Article Per Year (5 Year)
p-Index From 2020 - 2025
6.952
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
PENERAPAN KONSEP DIGITAL MARKETING PRODUKSI KREATIF DARI GIRILOYO YANG DIIMPLEMENTASIKAN KE BATIK OASE GALLERY DI BENGKULU Puspita, Veny; Jonathan Sitompul; Clara Dwi Azhari; Tantio Hasrap; Adelia , Adelia; Al fikra
Jurnal Pengabdian Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v4i2.1353

Abstract

This community service program aims to implement the digital marketing concept that has been successfully applied in Kampung Batik Giriloyo, Yogyakarta, to Batik Oase Gallery in Bengkulu. This strategy was carried out to increase competitiveness, expand markets, and strengthen the digital identity of local batik MSMEs. The method used is Participatory Action Research (PAR), involving 27 MSME participants in training and mentoring over three months. The results showed significant improvements in four key aspects of digital marketing: content, context, community, and connection. Batik Oase Gallery successfully developed more engaging visual content and narratives, built active digital communities, and utilized various digital channels to expand its market reach. Program evaluations showed that most participants experienced improvements in digital visibility, human resource capacity, product innovation, educational tourism appeal, and partnerships. Overall, this activity had a positive impact on the development of the local culture-based creative industry in Bengkulu.
Pengaruh profitabilitas dan keputusan pendanaan terhadap nilai perusahaan dengan kebijakan dividen sebagai variabel moderasi pada perusahaan sektor healthcare yang terdaftar di Bursa Efek Indonesia periode 2022-2024 Sari, Lingga; Lakoni, Idham; Puspita, Veny
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 1 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v4i1.1558

Abstract

Tujuan dari penelitian ini yakni untuk menentukan profitabilitas (ROA) serta keputusan pendanaan   (DER) terhadap nilai perusahaan (PER), serta bertujuan untuk menguji peran kebijakan dividen (DPR) sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan tahunan perusahaan yang terindeks dengan BEI selama periode 2022-2024. Pengambilan sampel dilakukan secara purposive sampling, dengan sampel sebanyak 11 perusahaan yang diamati selama tiga tahun, sehingga diperoleh jumlah sampel sebanyak 33. Analisis regresi linier berganda serta analisis regresi termoderasi (MRA) digunakan sebagai metode analisis dalam penelitian dan dengan berbantuan aplikasi Eviews 12. Hasil penelitian menunjukkan bahwa secara individual, profitabilitas (ROA) tidak berpengaruh signifikan terhadap nilai perusahaan (PER), sedangkan keputusan pendanaan (DER) berpengaruh positif signifikan terhadap nilai perusahaan (PER). Hasil uji MRA menunjukkan bahwa kebijakan dividen (DPR) tidak mengurangi pengaruh profitabilitas (ROA) terhadap nilai perusahaan (PER), akan tetapi dapat memoderasi pengaruh keputusan pendanaan (DER) terhadap nilai perusahaan (PER) dengan hubungan yang melemah. Secara keseluruhan, profitabilitas (ROA) serta keputusan pendanaan (DER) memiliki efek positif tetapi tidak signifikan terhadap nilai perusahaan (PER).
THE INFLUENCE OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND AWARENESS ON BUYING INTEREST IN HOKA-HOKA BENTO IN BENGKULU CITY WITH BRAND IMAGE AS AN INTERVENING VARIABLE. ramadhan, FAJRIANSAH RAMADHAN; Puspita, Veny; Army, M.Noor; Sumartono, Eko
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of consumer ethnocentrism, perceived quality, and brand awareness on consumers’ purchase intention toward Hoka-Hoka Bento in Bengkulu City, with brand image as a mediating variable. Using a quantitative explanatory method, data were collected from 150 respondents through purposive sampling and analyzed with PLS-SEM. The results show that perceived quality and brand awareness significantly influence brand image, while consumer ethnocentrism and perceived quality directly affect purchase intention. Brand image mediates the effect of perceived quality on purchase intention but not consumer ethnocentrism or brand awareness. The findings suggest that improving product quality and strengthening brand image are key strategies to enhance consumer purchase intention. The novelty of this study lies in examining consumer behavior toward a Japanese-inspired fast-food brand in a second-tier city, while its originality lies in testing the mediating role of brand image within an emerging market context where cultural perceptions strongly shape purchasing decisions.
Analisis Pengaruh Word Of Mouth, Variasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Es Teh Indonesia Cabang Kota Bengkulu Sari, Vernanda Puspita; Puspita, Veny; Safrianti, Sintia
Otonomi Vol 25 No 2 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i2.7723

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh word of mouth, variasi produk dan gaya hidup terhadap keputusan pembelian pada Es Teh Indonesia Cabang Kota Bengkulu. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja Es Teh Indonesia Cabang Kota Bengkulu. Sampel penelitian ini adalah 150 konsumen. Pada penelitian ini teknik pengambilan sampel yang digunakan adalah teknik accidental sampling. Metode analisis penelitian ini adalah metode kuantitatif dengan menggunakan alat analisis koefisien korelasi berganda, regresi linier berganda, koefisien determinasi berganda dan uji hipotesis (uji t dan uji F) yang diolah dengan menggunakan software IBM SPSS 21. Dari hasil penelitian dapat disimpulkan bahwa secara parsial, word of mouth, variasi produk dan gaya hidup berpengaruh terhadap keputusan pembelian. Secara simultan, word of mouth, variasi produk dan gaya hidup berpengaruh terhadap keputusan pembelian Es Teh Indonesia Cabang Kota Bengkulu
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Andika putra putra Anggreani, Atika Arifah Hidayati Arifah Hidayati Army, M.Noor Atika Anggreani azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan fran savella Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Mariano Yusuf Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Nadila Safira Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Saputri, Dwi Oktavallyan Sari, Lingga Sari, Vernanda Puspita Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Zahra Aulia Salsabilla