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Dian Sudiantini
Universitas Bhayangkara Jakarta Raya, Bekasi
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Journal : Transformasi: Journal of Economics and Business Management

 1 
Analisis Strategi Pemasaran Layanan Pos Express Pada PT. Pos Indonesia (PERSERO) Jakarta Selatan Dian Sudiantini; Ade Siantry; Ana Berti Atmajayanti
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.744

Abstract

Analysis of the marketing strategy for Pos Express services at PT. Pos Indonesia (Persero) in South Jakarta is a study that aims to understand and analyze the marketing strategy implemented by PT. Pos Indonesia (Persero) to promote Pos Express services in the South Jakarta area. In this study, an analysis of the market and competitors, market segmentation, targeting and positioning is carried out. The results of this analysis are then used to formulate an appropriate marketing strategy to increase the number of Pos Express subscribers in the South Jakarta area. The results of this study indicate that PT. Pos Indonesia (Persero) has a sizable opportunity to expand the Pos Express service market in South Jakarta by optimizing the use of technology and improving service quality. In addition, PT. Pos Indonesia (Persero) needs to carry out more effective promotions to attract new customers and retain old customers. The marketing strategies recommended in this study include: improving the quality of Pos Express services, offering competitive prices, increasing promotion and branding, optimizing the use of technology and innovation, and improving the quality of customer service. By implementing the right marketing strategy, PT. Pos Indonesia (Persero) is expected to increase market share and maintain its superiority in the courier and logistics industry in Indonesia, especially in the South Jakarta area.
Co-Authors Achmad Zidane Adam Surachman Adam Surahman Ade Ilham Prasetyo Ade Siantry Adelia Safitri Adila Putri Alfia Aditiya Firmansyah Aditya Agung Pambudi Aditya Agung Pambudi Aditya Aji Nugroho Aditya Permana Aditya Permana Aditya Tri Syahbanu Agung Setiawan Ahmad Alief Rahman Faozi Ahmad Rizal Aisyha Destirani Alen Dwi Setyo Alfath Nare Utama Alfin Adam Alvito Dwi Wangsa Amelia Seli Febrianti Amir Nur Hasan Ana Berti Atmajayanti Ananda Putri Haristiyanti Ananda Sefita Ananda Ummu Thoyibah Andhika Rifki Andhika Rifki Prasetyo Angel Septiani Parhusip Anisya Rayi Mimithi Annisa Hediana Anselinus Kevin Munthe Ardhita Indah Cahyani Arif Musyafa Arif Musyaffa Arjulayana Arjulayana Ashraff Rizky Setyawan Atikah Mutiara Aden Audri Angelia Ignesia Awalia Romadon Ayu Diah Ayu Diah Puspita Bagus Naufal Putra Shawa Bintang Narpati Bintang Narpati Bintang Narpati Bukhori Al Fizikri Cinka Amalia Putri Clara Nabilla Angie Daniel Daniel Panjaitan Destya Fitri Andini Devina Elga Ranjani Dewi Anita Simamora Dhea Silvia Putri Dhea Syifa Khaerunisa Dian Kusuma Wardhani Diani Fatimah Dika Pangestu Dika Pebriansyah Dimas Listyanto Putra Dinda Putri Armayani Dwi Nanda Octaviany Dwi Nanda Oktaviany