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PENERAPAN STRATEGI IMC (INTEGRATED MARKETING COMMUNICATION) SYARIAH HOTEL SOLO Nugroho, Harits Suryo; Wisudawanto, Rahmat; Musta'an, Musta'an
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The research entitled "IMC Strategy (Integrated Marketing Communication) of Syariah Hotel Solo in forming a positive image" aims to describe how Syariah Hotel Solo implements IMC. This research method is descriptive using a qualitative approach. This study took two respondents who work at the Syariah Hotel Solo using interview and observation techniques. The interview technique was carried out in a structured manner using interview guidelines. The data analysis of this research is descriptive. Based on the study results and discussion, Syariah Hotel Solo is quite effective in implementing the IMC strategy. By implementing various aspects that support the implementation of IMC, namely: 1) Advertising, 2) Personal selling, 3) Public relations, 4) Direct marketing, and 5) Sales promotion.
STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS Yudha, Yudha Prasetyo; Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an applicationreleased by the Surakarta Police which is useful for improving information services to the public, especiallyonline services. The function of this application includes various uses, namely there are many featuressuch as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used socialmedia Instagram with the account name @polrestasurakarta. The study aimed to explain the public relationsstrategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptivequalitative research method. Methods of collecting data used interviews and documentation. The results showed thatthe Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,event, news, corporate identity, community involvement, lobbying and negotiation, and corporate socialresponsibility. The public relations of Polresta Surakarta were quite effective in conducting its socializationbecause it used Instagram social media, which has about 65 thousand followers and is widely accessed by thepublic.
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
Naturalness translation: A parameter of translation quality assessment in a pragmatic perspective Wisudawanto, Rahmat
Journal of English Language Teaching and Learning (JETLE) Vol 5, No 2 (2024): Journal of English Language Teaching and Learning (JETLE)
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jetle.v5i2.26483

Abstract

A parameter in assessing the translation quality is naturalness. The naturalness in translation adopted the concept of translation as an act of communication. It means that translation has a proper structure and choice of words according to a particular context. The article discusses the naturalness of translation based on pragmatic studies. The study used the utterances in the tourism text Solo Calendar of Event 2018 as data since the text had a communication function in conveying persuasive messages to tourists. In measuring the naturalness, the translation must achieve the equivalence in sentence structure and the types as well as the intended meaning of an utterance. The results indicated that the translation was categorized as fully equivalence with 70.49% of total data while the less equivalence and inequivalence of translation are 24.59% and 4.91% respectively from total data. The naturalness of translation from a pragmatic point of view requires understanding the objective of communication. It involves understanding utterance functions from the source text and achieving equivalence in translation. Translators also consider the choices of utterances since they can impact the target audience. The analysis of naturalness using pragmatic perspective offers new insight in the translation quality assessment.
Kajian Semiotika pada Adegan Film “The Architecture of Love”: Studi Kasus Adegan Trauma Karakter River Mega Rahmatika Putri; Rahmat Wisudawanto; Dyah Retno Pratiwi
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): November : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i4.776

Abstract

This study examines the presentation of trauma in the character of River in the film “The Architecture Of Love” through Roland Barthes' semiotic analysis, which includes three levels of meaning: denotative, connotative, and mythological. The focus of this study is on scenes that reflect trauma, categorized according to Cavanagh.M. (1982) theory as situational, developmental, intrapsychic, and existential trauma. The methodology used is descriptive-qualitative with documentation and observation techniques, where all trauma scenes are identified and analyzed in depth. The results of the study show that intrapsychic trauma is the dominant category, followed by existential, situational, and developmental trauma. The representation of trauma in the character River is conveyed through visual symbols such as dark colors, a closed language system, dim lighting, and a quiet urban atmosphere, which create emotional meaning without verbal expression. This finding confirms that films can convey complex psychological experiences through visually rich language, while also revealing new insights into non-verbal communication in film media.
Rancang Bangun Sistem IoT Berbasis Energi Hibrid untuk Pemantauan Real-Time dan Peringatan Dini Banjir Rob Pesisir Al Haris, Firdhaus Hari Saputro; Wisudawanto, Rahmat; Fathin Wahyu Lestari, Azizun
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2948

Abstract

Tidal flooding is a chronic problem in the coastal areas of Semarang that requires a reliable, real-time monitoring system. This study aims to design, build, and test a prototype Internet of Things (IoT) system for tidal flood monitoring that can operate in coastal environments with limited infrastructure. The research method used is Research and Development (R&D), which includes needs analysis, system design, implementation, and experimental testing. The resulting prototype consists of an HC-SR04 ultrasonic sensor, an Arduino Nano microcontroller, and a NodeMCU ESP8266 communication module supported by a hybrid energy source of a 100-watt solar panel and a 12V 8Ah battery. The measured data is sent to the server and visualized on the web dashboard https://pasutmaritimsmg.store/dashboard.php and sent as an early warning notification via the Telegram application. The test results show that the system has a measurement accuracy of plus or minus 0.25 cm with a data delivery success rate of 98.2%. The system can operate independently for more than 5 days without sunlight. Validation with data from the Indonesian Meteorological, Climatological, and Geophysical Agency (BMKG) shows a very high correlation (R² = 0.98). It is concluded that this prototype is effective as a real-time tidal flood monitoring solution and can be further developed to support an integrated early warning system.