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Peran Humas dalam Pelaksanaan Branding Terminal Tipe A Tirtonadi Syerli Alifa Rahmadani; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1658

Abstract

Public Relations (PR) has a strategic role in building a positive image of an institution. This study aims to analyze the role of public relations of Tirtonadi Type A Terminal in the implementation of branding. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that the public relations of Tirtonadi Type A Terminal carried out four main roles, namely as a communicator, relationship builder, back-up management, and good image maker. However, there are still challenges in the consistency of communication strategies and the image of the terminal in the community. SWOT analysis shows the need for improvement in social media management and public services to improve the terminal's image.
PEMANFAATAN TEKNOLOGI AUTOMATIC SPEECH RECOGNITION DALAM MENCIPTAKAN PEMBELAJARAN INKLUSIF: IMPLEMENTASI, EFEKTIFITAS DAN TANTANGAN Hasbullah Azis; Esfandani Peni Indreswari; Rahmat Wisudawanto
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4171

Abstract

Inclusive education is an educational system that provides learning opportunities for all individuals, regardless of physical or mental abilities. Research has shown that deaf students face several challenges in the educational process, including insufficient support in accessing education, a lack of diverse learning methods, difficulties in social adaptation, and instructional procedures not tailored to their needs. This Community Service Activity (PKM) aims to identify the learning challenges faced by deaf students at Sahid University Surakarta and to evaluate the effectiveness of using the speech-to-text feature in Zoom Meetings as an alternative tool in the teaching and learning process. By conducting interviews and learning simulations using Automatic Speech Recognition (ASR) technology with three deaf students of varying levels, this PKM activity found that ASR technology greatly assists deaf students in understanding lectures. However, the technology has limitations, such as its inability to translate intonation into appropriate punctuation, leading to dense, difficult-to-read text. As a result, a key challenge moving forward is for educators to learn how to adjust their intonation when delivering lectures to deaf students using ASR technology.
ASPEK OPTIMISME SEBAGAI REALISASI NILAI NASIONALISME: Analisis Semiotika Lirik Lagu Garuda di Dadaku Purnama, Sasmitaningtyas Citra; Wisudawanto, Rahmat; Anggitya, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Nowdays, the improvement of nasionalism is needed. One of them is the pround feeling throught our national football. In motivation national football team player. It is needed to sing a song which has nasional theme. One of them is Garuda di Dadaku. This research is aimed to identify and to classify optimism aspects in Garuda di Dadaku and also to describe denotative and conotative meaning and also mitos based on those aspects. This rescach belongs to descriptive qualitative, the source of data is the lyrics of Garuda di Dadaku, where as data in this research in all of phrase which consist of optimism aspects. This research used semiotics analysis theory of Roland Barthes. The analysis was done throught three steps, namely denotation level, conotation level and mitos. The results of analysis shows that there are three optimism aspect in Garuda di Dadaku lyrics. There are permanensi, pervasivitas and personalisasi. Base on eleven data, the distribution to ward the aspect are 6 data consider as permanensi aspects, data classified as pervasivitas aspect and data categories as personalisasi aspect. Where as in mitos level data categories a two. Namely proud and pride.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS Yudha, Yudha Prasetyo; Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an applicationreleased by the Surakarta Police which is useful for improving information services to the public, especiallyonline services. The function of this application includes various uses, namely there are many featuressuch as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used socialmedia Instagram with the account name @polrestasurakarta. The study aimed to explain the public relationsstrategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptivequalitative research method. Methods of collecting data used interviews and documentation. The results showed thatthe Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,event, news, corporate identity, community involvement, lobbying and negotiation, and corporate socialresponsibility. The public relations of Polresta Surakarta were quite effective in conducting its socializationbecause it used Instagram social media, which has about 65 thousand followers and is widely accessed by thepublic.
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
Strategi Marketing Public Relations Gedung Wayang Orang Sriwedari dalam Membangun Brand Awareness Melalui Media Sosial Fauzi Nanda Saputra; Rahmat Wisudawanto; Esfandani Peni Indreswari
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 3 (2025): Agustus : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v3i3.1072

Abstract

Wayang Orang Sriwedari is a traditional Javanese theater performance that adapts the stories in the puppet show which has been established since 1911. The existence of the Sriwedari Wayang Orang Building cannot be separated from the role of a public relations in creating a Marketing Public Relations Strategy. The results of the research conducted show that the public relations of the Sriwedari Wayang Orang Building uses a three-way strategy analysis consisting of pull strategy, push strategy, and pass strategy. In these three strategies, the pull strategy is the most done, which is 7 ways. While in the push strategy there are 4 ways and the pass strategy is 4 ways.The type of research used is descriptive qualitative. The data sources in this study are primary data and secondary data. The data collection techniques used are interviews, documentation, and observation. Researchers distributed questioners to find out the level of brand awareness as an achievement of the three strategies that have been carried out. Data analysis is obtained in the field with stages, namely data reduction, data presentation, and conclusion drawing. Of the three strategies that have been carried out by public relations of the Sriwedari Wayang Orang Building, the main problem is that the level of brand awareness is still at the level of unaware of the brand with the achievement of a pull strategy of 74%, push strategy 90%, and pass strategy 80%In order for the uploads made by Sriwedari Wayang Orang Building to be understood, an explanation is needed so that it can be fully understood by the reader.
Sosialisasi Komunikasi Efektif Kepada Kader Posyandu Desa Pandean: Sosialisasi Komunikasi Efektif Kepada Kader Posyandu Desa Pandean Saputro, Eko Wahyu; Rahmat Wisudawanto
BIDIK: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): BIDIK: Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ilmu Budaya Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/v3drg043

Abstract

This community service is a service activity regarding the socialization of the importance of effective communication in serving the basic health of rural communities. Posyandu cadres play an important role in health services, where what they convey will be accepted and considered as the right thing by the community. In conveying information, especially about information that has a major impact on human resources and the quality of health for the community, accuracy, understanding, and the ability to convey good information are needed to avoid miscommunication of information. This service aims to remind, invite, and educate posyandu cadres to be able to carry out communication activities effectively. Community service in the form of socialization of effective communication to posyandu cadres located on Pandean Village received a good response and results where posyandu cadres could understand the material and increase the motivation of posyandu cadres to provide better services.