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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Raflesia Akuntansi Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Management, Economic, and Accounting

Sulisti Afriani, Sulisti

Unknown Affiliation

Author-ID : 511811

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE EFFECT OF FINANCIAL LITERACY ON STUDENT FINANCIAL BEHAVIOR (Case Study of Students of Faculty of Economic, University of Dehasen Bengkulu) Afriani, Sulisti; Yanti, Rina Trisna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1496

Abstract : Financial literacy is very important for everyone to know, the higher a person's financial literacy level, the better his financial behavior will be. This study aims to analyze the effect of financial literacy on student financial behavior in the Faculty of Economics, University of Dehasen Bengkulu. The sample used in this study was 100 students with a data questionnaire method. The results show that the regression model of the regression equation is as follows: Y = 12.519 + 0.745X, the correlation coefficient r = 0. lies between 0.600 - 0.799 including in a strong correlation, R Square of 0.556 means that the variable student financial behavior can be influenced by the variable Financial literacy of 55.6%. While the remaining 44.4% is influenced by other variables not examined in this study. . Because the value of α

Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.

MENINGKATKAN PENJUALAN MELALUI PELATIHAN DIGITAL MARKETING PADA USAHA KOPI DANGAU DATUK KOTA BENGKULU Trisna Yanti, Rina; Herlin, Herlin; Afriani, Sulisti; Elfianty, Lena; Revolina, Elya
Jurnal Semarak Mengabdi Vol 2 No 1 (2023): JANUARI
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i1.69

Semakin majunya teknologi banyak para pelau usaha untuk memasarkan produk mereka dengan memanfaatkan media digital. Hal ini dianggap lebih mudah menjangkau konsumen baik dari dalam daerah ataupun di luar daerah, sehingga dapat meningkatkan penjualan para pelaku usaha dengan menerapkan strategi pemasaran (marketing) yang tepat. Sosialisasi dilakukan dalam pelatihan ini dengan memberikan pemaparan tentang digital marketing melalui diskusi dan Tanya jawab, serta melihat secara langsung bagaimana proses produksi hingga penjualan kopi Dangau Datuk Kota Bengkulu yang selama ini dilakukan, sehingga dapat diberikan masukan dan hal-hal yang perlu diperbaiki untuk meningkat kualitas produk dan pemasaran produk dengan menggunakan media digital.

Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Nasabah dalam Penggunaan BRI. Mobile (Brimo) pada PT BRI Unit Ahmad Yani Manna Kabupaten Bengkulu Selatan raja Ardiansyah, Dendi; Afriani, Sulisti; Fitriano, Yun
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 3 No. 3 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v3i3.881

BRI juga telah terdaftar dan diawasi oleh Otoritas Jasa Keuangan (OJK)dan Lembaga Penjamin Simpanan (LPS). BRI Mobile (BRImo) merupakan layanan aplikasi e-Banking dari BRI yang memungkinkan nasabah untuk berinteraksi dengan BRI setiap saat dimana saja dan kapan saja. BRImo adalah sebuah aplikasi yang bias di akses melalui ponsel genggam yang di dalamnya menyediakan beberapa layanan BRImo. Tujuan di lakukan penelitian ini adalah Memgetahui pengaruh Kualitas Layanan , Kepercayaan terhadap Kepuasan nasabah PT. BRI Unit Ahmad Yani Manna Kabupaten Bengkulu Selatan. Jenis penelitian ini menggunakan penelitian kuantitatif. Metode analisis dalam penelitian ini menggunakan uji Validitas, Uji Realibilitas, Analisis Regresi Linear Berganda, Kofesien Determinasi, Uji Asumsi Klasik dan uji hipotesis menggunakan uji t dan Uji f. Jumlah sampel yang diteliti 55 Orang Konsumen Pengguna BRI. Mobile (BRIMO) BRI Unit Ahmad Yani Manna Kabupaten Bengkulu Selatan.Dari hasil analisis regresi linear berganda dengan nilai Y = 9,414 + 0,497 X1 + 0,299 X2 menyatakan bahwa variabel kualitas pelayanan berpengaruh signifikansi terhadap kepuasan nasabah yang mana terlihat pada uji regresi linear nilai signifikansi kualitas pelayanan lebih kecil dari 0,005 yaitu 0,000 < 0,005. Dari hasil penghitungan dengan menggunakan SPSS dapat diketahui nilai koefisien determinasi dari R adalah 0,682. Hal ini berarti bahwa nilai Variabel X berpengaruh terhadap variabel (Y) sebesar 68,2 % sedangkan sisanya 381,8 % dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini.

