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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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PEMBERDAYAAN GENERASI MILENIAL DALAM KELOMPOK NELAYAN MELALUI MANAJEMEN PENGOLAHAN LIMBAH TANGKAP MENJADI PRODUK EKONOMI KREATIF Veny Puspita; Risnita Tri Utami; Sintia Safrianti; Yudisky Yudisky; Adam Suhanto
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.3659

Abstract

Kehidupan nelayan selalu identik dengan kesan kumuh dan kemiskinan. Kekumuhan itu disebabkan belum adanya manajemen pengolahan limbah yang baik. Limbah hasil tangkap nelayan sering dibuang disekitar pemukiman. Selain itu ikan-ikan kecil hasil tangkapan nelayan hanya dijual murah atau hanya dijadikan ikan asin. Kehidupan nelayan sangat bergantung dengan hasil laut, pada saat cuaca sedang tidak memungkinkan kelaut, maka para nelayan ini sering tidak memiliki penghasilan. Keberadaan kelompok nelayan sebagai wadah sekaligus rumah bagi komunitas nelayan seharusnya menjadi sarana penting untuk membentuk relasi sosial sesama nelayan dan meningkatkan kemampuan/pengetahuan nelayan. Keberadaan generasi milenial terbanyak menjadi bonus demografi yang bisa menjadi motor penggerak perekonomian nelayan. Tujuan kegiatan ini adalah melakukan pemberdayaan peran generasi milenial dalam kelompok nelayan melalui manajemen pengolahan limbah hasil tangkap menjadi produk ekonomi kreatif. Dengan adanya kegiatan ini masalah lingkungan kumuh akan teratasi dengan baik, selain itu dengan adanya produk ekonomi kreatif  yang dihasilkan dan dibentuk kelompok usaha bersama (KUBE) serta koperasi yang terintegrasi digital marketing akan  memberikan kekuatan ekonomi kelompok nelayan “Sejahtera Bengkulu” sebagai mitra, dengan jumlah 23 orang anggota nelayan dari kalangan generasi milenial.  Kegiatan ini mencakup pelatihan dan pendampingan dengan pendekatan metode pendekatan Partisifatory Action Riset (PAR). Hasil kegiatan ini: (1) tersedianya Sumber daya terampil dalam pengolahan limbah hasil tangkap menjadi produk ekonomi kreatif. (2) Produk kreatif hasil olahan limbah (3) Kelompok Usaha Bersama (KUBE) (4) Koperasi (5) Integrasi digital marketing
Pengaruh Brand Ambassador Boy Group EXO dan Variasi Produk Terhadap Minat Beli Konsumen Produk Skincare Scarlett Whitening dengan Brand Image Sebagai Variabel Intervening Erika Dwi Putri; Arifah Hidayati; Veny Puspita
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.364

Abstract

The purpose of this study was to determine whether brand ambassadors and product variations have a direct influence on buying interest, and to determine the effect of brand ambassadors and product variations on buying interest through Brand Image mediation. The research approach used is quantitative research. The type of data used in this study is primary data, namely research data obtained directly from original sources (respondents). The population in this study are all consumers who have and have not used Scarlett Whitening products. From the calculation using the formula (hair, 2020) recommends that the minimum sample size is 5 times the number of indicator items contained in the questionnaire, the indicators in this study consisting of 3 independent variables and 1 dependent variable totaled 23 indicators, so the sample size of this study was determined to be 115 respondents. The research data was processed using the smartPLS 4.0 analysis tool and the research method in this study used Structural Equation Modeling (SEM), namely an equation model with a variance-based approach or component-based structural equation modeling. The results of this study indicate that the first and third hypotheses are not supported because, Brand ambassador (X1) and Product Variety (X2) have no significant effect on Purchase Intention (Y), the second and fourth hypotheses are supported because, Brand ambassador (X1) and Product Variety (X2) have a significant effect on Brand Image (M), the fifth hypothesis is supported because, Brand Image (M) has a significant positive effect on Purchase Interest (Y), and it can be concluded that Brand ambassadors (X1) and Product Variety (X2) cannot affect Purchase Interest (Y) directly, but Brand ambassadors (X1) and Product Variety (X2) can affect Purchase Interest (Y) by going through Brand Image (M) as a mediating variable.
Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pada Tik Tok Shop Di Kota Bengkulu Andika putra putra; Veny Puspita; Sintia Safrianti
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.12021

