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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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The Influence Of Service Features, Perceived Convenience, And Financial Literacy On Generation Z's Decision To Use Ovo E-Wallet In Bengkulu City Brand Trust As An Intervening Variable Chandra, Setiawan Adi; Puspita, Veny; Waliamin, Janusi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8582

Abstract

This study aims to determine the Influence of Service Features, Perceived Convenience and Financial Literacy on the Decision to Use Ovo E-Wallet on Generation Z in Bengkulu City Brand Trust as an Intervening Variable, especially among generation Z in Bengkulu City. The sampling technique is Purposive side. The data collection technique in this study is a questionnaire. The sample of this study amounted to 120. The theoretical approach of this study is quantitative. The results of the study show that the independent variables of Service Features, Perceived Convenience and Financial Literacy simultaneously have a positive and significant effect on the dependent variable of the Decision to Use Ovo E-Wallet, the Service Features variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable, the Perceived Convenience variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable, and the Financial Literacy variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable.
Pengaruh Brand Image, Kualitas, Layanan Dan Digitalisasi Terhadap Loyalitas Nasabah Bank Bengkulu Jepri Apizal; Lakoni, Idham; Puspita, Veny
Jurnal Adminitrasi Bisnis Nusantara Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v4i2.232

Abstract

This study aims to determine the Influence of Brand Image, Quality, Service and Digitalization on Customer Loyalty of Bank Bengkulu. The research sample in this study amounted to 105. The sampling technique is purposive sampling. The data used in this study is primary data. The analysis method of this study is a quantitative method using multiple linear regression analysis tools, multiple correlations, coefficient of determination, t-test and f-test which are processed using IBM SPSS software version 27. The results of the study indicate that the independent variables Brand Image, Service Quality and Digitalization simultaneously have a positive and significant influence on the dependent variable Customer Loyalty of Bank Bengkulu, the Brand Image variable partially has a positive and significant influence on the Customer Loyalty variable. The Service Quality variable partially has a positive and significant influence on the Customer Loyalty variable, and the Digitalization variable partially has a positive and significant influence on the Customer Loyalty variable.
PENERAPAN KONSEP DIGITAL MARKETING PRODUKSI KREATIF DARI GIRILOYO YANG DIIMPLEMENTASIKAN KE BATIK OASE GALLERY DI BENGKULU Puspita, Veny; Jonathan Sitompul; Clara Dwi Azhari; Tantio Hasrap; Adelia , Adelia; Al fikra
Jurnal Pengabdian Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v4i2.1353

Abstract

This community service program aims to implement the digital marketing concept that has been successfully applied in Kampung Batik Giriloyo, Yogyakarta, to Batik Oase Gallery in Bengkulu. This strategy was carried out to increase competitiveness, expand markets, and strengthen the digital identity of local batik MSMEs. The method used is Participatory Action Research (PAR), involving 27 MSME participants in training and mentoring over three months. The results showed significant improvements in four key aspects of digital marketing: content, context, community, and connection. Batik Oase Gallery successfully developed more engaging visual content and narratives, built active digital communities, and utilized various digital channels to expand its market reach. Program evaluations showed that most participants experienced improvements in digital visibility, human resource capacity, product innovation, educational tourism appeal, and partnerships. Overall, this activity had a positive impact on the development of the local culture-based creative industry in Bengkulu.
Pengaruh profitabilitas dan keputusan pendanaan terhadap nilai perusahaan dengan kebijakan dividen sebagai variabel moderasi pada perusahaan sektor healthcare yang terdaftar di Bursa Efek Indonesia periode 2022-2024 Sari, Lingga; Lakoni, Idham; Puspita, Veny
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 1 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v4i1.1558

