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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya KOMUNITAS Jurnal ASPIKOM Semiotika Wiralodra English Journal (WEJ) Cakrawala Jurnal Penelitian Sosial Translitera : Jurnal Kajian Komunikasi dan Studi Media Loa : Jurnal Ketatabahasaan dan Kesusastraan Prologue: Journal on Language and Literature Journal of English Language Teaching and Learning (JETLE) Kelasa : Kelebat masalah bahasa dan sastra Jurnal CULTURE (Culture, Language, and Literature Review) Nusantara Hasana Journal GANESHA: Jurnal Pengabdian Masyarakat New Language Dimensions Jurnal Algoritma Bidik : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Education for All Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Asosiatif Jurnal Komunitas (Komunikasi Tiada Batas) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Jurnal Riset Sosial Humaniora dan Pendidikan Societa: Journal of Society and Change
Rahmat Wisudawanto
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Framing Kemanusiaan TNI AD dalam Konten Bantuan Erupsi Gunung Lewotobi di Instagram Rizqi Akmaliah; Esfandani Peni Indreswari; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1124

Abstract

The development of social media has transformed institutional communication strategies, including those of the Indonesian Army (TNI AD) in building a more humanized image. This study aims to analyze how visual and narrative elements in the disaster relief content related to the eruption of Mount Lewotobi, as published by TNI AD on Instagram, are constructed and conveyed to the public. The research employs a qualitative descriptive method using Robert N. Entman’s framing analysis model, which includes problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected through observation and documentation of TNI AD’s Instagram post dated January 13, 2024. The findings indicate that both visual and narrative framing effectively shape public perception of the TNI AD as a responsive, compassionate, and empathetic emergency actor that presents itself as a solution during humanitarian crises. The humanistic image is emphasized through visuals depicting aid distribution, warm interactions with residents, and the provision of healthcare services. The implications of this study suggest that social media can serve as a strategic tool to strengthen public trust and expand the military's communication role in the civilian sphere, particularly during disaster situations.
Strategi Komunikasi Pemasaran Terpadu Dinas Kebudayaan dan Pariwisata Kota Surakarta dalam Mempromosikan Event “Solo International Performing Arts (SIPA) 2024” Devandra Dicky Kurniawan; Hasbullah Azis; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1136

Abstract

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.
Strategi Komunikasi Pemerintah Desa Pandean, Kabupaten Ngawi, dalam Membangun E-Government melalui Website Desa yang Efektif Eko Wahyu Saputro; Hasbullah Azis; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1144

Abstract

Currently, digital technology has transformed how governments operate and interact with their citizens. This development has brought significant changes to governance, especially at the village level. With the advancement of technology, village governments now have the opportunity to be more transparent, efficient, and responsive to the needs of their citizens. One of the efforts made is the utilization of village websites as a tool to build e-government, which facilitates access to information and services for the public. This study aims to analyze the communication strategy of the Government of Pandean Village, Ngawi Regency, in building e-government through the use of the village website. Using a communication strategy approach that includes audience analysis, message development, method determination, and media selection, this research seeks to provide an understanding of how the village government optimizes the use of technology to improve interactions with the community. The study adopts a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. The results of the study show that the communication strategy of the Government of Pandean Village has been well implemented in two main aspects: audience analysis and message development. The village government has identified the information needs of its citizens and tailored the messages conveyed through the village website. However, the research also revealed shortcomings in the methods of delivery and media development, particularly in optimizing interactive features that could encourage public participation. Additionally, there is a need for increased use of social media and two-way communication features on the village website to strengthen public engagement in the development process and decision-making. Overall, while there has been progress in implementing e-government, there are still several aspects that need improvement to enhance the effectiveness of communication between the village government and the community.
Komunikasi Publik Humas Terminal Tirtonadi Surakarta dalam Kegiatan Edutrip Nur’Aini Purwaningsih; Esfandani Peni Indreswari; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1152

