Articles
<![CDATA[GADGET MASA KINI: APAKAH MAHAL SELALU SAMA DENGAN BERKUALITAS ? ]]>
<![CDATA[Hanif Kurniadi]]>
<![CDATA[ Modus Vol. 36 No. 2 (2024): VOL 36 NO 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Business and Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/modus.v36i2.7661
<![CDATA[People often decide based on prices that align with their budget or the desired quality. This study was undertaken to comprehend consumer perspectives on gadgets, with a specific focus on two primary aspects: the quality of the product and its price. This study employs a mixed-methods approach, gathering data through a questionnaire featuring alternative answer choices graded on a Likert scale. The scale has undergone extensive research and has been proven to meet both validity and reliability criteria. The questionnaire employed a simple random sampling technique, distributed to 75 students enrolled in the management study program at Sembilanbelas November Kolaka University. The analytical method applied in this research is perception analysis. This research found that consumer perceptions of gadgets are positively correlated with two main factors: product quality and price. This research recommends that gadget companies promote products that demonstrate a correlation between the price paid and the quality received. This approach is designed to boost their competitiveness and profitability in the highly competitive gadgets industry. Keywords: consumer perception; price; product quality. Orang sering membuat keputusan berdasarkan keseimbangan antara harga yang sesuai dengan anggaran yang sudah disiapkan atau kualitas yang diinginkan. Penelitian ini bertujuan untuk memahami pandangan konsumen terhadap gadget, dengan fokus khusus pada dua aspek utama: kualitas produk dan harga. Metode penelitian ini menggunakan pendekatan campuran, dengan pengumpulan data melalui kuesioner yang menyajikan pilihan jawaban alternatif yang dinilai menggunakan skala Likert. Skala ini telah melalui penelitian mendalam dan terbukti memenuhi kriteria validitas dan reliabilitas. Kuesioner diterapkan dengan teknik simple random sampling dan disebarkan kepada 75 mahasiswa program studi manajemen di Universitas Sembilanbelas November Kolaka. Metode analisis yang digunakan dalam penelitian ini adalah analisis persepsi. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap gadget memiliki korelasi positif dengan dua faktor utama: kualitas produk dan harga. Sebagai rekomendasi, penelitian ini menyarankan agar perusahaan gadget memasarkan produk yang menunjukkan hubungan seimbang antara harga yang dibayarkan dan kualitas yang diperoleh. Pendekatan ini dirancang untuk meningkatkan daya saing dan profitabilitas perusahaan di industri gadget yang sangat kompetitif. Kata kunci : harga; kualitas produk; persepsi konsumen.]]>
<![CDATA[Pengaruh Kecerdasan Emoional dan Budaya organisasi Terhadap Kinerja Perawat Rumah Sakit Benyamin Guluh, Kolaka: The Influence of Emotional Intelligence and Organizational Culture on the Performance of Nurses at Benyamin Guluh Hospital, Kolaka ]]>
<![CDATA[Rannu, Monica]]>;
<![CDATA[Ismanto, Ismanto]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/master.v4i1.971
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional dan budaya organisasi terhadap kinerja perawat Rumah Sakit Benyamin Guluh, Kolaka. Pengumpulan data dalam penelitian ini menggunakan observasi, dokumentasi dan kuesioner. Sampel penelitian adalah perawat IGD dan ICU di Rumah Sakit Benyamin Guluh/BLUD Kolaka SMS Berjaya yang berjumlah 46 orang. Analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Penelitian menghasilkan temuan bahwa kecerdasan emosional berpengaruh positif terhadap kinerja perawat. Budaya organisasi berpengaruh positif terhadap Kinerja perawat. This research aims to determine the influence of emotional intelligence and organizational culture on the performance of nurses at Benyamin Guluh Hospital, Kolaka. Data collection in this research used observation, documentation and questionnaires. The research sample was 46 emergency room and ICU nurses at Benyamin Guluh Hospital/BLUD Kolaka SMS Berjaya. The data analysis used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Research produces findings that emotional intelligence has a positive effect on nurse performance. Organizational culture has a positive effect on nurse performance.]]>
<![CDATA[Pengaruh Kepercayaan Merek dan Keterlibatan Konsumen Terhadap Loyalitas Merek Pada Produk Ms Glow ]]>
<![CDATA[Silfina Saputri M]]>;
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Hanif Kurniadi]]>
<![CDATA[ Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/glory.v1i4.436
