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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ilmiah Raflesia Akuntansi Journal of Indonesian Management Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Management, Economic, and Accounting
Sulisti Afriani, Sulisti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Abstract

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi MONEY LOVER Pada Usaha UMKM ES Jagung Next Level Afriani, Sulisti; Nasution, Suswati; Sudarsono, Aji; Ramadhani, Lusi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8583

Abstract

The development of technology is very influential on the development of technology today, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. Technology has changed business processes to be more efficient and effective so as to increase productivity and business growth. One of them is the development of micro, small. And medium (UMKM) which are already many in Indonesia, the background of the formation of UMKM in Indonesia is the rapid development of technology. One of the reasons we took the title “Digital financial preparation training using the money lover application at the next level corn ice UMKM business” is because the ice UMKM business has not used financial reporting records using digital applications. This implementation is carried out by means of socialization using the money lover application in the MSME Ice business.
Work Environment And Job Satisfaction Affect Employee Performance At The Public Order Agency And Fire Department Of South Bengkulu Regency Azahri, Beni; Afriani, Sulisti; Utama, Iswidana Putra
Jurnal Pakar Manajemen Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i1.347

Abstract

This research uses quantitative research. The analytical method in this study uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient and hypothesis testing using t-test. The number of samples studied was 73 questionnaires to employees at the Public Order Agency (Satpol PP) and the Fire Department of South Bengkulu Regency. The results of the multiple linear regression analysis are the equation: Y = 13.604 + 0.262 X1 + 0.410 X2 + e, this describes a positive regression direction, meaning that the variables Work Environment (X1) and Job Satisfaction (X2) have a positive influence on Employee Performance (Y) in Satpol PP and Fire Department of South Bengkulu Regency. The value of the coefficient of determination from the calculation results using SPSS can be seen that the coefficient of determination value of R square is 0.800. This means that the value of Work Environment (X1) and Job Satisfaction (X2) has an effect on employee performance (Y) by 80% while the remaining 20% is influenced by other variables not examined in the study.
Peningkatan Kapasitas UMKM Pempek Nyai Dalam Mengembangkan Makanan Khas Palembang Di Kota Bengkulu Melalui Pemasaran Digital Oktavia, Ferda; Kusumawarty, Pratiwi; Afriani, Sulisti; Yustanti, Nirta Vera; Revolina, Elya
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9686

Abstract

This community service activity aims to increase the capacity of the Pempek Nyai UMKM in developing Palembang's signature food in Bengkulu City through the implementation of digital marketing strategies. Through mentoring and training focused on the use of social media, attractive product packaging, and strengthening brand identity, the Pempek Nyai UMKM was able to expand its market reach and increase product sales. The results of the activity showed that the implementation of digital marketing had a positive impact on the competitiveness and independence of business actors, so that it could become a model for sustainable empowerment of local UMKM. The implementation method included problem identification, training on product diversification and packaging, mentoring in utilizing social media and marketplace platforms, and business performance evaluation. The results of this program showed an increase in product variety, more attractive packaging, and increased sales through digital platforms. This program contributed to increasing the competitiveness of Pempek Nyai and serves as a model for empowering UMKM based on local culinary products.
The Effect Of Compensation, Workenvironment, And Career Development On Village Office Retention In Air Periukan District, Seluma Regency Diwangkara, Agustio; Afriani, Sulisti; Herlin, Herlin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i1.392

Abstract

The purpose of this study is to determine the influence of compensation, work environment and career development on the retention of village apparatus in the sub-district of Air Periukan, Seluma Regency simultaneously or partially. The analysis method used was quantitative using multiple linear regression analysis, the sample in this study was 60 respondents and primary data collection using questionnaires. The results of this study show that compensation has a positive and significant effect on the retention of village apparatus in the sub-district of Air Periukan, Seluma Regency, where the tcount is 4,041 > ttable is 2,003 and the significant is 0.000. The work environment has a positive effect on the retention of village apparatus in the sub-district of Air Periukan Seluma Regency, where the tcount is 2,626 > ttable is 2,003 and significant 0.011. Career development has a positive effect on the retention of village apparatus in the sub-district of Air Periukan Seluma Regency, where the tcount is 2,903 > ttable 2,003 and significant 0.005. Compensation, work environment and career development simultaneously have a positive and significant effect on the retention of village apparatus in Air Periukan District, where the number of 21.43 > the number of 2.77 and the significant number of 0.000. The results of the Adjusted R Square value determination coefficient test of 0.510 showed that compensation, work environment and career development had a positive and significant effect on village apparatus in Air Periukan District, Seluma Regency.
Analisis Persediaan Bahan Baku pada UMKM Kare-Kare Herna Doa Ibu di Kota Bengkulu Apriani, Denny; Afriani, Sulisti; Astuty, Kamelia
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

