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All Journal International Journal of Artificial Intelligence Research Iqtishoduna: Jurnal Ekonomi Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Akuntansi Kesatuan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Journal of Information Systems and Management Journal of Innovation Research and Knowledge Universal Journal of Science and Technology Dharma Sevanam : Jurnal Pengabdian Masyarakat IPSIKOM INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Karnawi Kamar
Universitas Insan Pembangunan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Social Sciences

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Exploring Gen Z's Sharia-Compliant Purchasing Behaviour: Structural Impacts of Islamic Marketing, Halal Quality, and Online Shopping Lifestyle Mahelan Prabantarikso; Maria Assumpta Wikantari; Karnawi Kamar; Aat Ruchiat Nugraha; Vita Briliana
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3207

Abstract

The growing halal industry and digital marketplace have reshaped Gen Z consumer behaviour, leading their purchase patterns to blend Islamic values with digital lifestyles. Although existing studies have examined Islamic marketing, product quality, and online consumer behaviour separately, limited research has modelled their combined effects on purchase decisions within a sharia-compliant framework. This study addresses this gap by developing a quantitative model that predicts Generation Z's purchase decisions, with customer satisfaction as the mediating variable. Using a survey-based design, data were collected from 53 Gen Z respondents and analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS). The study results show that consumer shopping habits significantly influence their level of satisfaction. Product quality has a significant impact on customer satisfaction. Sharia marketing has a substantial impact on customer satisfaction. Shopping lifestyle has a significant impact on purchasing choices. Product quality has a considerable impact on purchasing choices. Sharia marketing has a substantial effect on consumer purchasing decisions. Customer satisfaction significantly affects purchasing decisions. Globally, the study provides empirical evidence supporting the growing relevance of the halal economy and offers insights for policymakers and industries seeking to strengthen consumer trust and competitiveness.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Aceng Haetami Adi Mursalin Adiyanto Adiyanto Adiyanto Adrimal Aip Sarifudin akhmad farhan Andira Fajrin Ara Riswara Azhari Bayu Suseno Bezisokhi Laia Bonar Napitupulu Didi Sutardi Dwi Ferdiyatmoko Cahya Kumoro Erick Fernando Fajar P Fathimah Az-zahra Ferdi Kuswandi Ferdinant Nuru Firdaus Putra Gusli Chidir Haniyyah Haniyyah Harahap, Subur Haribowo, Rio Hatoli Waruwu Ichsan Prastya Firmansyah Irwan Moridu Istajib Kulla Himmy’azz Istjib Kulla Himmy’azz Iyad Abdallah Al- Shreifeen Joni Iskandar Khaerul Fahmi Kurweni Ukar M. Rafid Marwal Mahelan Prabantarikso Marhaendro Purno Maria Assumpta Wikantari Masduki Asbari Mira Apriana Markus Muhamad Devar Akhdan Nova Muhamad Rizky Wijaya Muhammad Yusuf Nana Supiana Noer Aisyah Barlian Nofiyanti Nofiyanti Novalien Carolina Lewaherilla Nurasiah Nurasiah Nurasiah Riyani Riyani Ronald Alfredo Saefullah Saefullah Safna Deviputri Suwandi Samsul Makin Silvy Sondari Gadzali VITA BRILIANA Widya Hapsari Winanti Winanti Yayah Yulia Yeremia Mendrofa Yoga Prihastomo Yusuf Sudiono Yusuf Yusuf