Abstract

Public communication plays a crucial role in delivering targeted transportation information and building a positive image of government institutions in the eyes of the public. One concrete implementation of effective public communication is the Edutrip program, an educational initiative from Surakarta's Tirtonadi Terminal designed to improve public transportation literacy, particularly among students and teachers. This program is not merely an educational visit, but also a strategic tool for Tirtonadi Terminal Public Relations to introduce the terminal's function as a modern and integrated transportation service center. This study aims to analyze the public communication strategies implemented by Tirtonadi Terminal Public Relations in implementing Edutrip, with a primary focus on their interactions with students and teachers as participants. Using a qualitative descriptive approach, the results show that Tirtonadi Terminal Public Relations predominantly applies the Public Information model from Grunig and Hunt (1984), namely by conveying one-way information that is educational and factual. However, in practice, elements of the Two-Way Symmetrical model were also found, particularly through question and answer sessions, discussions, and gathering feedback from participants which were then used as evaluation material for future program improvements. In contrast, the Press Agentry and Two-Way Asymmetrical models did not appear dominant, given that the approach used did not focus on excessive promotion or information manipulation, but rather on objective and dialogical education. This adaptive and responsive communication strategy not only increased participants' understanding of public transportation but also helped shape the positive image of Tirtonadi Terminal as a transparent, professional, and educational public institution. These findings emphasize the importance of selecting an appropriate and contextual communication model in building constructive relationships between public institutions and the community.
Strategi Humas MTA Surakarta dalam Sosialisasi MTA Tv Kepada Masyarakat Danu Anggoro; Rahmat Wisudawanto; Dyah Retno Pratiwi
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1194

Abstract

This study aims to analyze the communication strategies implemented by the public relations department of the Surakarta Al-Qur'an Interpretation Council (MTA) in promoting MTA TV to the public. MTA TV, as a medium for preaching, plays an important role in spreading Islamic teachings in accordance with the Qur'an and Sunnah. This study uses a qualitative descriptive approach with data collection through in-depth interviews, observation of social media, and documentation of promotional materials. The results show that the MTA Surakarta public relations department implements a communication strategy that includes five stages: research, planning, implementation, measurement, and reporting. In the research stage, MTA Surakarta's public relations conducts research to determine the preferences of the community. In the planning stage, MTA's public relations holds monthly meetings to plan da'wah programs. The implementation stage is carried out through various media, including radio, television, and social media, which are intensively promoted on digital platforms. In the measurement stage, MTA's public relations uses the “Halo Mediaku” program to receive feedback from the audience. The reporting stage involves the community in evaluating the quality of the broadcasts. This study shows that the communication strategy of MTA Surakarta's public relations has been implemented well, but it is recommended that audience research be further improved and interactive digital platforms such as live streaming be utilized to reach a wider audience
STYLE IN TRANSLATION AS A PARAMETER IN TQA: A PRAGMATIC PERSPECTIVE Rahmat Wisudawanto
Wiralodra English Journal Vol. 8 No. 1 (2024): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v8i1.261

Abstract

Style in translation can be a parameter in translation quality assessment (TQA). The style in translation refers to the translation having the same perspective as the source text. In assessing style in translation, translation does not only focus on the meaning but also the relevance of utterance. The article discusses the translation style based on pragmatic studies. The study used the utterances in the tourism text Solo Calendar of Event 2018 as data since the text has a communication function. The function of the text should be represented in the translation to achieve the same perspective of translation. The style in translation also considers the translator's effort to achieve the equivalence in meaning and relevance of utterance. The style in translation of a pragmatic perspective requires a relevance of communication. The study indicates that the there are two relevance degree, namely translation with strong and weak relevance. Translation with strong relevance indicates that translation can preserve the style of source text.  The maintaining of style of source text contribute to the high quality of translation.  
The Role of Degree of Relevance in Assessing Translation of Satire Rahmat Wisudawanto; Myrna Laksman Huntley
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 7 No 1 (2022)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i1.913

