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ANALISIS PENGARUH HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG (STUDI PADA PAKUWON TRADE CENTER/PTC DI SURABAYA) Wijayanti, Tri Cicik
Refleksi: Jurnal Riset dan Pendidikan Vol. 1 No. 1 (2022)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/refleksi.v1i1.14463

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh harga, promosi dan distribusi terhadap keputusan pembelian smartphone Samsung di PTC (Pakuwon Trade Center) Surabaya. Populasi dari penelitian ini adalah seluruh pengunjung Pakuwon Trade Center Surabaya. Sampel diambil secara accidental sampling. Metode analisis yang digunakan dalam penelitian ini adalah Regresi Linier Berganda.  Hasil  analisis menunjukkan  bahwa harga, promosi dan distribusi, baik   secara  parsial   maupun   secara   simultan  berpengaruh signifikan  terhadap  keputusan pembelian smartphone Samsung di PTC (Pakuwon Trade Center) Surabaya.                                                          AbstractThe purpose of this research  is to determine and to analysis the effect of price, promotion and distribution on purchase decision of smartphone Samsung in PTC (Pakuwon Trade Center ) Surabaya. The population of this research are all visiter in  Pakuwon Trade Center  Surabaya.The sample of this research used the accidental sampling. Analysis method of this research is multiple linear regression model, the results of analysis showed that price, promotion and distribution  influence significantly on  the  purchase  decision effect simultan and partial of smartphone Samsung in PTC (Pakuwon Trade Center ) Surabaya. 
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada Perusahaan Listrik di Batam: The Influence of Compensation and Work Environment on Employee Performance in an Electricity Company in Batam Wijayanti, Tri Cicik
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 2 No 5 (2025): Agustus-September
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This study aimed to analyze how compensation and the work environment affect employee performance at an electricity company in Batam. Employee performance (Y) was the dependent variable, while compensation (X1) and the work environment (X2) were the independent variables. The study included all 83 employees of the electricity company in Batam. Saturated sampling (total sampling) was used, meaning the entire population was included as the sample. A descriptive and quantitative research approach was used. For data analysis, the SEM-PLS method was employed, utilizing the SmartPLS program. The results indicated that both compensation and the work environment had a significant and positive effect on employee performance at the electricity company in Batam.
Kinerja Aparatur dalam Memediasi Kreativitas dan Inovasi Terhadap Keberhasilan Penerapan e-Kelurahan Darma, Dio Caisar; Maria, Siti; Wijayanti, Tri Cicik
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2021): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i3.4004

Abstract

e-Government adalah pemanfaatan teknologi informasi dan komunikasi dalam proses pemerintahan untuk meningkatkan efisiensi, efektivitas, transparansi, dan akuntabilitas penyelenggaraan pemerintahan. Fokus penelitian bertujuan untuk menganalisis tingkat pengaruh Kreativitas dan Inovasi pada Keberhasilan Implementasi e-Kelurahan Gunung Panjang melalui Kinerja Aparatur. Untuk mengetahui pengaruhnya, maka digunakan metode Path Analysis. Jenis data primer atau langsung berbasis teknik wawancara terhadap 91 responden pada Agustus-November 2019. Temuan empiris membuktikan bahwa: (1) Kreativitas dan Inovasi secara langsung memiliki pengaruh yang signifikan terhadap Kinerja Aparatur Kelurahan Gunung Panjang Samarinda; (2) Kreativitas dan Inovasi secara langsung memiliki pengaruh yang positif signifikan terhadap Keberhasilan Implementasi e-Kelurahan Gunung Panjang Samarinda; (3) Kinerja Aparatur Langsung memiliki pengaruh positif terhadap Keberhasilan Implementasi e-Kelurahan Gunung Panjang Samarinda; dan (4) Kreativitas dan Inovasi secara tidak langsung memiliki pengaruh yang positif terhadap Keberhasilan Implementasi e-Kelurahan Gunung Panjang melalui Aparatur Kinerja.Kata Kunci: kantor publik; pegawai negeri sipil; teknologi dan informasi; analisis jalur.To what extent is the performance of the apparatus in determining the creativity and innovation of the e-Kelurahan's success? A CaseABSTRACT In the digital era, the use of technology and information has grown very rapidly to help humans in their daily work. This is inseparable from the demands of private companies and public agencies, in order to create a professional character for employees in a sustainable manner. We try to highlight the influence of creativity and innovation on the successful implementation of e-Kelurahan with the role of apparatus performance in Sidomolyo Village, Samarinda City. Path analysis techniques are used to answer the objectives and proposed hypotheses. Data interpretation was supported by survey data for 100 informant units in 2019. They are civilians who are domiciled and are taking care of the administrative needs that get services in the Sidmolyo area, so the purposive sampling technique is very appropriate to describe the characteristics of the informants. As a result, this finding concludes that creativity and innovation have a significant effect on personnel performance. from other direct influences, creativity and innovation have a significant impact on the successful implementation of e-Kelurahan. Then, the performance of the apparatus also has a significant effect on the success of implementing e-Kelurahan. Finally, especially for the indirect effect, creativity and innovation have had a significant effect on the success of implementing e-Kelurahan with the role of good apparatus performance. This study indicates that for theoretical and practical purposes, it is necessary to support the success of public services that synergize human resources and digitalization.Keywords: public office; civil servants; technology and information; path analysis.
ANALISIS KEPUTUSAN INVESTASI DAN KEBIJAKAN PENDANAAN TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTI DI INDONESIA Tri Cicik Wijayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyse the impact of investment decisions and financing policies on company value in the property sector in Indonesia through a literature review approach. As a capital-intensive industry, the property sector requires strategic decision-making in both project investment and capital structure to maintain business growth and competitiveness. Investment decisions are analysed based on their ability to generate long-term returns, increase profitability, and strengthen investor confidence. Meanwhile, financing policies are examined based on their role in optimising the balance between debt and equity, managing financial risk, and maintaining corporate liquidity. By synthesising findings from previous empirical studies and various financial theories such as the Trade-Off Theory and Pecking Order Theory, this study demonstrates that the synergy between appropriate investment allocation and efficient financing structure is key to achieving sustainable corporate value. This research contributes theoretically by emphasising the interconnection between investment and financing strategies in value creation, as well as practically by providing insights for property sector management to adapt to market dynamics, macroeconomic conditions, and regulatory policies.