Abstract

Tujuan dari penelitian ini yakni untuk menentukan profitabilitas (ROA) serta keputusan pendanaan   (DER) terhadap nilai perusahaan (PER), serta bertujuan untuk menguji peran kebijakan dividen (DPR) sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan tahunan perusahaan yang terindeks dengan BEI selama periode 2022-2024. Pengambilan sampel dilakukan secara purposive sampling, dengan sampel sebanyak 11 perusahaan yang diamati selama tiga tahun, sehingga diperoleh jumlah sampel sebanyak 33. Analisis regresi linier berganda serta analisis regresi termoderasi (MRA) digunakan sebagai metode analisis dalam penelitian dan dengan berbantuan aplikasi Eviews 12. Hasil penelitian menunjukkan bahwa secara individual, profitabilitas (ROA) tidak berpengaruh signifikan terhadap nilai perusahaan (PER), sedangkan keputusan pendanaan (DER) berpengaruh positif signifikan terhadap nilai perusahaan (PER). Hasil uji MRA menunjukkan bahwa kebijakan dividen (DPR) tidak mengurangi pengaruh profitabilitas (ROA) terhadap nilai perusahaan (PER), akan tetapi dapat memoderasi pengaruh keputusan pendanaan (DER) terhadap nilai perusahaan (PER) dengan hubungan yang melemah. Secara keseluruhan, profitabilitas (ROA) serta keputusan pendanaan (DER) memiliki efek positif tetapi tidak signifikan terhadap nilai perusahaan (PER).
THE INFLUENCE OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND AWARENESS ON BUYING INTEREST IN HOKA-HOKA BENTO IN BENGKULU CITY WITH BRAND IMAGE AS AN INTERVENING VARIABLE. ramadhan, FAJRIANSAH RAMADHAN; Puspita, Veny; Army, M.Noor; Sumartono, Eko
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of consumer ethnocentrism, perceived quality, and brand awareness on consumers’ purchase intention toward Hoka-Hoka Bento in Bengkulu City, with brand image as a mediating variable. Using a quantitative explanatory method, data were collected from 150 respondents through purposive sampling and analyzed with PLS-SEM. The results show that perceived quality and brand awareness significantly influence brand image, while consumer ethnocentrism and perceived quality directly affect purchase intention. Brand image mediates the effect of perceived quality on purchase intention but not consumer ethnocentrism or brand awareness. The findings suggest that improving product quality and strengthening brand image are key strategies to enhance consumer purchase intention. The novelty of this study lies in examining consumer behavior toward a Japanese-inspired fast-food brand in a second-tier city, while its originality lies in testing the mediating role of brand image within an emerging market context where cultural perceptions strongly shape purchasing decisions.
Analisis Pengaruh Word Of Mouth, Variasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Es Teh Indonesia Cabang Kota Bengkulu Sari, Vernanda Puspita; Puspita, Veny; Safrianti, Sintia
Otonomi Vol 25 No 2 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i2.7723

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh word of mouth, variasi produk dan gaya hidup terhadap keputusan pembelian pada Es Teh Indonesia Cabang Kota Bengkulu. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja Es Teh Indonesia Cabang Kota Bengkulu. Sampel penelitian ini adalah 150 konsumen. Pada penelitian ini teknik pengambilan sampel yang digunakan adalah teknik accidental sampling. Metode analisis penelitian ini adalah metode kuantitatif dengan menggunakan alat analisis koefisien korelasi berganda, regresi linier berganda, koefisien determinasi berganda dan uji hipotesis (uji t dan uji F) yang diolah dengan menggunakan software IBM SPSS 21. Dari hasil penelitian dapat disimpulkan bahwa secara parsial, word of mouth, variasi produk dan gaya hidup berpengaruh terhadap keputusan pembelian. Secara simultan, word of mouth, variasi produk dan gaya hidup berpengaruh terhadap keputusan pembelian Es Teh Indonesia Cabang Kota Bengkulu
Pengaruh Pengetahuan Investasi dan Perilaku Keuangan terhadap Keputusan Investasi dengan Literasi Keuangan sebagai Variabel Moderasi (Studi pada Mahasiswa Gen Z di Kota Bengkulu) Lestari, Dwi; Lakoni, Idham; Puspita, Veny
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7630