Pengenalan Digital Marketing Pada Usaha Keripik Singkong Dewi Sri di Desa Bukit Peninjauan 1 Afriani, Sulisti; Yanti, Rina Trisna; Noviantoby, Noviantoby; Maulana, Taufik; Berlianza, Dhendy
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Cassava chips are a type of food that is familiar to us. The delicious taste makes these chips a product that is liked by all levels of society. UMKM of cassava chips Dewi Sri is one of the UMKM that produces and sells this cassavabased product. The method of implementing the activity consists of a presentation method by providing an explanation through direct delivery and a question and answer method or discussion. The flow of the stages of this community service activity consists of the preparation stage, the implementation stage and the evaluation stage. UMKM Cassava Chips Dewi Sri provides a variety of flavors, namely spicy, salty and sweet corn flavors. Cassava Chips produced by the Dewi Sri Cassava Chips UMKM average around 240 kg/day. This production capacity is still limited because some production equipment is still semi manual. The use of digital technologybased marketing can be a new breakthrough knowledge for Dewi Sri Cassava Chips UMKM to develop their marketing strategies through social media and marketplaces. The result of this Community Service activity is that Dewi Sri's Cassava Chips UMKM are increasingly understanding about digital marketing and are able to own and manage social media and marketplaces as promotional tools.

Solusi Pemasaran Pada Toko Bu Rani Untuk Meningkatkan Pendapatan Di Desa Kungkai Baru Kabupaten Seluma Irwanto, Tito; Prayogo, Catur Panggih; Afriani, Sulisti; Putri, Lidya Gustina; Melinda, Tri Febrina
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

The purpose of this community service is to assist business actors in promoting SME products in Kungkai Baru Village. This method of community service activities begins with the preparation and field survey stages. This survey phase begins with direct discussions with the Head of Kungkai Baru village, Seluma sub-district, this aims to identify the needs, opportunities, and challenges faced by SME business actors. Then, the socialization and training stages are carried out by the team. At this stage there are five things that the service team does, namely (1) explaining how to make attractive products, (2) finding strategic locations for business actors (3) creating promotional content that is easy for customers to remember (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of this community service activity are as follows: The knowledge of the participants in this case the residents in the Paninggilan Utara Ciledug Village regarding marketing strategies before the PKM activities were mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was found that the participants' knowledge of marketing strategies after being delivered was increasing. Keywords : Marketing Strategy,small and medium enterprises.

Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu Afriani, Sulisti; Irwanto, Tito; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3967

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product

PENGENALAN MEREK PEMASARAN PADA USAHA KRIPIK PISANG IBU ARI (Studi kasus di Jln. Puyang Sakti Kota Manna ) Ameilia, Deva; Afriani, Sulisti; yanti, Rina Trisna; nasution, Suswati
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4878

Brand recognition marketing is promoting a brand's product or service in a way that elevates the brand as a whole. This involves creating and maintaining brand-consumer relationships and marketing brand attributes traits that people develop when they describe a particular brand. In this guide, Brand or brands are able to create interactive communication with consumers. The stronger a brand, the stronger the interaction with consumers. In order to introduce a brand or brands to the public, including brands, especially the local Ibu Ari banana chip business, by way of popularizing the brand, one of which is a marketing communication strategy, which is a marketing activity that seeks to disseminate information, persuade, increase the target market so that the product is accepted.The implementation of marketing brand recognition is carried out in several steps, such as creating a brand identity for Ibu Ari's banana chip business and using social media. The brand identity was created to introduce the Ibu Ari banana chip brand more clearly and up to date in the market, while the use of social media was made so that consumers could easily recognize and remember the Ibu Ari brand and give a positive image to the brand.From the results of the evaluation, the community service program entitled "Marketing Brand Recognition in Ibu Ari's Banana Chips Business" succeeded in having a positive impact on the continuity of the business. Debfab thus implementing effective marketing brand recognition can be a solution for businesses in facing increasingly competitive competition.

Himbauan Bahaya Pemasangan Bendera di bawah Jaringan Listrik PLN Irwanto, Tito; Prabowo, Devo; Desita, Ridha Tri; Afriani, Sulisti; Putri, Lydia Gustina
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4891

An electrical grid is an interconnected network for electricity delivery from producers to consumers. Electrical grids vary in size and can cover whole countries or continents. It consists of power stations, electrical substations, electric power transmission, and electric power distribution An electrical grids are very vulnerable to attacks or sabotage, so it is necessary to secure power grids. With more and more computers being used to manage electricity grids, cyberattacks have also started to become a security risk. This problem can be overcome by carrying out socialization to appeal to the dangers of the PLN electricity network, as the title above calls for the danger of placing a flag under the PLN electricity network, it is very dangerous for the occurrence of these problems, an understanding of security and safety is also important for the community. The goal of this service is to provide education or call for notification not to put flags under the PLN electricity network for the safety of the community. At the end of the meeting, a joint evaluation was carried out so that the community could understand.

Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization

Co-Authors Afiro, Dezandra Aji Sudarsono Alfahmi, Albed Ameilia, Deva Anisa, Rici Annisa, Okta Feranica Apriani, Denny Ariska, Yesi Indian Astuty, Kamelia Azahri, Beni Azhari, Nirman Azwa, Suprotul Berlianza, Dhendy Cahay, Andika Damarsiwi, Eska Prima Monique Desita, Ridha Tri Dian Safitri Dian Wundari Gustini, Dian Wundari Dila, Viana Diwangkara, Agustio Effendi, Yanto ELLYA REVOLINA, ELLYA Ellya, Ellya Fitriano, Yun Freddy Firmansyah Marpaung, Freddy Firmansyah Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Hanila, Siti Herlin, Herlin Heru Kurniawan Hidayah, Nenden Restu Ida Anggriani Indiasari, Nia Kurniawan, Kimas Kusumawarty, Pratiwi Lena Elfianty Lisarah, Yutri Listika, Listika Melinda, Tri Febrina Muhammad Rahman Febliansa Nasution, Suswati Neri Susanti Nirta Vera Yustanti Nopriansah Noviantoby, Noviantoby Nurzam, Nurzam Oktavia, Ferda Prabowo, Devo Prayogo, Catur Panggih Puspita Sari, Indah Putra, Iswidana Utama Putri, Lidya Gustina Putri, Lydia Gustina Radilli, Putri raja Ardiansyah, Dendi Ramadhani, Lusi Revolina, Elya Rina Trisna Yanti, Rina Rinto Noviantoro, Rinto Sapitri, Wulan Saresa, Lausa Sari, Desti Rupita Sartika, Erza Dwi Ssetiawan, Youngky Sumantri, David Ajun Susanti, Melly Taufik Maulana, Taufik Tito Irwanto, Tito Trisnayanti, Rina Ulfatun Hasanah Utama, Iswidana Putra Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Mirta Yanti, Rina Trisna Yati, Suharni Yustiantianti, Nirta Vera Zoniarti, Zoniarti

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