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Penyuluhan Strategi UMKM Ibu PKK Desa Pasir Penjengakan Dalam Pemasaran Produk Melalui Media Sosial Sabitah, Sabitah; Mulia, Lusi Tutur; Soefi, Roezaini; Maufira, Rila; Hasan, Muridha
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 8, No 1 (2023)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyuluhan adalah suatu kegiatan mendidik sesuatu kepada individu ataupun kelompok, memberi pengetahuan, informasi-informasi dan berbagai kemampuan agar dapat membentuk sikap dan perilaku hidup yang seharusnya. Hakekatnya penyuluhan merupakan suatu kegiatan nonformal dalam rangka mengubah masyarakat menuju keadaan yang lebih baik seperti yang dicita-citakan. Kegiatan pengabdian masyarakat dilakukan di desa Penjengakan, dengan target utama ibu-ibu PKK. Kegiatan utama dalam pengabdian masyarakat ini adalah penyuluhan dan desain label kemasan. Isi penyuluhan terdiri dari perencanaan produksi, strategi marketing, dan cara membuat akun bisnis serta memasarkannya melalui media sosial. Penyuluhan strategi pengembangan dalam pemasaran produk UMKM di era digital yang telah dilakukan di desa ini sangat penting bagi pelaku UMKM agar dengan pemanfaatan media sosial, pelaku UMKM dapat memperoleh keuntungan yang lebih, mereka juga dapat melakukan komunikasi secara intens dengan pelanggan karena sebagian masyarakat yang kini cenderung lebih banyak menghabiskan waktunya dengan menggeluti media sosial, sehingga pelaku UMKM dapat berpeluang memenuhi capaian target pemasaran produk mereka sekaligus dapat menyelamatkan atau bahkan meningkatkan kondisi ekonomi masyarakat
Dampak Pengetahuan Manajemen dan Inovasi terhadap Kinerja UMKM : (Studi Kasus: UMKM di Aceh) Muridha Hasan; Rila Maufira; Nasruddin Nasruddin; Sabitah Sabitah
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.115

Abstract

The performance of MSMEs can be measured by achieving good performance during a certain period. Good MSME performance can contribute to improving the country's economy. The purpose of this study was to determine the impact of management knowledge and innovation on MSME performance in MSMEs in Aceh. The type of research used is quantitative descriptive research. The population in this study were MSME actors in Aceh. The sample used was non-probability sampling using the Slovin formula with a total sample of 228 respondents. The methods used in this study were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, partial test (t), Simultaneous test (F), and determination test (R). Data were processed using SPSS software version 25. The results of this study indicate that knowledge management has a significant effect on MSME performance in MSME actors in Aceh. Innovation has a positive and significant effect on MSME performance in MSME actors in Aceh. knowledge management and innovation simultaneously have a positive and significant effect on the performance of MSMEs in Aceh.
EVALUASI KEGIATAN PENGABDIAN TENTANG PENTINGNYA ANGGARAN DALAM RUMAH TANGGA SEHINGGA DAPAT MENCIPTAKAN KELUARGA YANG HARMONIS Muridha Hasan; Desi Aramana; Lusi Tutur Mulia; Deni Trianda Pitri; Khairul Anwar
Jurnal Pengabdian Masyarakat Disiplin Ilmu (JPMASDI) Vol. 2 No. 1 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i1.3542

Abstract

Pengabdian ini bertujuan untuk mengevaluasi efektivitas kegiatan pengabdian yang bertujuan untuk meningkatkan pemahaman keluarga akan pentingnya pengelolaan anggaran dalam rumah tangga guna menciptakan harmoni keluarga. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan studi dokumentasi. Hasil pengabdian menunjukkan bahwa kegiatan pengabdian ini berhasil meningkatkan kesadaran anggota keluarga tentang pentingnya merencanakan dan mengelola anggaran dalam rumah tangga. Ditemukan bahwa pemahaman yang mendalam tentang pengelolaan anggaran membantu mengurangi konflik di dalam keluarga, meningkatkan komunikasi antaranggota keluarga, serta meningkatkan kualitas hubungan interpersonal. Evaluasi kegiatan ini juga menyoroti pentingnya pendekatan partisipatif dalam proses pembelajaran, yang memungkinkan anggota keluarga untuk merasa lebih terlibat dan bertanggung jawab dalam pengambilan keputusan keuangan. Implikasi dari penelitian ini menunjukkan perlunya terus menerus melakukan edukasi dan pelatihan tentang manajemen keuangan dalam konteks rumah tangga guna menciptakan keluarga yang harmonis dan sejahtera secara finansial dan emosional.
Strategi Dinas Komunikasi dan Informasi dalam Meningkatkan Pelayanan Informasi Kepada Masyarakat di Kabupaten Aceh Tenggara Ahda , Alhadi; Soefi , Roezaini; Hasan, Muridha
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 3 (2025): Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.612

