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The influence of transformational leadership and interpersonal communication on the work motivation of employees in the Phylon Injection section at PT Adis Dimension Footwear Balaraja-Tangerang Zakaria, Zakaria; Cahyono, Yoyok
UJoST- Universal Journal of Science and Technology Vol. 5 No. 1 (2026): March 2026
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v5i1.187

Abstract

The purpose of this study was to determine how much influence transformational leadership and interpersonal communication simultaneously have a significant effect on employee work motivation in the Injection Phylon section at PT Adis Dimension Footwear, Tangerang Regency.This study uses a quantitative descriptive method. The research sample consisted of 83 respondents. The technique used to determine the sample in this study was the simple random sampling technique.The results of this study indicate that (1) partially, transformational leadership significantly influences the work motivation of employees in the Phylon Injection section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (4.659 > 1.990) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (2) Partially, interpersonal communication significantly influences the work motivation of employees in the Phylon Injection section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (6.778> 1.990) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (3) Simultaneously, transformational leadership and work discipline significantly influence the work motivation of employees in the Phylon Injection section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by Fcount> Ftable (168.938>3.11) with a significance level of 0.000, thus Ha is accepted and H0 is rejected.Based on the results of the study, it can be concluded that the variables of transformational leadership and interpersonal communication, both partially and simultaneously, have a significant influence on the work motivation of employees in the Phylon Injection section at PT Adis Dimension Footwear, Tangerang Regency.
The Influence of Motivation and Work Discipline on Employee Performance at PT. Quarta Medika Indonesia, Tangerang Regency. Wulandari , Dian; Cahyono, Yoyok; Zakiah, Zakiah
Journal of Industrial Engineering & Management Research Vol. 6 No. 4 (2025): August 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.605

Abstract

This study aims to analyze the influence of motivation and work discipline on employee performance at PT. Quarta Medika Indonesia. The method used is quantitative with a descriptive and associative approach. Data were collected through questionnaires and analyzed using multiple linear regression. The analysis shows that work motivation has a positive and significant impact on employee performance at PT. Quarta Medika Indonesia. Employee performance will increase along with the increase in their motivation level. Work discipline also has a positive and tangible impact on employee work results. Employees who maintain discipline in terms of time, responsibility, and following rules tend to perform better. Companies should improve their motivation programs by providing incentives, recognizing achievements, and providing training and career development. This is important so that employees feel appreciated and motivated at work. Companies need to establish clear and consistent work rules, and show good examples from leaders to build a disciplined work culture. Regular training on the value of discipline should also be held.
PERSEPSI GENERASI Z TERHADAP KOMUNIKASI DIGITAL DI ERA MODERN: STUDI KASUS PADA MAHASISWA FISIP UNIVERSITAS PRAMITA INDONESIA Putri, Yessi Mareta Andari; Baharudin, Baharudin; Cahyono, Yoyok; Koho, Intan Rachmina; Tsabitah, Annastasya; Akramulyaningsih, Dinda Farida Rahayu; Ababil, Thoriq Nuril
IJOSPOL - International Journal of Social, Policy and Law Vol. 7 No. 1 (2026): January 2026
Publisher : IJOSPOL - International Journal of Social, Policy and Law

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.255

Abstract

This study aims to determine Generation Z perceptions of digital communication in the modern era, particularly among students at the Faculty of Social and Political Sciences (FISIP) at Pramita Indonesia University. This study employed a qualitative approach, employing observation, interviews with four informants, and literature review. The results indicate that WhatsApp and platforms like Zoom and Discord are the primary choices for academic activities, while social media platforms like Instagram and TikTok are used more for non-academic interactions. While digital communication offers convenience and efficiency, it also faces challenges such as internet instability and the spread of misinformation and misunderstandings. These findings are expected to provide important insights for developing more effective digital communication strategies in both academic and social contexts, as well as provide further insight into the impact of communication technology on young people's behavior in various areas of their lives. These findings form the basis for this research. Furthermore, the study could be expanded to include respondents from diverse backgrounds and geographic locations for more representative and comprehensive results.
Interaksi Brand Awareness dan Promosi sebagai Determinan Keputusan Pembelian Produk Fast Moving Consumer Goods pada Konsumen Ritel Widyantara, Gathot; Marlina, Mimi; Sugiyanto, Agus; Cahyono, Yoyok
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 1 (2026): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v18i1.1460

