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PERAN AUTENTISITAS TERHADAP MINAT BERKUNJUNG KEMBALI KE ANJUNGAN JAWA TENGAH TMII Saniah, Hothizatus; Novarlia, Irena; Sukirman, Oman
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 5 No 3 (2024): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v5i3.735

Abstract

Authenticity is an important role that is able to attract visitors who are looking for an authentic experience. Authenticity will not only attract more visitors but also encourage them to return. The TMII Central Java Pavilion is one of the Regional Pavilions in Taman Mini Indonesia Indah (TMII). The purpose of this study is to find out how the Central Java TMII Pavilion is described and how the role of Authenticity in the interest of visiting the TMII Central Java Pavilion is revisited. In this study, the author uses a quantitative research method with a survey technique design through a questionnaire. Data collection in this study uses observation techniques, interviews, literature studies and documentation. From the results of the research, it was obtained that Authenticity has a very significant role in revisiting.
PENGARUH INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TWA MANGROVE ANGKE Yuniarta, Anisa; Putra, Gilang Pratama; Novarlia, Irena
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 5 No 3 (2024): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v5i3.738

Abstract

This study aims to analyze the effect of marketing through the Instagram platform on tourists' visiting decisions to Angke Kapuk Mangrove Nature Park in Jakarta. The background of this study is based on the decline in the number of visitors to Angke Mangrove Nature Park since the COVID-19 pandemic, despite intensified promotion through social media, especially Instagram. This research uses quantitative methods with descriptive data analysis techniques. Data collection techniques through questionnaires distributed to 100 tourist respondents who have visited Angke Mangrove Nature Park. The data that has been collected will be analyzed using the simple linear regression analysis method and using IBM SPSS Statistic 27 software. The results showed that marketing through Instagram has a significant influence on tourists' decisions to visit. This research is expected to increase the effectiveness of instagram development marketing on the Taman Wisata Alam Mangrove Angke account.
Changes In Gen Z Travel Preferences In Filling Leisure Time At Coffee Shop, Jabarano Coffee Dago Salsabila, Jacinda Filzah; Novarlia, Irena; Asy’ari, Rifqi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11790

Abstract

Generation Z's travel preferences are changing with an increasing interest in coffee shops as a place to sped leisure time. Coffee shops are no longer just a place to enjoy a drink, but have become a social space and part of the lifestyle. This study aims to understand the factors that influence the changes in generation Z's preferences in filling leisure time at coffee shops by using a descriptive qualitative method and a case study approach. The results show that this preference change is influenced by trends in social media, available facilities, popularity, strategic location, comfortable atmosphere, and interactive services. In addition, this demographic tends to choose productive activities that enhance their mental and emotional well-being. Young people adapt their needs and lifestyles to activities that provide a relaxing, entertaining, and pressure-free impression as part of their leisure time at coffee shops. The findings highlight the importance for the coffee shop industry to continue adapting to generation Z travel preferences to stay relevant and meet market demands. 
Pengaruh Motivasi Wisatawan terhadap Keputusan Berkunjung di Museum Prabu Geusan Ulun Sumedang Renita, Renita; Saputra, Yudha Munajat; Novarlia, Irena
Sosial Budaya Vol 21, No 1 (2024): Juni 2024
Publisher : Lembaga penelitian dan pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sb.v21i1.32048

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh motivasi wisatawan terhadap keputusan berkunjung di Museum Prabu Geusan Ulun Sumedang. Responden dalam penelitian ini berjumlah 100 orang yang merupakan wisatawan Museum Prabu Geusan Ulun Sumedang. Metode kuantitatif deskriptif digunakan dalam penelitian ini yang bertujuan untuk mengetahui besaran pengaruh dan tingkat hubungan antara variabel Motivasi Fisik (X1), Motivasi Budaya (X2), Motivasi Interpersonal (X3), dan Motivasi Fantasi (X4) terhadap keputusan berkunjung (Y). Teknik analisis data yang digunakan yaitu analisis regresi linear berganda untuk mengukur besaran pengaruh variabel independent terhadap dependen dan uji hipotesis   secara simultan (uji f) dan parsial (uji t) untuk menyatakan terdapat atau tidaknya pengaruh motivasi wisatawan terhadap keputusan berkunjung. Hasil dalam penelitian ini terdapat pengaruh sebesar 55% (Motivasi Fisik), 38% (Motivasi Budaya), 56% (Motivasi Interpersonal), 56% (Motivasi Fantasi). Hasil uji F menyatakan terdapat pengaruh sehingga didapatkan nilai Fhitung sebesar 45.031 dengan taraf signifikan sebesar 0,000. Peneliti berharap dengan adanya penelitian ini dapat menjadikan Museum Prabu Geusan Ulun Sumedang sebagai daya tarik wisata unggulan lebih dikembangkan serta penelitian ini dapat dijadikan bahan kajian untuk peneliti selanjutnya.
ANALISIS FAKTOR FAKTOR KUALITAS DESTINASI WISATA TERHADAP MINAT BERKUNJUNG KEMBALI KE GILI IYANG SUMENEP Astrie Noviyanti; Oman Sukirman; Irena Novarlia
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 6 No 1 (2025): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v6i1.1974