Abstract

The Communication and Informatics Agency (DISKOMINFO) is engaged in communication, informatics, cryptography, and statistics. This study aims to evaluate information technology governance to determine the capabilities of DISKOMINFO of Southeast Aceh Regency. This study uses a qualitative descriptive method with an interview approach as the primary data collection technique. The survey results indicate that measuring the performance of information technology governance is needed to provide recommendations for improvement. The recommendations include strategic steps to improve capabilities through optimizing activities that have not been appropriately implemented. With these recommendations implemented, the target level of capability can be increased gradually to reach the maximum value at each level. This improvement in information technology governance not only supports the internal operations of DISKOMINFO but also positively impacts public services in Southeast Aceh Regency. This study is an essential reference for agencies to continue adapting and developing according to the digital era's demands.
EVALUASI KEGIATAN PENGABDIAN TENTANG PENTINGNYA ANGGARAN DALAM RUMAH TANGGA SEHINGGA DAPAT MENCIPTAKAN KELUARGA YANG HARMONIS Aramana, Desi; Hasan, Muridha; Mulia, Lusi Tutur; Pitri, Deni Trianda; Anwar, Khairul
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 2 No. 1 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Januari 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i1.3542

Abstract

Pengabdian ini bertujuan untuk mengevaluasi efektivitas kegiatan pengabdian yang bertujuan untuk meningkatkan pemahaman keluarga akan pentingnya pengelolaan anggaran dalam rumah tangga guna menciptakan harmoni keluarga. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan studi dokumentasi. Hasil pengabdian menunjukkan bahwa kegiatan pengabdian ini berhasil meningkatkan kesadaran anggota keluarga tentang pentingnya merencanakan dan mengelola anggaran dalam rumah tangga. Ditemukan bahwa pemahaman yang mendalam tentang pengelolaan anggaran membantu mengurangi konflik di dalam keluarga, meningkatkan komunikasi antaranggota keluarga, serta meningkatkan kualitas hubungan interpersonal. Evaluasi kegiatan ini juga menyoroti pentingnya pendekatan partisipatif dalam proses pembelajaran, yang memungkinkan anggota keluarga untuk merasa lebih terlibat dan bertanggung jawab dalam pengambilan keputusan keuangan. Implikasi dari penelitian ini menunjukkan perlunya terus menerus melakukan edukasi dan pelatihan tentang manajemen keuangan dalam konteks rumah tangga guna menciptakan keluarga yang harmonis dan sejahtera secara finansial dan emosional.
Pengaruh Strategi Bisnis terhadap Kinerja Manajemen Operasional Perusahaan di Kota Medan Merry Moy Mita; Siagian, Supriadi; Rila Maufira; Muridha Hasan
MAMEN: Jurnal Manajemen Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i3.6057

Abstract

This study aims to analyze the influence of business strategy on the operational management performance of companies. In an increasingly competitive global business environment, companies are required to manage resources effectively and efficiently to achieve sustainable competitive advantage. Strong operational management is a key factor for companies to meet customer needs, reduce production costs, and improve productivity and service quality. This study adopts a quantitative approach with a causal method to examine the relationship between business strategy and operational management variables. The sample consists of 102 respondents selected from two companies in Medan City using purposive sampling. Data were collected through a closed-ended Likert-scale questionnaire and supporting company documentation. The results of data analysis indicate that business strategy has a significant influence on operational management performance, as evidenced by the results of the F-test and T-test. A well-designed and integrated strategy can improve production process efficiency, service quality, and customer satisfaction. This study provides a theoretical contribution by enriching the literature on strategic and operational management, as well as practical implications by assisting companies in formulating more adaptive business strategies in response to external environmental changes. These findings may also serve as a foundation for managerial decision-making aimed at enhancing corporate competitiveness.
IMPROVING DIGITAL LITERACY AND ADOLESCENT MENTAL HEALTH IN THE SOCIAL MEDIA ERA Sufyan; Maimun; Muhammad Yassir; Yonoriadi; Alfina; Nurrisma; Ismail; Riyan Maulana; Saiful Marhaban; Zainuddin; Rahmat Arfan; Muridha Hasan; Deni Trianda Pitri; Sabitah; Lusi Tutur Mulia; Zeni Abdi
Jurnal Pengabdian Bangsa Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v4i2.230

