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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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Pengaruh Person Organization Fit, Organizational Citizenship Behavior, Dan Burnout Terhadap Kinerja Karyawan Bank Bri Kanca Manna Bengkulu Selatan savella, fran; Puspita, Veny; Fauzan, Fauza
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i1.10749

Abstract

The purpose of this research is to find out how much influence person organization fit, organizational citizenship behavior and burnout have on the employees performance of Bank BRI Kanca Manna South Bengkulu . The variables of this research are person organization fit, organizational citizenship behavior and burnout. The research method used is an explanatory research approach. This research uses quantitative data. Data comes from distributing questionnaires employees to Bank BRI Kanca Manna south Bengkulu. The research population was all employees of Bank BRI Kanca Manna South Bengkulu, totaling 45 employees, using a saturated sampling technique. The analytical tool used in this research uses SPSS 22. The data analysis method used is multiple linear regression, t test and f test. The results of this research are; (1) Person Organization Fit (X1) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (2) Organizational Citizenship Behavior (X2) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (3) Burnout (X3) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (4) Person Organization Fit (X1), Organizational Citizenship Behavior (X2) and Burnout (X3) on employee performance (Y) together has a simultaneous influence.
PEMBERDAYAAN GENERASI MILENIAL DALAM KELOMPOK NELAYAN MELALUI MANAJEMEN PENGOLAHAN LIMBAH TANGKAP MENJADI PRODUK EKONOMI KREATIF Puspita, Veny; Utami, Risnita Tri; Safrianti, Sintia; Yudisky, Yudisky; Suhanto, Adam
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.3659

Abstract

Kehidupan nelayan selalu identik dengan kesan kumuh dan kemiskinan. Kekumuhan itu disebabkan belum adanya manajemen pengolahan limbah yang baik. Limbah hasil tangkap nelayan sering dibuang disekitar pemukiman. Selain itu ikan-ikan kecil hasil tangkapan nelayan hanya dijual murah atau hanya dijadikan ikan asin. Kehidupan nelayan sangat bergantung dengan hasil laut, pada saat cuaca sedang tidak memungkinkan kelaut, maka para nelayan ini sering tidak memiliki penghasilan. Keberadaan kelompok nelayan sebagai wadah sekaligus rumah bagi komunitas nelayan seharusnya menjadi sarana penting untuk membentuk relasi sosial sesama nelayan dan meningkatkan kemampuan/pengetahuan nelayan. Keberadaan generasi milenial terbanyak menjadi bonus demografi yang bisa menjadi motor penggerak perekonomian nelayan. Tujuan kegiatan ini adalah melakukan pemberdayaan peran generasi milenial dalam kelompok nelayan melalui manajemen pengolahan limbah hasil tangkap menjadi produk ekonomi kreatif. Dengan adanya kegiatan ini masalah lingkungan kumuh akan teratasi dengan baik, selain itu dengan adanya produk ekonomi kreatif  yang dihasilkan dan dibentuk kelompok usaha bersama (KUBE) serta koperasi yang terintegrasi digital marketing akan  memberikan kekuatan ekonomi kelompok nelayan “Sejahtera Bengkulu” sebagai mitra, dengan jumlah 23 orang anggota nelayan dari kalangan generasi milenial.  Kegiatan ini mencakup pelatihan dan pendampingan dengan pendekatan metode pendekatan Partisifatory Action Riset (PAR). Hasil kegiatan ini: (1) tersedianya Sumber daya terampil dalam pengolahan limbah hasil tangkap menjadi produk ekonomi kreatif. (2) Produk kreatif hasil olahan limbah (3) Kelompok Usaha Bersama (KUBE) (4) Koperasi (5) Integrasi digital marketing
Pengaruh Orientasi Pasar, Kreativitas dan Inovasi Produk terhadap Kinerja Pemasaran UMKM Kerupuk Tuiri di Kota Bengkulu Safira, Nadila; Sofyan, Sofyan; Puspita, Veny
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3813

