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Rahmat Wisudawanto
Prodi Ilmu Komunikasi Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Komunikasi Publik Humas Terminal Tirtonadi Surakarta dalam Kegiatan Edutrip Nur’Aini Purwaningsih; Esfandani Peni Indreswari; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1152

Abstract

Public communication plays a crucial role in delivering targeted transportation information and building a positive image of government institutions in the eyes of the public. One concrete implementation of effective public communication is the Edutrip program, an educational initiative from Surakarta's Tirtonadi Terminal designed to improve public transportation literacy, particularly among students and teachers. This program is not merely an educational visit, but also a strategic tool for Tirtonadi Terminal Public Relations to introduce the terminal's function as a modern and integrated transportation service center. This study aims to analyze the public communication strategies implemented by Tirtonadi Terminal Public Relations in implementing Edutrip, with a primary focus on their interactions with students and teachers as participants. Using a qualitative descriptive approach, the results show that Tirtonadi Terminal Public Relations predominantly applies the Public Information model from Grunig and Hunt (1984), namely by conveying one-way information that is educational and factual. However, in practice, elements of the Two-Way Symmetrical model were also found, particularly through question and answer sessions, discussions, and gathering feedback from participants which were then used as evaluation material for future program improvements. In contrast, the Press Agentry and Two-Way Asymmetrical models did not appear dominant, given that the approach used did not focus on excessive promotion or information manipulation, but rather on objective and dialogical education. This adaptive and responsive communication strategy not only increased participants' understanding of public transportation but also helped shape the positive image of Tirtonadi Terminal as a transparent, professional, and educational public institution. These findings emphasize the importance of selecting an appropriate and contextual communication model in building constructive relationships between public institutions and the community.
Strategi Humas MTA Surakarta dalam Sosialisasi MTA Tv Kepada Masyarakat Danu Anggoro; Rahmat Wisudawanto; Dyah Retno Pratiwi
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1194

Abstract

This study aims to analyze the communication strategies implemented by the public relations department of the Surakarta Al-Qur'an Interpretation Council (MTA) in promoting MTA TV to the public. MTA TV, as a medium for preaching, plays an important role in spreading Islamic teachings in accordance with the Qur'an and Sunnah. This study uses a qualitative descriptive approach with data collection through in-depth interviews, observation of social media, and documentation of promotional materials. The results show that the MTA Surakarta public relations department implements a communication strategy that includes five stages: research, planning, implementation, measurement, and reporting. In the research stage, MTA Surakarta's public relations conducts research to determine the preferences of the community. In the planning stage, MTA's public relations holds monthly meetings to plan da'wah programs. The implementation stage is carried out through various media, including radio, television, and social media, which are intensively promoted on digital platforms. In the measurement stage, MTA's public relations uses the “Halo Mediaku” program to receive feedback from the audience. The reporting stage involves the community in evaluating the quality of the broadcasts. This study shows that the communication strategy of MTA Surakarta's public relations has been implemented well, but it is recommended that audience research be further improved and interactive digital platforms such as live streaming be utilized to reach a wider audience
Co-Authors ., MUSTA'AN Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bonfilio Dedo Chatia Hastasari Danu Anggoro Denata, Aurora Destika Wahyu Pratiwi Devandra Dicky Kurniawan Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Eko Wahyu Saputro Erwin Kartinawati Esfandani Indreswari Evelyne Henny Lukitasari Fathin Wahyu Lestari, Azizun Fauzi Nanda Saputra Firdhaus Hari Saputro Al Haris Hasbullah Azis Hasbullah Aziz Ilham Yoga Pratama Indreswari, Esfandani Peni Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Mega Rahmatika Putri Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Nurliya Ikasari, Oktifiana Nur’aini Purwaningsih Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu Rizqi Akmaliah Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Yudha, Yudha Prasetyo Yulianti, Wiwik Zaini, Khazaila