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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya LINGUAL: Journal of Language and Culture KOMUNITAS Jurnal ASPIKOM Semiotika Wiralodra English Journal (WEJ) Cakrawala Jurnal Penelitian Sosial Translitera : Jurnal Kajian Komunikasi dan Studi Media Loa : Jurnal Ketatabahasaan dan Kesusastraan Prologue: Journal on Language and Literature Journal of English Language Teaching and Learning (JETLE) Kelasa : Kelebat masalah bahasa dan sastra Jurnal CULTURE (Culture, Language, and Literature Review) Nusantara Hasana Journal GANESHA: Jurnal Pengabdian Masyarakat New Language Dimensions Inovasi : Jurnal Sosial Humaniora dan Pendidikan Bidik : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Education for All Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Asosiatif Jurnal Komunitas (Komunikasi Tiada Batas) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Rahmat Wisudawanto
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Strategi Komunikasi Corporate Social Responsibility (CSR) Donor Darah McDonald’s Kota Solo dalam Meningkatkan Partisipasi dan Kesadaran Masyarakat Ulfah Farida; Esfandani Indreswari; Rahmat Wisudawanto
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1057

Abstract

This study aims to explore the communication strategies implemented in the Corporate Social Responsibility (CSR) blood donation activities organized by McDonald’s in Solo City. The research adopts a descriptive qualitative approach to gain a comprehensive understanding of how communication plays a role in the success of these CSR initiatives. Data were collected through in-depth interviews with relevant stakeholders, direct observations during the CSR events, and the analysis of documentation related to the activities. The findings reveal that interpersonal communication is a key factor in the effective implementation of blood donation CSR programs at McDonald’s Solo City. This approach enables the establishment of strong relationships with strategic partners, particularly the Indonesian Red Cross (Palang Merah Indonesia/PMI) Solo City, which serves as the main collaborator in organizing the events. Furthermore, McDonald’s successfully engages and mobilizes opinion leaders within the community to disseminate information widely and encourage public participation. These opinion leaders, trusted by the local community, play an important role in influencing people’s awareness and willingness to participate in the blood donation activities. The success of the program is also supported by consistent follow-up communication, mutual trust, and the ability to adapt messages to the cultural and social context of the target audience. In conclusion, the research highlights that well-developed interpersonal communication strategies—characterized by trust, collaboration, and community engagement—significantly contribute to the effectiveness and sustainability of CSR blood donation programs. These findings imply that companies aiming to enhance their CSR initiatives should prioritize building and maintaining strong interpersonal communication channels with both partners and the community to achieve impactful and long-term results.
Strategi Komunikasi Humas Polres Karanganyar Dalam Kampanye Anti Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1076

Abstract

This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode public trust in state institutions, so strategic efforts are needed to address this through effective public communication. The purpose of this study is to analyze the effectiveness of the digital communication strategy used by the Karanganyar Police Public Relations Department in increasing public literacy, encouraging public participation, and maintaining the quality and stability of information circulating in the digital space. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with Public Relations personnel, direct observation of campaign activities on Instagram, and documentation of published content. The strategy analysis refers to the Cutlip, Center, and Broom model which includes four stages: fact-collecting, planning, implementing communication actions, and evaluation. The results show that the use of Instagram was chosen because of its ability to reach a young audience, the flexibility of content formats, and opportunities for two-way interaction. The campaign content was dominated by educational materials presented visually through infographics, digital posters, and short videos, ensuring the anti-hoax message was clearly and persuasively conveyed and easily shared by users. Evaluations showed an increase in public engagement, including comments, content sharing, and participation in online discussions, as well as a significant decrease in the number of hoax reports circulating in the Karanganyar region during the campaign period. This study recommends optimizing the use of Instagram features such as live broadcasts, reels, and interactions through polls or quizzes, along with increasing the creativity of the Public Relations team to further enhance the effectiveness of digital public communication in the future.
Penerapan Strategi Integrated Marketing Communication Adhiwangsa Hotel and Convention Solo pada Event So Kiss Me 2024 Traberaldi Rafa Otniel; Rahmat Wisudawanto; Esfandani Peni Indreswari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.584