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas destinasi terhadap minat berkunjung kembali ke destinasi wisata Gili Iyang Sumenep menggunakan pendekatan kuantitatif. Pengalaman yang memuaskan menciptakan dorongan intrinsik bagi wisatawan untuk menginginkan minat kunjungan kembali ke destinasi tersebut, atau bahkan merekomendasikan kepada orang lain Data dikumpulkan melalui kuisioner online dan diisi oleh 100 responden yang pernah mengunjungi Gili Iyang minimal sekali, kemudian dianalisis menggunakan metode Structural Equation Modelling (SEM) dengan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa minat berkunjung kembali dipengaruhi secara positif dan signifikan dari semua faktor kualitas destinasi yaitu atraksi wisata, informasi, fasilitas, layanan, kebersihan, aksesibilitas dan SDM. Faktor SDM memiliki pengaruh paling dominan dalam meningkatkan loyalitas wisatawan, sedangkan faktor kebersihan memiliki pengaruh paling rendah. Hal ini menunjukkan bahwa aspek kebersihan perlu ditingkatkan, sehingga persepsi atau kesan baik terhadap kualitas destinasi akan mendorong wisatawan untuk kembali berkunjung. Karena itu meningkatkan kualitas dari masing masing indikator ini sangat penting untuk menumbuhkan daya tarik dan loyalitas wisatawan secara berkelanjutan.
AnalisisDestinationBrandExperienceDalam Meningkatkan Minat Berkunjung Kembali Wisatawan di TWA Gunung Papandayan Damayanti, Ervina; Novarlia, Irena; Sukirman, Oman
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9850

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh destination brand experience terhadap minat berkunjung kembali wisatawan ke TWA Gunung Papandayan. Penurunan kunjungan wisatawan ke Kabupaten Garut, termasuk TWA Papandayan disinyalir ole pengalaman wisatawanyangbelumsepenuhnyamemenuhiharapan.Penelitianiniberfokuspadaketerkaitan langsung antara destinasi brand experience dan minat berkunjung kembali di TWA Gunung Papandayan yang mampu menyesuaikan preferensi wisatawan hingga mendorong untuk melakukan kunjungan ulang ke destinasi tersebut. Dengan pendekatan kuantitatif dan metode survei melalui kuesioner, penelitian ini melibatkan 68 responden yang merupakan pengunjung TWA Gunung Papandayan. Hasil penelitian menunjukkan bahwa minat berkunjung kembali wisatawan dipengaruhi oleh destination brand experience. Analisis statistik menggunakan analisis regresi linear sederhana mengindikasikan bahwa destination brand experience berpengaruh signifikan terhadap minat berkunjung kembali wisatawan. Temuan ini memberikan gambaran penting untuk pengelola destinasi dalam menjaga dan meningkatkan pengalaman wisatawan melalui aspek sensorik, afektif, perilaku dan intelektual untuk meningkatkan minat berkunjung kembali ke TWA Gunung Papandayan.
Perancangan UI/UX Website Profil Desa Wisata Rancakalong dengan Metode Design Thinking Muhamad Taufiq; Dally Nur Arif; Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4533

