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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Journal of Innovation in Business and Economics Jurnal Madani JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review Journal Economy And Currency Study (JECS) Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Ekonomika Dan Bisnis Indonesian Journal of Business, Accounting and Management International Journal of Asian Business and Management (IJABM) JER
Nuzul Inas Nabila, Nuzul Inas
Fakultas Ekonomi Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Price and Healthy Food Packaging Information on Purchasing Behavior through Customer Satisfaction Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Sakinah, Tazkiyah; Azzahra, Nyimas Latifah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.382

Abstract

This study analyses the effect of price and product information on healthy food packaging on consumer purchasing behaviour, with customer satisfaction as a mediating variable. Changes in consumer behaviour are triggered by easy access to information, increased awareness of quality of life, and social and cultural factors. Using a quantitative approach with PLS analysis, this study involved healthy food consumers as respondents. The results show that price and packaging information have a significant impact on purchasing behaviour, both directly and through their effect on customer satisfaction. These findings emphasise the importance of product communication strategies and appropriate pricing to increase satisfaction and encourage purchasing decisions in an increasingly competitive healthy food market.
Co-Authors Adrianisya, Aqifa Agusriyanto, Revando Bennedic Aida Sari Ambarwati, Dwi Asri Siti Aripin Ahmad, Aripin Arnesti, Ines Ayi Ahadiat, Ayi Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Ciptawaty, Ukhti Dorothy R. H. Pandjaitan Endriyani, Fina Fathia, Syaharani N Febriansyah Febriansyah Hidayansyah, Robi Mahrinasari MS Mahrinasari MS Marvinita, Risda Mutiasari Nur Wulan Ningrum, Natasya Dwi Puspita Octaviana, Nadhila Puspitasari, Mutiara Rahayu Lestari Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Roslina Roslina, Roslina Rusdi, Zainnur M. Safitri, Dina Sakinah, Tazkiyah Salwa AG, Raden Roro Sari Santoso, Monique Permata Sipa Paujiah, Sipa Sri Hasnawati Suningsih, Sri Syahirah Vedy, Hanifah Syauqi, Muhammad Ryan Tety Rachmawati Vedy, Hanifa Syahirah Wazia, Winia Wiryawan, Driya Yuniarti Fihartini Yuningsih Yuningsih