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Rahmat Wisudawanto
Prodi Ilmu Komunikasi Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS Yudha, Yudha Prasetyo; Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an applicationreleased by the Surakarta Police which is useful for improving information services to the public, especiallyonline services. The function of this application includes various uses, namely there are many featuressuch as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used socialmedia Instagram with the account name @polrestasurakarta. The study aimed to explain the public relationsstrategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptivequalitative research method. Methods of collecting data used interviews and documentation. The results showed thatthe Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,event, news, corporate identity, community involvement, lobbying and negotiation, and corporate socialresponsibility. The public relations of Polresta Surakarta were quite effective in conducting its socializationbecause it used Instagram social media, which has about 65 thousand followers and is widely accessed by thepublic.
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
Strategi Marketing Public Relations Gedung Wayang Orang Sriwedari dalam Membangun Brand Awareness Melalui Media Sosial Fauzi Nanda Saputra; Rahmat Wisudawanto; Esfandani Peni Indreswari
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 3 (2025): Agustus : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v3i3.1072

Abstract

Wayang Orang Sriwedari is a traditional Javanese theater performance that adapts the stories in the puppet show which has been established since 1911. The existence of the Sriwedari Wayang Orang Building cannot be separated from the role of a public relations in creating a Marketing Public Relations Strategy. The results of the research conducted show that the public relations of the Sriwedari Wayang Orang Building uses a three-way strategy analysis consisting of pull strategy, push strategy, and pass strategy. In these three strategies, the pull strategy is the most done, which is 7 ways. While in the push strategy there are 4 ways and the pass strategy is 4 ways.The type of research used is descriptive qualitative. The data sources in this study are primary data and secondary data. The data collection techniques used are interviews, documentation, and observation. Researchers distributed questioners to find out the level of brand awareness as an achievement of the three strategies that have been carried out. Data analysis is obtained in the field with stages, namely data reduction, data presentation, and conclusion drawing. Of the three strategies that have been carried out by public relations of the Sriwedari Wayang Orang Building, the main problem is that the level of brand awareness is still at the level of unaware of the brand with the achievement of a pull strategy of 74%, push strategy 90%, and pass strategy 80%In order for the uploads made by Sriwedari Wayang Orang Building to be understood, an explanation is needed so that it can be fully understood by the reader.
Sosialisasi Komunikasi Efektif Kepada Kader Posyandu Desa Pandean: Sosialisasi Komunikasi Efektif Kepada Kader Posyandu Desa Pandean Saputro, Eko Wahyu; Rahmat Wisudawanto
BIDIK: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): BIDIK: Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ilmu Budaya Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/v3drg043

Abstract

This community service is a service activity regarding the socialization of the importance of effective communication in serving the basic health of rural communities. Posyandu cadres play an important role in health services, where what they convey will be accepted and considered as the right thing by the community. In conveying information, especially about information that has a major impact on human resources and the quality of health for the community, accuracy, understanding, and the ability to convey good information are needed to avoid miscommunication of information. This service aims to remind, invite, and educate posyandu cadres to be able to carry out communication activities effectively. Community service in the form of socialization of effective communication to posyandu cadres located on Pandean Village received a good response and results where posyandu cadres could understand the material and increase the motivation of posyandu cadres to provide better services.    
Strategi Komunikasi Corporate Social Responsibility (CSR) Donor Darah McDonald’s Kota Solo dalam Meningkatkan Partisipasi dan Kesadaran Masyarakat Ulfah Farida; Esfandani Indreswari; Rahmat Wisudawanto
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1057

Abstract

This study aims to explore the communication strategies implemented in the Corporate Social Responsibility (CSR) blood donation activities organized by McDonald’s in Solo City. The research adopts a descriptive qualitative approach to gain a comprehensive understanding of how communication plays a role in the success of these CSR initiatives. Data were collected through in-depth interviews with relevant stakeholders, direct observations during the CSR events, and the analysis of documentation related to the activities. The findings reveal that interpersonal communication is a key factor in the effective implementation of blood donation CSR programs at McDonald’s Solo City. This approach enables the establishment of strong relationships with strategic partners, particularly the Indonesian Red Cross (Palang Merah Indonesia/PMI) Solo City, which serves as the main collaborator in organizing the events. Furthermore, McDonald’s successfully engages and mobilizes opinion leaders within the community to disseminate information widely and encourage public participation. These opinion leaders, trusted by the local community, play an important role in influencing people’s awareness and willingness to participate in the blood donation activities. The success of the program is also supported by consistent follow-up communication, mutual trust, and the ability to adapt messages to the cultural and social context of the target audience. In conclusion, the research highlights that well-developed interpersonal communication strategies—characterized by trust, collaboration, and community engagement—significantly contribute to the effectiveness and sustainability of CSR blood donation programs. These findings imply that companies aiming to enhance their CSR initiatives should prioritize building and maintaining strong interpersonal communication channels with both partners and the community to achieve impactful and long-term results.
Strategi Komunikasi Humas Polres Karanganyar Dalam Kampanye Anti Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1076