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya pemahaman mengenai faktor-faktor yang memengaruhi keputusan investasi di kalangan generasi Z, terutama mengingat tingkat literasi keuangan di Provinsi Bengkulu yang masih tergolong rendah. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh pengetahuan investasi dan perilaku keuangan terhadap keputusan investasi dengan literasi keuangan sebagai variabel moderasi pada mahasiswa Gen Z di Kota Bengkulu. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan eksplanatori. Data primer dikumpulkan melalui penyebaran kuesioner kepada 160 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian terdiri dari 16 indikator yang diukur menggunakan skala Likert, dan data dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa pengetahuan investasi berpengaruh positif signifikan terhadap keputusan investasi, sedangkan perilaku keuangan tidak berpengaruh signifikan. Selain itu, literasi keuangan terbukti memoderasi secara signifikan hubungan antara pengetahuan investasi dan perilaku keuangan terhadap keputusan investasi. Temuan ini memperkuat pentingnya literasi keuangan sebagai faktor kunci dalam meningkatkan kualitas pengambilan keputusan investasi, serta mendukung integrasi pendekatan teoritis seperti Theory of Planned Behavior dalam studi perilaku keuangan generasi muda. Penelitian ini memberikan implikasi penting dalam perumusan strategi peningkatan literasi dan edukasi keuangan sejak usia dini.
THE EFFECT OF TRUST AND SERVICE ON CUSTOMER LOYALTY AMELIA BAKERY AND CAKE BENGKULU CITY Sari, Dwi Afila; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1720

Abstract

Customer loyalty is one of the things that determines the success of a business. Customer loyalty is formed by many determining factors, including trust and service. The purpose of this study was to determine how much influence trust and service have on customer loyalty both partially and simultaneously.The research method used is explanatory research, with the research population being Amelia Bakery and Cake customers. The number of samples was 130 respondents with purposive sampling data collection method with the criteria that Amelia Bakery and Cake customers are at least 16 years old and shop at least 3 times. The data was analyzed using SPSS with multiple linear regression analysis methods. The research results are: 1) trust variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake, 2) service variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake and 3) trust and service simultaneously have a significant effect on customer loyalty at Amelia Bakery and Cake.
THE EFFECT OF PHYSICAL EVIDENCE, PRICE DISCOUNT, AND PRODUCT DIVERSITY ON IMPULSE BUYING CONSUMERS OF SYARAH BAKERY BENGKULU Yusuf, Mariano; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1723

Abstract

 To find out how much influence physical evidence has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence price discounts have on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence product diversity has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much The influence of physical evidence, price discounts, and product diversity on the impulse buying of Syarah Bakery Bengkulu consumers. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as initial data needed. Based on the results of Physical Evidence (X1), it has an effect on consumer impulse buying (Y) Syarah Bakery Bengkulu City with a tsig value of 0.000, thus Ho is rejected and Ha is accepted, which means that variable X1 influences consumer impulse buying (Y). Price Discount (X2) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.001, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Product diversity (X3) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.002, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Physical Evidence, Price Discount and product diversity together influence consumer impulse buying with a value of Fsig α where Fsig is 0.000
Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pada Tik Tok Shop Di Kota Bengkulu putra, Andika putra; Puspita, Veny; Safrianti, Sintia
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.12021

Abstract

This study aims determine how much influence live streaming, content marketing and customer reviews have on purchasing decisions at TikTok Shop in Bengkulu City. study uses a type quantitative research using primary data obtained from a questionnaire. The population in study are Tiktok Shop users who have made purchases. With certain criteria. The dependent variables in this study are live streaming, content marketing and customer review. The sample in this study was 95 respondents, which were determined using the Hair formula. The results of the partial research are Live streaming has a significant effect on purchasing decisions tiktok shop in Bengkulu city. Content marketing has no significant effect on purchasing decisions at the TikTok shop in Bengkulu city. Online customer review has no significant effect on purchasing decisions Tiktok shop in Bengkulu city. while simultaneously stating that Live streaming, content marketing and online customer revew have a simultaneous effect on purchasing decisions at the Tiktok shop in Bengkulu city.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano