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Journal : International Journal of Advanced Multidisciplinary

The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Co-Authors Abdul Mufid Ade Onny Siagian Agung Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Akhmad Hairul Umam, Akhmad Hairul Alexander Alexander, Alexander Andriasan Sudarso Andy Andy Aryo Danurwendo Asbari, Masduki Asrori, Zainul Astuti, Fahmi Ayunis Ayunis Badri G.S Bintoro Anang Subagyo Budi Priyanto Dadan Hamdani, Dadan Darminto Darminto . Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Destiyani, Ayu Dhasvin Didiek Basuki Rachmat Eddy Yahya Elvandari, Nadya Endang Susilo Rahayu Endarko Endarko Fadel Fahmi Astuti, Fahmi Fatimah, Iim Febrianti, Siti Aulia Fuad D. Muttaqin Gatut Yudoyono Heny Faisal Hernawan, Eso Inayati Nur Saidah Januari Yanti, Ati Lili Suryati Linda Silvia, Linda Malik Anjelh Baqiya Masyitatus Daris S mochamad zainul Asrori Muliansyah, Dadah Nandan Limakrisna Nunung Ayu Sofiati (Efi) Nurul Amalia T Nurul Amalia Triyuliana Pertiwi, R. Dewi Pramono, Rudy Prayogi, Soni Putra, Awang Darmawan Rahman, Dendi Aulia Rohmad Eko Wahyudi Fahad Saleh, Muh Sandy Santi Puspitasari Sri Yani Purwaningsih, Sri Yani Sriyani Purwaningsih Suasmoro Suasmoro Suasmoro Suasmoro Sukamto, Heru Suminar Pratapa Suprapti Suprapti Suryani, Popong Suyatno Suyatno Syawalisa, Dinda Triwikantoro Triwikantoro Umi Maslakah Utami, Berliana Dita Wardana, Wikrama Wi, Peng yanthy, Evy Yanurita Dwihapsari, Yanurita Yogie Yohana Yossy Novitaningtyas Yoyo Sudaryo Zaenal Arifin Zainal Arifin Zainuri (DOI: 10.12962/j24604682.v12i2.1331), Mochamad Zakaria Zakaria Zulfadly