Abstract

This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode public trust in state institutions, so strategic efforts are needed to address this through effective public communication. The purpose of this study is to analyze the effectiveness of the digital communication strategy used by the Karanganyar Police Public Relations Department in increasing public literacy, encouraging public participation, and maintaining the quality and stability of information circulating in the digital space. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with Public Relations personnel, direct observation of campaign activities on Instagram, and documentation of published content. The strategy analysis refers to the Cutlip, Center, and Broom model which includes four stages: fact-collecting, planning, implementing communication actions, and evaluation. The results show that the use of Instagram was chosen because of its ability to reach a young audience, the flexibility of content formats, and opportunities for two-way interaction. The campaign content was dominated by educational materials presented visually through infographics, digital posters, and short videos, ensuring the anti-hoax message was clearly and persuasively conveyed and easily shared by users. Evaluations showed an increase in public engagement, including comments, content sharing, and participation in online discussions, as well as a significant decrease in the number of hoax reports circulating in the Karanganyar region during the campaign period. This study recommends optimizing the use of Instagram features such as live broadcasts, reels, and interactions through polls or quizzes, along with increasing the creativity of the Public Relations team to further enhance the effectiveness of digital public communication in the future.
Penerapan Strategi Integrated Marketing Communication Adhiwangsa Hotel and Convention Solo pada Event So Kiss Me 2024 Traberaldi Rafa Otniel; Rahmat Wisudawanto; Esfandani Peni Indreswari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.584

Abstract

In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create awareness and drive attendance, with consistent messaging across all channels to maintain a unified brand voice. Furthermore, the hotel emphasized the importance of building strong relationships with its customers by maintaining regular communication. This strategy helped foster trust and loyalty, as customers felt valued and personally attended to. The event was promoted not only through traditional marketing tools but also through word-of-mouth, leveraging employees' personal networks to spread the message. The study also highlights the role of digital marketing tools in enhancing the reach of the hotel's communication efforts. By utilizing platforms like Instagram, Facebook, and WhatsApp, Adhiwangsa Hotel was able to reach a broader audience, particularly among younger consumers who are more active on social media. These platforms allowed for real-time updates, engagement, and interaction with potential customers, making the event more dynamic and accessible. Overall, the success of the "So Kiss Me" event can be attributed to the hotel's effective use of integrated marketing communications, where personal selling played a significant role in delivering a more personalized and direct message to potential customers. This case study illustrates the importance of adopting a multi-channel communication strategy to effectively engage target audiences and achieve marketing objectives.
Penerapan Kekayaan Media Berdasarkan Pemaknaan Analisis Konten Flayer Dakwah pada Instagram MTA TV Periode 2021 - 2025 Alfian Arif Wibowo; Rahmat Wisudawanto; Dyah Retno Pratiwi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.899

Abstract

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.
Co-Authors ., MUSTA'AN Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bonfilio Dedo Chatia Hastasari Danu Anggoro Denata, Aurora Destika Wahyu Pratiwi Devandra Dicky Kurniawan Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Eko Wahyu Saputro Erwin Kartinawati Esfandani Indreswari Evelyne Henny Lukitasari Fathin Wahyu Lestari, Azizun Fauzi Nanda Saputra Firdhaus Hari Saputro Al Haris Hasbullah Azis Hasbullah Aziz Ilham Yoga Pratama Indreswari, Esfandani Peni Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Mega Rahmatika Putri Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Nurliya Ikasari, Oktifiana Nur’aini Purwaningsih Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu Rizqi Akmaliah Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Yudha, Yudha Prasetyo Yulianti, Wiwik Zaini, Khazaila