<![CDATA[This study aims to determine: (1) The effect of brand trust on brand loyalty (a study on FISIP USN Kolaka students). (2) The effect of consumer involvement on brand loyalty (a study on FISIP USN Kolaka students). This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were FISIP students at the Nineteen November University of Kolaka. While the sample of this study amounted to 91 respondents by determining the sample using probability sampling technique. Testing research instruments using validity and reliability tests with SPSS 25. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model tests (outer model) and structural model testing (inner model). ) with Smart PLS 3.0. Based on the research results, it is known that the variable Brand Trust has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.000. As well as the variable Consumer Involvement also has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.003.]]>
<![CDATA[Kesadaran Lingkungan & Pengetahuan Produk sebagai Determinan Keputusan Pembelian Skincare Avoskin oleh Gen Z di Kolaka ]]>
<![CDATA[Susianti, Susianti]]>;
<![CDATA[Stiadi, Muhamad]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i2.18358
<![CDATA[This study aims to examine the influence of product knowledge and environmental knowledge on the purchasing decisions of Avoskin products among Generation Z in Kolaka Regency. The research method employed is a quantitative approach with data collection techniques conducted through questionnaires. The population in this study consists of Generation Z individuals aged 15–29 years who have purchased Avoskin products and reside in Kolaka Regency. The research sample comprises 100 respondents selected using the purposive sampling technique. The results of the study indicate that product knowledge and environmental knowledge have a positive and significant impact on the purchasing decisions of Avoskin products among Generation Z in Kolaka Regency. These findings suggest that the higher consumers' understanding of the product and environmental issues, the greater their tendency to choose products that align with their values and preferences]]>
<![CDATA[Sudah Tahu Berbahaya, Tapi Tetap Dibeli? E-Wom dan Pengetahuan Produk dalam Keputusan Pembelian Hand & Body Lotion Dosis Tinggi ]]>
<![CDATA[Adriani, Rini]]>;
<![CDATA[Stiadi, Muhamad]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i2.18372
<![CDATA[This study analyzes the impact of Electronic Word of Mouth (E-WOM) and product knowledge on the purchase decision of high-dose hand & body lotion on the Facebook platform. Using a quantitative method with questionnaire distribution, this study included 110 respondents selected using purposive sampling. The data were analyzed through Structural Equation Modeling (SEM) using Partial Least Squares (PLS) with Smart PLS. The results indicate that E-WOM and product knowledge have a positive and significant influence on purchase decisions.]]>
<![CDATA[Kualitas Informasi & Kepercayaan dalam Mendorong Pembelian di Marketplace Facebook ]]>
<![CDATA[Sarini, Sarini]]>;
<![CDATA[Sunandar, Suwarto]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i2.18410
<![CDATA[This research explores the effect of information quality and trust on online purchasing decisions in Facebook Marketplace. Employing a quantitative approach, data were gathered through observations, literature reviews, and surveys. The study involved 110 respondents from Kolaka Regency, selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Square (PLS) via SmartPLS, while validity and reliability tests were performed using SPSS 25. The results indicate that both information quality and trust significantly influence online purchasing decisions. Facebook Marketplace sellers are encouraged to prioritize providing high-quality information and fostering trust with potential buyers. By ensuring transparency, accuracy, and credibility in their listings, along with strategies to strengthen consumer confidence, sellers can attract more customers and boost their online sales effectively.]]>
<![CDATA[PEMASARAN DIGITAL DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATA TAMBORASI DI KABUPATEN KOLAKA ]]>
<![CDATA[Sulastry, Helda]]>;
<![CDATA[Stiadi, Muhamad]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025 ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v11i1.596
<![CDATA[This study aims to determine: (1) The effect of digital marketing on interest in visiting Tamborasi Tourism in Kolaka Regency. (2) The effect of attractiveness on interest in visiting Tamborasi Tourism in Kolaka Regency. This research is a research model that uses a Quantitative approach. Data in this study were acquired by observation, literature study and questionnaire distribution. The population of this research is all residents of Kolaka Regency who are interested in visiting Tamborasi Tourism.Using the purposive sampling technique, the study's sample consisted of 100 respondents. Using SPSS 30.0, validity and reliability tests are used to evaluate research instruments. In order to assess the measurement model (outer model) and the structural model (inner model) using Smart PLS 4.0, the data analysis method employed in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). According to the study's findings, the variable Pemasaran Digital has a significant and positive correlation with Minat Berkunjung, as indicated by its P-Value of 0.009. In addition, a P-Value of 0.008 indicates that the variable Daya Tarik significantly and favorably influences Minat Berkunjung.]]>