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Abstract

This study aims to analyze the inventory of ubi madu (honey cassava) as the main raw material at UMKM Kare-Kare Herna Doa Ibu in Bengkulu City by applying the Economic Order Quantity (EOQ), Safety Stock (SS), and Reorder Point (ROP) methods. Data were obtained through documentation of raw material requirements, ordering costs, and storage costs from January to July 2025. The results show that the optimal order quantity (EOQ) is 757 kg with 7 orders in 7 months. The total inventory cost using EOQ is Rp286,479.5, lower than the previous policy of Rp598,313, resulting in savings of Rp311,833.5. Furthermore, the safety stock is 490 kg and the reorder point is 673 kg. Therefore, applying EOQ significantly reduces costs by nearly 50% while ensuring raw material availability for uninterrupted production. ​​​​​​​​​​ Keywords: Inventory, EOQ,Safety Stock, Reorder Point, UMKM
Startegi Pemasaran Pada Kind Ichi Pie’n Cake Kota Bengkulu Puspita sari, Indah; Afriani, Sulisti; Yanti, Rina Trisna
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.5

Abstract

The purpose of this study was to determine the marketing strategy carried out by Kind Ichi Pie'n Cake in Bengkulu City. This study uses the method of analysis of Internal Factor Evaluation (IFE) and External Factor Evaluation by selecting consumers who come as respondents.Based on the results of the calculation of external internal factors, the total score for the internal strategy factor is 2.76 and the total external score is 2.44. From the results of this study, Bengkulu City's Kind Ichi Pie'n Cake is located in cell 4 using a strategy stability . This strategy shows that the company is in a stable condition, where the company focuses on existing business units by improving weaknesses and building company advantages
MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PENGENALAN DIGITAL MARKETING PADA SISWA SISWI SMAN 10 KABUTEN SELUMA PROPINSI BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Effendi, Yanto; Herlin, Herlin; Kurniawan, Kimas
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Berwirausaha merupakan hal yang tidak mudah untuk dilakukan, namun demikian jika kitab isa memanfaatkan peluang yang ada maka berwirausaha pun menjadikan hal yang menjanjikan bagi masa depan untuk membantu perekonomian keluarga ataupun menjadi mata pencarian utama dalam menopang kehidupan keluarga. Kegiatan PkM kami kali ini dilakukan untuk menumbuhkan minat berwirauha para siswa dan siswi SMAN 10 Seluma melalui pengenalan digital marketing yang berlangsung pada tanggal 22 Januari 2024. Kegiatan PkM tersebut dihadiri oleh 35 orang siswa dan siswi serta didampingi oleh beberapa guru sekolah. Metode yang digunakan adalah dengan menggunakan metode ceramah, diskusi dan tanya jawab. Materi yang diberikan mengenai minat berwirausaha dan digital maketing. Harapan bahwa nanti setelah mereka menyelesaikan studi maka bisa berwirausaha walaupun hanya kecil-kecilan sambil melanjutkan studi ke jenjang yang lebih tinggi lagi maupun tidak. Menumbuhkan minat mereka dengan mengarahkan mereka untuk selalu bisa memanfaatkan peluang, pandai memanfaatkan waktu serta selalu berpikir positif akan kemajuan usaha. Pemanfaat digital marketing yang kami contohkan diantaranya melakukan promosi usaha mereka secara digital misalnya yang paling sederhana melalui facebook, Instagram ataupun tiktok yang rata rata mereka miliki di handphone mereka. Kami berharap hal ini bisa menambah wawasan dan pengetahuan agar usaha yang nanti akan mereka jalankan bisa dikenal oleh masyarakatu luas. Abstract Entrepreneurship is not an easy thing to do, however, if the book is able to take advantage of the opportunities that exist, entrepreneurship also makes a promising thing for the future to help the family economy or become the main livelihood in sustaining family life. Our PkM activities this time were carried out to foster the entrepreneurial interests of students and students of SMAN 10 Seluma through the introduction of digital marketing which took place on January 22, 2024. The PkM activity was attended by 35 students and students and accompanied by several school teachers. The method used was by using lecture, discussion and question and answer methods. The material provided is about entrepreneurial interest and digital maketing. The hope is that later after they finish their studies, they can be entrepreneurs even though it is only small while continuing their studies to a higher level or not. Growing their interest by directing them to always be able to take advantage of opportunities, be good at utilizing time and always think positively about business progress. The utilization of digital marketing that we exemplify includes promoting their business digitally, for example the simplest through Facebook, Instagram or TikTok, which most of them have on their cellphones. We hope that this can add insight and knowledge so that the business they will later run can be recognized by the wider community. Kata kunci: minat, wirausaha, digital marketing
PENGENALAN PEMASARAN ONLINE KERUPUK KERITING PADA PABRIK KERUPUK BAHAGIA KELURAHAN KEBUN TEBENG KECAMATAN RATU AGUNG KOTA BENGKULU Ssetiawan, Youngky; Afriani, Sulisti; Yanti, Rina Trisna; Herlin, Herlin; Yustiantianti, Nirta Vera
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.202