Abstract

The rapid rise of social media usage among adolescents presents both opportunities and challenges, particularly concerning mental health and digital literacy. In the digital age, adolescents must navigate complex virtual environments while maintaining psychological well-being. This community service program aimed to enhance digital literacy and promote mental health awareness among school-aged adolescents in Aceh. The activity involved 25 participants aged 15–24, drawn from various schools and youth communities. Implemented over two days, the program employed a quasi-experimental design, combining interactive education, case discussions, and role-play simulations. Pre-test and post-test evaluations measured changes in participants' knowledge levels. The results indicated a significant improvement in understanding digital literacy and mental health concepts, as evidenced by a Wilcoxon test result of p = 0.010 (< 0.05). These findings underscore the effectiveness of interdisciplinary educational interventions in equipping adolescents with critical digital skills and emotional resilience in the era of pervasive social media. The program highlights the importance of collaborative efforts among educators, families, and communities in fostering safe, informed, and mentally healthy digital engagement among youth.
Penguatan Pendidikan Karakter Berbasis Kearifan Lokal melalui Media Video: Studi Kasus di Desa Terutung Seperai, Aceh Tenggara Nursafiah, Nursafiah; Sukma, Mairi; Akram, Habibul; Purnama, Anton; Maufira, Rila; Hasan, Muridha; Hartono, Makmur; Agustyan D, Rahmad; Dari, Ulan; Arivatussaqdiyah, Arivatussaqdiyah; Ladipin, Ladipin; Bahrul Ilmi; Reviza , Liza; Nurlaila, Nurlaila; Sari, Bungsu Keumala; Fajriana, Nurul
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

Strengthening character education through local wisdom is essential for shaping morally upright generations while preserving cultural heritage amid globalization. This community service program integrated the cultural values of Terutung Seperai Village, Southeast Aceh—such as the tradition of cooking lemang and fostering mutual understanding—into character learning using contextual and adaptive video media. Twenty participants from Ar-Raudhah TPQ (Islamic junior-level school) were engaged through lectures, discussions, and interviews in a participatory format. Videos adapted from online sources were modified in narrative, visuals, and moral content to reflect local culture. Implementation included preparation, media selection, outreach, execution, evaluation, and follow-up. The results showed improved understanding of cooperation, tolerance, discipline, responsibility, and religiosity, with high participant engagement and commitment to applying these values in daily life. Video media proved effective for delivering moral messages, preserving cultural identity, and engaging digital-native learners. This initiative offers a replicable, interactive, and sustainable character education model rooted in local wisdom.
Computer Based Accounting System to Improve Village Fund Financial Accountability Malahayati, Rina; Hasan, Muridha; Pertiwi, Tri
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1346

Abstract

This study examines the implementation of a computer-based accounting system to enhance the accountability of village fund management in Pasir Bangun Village, Southeast Aceh. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and document analysis from August to December 2024. The results indicate that the system significantly improved financial document completeness from 58% to 92% and reduced reporting time from 47 days to 9 days. Key findings identify three critical success factors: (1) strong village leadership, (2) tiered mentoring by district government, and (3) cultural adaptation of the system through Acehnese language interface and integration with traditional village deliberation. Major challenges include limited electricity and internet infrastructure, human resource competency gaps, and resistance from older-generation village officials. The study recommends regular training funding allocations, village technology task forces, and basic infrastructure provisions as strategic measures. These findings contribute to the literature on village government digitalization by proposing an implementation model that integrates technical, social, and cultural aspects.
EDUCATION ON TOP GRAFTING TECHNIQUES AS AN INNOVATIVE SOLUTION TO INCREASE WATERMELON PRODUCTION AT THE FARMER LEVEL Assauwab, Muhammad Husaini; Deden Sumoharjo; Anuar Ramut; Husainah Yusuf; Kartono; Joharsah; Hadirin; Habibul Akram; Muridha Hasan
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.923

Abstract

Watermelon production among local farmers often faces challenges such as pest and disease attacks that cause a decline in crop yields. Grafting is an innovative method that can increase plant resistance and productivity. This community service activity aims to educate farmers about grafting techniques for watermelons. The methods used include training sessions, hands-on demonstrations, and on-site practical guidance. The results of the activity show an increase in farmers' understanding of grafting techniques and their application in watermelon cultivation. It is hoped that this education will contribute to increased watermelon production and farmer well-being.