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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya LINGUAL: Journal of Language and Culture KOMUNITAS Jurnal ASPIKOM Semiotika Wiralodra English Journal (WEJ) Cakrawala Jurnal Penelitian Sosial Translitera : Jurnal Kajian Komunikasi dan Studi Media Loa : Jurnal Ketatabahasaan dan Kesusastraan Prologue: Journal on Language and Literature Journal of English Language Teaching and Learning (JETLE) Kelasa : Kelebat masalah bahasa dan sastra Jurnal CULTURE (Culture, Language, and Literature Review) Nusantara Hasana Journal GANESHA: Jurnal Pengabdian Masyarakat New Language Dimensions Inovasi : Jurnal Sosial Humaniora dan Pendidikan Bidik : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Education for All Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Asosiatif Jurnal Komunitas (Komunikasi Tiada Batas) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Rahmat Wisudawanto
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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PENERAPAN STRATEGI IMC (INTEGRATED MARKETING COMMUNICATION) SYARIAH HOTEL SOLO Nugroho, Harits Suryo; Wisudawanto, Rahmat; Musta'an, Musta'an
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The research entitled "IMC Strategy (Integrated Marketing Communication) of Syariah Hotel Solo in forming a positive image" aims to describe how Syariah Hotel Solo implements IMC. This research method is descriptive using a qualitative approach. This study took two respondents who work at the Syariah Hotel Solo using interview and observation techniques. The interview technique was carried out in a structured manner using interview guidelines. The data analysis of this research is descriptive. Based on the study results and discussion, Syariah Hotel Solo is quite effective in implementing the IMC strategy. By implementing various aspects that support the implementation of IMC, namely: 1) Advertising, 2) Personal selling, 3) Public relations, 4) Direct marketing, and 5) Sales promotion.
Co-Authors ., MUSTA'AN Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bonfilio Dedo Chatia Hastasari Denata, Aurora Destika Wahyu Pratiwi Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Erwin Kartinawati Esfandani Indreswari Evelyne Henny Lukitasari Fauzi Nanda Saputra Hasbullah Azis Indreswari, Esfandani Peni Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Yudha, Yudha Prasetyo Yulianti, Wiwik Zaini, Khazaila