Abstract

This study aims determine how much influence live streaming, content marketing and customer reviews have on purchasing decisions at TikTok Shop in Bengkulu City. study uses a type quantitative research using primary data obtained from a questionnaire. The population in study are Tiktok Shop users who have made purchases. With certain criteria. The dependent variables in this study are live streaming, content marketing and customer review. The sample in this study was 95 respondents, which were determined using the Hair formula. The results of the partial research are Live streaming has a significant effect on purchasing decisions tiktok shop in Bengkulu city. Content marketing has no significant effect on purchasing decisions at the TikTok shop in Bengkulu city. Online customer review has no significant effect on purchasing decisions Tiktok shop in Bengkulu city. while simultaneously stating that Live streaming, content marketing and online customer revew have a simultaneous effect on purchasing decisions at the Tiktok shop in Bengkulu city.
Pengaruh Person Organization Fit, Organizational Citizenship Behavior, Dan Burnout Terhadap Kinerja Karyawan Bank Bri Kanca Manna Bengkulu Selatan fran savella; Veny Puspita; Fauza Fauzan
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i1.10749

Abstract

The purpose of this research is to find out how much influence person organization fit, organizational citizenship behavior and burnout have on the employees performance of Bank BRI Kanca Manna South Bengkulu . The variables of this research are person organization fit, organizational citizenship behavior and burnout. The research method used is an explanatory research approach. This research uses quantitative data. Data comes from distributing questionnaires employees to Bank BRI Kanca Manna south Bengkulu. The research population was all employees of Bank BRI Kanca Manna South Bengkulu, totaling 45 employees, using a saturated sampling technique. The analytical tool used in this research uses SPSS 22. The data analysis method used is multiple linear regression, t test and f test. The results of this research are; (1) Person Organization Fit (X1) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (2) Organizational Citizenship Behavior (X2) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (3) Burnout (X3) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (4) Person Organization Fit (X1), Organizational Citizenship Behavior (X2) and Burnout (X3) on employee performance (Y) together has a simultaneous influence.
Sosialisasi pencegahan stunting dengan memanfaatkan tanaman remunggai guna menyiapkan sumber daya manusia unggul di Kelurahan Panorama Kota Bengkulu Puspita, Veny; Safrianti, Sintia; Waliamin, Janusi
Jurnal Pengabdian Masyarakat: Humanity and Medicine Vol 3 No 2 (2022): Jurnal Pengabdian Masyarakat: Humanity and Medicine
Publisher : Fakultas Kedokteran Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32539/Hummed.V3I1.80

Abstract

Superior human resources are a mandatory requirement to make Indonesia advanced, but in preparing superior human resources there is still a challenge, namely stunting. Basically, there are two types of nutrients that children need to grow and avoid stunting, namely macronutrients (macronutrients) and micronutrients (micronutrients). The purpose of this activity is to foster public understanding in the Panorama Village, Bengkulu City, to create creative and innovative food preparations that are rich in nutrients so that they will create superior human resources. After this community service activity was carried out there was an increase in the knowledge of posyandu participants by more than 70%. The increase in the knowledge of the participants was due to the fact that the material that had been delivered was easy for the participants to understand. The participants were also taught directly how to use the remunggai plant to make nutritious food for children. So that stunting can be prevented and in the future will produce superior and productive human resources. This activity also resulted in a joint commitment from all stakeholders, including PKK mobilizing team members, posyandu cadres, puskesmas staff and posyandu members to support Stunting Prevention by Utilizing Remunggai Plants to Prepare Superior Human Resources in the Panorama sub-district, Bengkulu City.
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WoM) pada Media Sosial Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare Generasi Z Kota Bengkulu Anggreani, Atika; Puspita, Veny; Markoni, Markoni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1368

Abstract

This research aims find out how big influence content marketing Electronic Word of Mouth (e-WoM) TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City. research sample 160 Generation Z respondents Bengkulu City purchased skincare products TikTok shop social media. analysis data collection questionnaire Likert scale. results t test results, calculated t value content marketing variable (X1) is 7.329 with α = 0.001 < α = 0.05, means H0 is rejected, and Ha is accepted, content marketing variable has an influence on purchasing decisions (Y). calculated t value electronic word of mouth variable (X2) is 5.214 with α = 0.001 < α = 0.05, H0 is rejected, and Ha is accepted, electronic word of mouth variable influence on purchasing decisions (Y). From results F test, the calculated F is 196.632 with α = 0.001 < α = 0.005, this H0 is rejected, and Ha accepted. Overall, influence of content marketing, electronic word of mouth on TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City
Pengaruh Lifestyle, Perceived Quality dan Atribut Produk Terhadap Keputusan Pembelian Kain Besurek pada Atik Batik di Kota Bengkulu Dimas, Dimas; Markoni, Markoni; Puspita, , Veny
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1432