<![CDATA[Pengaruh Atribut Produk Dan Gaya Hidup Terhadap Keputusan Perpindahan Merek Pengguna Smartphone Oppo Ke Iphone ]]>
<![CDATA[Mardianto]]>;
<![CDATA[Muhamad Stiadi]]>;
<![CDATA[Hanif Kurniadi]]>
<![CDATA[ Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 9 (2025) ]]>
Publisher : <![CDATA[Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI) ]]>
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DOI: 10.36312/10.36312/vol6iss9pp3489-3499
<![CDATA[The purpose of this research is to find out the influence of product attributes and lifestyle on the decision to switch from OPPO smartphone users to iPhone. This study is a survey research using a questionnaire as its instrument. The population in this research is consumers using OPPO smartphones who have switched to iPhone in Kolaka Regency, using purposive sampling method, which is a sampling technique with specific criteria. Thus, the sample in this study consists of 100 consumers using OPPO smartphones who have switched to iPhone in Kolaka Regency. The research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis techniques used are measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. The results of this study show that there is a positive and significant influence between the variables of Product Attributes on Brand Transfer. This is shown by the Original Sample Estimate value of 0.233 which has a positive effect and the T-Statistic value of 3,171 > 1.64 with a P-Value of 0.001 and significant to Brand Transfer. The results of this study show that there is a positive and significant influence between Lifestyle variables on Brand Transfer. This is shown by the Original Sample Estimate value of 0.688 which has a positive effect and the T-Statistic value of 10,509 > 1.64 with a P-Value of 0.000 and significant to Innovation Capability]]>
<![CDATA[Fenomena Belanja Merchandise K-POP NCT: Perspektif Konformitas dan Perilaku Konsumtif ]]>
<![CDATA[Wonua, Almansyah Rundu]]>;
<![CDATA[Kurniadi, Hanif]]>
<![CDATA[ Ekono Insentif Vol 19 No 1 (2025): Ekono Insentif ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah IV ]]>
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DOI: 10.36787/jei.v19i1.1469
<![CDATA[Fenomena Korean Wave atau Hallyu telah menjadi kekuatan budaya global yang signifikan, dengan pengaruh yang sangat kuat terhadap perilaku konsumsi remaja di Indonesia, khususnya penggemar Korean Pop (K-POP). Salah satu aspek menarik dari pengaruh ini adalah munculnya perilaku konsumtif dan dorongan konformitas sosial yang memengaruhi keputusan pembelian merchandise K-POP, seperti yang terlihat pada penggemar grup NCT. Penelitian ini bertujuan untuk menguji pengaruh konformitas dan perilaku konsumtif terhadap keputusan pembelian merchandise K-POP NCT. Menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan dari 96 responden yang merupakan anggota grup Telegram penggemar NCT, Na Jaemin. Teknik analisis data menggunakan Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa konformitas memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, demikian pula dengan perilaku konsumtif. Hal ini menandakan bahwa dorongan untuk menyesuaikan diri dengan komunitas fandom serta emosi berlebih dalam konsumsi berperan besar dalam keputusan membeli merchandise K-POP. Penelitian ini memberikan kontribusi penting dalam pemahaman terhadap perilaku konsumen remaja dalam konteks budaya populer.]]>
<![CDATA[Membangun Desa Sehat: Peran Aparat Pemerintahan Dalam Mencegah Stunting di Desa Palewai Kecamatan Tanggetada Kabupaten Kolaka ]]>
<![CDATA[Saguni, Dewi Sulfa]]>;
<![CDATA[Djabbari, Muhammad Hidayat]]>;
<![CDATA[Widyawati, Widyawati]]>;
<![CDATA[Kurniadi, Hanif]]>;
<![CDATA[Pracita, Sriayu]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jpkmn.v6i2.6014
<![CDATA[Stunting merupakan masalah kesehatan yang serius di Indonesia, khususnya di wilayah pedesaan. Desa Palewai di Kecamatan Tanggetada, Kabupaten Kolaka, merupakan salah satu wilayah yang menghadapi tantangan tinggi terkait angka stunting. Penelitian ini bertujuan untuk meningkatkan kapasitas aparatur pemerintah desa dalam mencegah stunting melalui pendekatan partisipatif dan edukatif. Melalui serangkaian kegiatan pengabdian kepada masyarakat, mulai dari observasi, identifikasi masalah, hingga pelatihan dan pendampingan aparat desa, diharapkan dapat memperkuat peran mereka dalam merancang dan melaksanakan program pencegahan stunting yang responsif terhadap masalah gizi dan kesehatan. Hasil penelitian menunjukkan bahwa penguatan kapasitas aparatur desa dapat meningkatkan pemahaman tentang stunting dan memperbaiki koordinasi lintas sektor, yang pada akhirnya berkontribusi pada pengurangan prevalensi stunting di desa tersebut. Program ini juga memperlihatkan pentingnya kolaborasi antara sektor kesehatan, pendidikan, dan masyarakat dalam menciptakan desa yang bebas dari stunting. Kesimpulannya, penguatan kapasitas kelembagaan desa melalui pelatihan dan penyusunan rencana aksi yang terintegrasi adalah langkah efektif dalam penanggulangan stunting, yang harus menjadi bagian dari strategi nasional untuk mencapainya.]]>