Abstract

The introduction of the marketplace aims to add a new online marketing strategy for the curly cracker factory in Kebun Tebeng Village, Ratu Agung District, Bengkulu City in order to expand the marketing network and increase income turnover in sales. Data collection uses observation, interviews and documentation methods. The curly cracker factory began producing and selling its products in 2010. Initially, the cracker factory was selling crackers by utilizing marketing from customers through word of mouth and stall to stall. To increase sales of curly cracker products, this cracker factory needs another alternative to market its products so that it can expand its network by introducing products through the marketplace (Facebook). Using the marketplace platform is not only profitable for the Krupuk Factory itself, but with the training and knowledge provided, Krupuk factory employees can also directly experience the benefits of using the marketplace platform.
PENGENALAN PENJUALAN ONLINE MELALUI MEDIA SOSIAL KUE BAY TAT IBU RIKA DI KOTA BENGKULU Sapitri, Wulan; Afriani, Sulisti; Hanila, Siti; Ariska, Yesi Indian; Handayani, Sri
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.203

Abstract

Kue Bay Tat merupakan salah satu makanan khas tradisional yang terkenal di daerah Bengkulu. Metode observasi langsung dilakukan untuk mengamati setiap tahapan dalam pembuatan kue tat tersebut. Tujuannya adalah untuk mengetahui bagaimana pemanfaatan media sosial (Intagram) untuk sarana berbelanja online. Perkembangan bisnis melalui media social semakin hari semakin meningkat, seiring dengan meningkatnya pengguna internet di dunia trutama di Indonesia. Media social Instagram telah menjadi salah satu sarana promosi produk yang memiliki prospek sangat baik saat ini. Intagram dengan segala kelebihanya telah memiliki pasar yang sangat luas di seluruh dunia. Selain itu mengingkatkan penjualan Kue Tat dengan memanfaatkan media sosial. Hasil pengamatan menunjukkan bahwa proses penjualan kue Bay Tat lebih mudah melalui media sosial. Selain itu cara pembuatan Kue Bai Tat termasuk persiapan bahan, pencampuran, pembentukan adonan. Selain itu, juga terdapat proses finishing yang meliputi penambahan topping khas dan pengemasan. Identifikasi ini memberikan pemahaman yang lebih dalam tentang tradisi pembuatan kue Bay Tat serta potensi untuk pengembangan lebih lanjut dalam konteks kuliner lokal Kota Bengkulu.
Co-Authors Afiro, Dezandra Aji Sudarsono Al-Fikri, Adhitya Alfahmi, Albed Ameilia, Deva Anisa, Rici Annisa, Okta Feranica Apriani, Denny Ariska, Yesi Indian Astuty, Kamelia Aulia, Sefty Azahri, Beni Azwa, Suprotul Berlianza, Dhendy Cahay, Andika Damarsiwi, Eska Prima Monique Desita, Ridha Tri Dian Safitri Dian Wundari Gustini, Dian Wundari Dila, Viana Diwangkara, Agustio Effendi, Yanto ELLYA REVOLINA, ELLYA Ellya, Ellya Febliansa, Muhammad Rahman Fitriano, Yun Freddy Firmansyah Marpaung, Freddy Firmansyah Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Hanila, Siti Herlin, Herlin Heru Kurniawan Hidayah, Nenden Restu Ida Anggriani Indiasari, Nia Kurniawan, Kimas Kusumawarty, Pratiwi Lena Elfianty Lisarah, Yutri Melinda, Tri Febrina Nasution, Suswati Neri Susanti Nirta Vera Yustanti Nopriansah Noviantoby, Noviantoby Nurzam, Nurzam Oktavia, Ferda Prabowo, Devo Prayogo, Catur Panggih Puspita Sari, Indah Putra, Iswidana Utama Putri, Lidya Gustina Putri, Lydia Gustina Radilli, Putri raja Ardiansyah, Dendi Ramadhani, Lusi Revolina, Elya Rina Trisna Yanti, Rina Rinto Noviantoro, Rinto Sapitri, Wulan Saresa, Lausa Sari, Desti Rupita Sartika, Erza Dwi Ssetiawan, Youngky Subhi, Ramadhan Sumantri, David Ajun Susanti, Melly Taufik Maulana, Taufik Tito Irwanto, Tito Trisnayanti, Rina Ulfatun Hasanah Utama, Iswidana Putra Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Mirta Yanti, Rina Trisna Yati, Suharni Yustiantianti, Nirta Vera Zoniarti, Zoniarti