Abstract

In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create awareness and drive attendance, with consistent messaging across all channels to maintain a unified brand voice. Furthermore, the hotel emphasized the importance of building strong relationships with its customers by maintaining regular communication. This strategy helped foster trust and loyalty, as customers felt valued and personally attended to. The event was promoted not only through traditional marketing tools but also through word-of-mouth, leveraging employees' personal networks to spread the message. The study also highlights the role of digital marketing tools in enhancing the reach of the hotel's communication efforts. By utilizing platforms like Instagram, Facebook, and WhatsApp, Adhiwangsa Hotel was able to reach a broader audience, particularly among younger consumers who are more active on social media. These platforms allowed for real-time updates, engagement, and interaction with potential customers, making the event more dynamic and accessible. Overall, the success of the "So Kiss Me" event can be attributed to the hotel's effective use of integrated marketing communications, where personal selling played a significant role in delivering a more personalized and direct message to potential customers. This case study illustrates the importance of adopting a multi-channel communication strategy to effectively engage target audiences and achieve marketing objectives.
Penerapan Kekayaan Media Berdasarkan Pemaknaan Analisis Konten Flayer Dakwah pada Instagram MTA TV Periode 2021 - 2025 Alfian Arif Wibowo; Rahmat Wisudawanto; Dyah Retno Pratiwi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.899

Abstract

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.
Strategi Komunikasi Humas Polres Karanganyar dalam Kampanye Anti-Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1162

Abstract

This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stability of public information. This research uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the communication strategy was implemented systematically through the four stages of the Cutlip, Center, and Broom model: fact-finding, planning, action and communication, and evaluation. Instagram was chosen for its ability to reach a younger audience and enable two-way interactions. Educational content presented in visual formats such as infographics and posters proved effective in delivering anti-hoax messages clearly and persuasively. The evaluation showed increased public engagement and a decline in the spread of hoaxes. This study suggests optimizing Instagram features and enhancing the creativity of the PR team to improve the effectiveness of future digital public communication.
Code-mixing aspect in tourism text Wisudawanto, Rahmat
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 21 No. 2 (2025): September
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v21i2.11542

Abstract

The diversity of ethnic groups in Indonesia contributes to the phenomenon of language use. In the context of tourism, the use of language must attract tourists to visit a tourism place or tourism agenda. The use of language in Indonesia tourism also needs to consider to multilingual communities as target tourists. Communication between tourism service providers and tourists can use various media. The use of electronic and print media allows tourism practitioners to communicate effectively. The Solo Calendar of Events 2021 booklet published by the Surakarta government is an effort to be able to communicate with a wider community. This study aims to explain the use of variety language in tourism texts. This study focuses on explaining the phenomenon of the variety of language use in tourism texts. This study used a sociolinguistic approach and descriptive qualitative methods to describe the language used in tourism texts. The results of the study show that the variety of languages used in the tourism text of the Solo Calendar of Events 2021 is Indonesian, Javanese, and English languages. The presence of multilingual tourists results in the use of code mixing in the text. Factors that contribute to code mixing include branding, language attitude, and language power. Keywords: Language Variation, Tourism Text, Sociolinguistics, Communication, Code Mixing
Translating Meaning and Intention: Error Analysis of Indonesian Children Fairy Tale Subtitles on YouTube Wisudawanto, Rahmat; Zaini, Khazaila
New Language Dimensions Vol. 6 No. 1 (2025): New Language Dimension, June 2025
Publisher : English Department, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/nld.v6n1.p61-70