Abstract

Translation quality assessment is based on the translator’s fulfillment in transferring the message. In the case of translating satire, it must consider adequacy aspects. This paper aims to analyze the translation of satirical utterances using the perspective of relevance theory. Based on this theory, the translation satire and its source expression should result in similar interpretations. The translators are not only required to translate the messages of the satire from the source text (ST) into the target text (TT), but they must also produce interpretative resemblance of the same relevance degree. This research uses qualitative method and aims to analyze the degree of relevance in the translation of satire. The data used satire in Animal Farm and its translation in the Binatangisme novel. The satirical utterance in the ST will be analyzed employing the satire classification. The findings indicate that degree of relevance determines the interpretative resemblance, the similarity of implicated conclusion, and success of communication. The degree of relevance contributes to the translation of satire.
Pemanfaatan Media Sosial Instagram sebagai Media Public Relations dalam Mengenalkan Employer Branding Klinik Ella Indriana Putri Wijaya; Esfandani Peni Indreswari; Rahmat Wisudawanto
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1203

Abstract

The increasing competition in the healthcare and beauty service industry encourages organizations to strengthen their employer branding to attract and retain qualified talent. Social media, particularly Instagram, has become an important Public Relations platform for communicating organizational values and employment opportunities to prospective employees. This study aims to analyze the Public Relations strategy implemented through the @ellacareer Instagram account in building Klinik Ella's employer branding. A descriptive qualitative approach was employed using interviews, observations, documentation, and social media content analysis as data collection techniques. Data were analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the @ellacareer Instagram account serves as a Public Relations medium to communicate the organization's identity through job vacancy information, employee stories, organizational culture, employee development programs, and company activity documentation. These communication practices function not only to disseminate information but also to establish a positive employer image that emphasizes career development, collaboration, and employee appreciation. The study concludes that Instagram plays a significant role as a Public Relations medium in strengthening Klinik Ella's employer branding and enhancing the organization's attractiveness to prospective employees.
Implementing public relations strategies in digital nutrition communication: Evidence from MTATV Bima Soultan Ilyas; Esfandani Peni Indreswari; Rahmat Wisudawanto
Societa: Journal of Society and Change Vol. 1 No. 1 (2026): Societa: Journal of Society and Change
Publisher : PT Bina Perfidia Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67964/w2zwg391

Abstract

The rapid growth of social media has encouraged broadcasting institutions to utilize Instagram as a communication medium for disseminating health information to the public. This study aims to analyze the public relations communication strategy employed by MTATV Surakarta in promoting the Saatnya Wanita Berbicara program, particularly the Sehat dan Gizi episode, through Instagram from the perspective of Rosady Ruslan's public relations strategy framework. This study employed a qualitative descriptive method with a case study approach, using observation, interviews, documentation, and Miles and Huberman's interactive data analysis. The findings indicate that MTATV's public relations department implemented operational, persuasive and educational, cooperative, coordinative and integrative, and social responsibility strategies in an integrated manner, thereby expanding the dissemination of information while enhancing public health education. The novelty of this study lies in its analysis of the implementation of public relations communication strategies within an Islamic broadcasting institution in utilizing Instagram as a medium for nutrition education through Rosady Ruslan's public relations strategy framework. Abstrak Perkembangan media sosial mendorong lembaga penyiaran memanfaatkan Instagram sebagai media komunikasi untuk menyebarluaskan informasi kesehatan kepada masyarakat. Penelitian ini bertujuan menganalisis strategi komunikasi humas MTATV Surakarta dalam menyosialisasikan program Saatnya Wanita Berbicara episode Sehat dan Gizi melalui Instagram berdasarkan perspektif Rosady Ruslan. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus melalui observasi, wawancara, dokumentasi, dan analisis data interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa humas MTATV telah mengimplementasikan strategi operasional, persuasif dan edukatif, kerja sama, koordinatif dan integratif, serta tanggung jawab sosial secara terpadu sehingga mampu memperluas penyebaran informasi sekaligus meningkatkan edukasi kesehatan kepada masyarakat. Kebaruan penelitian ini terletak pada analisis implementasi strategi komunikasi humas media penyiaran berbasis dakwah dalam memanfaatkan Instagram sebagai media edukasi gizi melalui pendekatan strategi humas Rosady Ruslan.
Adaptive communication strategies for sustaining public political participation: Lessons from the 2024 Surakarta regional election Djayanti Poetria Handayaningsih; Rahmat Wisudawanto; Dyah Retno Pratiwi
Societa: Journal of Society and Change Vol. 1 No. 1 (2026): Societa: Journal of Society and Change
Publisher : PT Bina Perfidia Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67964/g4ds0p06