Dwi Nurambarwati Elsa Santika Eny Trisno Wanti Ernita Shafa Nur Fadhilah Evi Yunita Fadhlan Juliansyah Faizah Dwi Julianti Faizal Bagasasi Fany Lathifatul Shaliha Farhan Febriansyah Farhan Febriansyah Putra Farhan Saputra Faysa Firli Devianti Gaida Putri Naraya Galih Lumakson Gea Verina Nazara Gita Claudia Gita Rezda Andiwa Haikal Azam Masyari Hanifah Adilla Putri Hanum Najmi Hawa Herlin Rahmasari Herwan Herwan Hesri Mintawati Hilza Huzaematul Al Aswad Idza Ardhi Wa’Afin Idza Ardhi Wa’afin Ihwandhiya Ihsan Ramadhan Ilma Diniyah Immanuel Phaorsandika Immanuel Pharosandika Sihombing Indah Cahyati Ningrum Indah Wulandari Indira Salsabila Iqbal Al Baihaqi Iqbal Al Baihaqi Iqmaliyah Istianingsih Sastrodiharjo, Istianingsih Julia Veronika Julian Danu Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khomarudin Jein Khomarudin Jlein Kristian Kindo Lathiffah Alya Fikri Leni Rohida Lisa Chandrasari Desianti Lola Kambuno M.Ridho Okniazi Marcellita Capritalim Mateus Wahyu Prasetyo Maylinda Wijayanti Merry Louis Ottay Michael Aris Willson Moehammad Taufan Mohammad Dava Ramdhani Umam Muhammad Fahriansyah Muhammad Fauzan Zaen Muhammad Furqon. Muhammad Nafis Makruf Muhammad Rafly Muhammad Rokib Muhammad Walid Alba Its Muhammad Yossi Alviansyah Muhammad Yusuf Nugroho Muhammad Zidan Berampu Muzakki Sudirman N.Titi Rahmah Nabella Nur Affiyah Nabila Alifiyah Gunawan Nabilah Hermawan Nadya Debora Siregar Najwa Halidah Putri Naufal Khairiansyah Nawfa Ayu Nazira Nia Nurfitri Niken Dwi Prastiani Nina Anggraeni Nugra Aditiantara Nurul Fauzia Pebrianti Pebrianti Poibe Intan Nosa Lince Pugo Bayu Prabowo Puji Lestari Puspita Ayu Maharani Putri Ainurohimah Putri Ayu Shayekti Melani Raffa Calysta Suhatman Rahmaliya Pratiwi Rakha Randyka Prihartono Rani Anggitasari Ratilla Amanda Edwar Raymond Pares JLohanes Loi Reifa Galih Ramadhanti Revilia Nur Vardania Putri Reza Fahri Fhauzan Ridwan Fadhilah Rif’an Ahmadi Rigel Ken Meilizar Ringga Jati Ismawan Rini Nurmila Sari Ririn Dwi Astuti Risma Felisyana Risma Indah Sari Rismawati Ramadhania Risqina Puteri Rizka Maulida Hasan Rizka Nurul Hanifah Rizki Hibatullah Kamil Rizky Edi Nurdiansyah Rizqina Aura Apriliyanti Rizty Dwi Nurazizah Roganda Andreas Roganda Andreas Pakphan Rossy Lambelanova Sabrina Setyakinasti Sabrina Vania Kusuma Sahira Salfaniz Sahira Salfaniz Saibatul Aslamiyah Salwa Aristawidya Samsul Bachri Santi Komala Dewi Selliatun Nuriah Selvia Annisa Permatasari Shandra Dewi Nurhasanah Silvia Ananda Siska Atmaja Siti Habibah Siti Khotimah Siti Nur Amalia Siti Rahmah Nur Hasanah Suci Maharani Sugeng Sismayadi Suriyanti Suriyanti Susan Kustiawan Syifa Fauziah Syifa Wandayu Salsabilla Tantri Aprilia Tegar Bima Rohaedi Teguh Teti Aliyanti Theresia Theresia Tubagus Abel Ibrahim Zhafran Uswatun Hasanah Valentino Juliano Jawa Napa Vira Febianti Wahyu Untoro Wastam Wahyu Hidayat Widya Rahma Triwijayanti Willy Jovadi Wijaya Winda Siregar Wiwin Winarni Wulan Widaningsih Yanuar Alexander Yefta Berliana Yudho Hari Rahmat Yusron Rizlky Yusuf Nugroho Zidan Hoerul Mutazam Zizka Amelia Putri Zulfah Yuliani