Abstract

The purpose of this study was to determine and analyze the effect of Market Orientation, Creativity and Product Innovation on Marketing Performance at UMKM Kerupuk Tuiri. In this study using non-probability sampling techniques, a sample of 180 respondents was taken. Data was collected using a questionnaire measured on a Likert scale. This study uses multiple linear regression analysis with the help of the SPSS version 22 program, the results of this study indicate that market orientation has no effect on marketing performance but creativity and product innovation have a partial effect on marketing performance. The results also show that market orientation, creativity and product innovation simultaneously affect marketing performance.
Pengembangan Potensi Ekowisata Berbasis Masyarakat Pada Hutan Mangrove Kampung Sejahtera Kota Bengkulu Safrianti, Sintia; Yunita, Mirna; Puspita, Veny; Pratama, Fadly Wahyu; Ramadhani, Rahmad; Pangestu, Heru Edlifilyas
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3480

Abstract

This community service activity was carried out in the Kampung Sejahtera Mangrove Forest, Bengkulu City and partnered with POKDARWIS 212. The Kampung Sejahtera mangrove forest is located in Kampung Melayu District, Bengkulu City.  This community service aims to solve priority problems that exist in partners, namely: Partners and the community still do not understand the positive impact of the existence of mangrove forest ecotourism on economic improvement; Lack of knowledge of the community around the mangrove forest ecotourism environment regarding the preservation and maintenance of mangrove forests; Lack of integrated information and promotion by mangrove forest POKDARWIS 212 partners. Community service activities are carried out with an initial observation stage through a pre-activity questionnaire, followed by an implementation stage with socialization and training, and the next stage conducts an evaluation. The outputs produced in this community service are: The formation of the 212 mangrove forest POKDARWIS cooperative; The formation of a Joint Business Group (KUBE) of MSMEs from the community around mangrove ecotourism; The existence of 3 mangrove-based creative products; The reforestation of mangrove forests that will be cultivated in the mangrove forest ecotourism of the prosperous village; The existence of an integrated website as a promotional forum; and 6) The existence of signboards as information media.Keywords: ecotourism; community based; mangrove forest of the prosperous village; bengkulu cit Abstrak: Kegiatan pengabdian kepada masyarakat ini dilakukan di Hutan Mangrove Kampung Sejahtera Kota Bengkulu dan bermitra bersama POKDARWIS 212. Hutan mangrove Kampung Sejahtera ini berada di Kecamatan Kampung melayu, Kota Bengkulu.  Pengabdian kepada masyarakat ini bertujuan untuk memecahkan permasalahan prioritas yang ada pada mitra, yaitu: Mitra dan masyarakat masih belum memahami dampak positif keberadaan ekowisata hutan mangrove terhadap peningkatan ekonomi; Kurangnya pengetahuan masyarakat sekitar lingkungan ekowisata hutan mangrove terkait pelestarian dan penjagaan hutan mangrove; Kurangnya informasi dan promosi yang terintegrasi oleh mitra POKDARWIS hutan mangrove 212. Kegiatan pengabdian kepada masyarakat dilakukan dengan tahap observasi awal melalui kuesioner pra kegiatan, dilanjutkan dengan tahap pelaksanaan dengan sosialisasi dan pelatihan, dan tahap selanjutnya melakukan evaluasi. Luaran yang dihasilkan dalam pengabdian kepada masyarakat ini adalah: Terbentuknya koperasi POKDARWIS hutan mangrove 212; Terbentuknya Kelompok Usaha Bersama (KUBE) dari UMKM masyarakat sekitar ekowisata mangrove; Adanya 3 produk kreatif berbahan dasar mangrove; Adanya reboisasi hutan mangrove yang akan di budidayakan di ekowisata hutan mangrove kampung sejahtera; Adanya website yang terintegrasi sebagai wadah promosi; dan 6) Adanya signboard sebagai media informasi.Kata kunci: ekowisata; berbasis masyarakat; hutan mangrove kampung sejahtera kota bengkulu
Pengaruh Brand Ambassador Boy Group EXO dan Variasi Produk Terhadap Minat Beli Konsumen Produk Skincare Scarlett Whitening dengan Brand Image Sebagai Variabel Intervening Erika Dwi Putri; Arifah Hidayati; Veny Puspita
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.364

