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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Research in Business, Economics, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Dehasen Mengabdi Jurnal Semarak Mengabdi Jurnal Gotong Royong Jurnal Pakar Manajemen
Sulisti Afriani, Sulisti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Abstract

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi MONEY LOVER Pada Usaha UMKM ES Jagung Next Level Afriani, Sulisti; Nasution, Suswati; Sudarsono, Aji; Ramadhani, Lusi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8583

Abstract

The development of technology is very influential on the development of technology today, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. Technology has changed business processes to be more efficient and effective so as to increase productivity and business growth. One of them is the development of micro, small. And medium (UMKM) which are already many in Indonesia, the background of the formation of UMKM in Indonesia is the rapid development of technology. One of the reasons we took the title “Digital financial preparation training using the money lover application at the next level corn ice UMKM business” is because the ice UMKM business has not used financial reporting records using digital applications. This implementation is carried out by means of socialization using the money lover application in the MSME Ice business.
Work Environment And Job Satisfaction Affect Employee Performance At The Public Order Agency And Fire Department Of South Bengkulu Regency Azahri, Beni; Afriani, Sulisti; Utama, Iswidana Putra
Jurnal Pakar Manajemen Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i1.347

Abstract

This research uses quantitative research. The analytical method in this study uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient and hypothesis testing using t-test. The number of samples studied was 73 questionnaires to employees at the Public Order Agency (Satpol PP) and the Fire Department of South Bengkulu Regency. The results of the multiple linear regression analysis are the equation: Y = 13.604 + 0.262 X1 + 0.410 X2 + e, this describes a positive regression direction, meaning that the variables Work Environment (X1) and Job Satisfaction (X2) have a positive influence on Employee Performance (Y) in Satpol PP and Fire Department of South Bengkulu Regency. The value of the coefficient of determination from the calculation results using SPSS can be seen that the coefficient of determination value of R square is 0.800. This means that the value of Work Environment (X1) and Job Satisfaction (X2) has an effect on employee performance (Y) by 80% while the remaining 20% is influenced by other variables not examined in the study.
Peningkatan Kapasitas UMKM Pempek Nyai Dalam Mengembangkan Makanan Khas Palembang Di Kota Bengkulu Melalui Pemasaran Digital Oktavia, Ferda; Kusumawarty, Pratiwi; Afriani, Sulisti; Yustanti, Nirta Vera; Revolina, Elya
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9686

Abstract

This community service activity aims to increase the capacity of the Pempek Nyai UMKM in developing Palembang's signature food in Bengkulu City through the implementation of digital marketing strategies. Through mentoring and training focused on the use of social media, attractive product packaging, and strengthening brand identity, the Pempek Nyai UMKM was able to expand its market reach and increase product sales. The results of the activity showed that the implementation of digital marketing had a positive impact on the competitiveness and independence of business actors, so that it could become a model for sustainable empowerment of local UMKM. The implementation method included problem identification, training on product diversification and packaging, mentoring in utilizing social media and marketplace platforms, and business performance evaluation. The results of this program showed an increase in product variety, more attractive packaging, and increased sales through digital platforms. This program contributed to increasing the competitiveness of Pempek Nyai and serves as a model for empowering UMKM based on local culinary products.
Co-Authors Afiro, Dezandra Aji Sudarsono Al-Fikri, Adhitya Alfahmi, Albed Ameilia, Deva Annisa, Okta Feranica Ariska, Yesi Indian Aulia, Sefty Azahri, Beni Azwa, Suprotul Berlianza, Dhendy Damarsiwi, Eska Prima Monique Desita, Ridha Tri Dian Safitri Dian Wundari Gustini, Dian Wundari Dila, Viana Effendi, Yanto Fitriano, Yun Freddy Firmansyah Marpaung, Freddy Firmansyah Gayatri, Ida Ayu Made Er Meytha Herlin, Herlin Heru Kurniawan Hidayah, Nenden Restu Ida Anggriani Indiasari, Nia Kusumawarty, Pratiwi Lena Elfianty Lisarah, Yutri Melinda, Tri Febrina Nasution, Suswati Neri Susanti Nirta Vera Yustanti Nopriansah Noviantoby, Noviantoby Oktavia, Ferda Prabowo, Devo Prayogo, Catur Panggih Putra, Iswidana Utama Putri, Lidya Gustina Putri, Lydia Gustina Radilli, Putri raja Ardiansyah, Dendi Ramadhani, Lusi Revolina, Elya Rina Trisna Yanti, Rina Rinto Noviantoro, Rinto Saresa, Lausa Sari, Desti Rupita Sartika, Erza Dwi Subhi, Ramadhan Susanti, Melly Taufik Maulana, Taufik Tito Irwanto, Tito Trisnayanti, Rina Ulfatun Hasanah Utama, Iswidana Putra Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Mirta Yanti, Rina Trisna Yati, Suharni Zoniarti, Zoniarti