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Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Hendy Tannady; Aditya Wardhana; Arief Nuryana; Revi Sesario; Ilham Arief; Ryan Firdiansyah Suryawan; Nurjannah Bando; Moch Arif Hernawan
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
THE ROLE OF AGRICULTURAL ECONOMICS IN POLICY FORMATION: INVESTIGATING THE INTERACTIONS BETWEEN GOVERNMENT DECISIONS AND MARKET DYNAMICS Revi Sesario; Mahamat Saleh; Putu Fajar Kartika Lestari
Techno Agriculturae Studium of Research Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/agriculturae.v3i3.3934

Abstract

Agricultural systems operate within complex economic environments shaped by government interventions, market forces, global trade dynamics, and food security concerns. Increasing market volatility, climate-related disruptions, resource constraints, and evolving consumer demands have intensified the need for effective agricultural policies capable of balancing economic efficiency, social welfare, and sustainable development objectives. Agricultural economics has emerged as a critical discipline that provides analytical tools for understanding market behavior and supporting evidence-based policymaking. This study aims to examine the role of agricultural economics in policy formation and to investigate the interactions between government decisions and agricultural market dynamics. A qualitative research design based on a systematic literature review and comparative policy analysis was employed. Data were collected from peer-reviewed journal articles, policy reports, governmental publications, and institutional documents published between 2010 and 2025. Findings indicate that agricultural economics significantly contributes to policy effectiveness by improving resource allocation, evaluating policy alternatives, anticipating market responses, and reducing unintended economic distortions. Policy consistency, institutional capacity, market responsiveness, and information availability emerged as key factors influencing the relationship between government interventions and market outcomes. Evidence further demonstrates that agricultural markets actively adapt to policy changes through adjustments in production decisions, investment behavior, and resource utilization. The study concludes that agricultural economics functions as a strategic bridge between public policy objectives and market realities, enabling governments to formulate more adaptive, efficient, and evidence-based policies capable of promoting agricultural competitiveness, food security, and sustainable rural development.
Pengembangan SDM Berbasis Karakter dan Kepemimpinan Untuk Komunitas Pemuda Produktif Klemens Mere; Aslichah Aslichah; Eko Wahyu Hidayat; Revi Sesario; Raden Rara Ayu Widaningsih
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9087

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia (SDM) pemuda melalui penguatan karakter dan kepemimpinan. Pemuda sebagai agen perubahan memiliki peran strategis dalam membangun komunitas produktif, namun masih banyak yang menghadapi tantangan terkait kedisiplinan, tanggung jawab, serta keterampilan kepemimpinan. Kegiatan ini dilaksanakan menggunakan pendekatan partisipatif dengan metode workshop, diskusi kelompok, simulasi, dan pendampingan. Materi pelatihan difokuskan pada pengembangan nilai-nilai karakter seperti integritas, kerjasama, serta komitmen, yang dipadukan dengan keterampilan kepemimpinan seperti komunikasi efektif, pengambilan keputusan, dan manajemen tim.Evaluasi dilakukan melalui pre-test dan post-test serta observasi terhadap sikap dan perilaku peserta selama kegiatan. Hasil menunjukkan adanya peningkatan pemahaman mengenai pentingnya karakter dalam kepemimpinan, serta peningkatan keterampilan praktis dalam memimpin kelompok. Peserta juga lebih percaya diri untuk berperan aktif dalam kegiatan komunitas dan mulai menerapkan prinsip kepemimpinan kolaboratif. Program ini menegaskan pentingnya pembinaan pemuda berbasis karakter dan kepemimpinan untuk memperkuat kapasitas komunitas produktif. Dengan demikian, kegiatan ini diharapkan dapat menjadi model pembinaan berkelanjutan dalam mendukung pembangunan SDM berkualitas di tingkat lokal.
Co-Authors ADE RISNA SARI Adi Marjani Patappa Aditya Wardhana Agry Alfiah Akhmad Ramli Ali Zaenal Abidin Andi Kurniawan Anjarwati, Sri Arief Nuryana aslichah aslichah Bara Zaretta Cakranegara, Pandu Adi Dody Radiansah EFENDI Eko Wahyu Hidayat Endang Fatmawati Errie Margery Fatimah Malini Lubis Fitria Khasanah Gugat, Rudy Max Damara Hendri Khuan Hendy Tannady Ichsan Ichsan Ilham Arief Janne Hillary Klemens Mere La Ode Marihi Mahamat Saleh Moch Arif Hernawan Muhammad Alda Wijayanto Muhammad Zainuddin Musran Munizu Nugroho Djati Satmoko Nur Fajar Febtysiana Nurjannah Bando Primadi Candra Susanto Putu Fajar Kartika Lestari Raden Rara Ayu Widaningsih Ryan Firdiansyah Suryawan Sahriani Saleha Sudirman Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Tarigan, Miska Irani Th. Candra Wasis Thomas Candra Agung Sutiknya Ti Aisyah Tienni Mariana Simanjorang Tobias Duha Yusi Faizathul Octavia