Abstract

This study investigates translation errors in the English subtitles of the Indonesian fairy tale Pohon yang Sombong (trans. The Arrogant Tree), with the aim of examining how meaning is transferred under the constraints of audiovisual translation. Subtitling is a complex process that requires not only accuracy in meaning but also adaptation to time, space, and readability limits, which become even more demanding when the audience is children. To address these challenges, the study employed a descriptive qualitative approach and applied the ATA Framework (2021), which classifies errors into three domains: target-language mechanics, transfer of meaning, and writing. The data consisted of all subtitle utterances from the chosen video, which were analyzed through content analysis and systematically categorized. The findings indicate that transfer-of-meaning errors were the most dominant, accounting for the majority of cases, particularly in the form of faithfulness errors. These errors reveal difficulties in preserving semantic and pragmatic equivalence, resulting in distortions of meaning that risk obscuring the intended message. Other types of errors included usage, syntax, omission, addition, and grammar, though these appeared less frequently. The results highlight the challenges faced by translators in maintaining accuracy while operating within subtitling constraints. The study concludes that improving subtitle quality requires greater emphasis on pragmatic awareness, cultural sensitivity, and child-oriented readability, alongside linguistic accuracy. Pedagogically, the findings underscore the importance of translator training and the value of applying systematic error analysis frameworks to ensure the clarity and educational function of subtitled children’s literature.
HAMBATAN WAJAH, NILAI DAN PRESEPSI ANTARA TOKOH ANNA DENGAN KING MONGKUT SERTA MASYARAKAT THAILAND: SEBUAH STUDI KASUS KOMUNIKASI ANTAR BUDAYA DALAM FILM ANNA AND THE KING Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 4 No. 1 (2015): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Perkembangan teknologi yang pesat mengakibatkan semakin banyaknya komunikasi budaya yang terjadi. Namun demikian, terjadinya komunikasi antar budaya menimbulkan masalah tersendiri. Hal ini dikarenakan perbedaan latar belakang nilai, norma dan sistem kepercayaan atau agama antara kedua belah pihak yang melakukan komunikasi. Makalah ini berusaha untuk menganalisis bagaimana hambatan komunikasi antarbudaya yang terjadi antara tokoh Anna yang berasal dari Inggris dan masyarakat Thailand dengan menggunakan film Anna and The King sebagai objeknya. Adegan-adegan dalam film tersebut akan dianalisis dengan content analysis. Hasil analisis menunjukkan bahwa hambatan komunikasi antarbudaya yang terjadi muncul tak hanya disebabkan karena adanya perbedaan nilai (agama dan cara pandang) dan sikap, namun juga karena adanya keinginan untuk mempertahankan harga diri.
MAKNA PESAN BENTUK DUKUNGAN DALAM FILM YANG BERJUDUL SLANK NGGAK ADA MATINYA Denata, Aurora; Wisudawanto, Rahmat; Lukitasari, Evelyne Henny
JURNAL KOMUNITAS Vol. 4 No. 2 (2016): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Film does not only as entertainment but also convey a message that can influence the people’s attitudes and perceptions. Film can also be used as a medium of anti-drug campaign. It conveys a message about the danger of drug abuse and describes a rehabilitation program for healing users. One film aims to anti-drug campaign is ‘Slank Nggak Ada Matinya’. This film is about the danger of drugs and the important role of the people who support and assist the member of Slank. The objective of this study is to find out the forms of social and family’s support and its meaning as described in the film ‘Slank Nggak Ada Matinya’. This study is qualitative descriptive. Data source for this study is the scenes in the film ‘Slank Nggak Ada Matinya, while the data are all the scenes in this film that contain elements of family and social support. This study used a two-stage analytical semiotic of Roland Barthes. The first stage is the analysis to determine the denotative meaning by seeing the scenes – that classified as data – and paying attention to the utterances of the actors that describe a form of support. The second stage is the analysisin determining the connotative meaning by seeing what the actors do in the scenes that shows family and social support The result of this study shows that the support appeared in the film ‘Slank Nggak Ada Matinya’ are social tangible support, social emotional support, social expectation support, family instrumental support and family informational support. Every scene contains various meaning, namely : (1) in the category social tangible support, the scene shows the direct aid and attention to his friends; (2) in social emotional support, it shows the close relationship between friends and family; (3) in social expectation support, it contains some advices indicated for friends; (4) in family instrumental support, it shows direct aids to the family member; (5) in family informational support, it shows a mother’s role in giving advice to her son
HAMBATAN DAN STRATEGI KOMUNIKASI ANTARBUDAYA MAHASISWA ETNIK KALIMANTAN DAN MAHASISWA ETNIK JAWA DI UNIVERSITAS SAHID SURAKARTA Sayekti, Amalia; Wisudawanto, Rahmat; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Background: Communication that occured between two or more people of different cultures is a manifestation of intercultural communication in daily life. The differences culture can make barriers in communication. Thus, Intercultural communication strategy is needed to suppress the possibility of intercultural communication barriers.Objective: The aims of this study is to classify and describe the intercultural communication barriers and to explain intercultural strategies in overcoming communication barriers from Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Methods: This research used descriptive qualitative method. The data were used in this study was the result of observation and in-depth interviews gradually to Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Result: The results of this study indicate that barriers to intercultural communication occured in Kalimantan and Java ethnic students of 2016/2017 at University of Sahid Surakatra are (1) the tendency to judge negative, (2) anxiety or high tension, (3) language differences (4) non-verbal misunderstanding (5) preconceptions and stereotypes and (6) assuming similarity. The Implementation of intercultural communication strategies in overcoming these barriers are (1) persuasive communication can be used when the barriers of language differences, the tendency to judge negative, anxiety or high tension, and non- verbal misunderstanding. (2) informative communication can be used to the barriers of preconceptions and stereotypes and assuming similarity. (3) coercive communication sometimes uses for communication barriers of language differences.
Co-Authors ., MUSTA'AN Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bonfilio Dedo Chatia Hastasari Denata, Aurora Destika Wahyu Pratiwi Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Erwin Kartinawati Esfandani Indreswari Evelyne Henny Lukitasari Fauzi Nanda Saputra Hasbullah Azis Indreswari, Esfandani Peni Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Yudha, Yudha Prasetyo Yulianti, Wiwik Zaini, Khazaila