Abstract

The purpose of this study was to determine whether brand ambassadors and product variations have a direct influence on buying interest, and to determine the effect of brand ambassadors and product variations on buying interest through Brand Image mediation. The research approach used is quantitative research. The type of data used in this study is primary data, namely research data obtained directly from original sources (respondents). The population in this study are all consumers who have and have not used Scarlett Whitening products. From the calculation using the formula (hair, 2020) recommends that the minimum sample size is 5 times the number of indicator items contained in the questionnaire, the indicators in this study consisting of 3 independent variables and 1 dependent variable totaled 23 indicators, so the sample size of this study was determined to be 115 respondents. The research data was processed using the smartPLS 4.0 analysis tool and the research method in this study used Structural Equation Modeling (SEM), namely an equation model with a variance-based approach or component-based structural equation modeling. The results of this study indicate that the first and third hypotheses are not supported because, Brand ambassador (X1) and Product Variety (X2) have no significant effect on Purchase Intention (Y), the second and fourth hypotheses are supported because, Brand ambassador (X1) and Product Variety (X2) have a significant effect on Brand Image (M), the fifth hypothesis is supported because, Brand Image (M) has a significant positive effect on Purchase Interest (Y), and it can be concluded that Brand ambassadors (X1) and Product Variety (X2) cannot affect Purchase Interest (Y) directly, but Brand ambassadors (X1) and Product Variety (X2) can affect Purchase Interest (Y) by going through Brand Image (M) as a mediating variable.
Pengaruh E-Trust, Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian pada E-Commerce Tokopedia pada Generasi Z di Kota Bengkulu Julita Nesti Amanda; M.Noor Armi; Veny Puspita
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.394

Abstract

The purpose of this study was to determine the effect of e-trust, online customer reviews, and online customer ratings on purchasing decisions on E-commerce Tokopedia for generation Z in Bengkulu City. The population in this study are consumers who have bought products in the Tokopedia e-commerce in generation Z in Bengkulu City and the number of respondents is 110 respondents. This research method is (explanatory research). Sampling in this study was carried out using non-probability sampling techniques. In this study, data collection was obtained from a questionnaire with Google Form media which would be distributed online and offline. The results of the first hypothesis research show that e-trust (X1) has a significant effect on purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the second hypothesis research show that online customer review (X2) has no effect on purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the third hypothesis show that online customer rating (X3) affects purchasing decisions (Y) Tokopedia for Generation Z in Bengkulu City, the results of the fourth hypothesis show that e-trust, online customer rating, online customer review simultaneously affect Tokopedia purchasing decisions for Generation Z in Bengkulu City.
Optimizing the Role Women in Processing Fish Scale Waste into Creative Products: OPTIMALISASI PERAN PEREMPUAN NELAYAN DALAM MEMANFAATKAN LIMBAH SISIK IKAN MENJADI PRODUK KREATIF veny puspita; Tri Utami, Risnita; Safrianti, Sintia; Aulia Salsabilla, Zahra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 6 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i6.22775

Abstract

Kegiatan pengabdian ini dilakukan bersama Bank Sampah "Betandang," yang terletak di dekat Pantai Pondok Besi dan melibatkan masyarakat pesisir yang bergantung pada hasil laut. Meskipun berdekatan dengan Pasar Ikan yang menghasilkan limbah ikan setiap hari, bank sampah ini belum memanfaatkan limbah tersebut. Tujuan dari pengabdian ini adalah untuk memberdayakan masyarakat, khususnya perempuan, dalam mengolah limbah sisik ikan. Metode yang digunakan meliputi observasi, survei lapangan, kuesioner, wawancara, penyampaian materi, pendampingan, sosialisasi, dan diskusi. Hasil kegiatan menunjukkan bahwa 100% anggota mitra memahami proses pengolahan limbah sisik ikan. Ke depan, dengan mengoptimalkan peran perempuan nelayan, limbah sisik ikan dapat disetorkan ke bank sampah, memberikan peluang pendapatan baru. Bank sampah kini mampu memproduksi produk kreatif dari limbah tersebut, yang dapat dipasarkan melalui berbagai media pemasaran
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano