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Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Hendy Tannady; Aditya Wardhana; Arief Nuryana; Revi Sesario; Ilham Arief; Ryan Firdiansyah Suryawan; Nurjannah Bando; Moch Arif Hernawan
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Co-Authors ADE RISNA SARI Adi Marjani Patappa Aditya Wardhana Agry Alfiah Akhmad Ramli Ali Zaenal Abidin Andi Kurniawan Anjarwati, Sri Arief Nuryana Bara Zaretta Cakranegara, Pandu Adi Dody Radiansah Efendi Efendi Endang Fatmawati Errie Margery Fatimah Malini Lubis Fitria Khasanah Hendri Khuan Hendy Tannady Ichsan Ichsan Ilham Arief Janne Hillary La Ode Marihi Moch Arif Hernawan Muhammad Alda Wijayanto Muhammad Zainuddin Musran Munizu Nugroho Djati Satmoko Nur Fajar Febtysiana Nurjannah Bando Primadi Candra Susanto Rudy Max Damara Gugat Ryan Firdiansyah Suryawan Sahriani Saleha Sudirman Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Tarigan, Miska Irani Th. Candra Wasis Thomas Candra Agung Sutiknya Ti Aisyah Tienni Mariana Simanjorang Tobias Duha Yusi Faizathul Octavia