Abstract

Communication strategies implemented by election management bodies play a crucial role in sustaining voter participation. However, previous studies have primarily focused on voter outreach activities or the utilization of digital media without integrating the entire communication strategy process with SWOT analysis. This study aims to analyze the communication strategy of the General Election Commission (Komisi Pemilihan Umum [KPU]) of Surakarta City in sustaining voter participation during the 2024 Regional Head Election. A descriptive qualitative approach was employed using interviews, observations, and document analysis, with the data analyzed through the interactive model. The findings indicate that the communication strategy was implemented through the stages of research, planning, execution, measurement, and reporting, supported by systematic planning, multi-stakeholder collaboration, and the effective use of digital media. Nevertheless, its implementation continues to face challenges related to low social media engagement, disparities in digital literacy, and the spread of disinformation. The SWOT analysis demonstrates that sustaining voter participation depends on the organization's ability to adaptively integrate internal strengths with external opportunities. This study contributes to the literature on election communication strategies by integrating the stages of communication strategy with SWOT analysis. Abstrak Strategi komunikasi penyelenggara pemilu berperan penting dalam mempertahankan partisipasi pemilih. Namun, penelitian sebelumnya umumnya berfokus pada pelaksanaan sosialisasi atau pemanfaatan media digital tanpa mengintegrasikan keseluruhan tahapan strategi komunikasi dengan analisis SWOT. Penelitian ini bertujuan menganalisis strategi komunikasi Komisi Pemilihan Umum (KPU) Kota Surakarta dalam mempertahankan partisipasi pemilih pada Pilkada Tahun 2024. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan studi dokumentasi. Data dianalisis menggunakan model analisis interaktif. Hasil penelitian menunjukkan bahwa strategi komunikasi diimplementasikan melalui tahapan research, planning, execution, measurement, dan reporting yang didukung oleh perencanaan yang sistematis, kolaborasi multipihak, serta pemanfaatan media digital. Meskipun demikian, implementasinya masih menghadapi berbagai tantangan, seperti rendahnya tingkat keterlibatan pada media sosial, kesenjangan literasi digital, dan penyebaran disinformasi. Analisis SWOT menunjukkan bahwa keberhasilan mempertahankan partisipasi pemilih bergantung pada kemampuan organisasi mengintegrasikan kekuatan internal dengan peluang eksternal secara adaptif. Penelitian ini memberikan kontribusi terhadap pengembangan kajian strategi komunikasi pemilu melalui integrasi tahapan strategi komunikasi dengan analisis SWOT.
Co-Authors ., MUSTA'AN Achmad Syukri Prihanto Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bima Soultan Ilyas Bonfilio Dedo Chatia Hastasari Danu Anggoro Denata, Aurora Destika Wahyu Pratiwi Devandra Dicky Kurniawan Dina Gustiani Djayanti Poetria Handayaningsih Dyah Retno Pratiwi Dyah Retno Pratiwi Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Eko Wahyu Saputro Erwin Kartinawati Esfandani Indreswari Esfandani Peni Indreswari Evelyne Henny Lukitasari Fathin Wahyu Lestari, Azizun Fatimah Mutiara Azzahroh Fauzi Nanda Saputra Fidelia Zhafirah Pratiwi Firdhaus Hari Saputro Al Haris Hasbullah Azis Ilham Yoga Pratama Indreswari, Esfandani Peni Indriana Putri Wijaya Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Mega Rahmatika Putri Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Nur’aini Purwaningsih Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu RA Emay Kus Wijayanti Raihan Ammar Fauzi Rizka Nur Hidayati Rizqi Akmaliah Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Tarangga Fathanah F. P. Teza Ramananda Febriana Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Wiwik Yulianti Yudha, Yudha Prasetyo Zaini, Khazaila