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Exploring Gen Z's Sharia-Compliant Purchasing Behaviour: Structural Impacts of Islamic Marketing, Halal Quality, and Online Shopping Lifestyle Mahelan Prabantarikso; Maria Assumpta Wikantari; Karnawi Kamar; Aat Ruchiat Nugraha; Vita Briliana
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3207

Abstract

The growing halal industry and digital marketplace have reshaped Gen Z consumer behaviour, leading their purchase patterns to blend Islamic values with digital lifestyles. Although existing studies have examined Islamic marketing, product quality, and online consumer behaviour separately, limited research has modelled their combined effects on purchase decisions within a sharia-compliant framework. This study addresses this gap by developing a quantitative model that predicts Generation Z's purchase decisions, with customer satisfaction as the mediating variable. Using a survey-based design, data were collected from 53 Gen Z respondents and analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS). The study results show that consumer shopping habits significantly influence their level of satisfaction. Product quality has a significant impact on customer satisfaction. Sharia marketing has a substantial impact on customer satisfaction. Shopping lifestyle has a significant impact on purchasing choices. Product quality has a considerable impact on purchasing choices. Sharia marketing has a substantial effect on consumer purchasing decisions. Customer satisfaction significantly affects purchasing decisions. Globally, the study provides empirical evidence supporting the growing relevance of the halal economy and offers insights for policymakers and industries seeking to strengthen consumer trust and competitiveness.
Analysis of The Interrelationship Between Minimum Wage Policy, Citizenship Status and Distribution of Labor Income in Indonesia Real Sector Industries Karnawi Kamar; Iwan Henri Kusnadi; Erna Indriastiningsih; Dina Agnesia Sihombing; Lely Indriani
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.515

Abstract

This study aims to analyze the wage gap between natives and immigrants currently working in the real sector in Indonesia. This study uses survey data with a sample of individuals aged between 20 and 55 years. This study uses a quantitative approach, utilizing segmentation analysis techniques. The conclusion of the study shows that immigrants earn higher average wages than natives, this difference is caused by several factors that can be directly identified such as education level, worker bargaining power and the capacity or skills possessed by the workforce. This gap is more pronounced in the middle of the income spectrum, where factors such as discrimination that generally occur in other countries do not occur in Indonesia and immigrant skills are considered better than local citizens. Companies in Indonesia generally still view foreign citizens working in Indonesia as having above average abilities. The suggestion from the study is that it is necessary to review the regulations governing wage policies and improve the protection of workers' rights, especially at the middle-income level, to address this gap. Policies should be focused on increasing local citizens' access to quality jobs, reducing informality in the labor market, and the government should provide active and proactive permission to develop the quality of local human resources by building education and training systems and facilities. This approach aims to create a more qualified and competitive local labor market.