Abstract

The Rancakalong tourist village has very diverse cultural tourism potential but faces significant challenges in development and promotion. Designing a user interface and user experience website as a medium to make it easier for tourists to make transactions and search for information. The design of the Rancakalong tourist village profile website uses a design thinking approach, which is an approach that sharpens focus and understands user experiences and needs in an effort to develop digital aspects of tourist villages in the Indonesian Tourism Village Award (ADWI). The aim of this research is to design a user interface and user experience using a design thinking approach, as well as testing the Rancakalong tourist village website using the System Usability Scale (SUS) and Single Ease Question (SEQ) testing methods. This research uses mixed methods as its research method, with a qualitative method, namely unstructured user interviews, and a quantitative method, namely usability testing. After testing, the SEQ results show that the prototype design tends to fluctuate, so slight improvements need to be made to create good usability. continued to develop real products that can provide significant benefits to the community and potential tourists as users.
Pengaruh Citra Destinasi Terhadap Niat Berkunjung Kembali di Pantai Samudera Baru Karawang Fajri Hakim; Irena Novarlia; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4706

Abstract

Tourism for most individuals is an unavoidable need, entertainment needs ranging from traveling to various tourist attractions, as well as culinary delights in various regions in the province, one of which is West Java province which has 290 tourist attractions spread across 27 cities. and district. Of the many tourist attractions in the province of West Java, one of them is the city and district of Karawang which has diverse tourism potential such as: natural, artificial, cultural, religious and historical tourism. One of the natural attractions in Karawang Regency is the new ocean beach. Destination image is a person's perception of products, objects and behavior, as well as events that are driven by beliefs, feelings and a series of goals for a particular destination or tourist trip. Destination image is able to influence tourists. with the intention of visiting again. The aim of this research is to determine the influence of destination image on intention to revisit Karawang's new ocean beach. This research uses descriptive and verification analysis with a quantitative approach. Research data was taken directly using a questionnaire from 100 respondents from New Ocean Beach tourists using a purposive sampling technique and then analyzed using SPSS. The research results show that the image of the destination has a positive and significant influence, namely 62%, on the intention to visit again. The better the image of the dining destination, the more tourist visits to the new ocean beach Karawang will increase. It is hoped that future researchers can add other variables that can influence the intention to visit again, such as facility variables, destination quality and tourist attractions. Apart from that, future research will use qualitative methods to get more varied results.
Pengaruh Fasilitas Wisata dan Harga Terhadap Kepuasaan Pengunjung di Destinasi Wisata Tahura Kabupaten Bandung Ghifar Firdaus; Irena Novarlia; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4724

Abstract

Tourism is a sector that plays an important role in increasing Indonesia's foreign exchange. Therefore, it is mandatory for the tourist destination sector to pay attention so that every visitor who has visited a tourist destination feels satisfied after visiting the tourist destination. The aim of this research is to determine the influence of tourist facilities and prices on visitor satisfaction at the Tahura destination, Bandung Regency. The design of this research is quantitative with the population being visitors from the Tahura tourist destination and data collection was obtained through distributing questionnaires using Google Form and distributed to visitors who visited the Tahura tourist destination, Bandung Regency using a purposive sampling technique, with predetermined characteristics. The sample of this research consisted of 100 respondents. The data analysis technique from this research uses the classic assumption test which consists of the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression. The data in this research was processed with the help of the IBM SPSS Statistics 25 for Windows application. The results of this research show that the variables of tourist facilities and prices have a significant effect on visitor satisfaction. In this research, the price variable has the greatest influence on the visitor satisfaction variable than other variables. It is hoped that this research will be useful for tourist destination managers so that they can maintain and improve tourist facilities. It is hoped that this research will be useful for the surrounding government so that they can pay attention to and improve the facilities and prices at the Tahura destination, Bandung Regency. It is hoped that this research will be useful for the Tourism Industry study program which will research Facilities. Tourism and Prices on Visitor Satisfaction, it is hoped that this research will be useful for researchers to develop tourist facilities in the Tahura destination, Bandung Regency.
Pengaruh Perkembangan Pariwisata Situ Gunung Terhadap Perekonomian Masyarakat Kadudampit Alifa Fauziyyah Juhara; Gilang Pratama Putra; Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4941

Abstract

Tourism development should not only be aimed at providing benefits for tourism managers and tourists, but also must have a positive impact on the people who live around it. Therefore, tourism managers need to consider economic sustainability for the surrounding community as well. This study aims to analyze the relationship between the influence of Situ Gunung tourism development on the economy of the Kadudampit Community. The method used in this research is quantitative method with linear regression analysis technique. The population in this study is the Situ Gunung tourism manager and the Kadudampit  community. The results of the analysis show that the Situ Gunung Tourism Development variable (X) has an effect and is significant to the Situ Gunung Community Economy (Y), with a large influence of 51.6%.