 10.47024/js.v11i3.768
Penelitian ini bertujuan untuk menyelidiki bagaimana kualitas layanan di Klinik Nabila Skincare Grobogan memengaruhi kepuasan dan loyalitas pelanggan. Studi ini menemukan bahwa kualitas layanan secara signifikan memengaruhi loyalitas dan kepuasan pelanggan. Artikel ini juga membahas kontribusi teoritis, implikasi praktis, batasan penelitian, dan memberikan pengantar tentang masalah penelitian dan tujuan. Penelitian ini menggunakan metodologi kuantitatif dan mengumpulkan data dari 168 responden. Hasilnya menunjukkan korelasi yang signifikan antara kualitas layanan, kepuasan, dan loyalitas. Studi ini juga menggunakan uji validitas dan reliabilitas untuk instrumen penelitian. Temuannya memberikan wawasan berharga bagi industri perawatan kulit agar dapat memuaskan pelanggan dan meningkatkan pendapatan perusahaan.
Analyzing Online Purchase Intentions in Indonesia: Fashion e-Commerce
Pramuji, Iddo Ahmad;
Setyawan, Anton Agus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta
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DOI: 10.23917/iseth.3841
Technological advances are constantly changing. One of them is technological progress in the field of e-commerce-based businesses, and the rise of e-commerce makes many people less confident in buying products. Therefore, companies need to understand the needs of the online market and provide products that are effective enough to motivate consumers to buy their products. This study aims to determine people's purchase intention when shopping online. This research uses quantitative research methods and the sampling method of this research is non-probability sampling. The data collection method used in this research is the distribution of likert questions. The group of people studied in this study is consumers who are interested in buying fashion through e-commerce number of participants: 150 people. Data analysis technique using his SmartPLS V.3.00 for data processing, this study found that perceived security has a positive and negative impact on trust. Information quality has a positive and significant effect on trust. A sense of security has a positive and negative influence on purchase intentions. Information quality has a significant positive effect on purchase intention. This study helps address the gap created by purchase intentions in online shopping. Particularly for fashion products, the findings require manufacturers to adopt better strategies to increase trust and improve purchase intentions by providing more information. This gives consumers more desire to buy.
The Influence of E-WOM and Brand Attitude on the Purchase Intention of Skintific Skincare Products
Adisty, Syahva Salsabila Putri;
Setyawan, Anton Agus;
Wahyudi, Henri Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta
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DOI: 10.23917/iseth.4084
Purpose: Information technology, which is currently undergoing continuous change, has brought great changes to human life. Where today, many people spend their time accessing the internet in carrying out daily activities and looking for information on goods and services. This study aims to analyze the effect of E-WOM, and Brand Attitude on Purchase Intention Methodology: This study uses quantitative methods, the sampling technique in this study is non-probability sampling with purposive sampling technique. The data collection method used in this study was the distribution of questionnaires with a Likret scale. The population in this study were consumers who were interested in purchasing skincare skintific. which amounted to 150 respondents. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS software which consists of Outer model and Inner model analysis Results: This study reveals that E-WOM and Brand Attitude variables can have a positive and significant effect on Purchase Intention Positive brand attitudes influence consumer priorities towards brands and purchases. This is because increasing brand valuation by consumers will also increase brand attitudes and can encourage consumer buying intentions. Brand attitude is considered a marker of consumer behavioral intentions Consumers. Applications/Originality/Value This study recommends skintific skincare management to strengthen and encourage customers to do testimonials about skintific products. With positive testimonials from consumers, it will encourage other consumers to have the intention to buy skintific products. In fact, testimonials provided by consumers who have purchased skintific products are able to encourage and convince the purchase of skintific products.
Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek pada Produk Uniqlo di Surakarta
Nurmahendra, Putra;
Setyawan, Anton Agus
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v5i4.711
The aim of this research is to expand the eWOM literature that still exists on various social networks. This research takes TikTok as an online networking tool which aims to test the influence of social eWOM on brand attitudes and purchase intentions. Positive social electronic word of mouth (eWOM) on brand attitudes and brand purchase intentions, the type of research used is quantitative research. The cross-sectional method was used to test the research model involving consumers of Uniqlo products in urban areas. The results of this research are that Social E-WOM has a significant positive influence on Brand Attitude so that the first hypothesis is accepted. This is because the t-statistic value is 5.669>1.96 and the p-value is 0.000<0.05. Social E-WOM is word of mouth marketing between consumers via social media. Social E-WOM has a positive and significant influence on Purchase Intention so that the second hypothesis is accepted. This is because the t-statistic value is 3.464>1.96 and the p-value is 0.001<0.05. This is because the t-statistic value is 7.003>1.96 and the p-value is 0.000<0.05. Purchase intention is a consumer's desire to buy a product or service. Meanwhile, consumer attitudes towards brands are how consumers view the product. If consumers view the brand as good, then consumers will have the intention to buy the product. So consumers' purchasing intentions will also arise from responding to the product.