Abstract

The aim of this research is to find out how much influence lifestyle, perceived quality and product attributes have on the decision to purchase Besurek Cloth for Batik Atik in Bengkulu City. The research is quantitative research. The data source in the research comes from distributing questionnaires (Google Form) which will be distributed online via WhatsApp and Instagram to respondents who have purchased Besurek batik cloth at Bengkulu city batik shops. The population in this study were all customers of Besurek Cloth at Atik Batik in Bengkulu City. The sample uses the Hair formula where the number of indicators (28) x5 = 140 respondents of customers of Besurek Cloth on Atik Batik in Bengkulu City with a purposive sampling method. The analysis tool used in this research uses SPPS 22. The research results show; (1) Lifestyle has a partial and positive influence on the decision to purchase Besurek cloth for Batik Atik in Bengkulu City. (2) Perceived Quality has a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. (3) Product attributes have a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. And (4) Lifestyle, perceived quality, and product attributes on purchasing decisions for Besurek Cloth at Atik Batik in Bengkulu City have a simultaneous influence.
Efektivitas Dan Efisiensi Sistem Pembayaran Non Tunai Quick Response Code Indonesian Standard (QRIS) Dalam Mempengaruhi Inklusi Keuangan Nasabah Pt. Bank Rakyat Indonesia (Persero) Tbk Di Kc Kota Bengkulu Tri Hayunda, Namira; Arifah Hidayati; Veny Puspita
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1219

Abstract

The study intends evaluate impact PT BankRakyat Indonesia (PERSERO) TBK's Bengkulu City Branch Office's QuickResponse Code Indonesian Standard (QRIS) Non-Cash PaymentSystem on financial inclusion (Y). by employing quantitative techniques. The primary data utilized this study were obtained by handing out questionnaires to Bank Rakyat Indonesia (PERSERO) Tbk clients at the Bengkulu City Branch Office. Test multiple linear regression analysis from the constant value coefficients table 36.448 it can be explained a positive correlation between Effectiveness (X1) and the coefficient, indicating Effectiveness on Financial Inclusion. The effectiveness variable is 0.811, meaning that if the other independent variables are constant, then there is an increase of 1 unit, so financial inclusion will increase by 0.811, the coefficient is positive. Test multiple linear regression analysis from the coefficients table with a constant value of 36.448, may be said that a positive coefficient indicates positive association between efficiency and financial inclusion the efficiency (X2) to financial inclusion has change value zero. The efficiency variable's value for regression coefficient 0.542, meaning that if the other independent variables remain the same, Financial Inclusion will increase by 1 unit, so Financial Inclusion will increase. The findings of the analysis's multiple correlation coefficient test X1, X2 affect Financial Inclusion (Y) of 0.936, which means that it has a very strong correlation coefficient relationship because value is in range between 0.80-1,000.
Pengaruh Financial Knowledge Dan Financial Attitude Terhadap Perilaku Keuangan Melalui Mediasi Locus Of Control Pada Mahasiswa Di Kota Bengkulu Rofidah Silitonga, Lydia; Idham Lakoni; Veny Puspita
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1276

Abstract

This research study aims to determine the effect of financialknowledge and financialattitude on financialbehavior through the mediation of locusof control instudents the city ofBengkulu. Thepopulation study were students in thecity ofBengkulu. From calculations using theformula where[21], theindicator is 24 x 10, thesample size for thisstudy was determined to be 240 respondents. Determination of thesample using non-probability samplingtechnique with purposive samplingtechnique, by determining the criteria of therespondent. Theresearch approach used is quantitativeresearch. The type of data used in this study is primary data, namely research dataobtained directly from originalsources (respondents). The research data was processed using thesmartPLS 3.0 analysis tool. The results of thisstudy indicate that financialknowledge can influence financialbehavior directly and cannotinfluence it indirectly or through locus ofcontrol mediation. FinancialAttitude Variable can influenceFinancial Behaviordirectly and can also influence indirectly through Locus OfControl. Lastly, the variables of financialknowledge and financial attitudes have influence on the financialbehavior variable. FinancialKnowledge and FinancialAttitude Variables can affect the LocusOf Control variable. Finally, the Locus OfControl variable can have a significant effect on the FinancialBehavior Variables.
Pengaruh E-Trust, Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian pada E-Commerce Tokopedia pada Generasi Z di Kota Bengkulu Julita Nesti Amanda; M.Noor Armi; Veny Puspita
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.394

Abstract

The purpose of this study was to determine the effect of e-trust, online customer reviews, and online customer ratings on purchasing decisions on E-commerce Tokopedia for generation Z in Bengkulu City. The population in this study are consumers who have bought products in the Tokopedia e-commerce in generation Z in Bengkulu City and the number of respondents is 110 respondents. This research method is (explanatory research). Sampling in this study was carried out using non-probability sampling techniques. In this study, data collection was obtained from a questionnaire with Google Form media which would be distributed online and offline. The results of the first hypothesis research show that e-trust (X1) has a significant effect on purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the second hypothesis research show that online customer review (X2) has no effect on purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the third hypothesis show that online customer rating (X3) affects purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the fourth hypothesis show that e-trust, online customer rating, online customer review simultaneously affect Tokopedia purchasing decisions for Generation Z in Bengkulu City.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Andika putra putra Anggreani, Atika Arifah Hidayati Arifah Hidayati Army, M.Noor Atika Anggreani azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan fran savella Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Mariano Yusuf Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Nadila Safira Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Saputri, Dwi Oktavallyan Sari, Lingga Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Zahra Aulia Salsabilla