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Sri Murwanti
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Economic Reviews Journal

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Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Handphone Xiaomi di Kabupaten Wonogiri Andhika Luthfi Ramadestian; Sri Murwanti
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.127

Abstract

The purpose of this study is to investigate how trust and brand resonance affect the brand loyalty of Xiaomi mobile phone product users in Wonogiri Regency. The target audience of this research is Wonogiri Regency residents who own Xiaomi smartphones. A total of 100 respondents who live in the Wonogiri Regency area and are more than 17 years old are the sample used. Using the Partial Least Square (PLS) 3.0 analysis methodology, the research data were analyzed quantitatively. Brand loyalty of Xiaomi smartphone users in Wonogiri Regency is proven to be positively and significantly influenced by the brand resonance variable, based on the findings. Xiaomi smartphone users in Wonogiri Regency show positive and considerable brand loyalty as a result of the brand trust variable. The findings of the f2 calculation show that brand resonance and brand loyalty are adequately correlated. Variations in the brand trust and resonance factors can explain shifts in the brand loyalty variable, according to the calculation of the R2 value.
Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Kecantikan Somethinc di Surakarta Meylda Anan Maulidya; Sri Murwanti
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.129

Abstract

The purpose of this research is to investigate how trust and brand resonance affect the brand loyalty of users of somethinc beauty products in Surakarta. The target audience of this research is people in the Surakarta area who use Somethinc beauty products. A total of 100 respondents who live in the Surakarta area and are more than 17 years old are the samples used. The result showed that the brand resonance variable had a positive and significant effect on the brand loyalty of Somethinc beauty products users in Surakarta. Brand trust variables have a significant effect on the brand loyalty of Somethinc beauty product users in Surakarta. Brand trust variable has a significant effect on brand loyalty of Somethinc beauty product users in Surakarta. The findings of f2 calculation show that brand resonance and brand loyalty are adequately correlated. Based on the calculation of R2 value, changes in brand loyalty variables can be explained by changes in brand resonance and brand trust variables.
Co-Authors Adi Nugraha, Yoga Prasetya Aflit Nuryulia Aflit Nuryulia Praswati Ahmad Mardalis, Ahmad Ahmad Shilbi Sulton Alpiana Randoni Alwathony Putri, Reine Jinan Zada Kayana Amelia Jihan Ramadhani Anak Agung Istri Sri Wiadnyani Andhika Luthfi Ramadestian Aryudha Ramadhan Ardyanto Asmoro Nurhadi Panindias Asyqar, Adam Azanuddin Aulia Muji Setianingrum Bherta Ayuwati Brilindra Pandanwangi Brillian Nur Diansari Cahyani, Aysa Nur Cahyani, Mutiara Suci Chasanah, Laily Lathiful Christiana Riski Wira Putri Della Mafiana Dewi Probowati Setyaningrum Dewi Rengganis, Eksa Dewita Puspawati Didit Purnomo Ditya Fajar Rizkizha Dwi Nopitasari Edy Purwo Saputro Edy Purwo Saputroi Erma Setiawati Esti Pratiwi, Risma Fadhilaah Rizki Nur Khofifah Fanny, Dhevan Muhammad Fathan Azhar Salafi Fauziyah, Elrica Devi Firmansyah, Satria Ramdhan Hanny Hafiar Helmia Khalifah Sina Hening Laksani Henri Dwi Wahyudi Henri Dwi Wahyudi, Henri Dwi Hetika Hetika Hikma Dwi Yulia Humaira, L'aisya Layyun Immanuel Abimanyu Inas Pratiwi, Azizah Ipung Kurniawan Yunianto Irmawati Irmawati Irmawati Irmawati Jamhari Jamhari Khofifah, Fadhilaah Rizki Nur Khoirul Umam Kirana Arya Risanti Krisna Adi Heryoga Kurniawan, Rendya Adi Kurniawan, Yogiek Indra Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K L'aisya Layyun Humaira Lafifah, Chandrika Nuril Laksani, Hening Luvia Devanya M Mabruroh M. Harun Rosyid Ridlo M. Sholahuddin Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Mabrurok Mabrurok Mafiana , Della Mafiana, Della Melly Syafika Putri Meylda Anan Maulidya Moechammad Nasir Muhammad Bagus Alfirdaus Muhammad Sholahuddin Mulyono Mulyono Mulyono Mulyono Muslihah, Isnawati Mutiara Suci Cahyani Nahara, Alden Dhafi Nauril Ni’ma Nelly Purnama Sari Nia Sintiawati Nisa, Syafira Enggar Khoirul Nizarikhutama, Mohammad Bryan Nur Achmad Nur Diansari, Brillian Nursiam Pandanwangi, Brilindra Pingkan Viola Martiza Praswati, Aflit PRATAMA, RISKY Pravitasari, Indriati Suci Prilosadoso, Basnendar Herry Probowati Setyaningrum, Dewi Purnomo, Siddiq Purwo Saputro, Edy Putra Pradana, Bintang Putri Romadhony, Revanda Sabila Putri Sadila Putri Sadila Putri, Alika Fania Putri, Christiana Riski Wira Rachmawati, Dyan Radjiky, Anetta Mutiara Rafiq Arkana Amir Rahmadani, Ritha Ratna Susanti Rendya Adi Kurniawan Retno Budi Astuti Retno Budi Astuti Rini Kuswati Ririh Sri Harjanti Risanti , Kirana Arya Saputro, Ricki Eko Saputro, Wahyu Ragil Sari, Nelly Purnama Setyaningrum, Dewi Probowati Sina, Helmia Khalifah Siti Aisyah Sri Padmantyo Stevany, Adelia Sulton, Ahmad Shilbi Syakila Eka Putrisari Sabarwo Syamaidar Danis Syamsudin Syamsudin Victoriani, Mutiara Wafiatun Mukharomah Wahyu Ragil Saputro Waluyo Wibowo, Taufik Mukhti Wildan Drajat Wibowo Wulansari, Intan Mutiara Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yoga Prasetya Adi Nugraha Zahra Titania Magenta Zhafira Salwa Taqyya Zulfa Irawati Zulfa Irawati, Zulfa Zulfikar Zulfikar