Abstract

Orientasi penelitian ini untuk mengetahui pengaruh brand awareness dan promosi terhadap keputusan pem­be­lian produk fast moving consumer goods pada konsumen ritel modern. Metode penelitian ini menggunakan pen­de­ka­tan kuantitatif dengan populasinya adalah konsumen yang berbelanja produk fast moving consumer goods yaitu sabun lifebuoy di Lotte Grosir cabang Alam Sutera. Teknik pengambilan sampel menggunakan metode non probability sampling melalui pendekatan purposive sampling dengan jumlah responden sebanyak 100 konsumen. Metode peng­um­pulan data dilakukan melalui penyebaran kuesioner, dan jawaban responden diukur menggunakan skala Likert. Analisis data dilakukan menggunakan regresi linear ber­ganda dengan bantuan software SPSS versi 26. Hasil pene­litian membuktikan bahwa brand awareness dan promosi baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen sabun lifebuoy di Lotte Grosir cabang Alam Sutera. Studi ini memberikan implikasi teoritis bagi pengembangan teori bauran pemasaran dan ekuitas merek, serta implikasi mana­jerial bagi perusahaan, khususnya dalam merancang strategi pemasaran terintegrasi yang memaksimalkan sinergi antara penguatan merek dan program promosi untuk meningkatkan perilaku pembelian konsumen di ritel modern.
Co-Authors Ababil, Thoriq Nuril Abdul Mufid Ade Onny Siagian Agung Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Akhmad Hairul Umam, Akhmad Hairul Akramulyaningsih, Dinda Farida Rahayu Alexander Alexander, Alexander Andriasan Sudarso Andy Andy Aryo Danurwendo Asbari, Masduki Asrori, Zainul Astuti, Fahmi Ayunis Ayunis Badri G.S Baharudin Baharudin Bintoro Anang Subagyo Budi Priyanto Dadan Hamdani, Dadan Darminto Darminto . Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Destiyani, Ayu Dhasvin Didiek Basuki Rachmat Eddy Yahya Elvandari, Nadya Endang Susilo Rahayu Endarko Endarko Fadel Fahmi Astuti, Fahmi Fatimah, Iim Febrianti, Siti Aulia Fuad D. Muttaqin Gatut Yudoyono Heny Faisal Hernawan, Eso Inayati Nur Saidah Januari Yanti, Ati Koho, Intan Rachmina Lili Suryati Linda Silvia, Linda Malik Anjelh Baqiya Marlina, Mimi Masyitatus Daris S mochamad zainul Asrori Muliansyah, Dadah Nandan Limakrisna Nunung Ayu Sofiati (Efi) Nurul Amalia T Nurul Amalia Triyuliana Pertiwi, R. Dewi Pramono, Rudy Prayogi, Soni Putra, Awang Darmawan Putri, Yessi Mareta Andari Rahman, Dendi Aulia Rohmad Eko Wahyudi Fahad Saleh, Muh Sandy Santi Puspitasari Sri Yani Purwaningsih, Sri Yani Sriyani Purwaningsih Suasmoro Suasmoro Suasmoro Suasmoro Sugiyanto, Agus Sukamto, Heru Suminar Pratapa Suprapti Suprapti Suryani, Popong Suyatno Suyatno Syawalisa, Dinda Triwikantoro Triwikantoro Tsabitah, Annastasya Umi Maslakah Utami, Berliana Dita Wardana, Wikrama Wi, Peng Widyantara, Gathot Wulandari , Dian yanthy, Evy Yanurita Dwihapsari, Yanurita Yogie Yohana Yossy Novitaningtyas Yoyo Sudaryo Zaenal Arifin Zainal Arifin Zainuri (DOI: 10.12962/j24604682.v12i2.1331), Mochamad Zakaria Zakaria Zakiah Zakiah Zulfadly