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All Journal Jurnal Administrasi Negara MODUS-Jurnal Ekonomi dan Bisnis Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Ekono Insentif BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL ECONOMINA Jurnal Bisnis Kompetitif Student Scientific Creativity Journal Innovative: Journal Of Social Science Research Diagnosa: Jurnal Ilmu Kesehatan dan Keperawatan Jurnal Mahasiswa Kreatif IIJSE Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Hanif Kurniadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Strategi Digital Marketing UMKM Mahasiswa Dalam Meningkatkan Daya Saing Di Lingkungan Kampus Hanif Kurniadi; Andi Rifqi; Eky Safitri
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2025): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i2.12757

Abstract

Pertumbuhan wirausaha mahasiswa menunjukkan tren yang semakin positif, termasuk di Universitas Sembilanbelas November Kolaka (USN Kolaka). Namun demikian, pelaku UMKM mahasiswa masih menghadapi berbagai tantangan, terutama dalam memanfaatkan digital marketing secara optimal untuk meningkatkan daya saing produk. Penelitian ini bertujuan untuk: (1) mengetahui tingkat pemahaman mahasiswa pelaku UMKM terhadap digital marketing, (2) mengidentifikasi bentuk penerapannya dalam aktivitas bisnis, (3) menilai strategi digital marketing yang paling relevan bagi UMKM mahasiswa, serta (4) menggambarkan tantangan dan dukungan yang mereka butuhkan. Metode penelitian yang digunakan adalah mixed methods dengan teknik pengumpulan data melalui kuesioner, wawancara mendalam, dan observasi terhadap sepuluh mahasiswa pelaku UMKM dan empat informan pendukung. Hasil penelitian menunjukkan bahwa mahasiswa memiliki pemahaman dasar yang baik mengenai digital marketing dan telah memanfaatkan media sosial, terutama WhatsApp dan Instagram, sebagai kanal utama untuk promosi. Mereka juga mulai mengenali pentingnya analisis data seperti insight dan engagement, meskipun penerapannya masih sederhana. Strategi digital marketing yang dilakukan bersifat organik dan intuitif, dengan fokus pada pembuatan konten rutin, tetapi belum melibatkan iklan berbayar maupun kolaborasi dengan influencer. Kendala utama yang dihadapi meliputi keterbatasan waktu, kurangnya ide konten, serta keterampilan teknis yang belum memadai. Meski demikian, mahasiswa merasakan dampak positif berupa meningkatnya jumlah pelanggan, visibilitas usaha, dan kepercayaan diri dalam berwirausaha. Penelitian ini menegaskan perlunya pelatihan lanjutan, pendampingan berkelanjutan, dan dukungan kampus untuk membantu mahasiswa mengembangkan strategi digital marketing yang lebih terstruktur dan efektif.   Kata Kunci : Digital Marketing, Strategi, UMKM
PENGARUH SENSORY EXPERIENCE DAN EMOTIONAL EXPERIENCE TERHADAP MINAT BELI ULANG TIKET BIOSKOP (Studi pada Konsumen Bioskop Platinum Cineplex MGM Kolaka) Anas Tasya; Muhamad Stiadi; Hanif Kurniadi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2763

Abstract

This study aims to analyze the influence of sensory experience and emotional experience on repurchase intention of cinema tickets at Platinum Cineplex MGM Kolaka. This research uses a quantitative approach with data collected through questionnaires distributed to 120 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (PLS). The results show that sensory experience has a positive and significant effect on repurchase intention. Emotional experience also has a positive and significant effect on repurchase intention. The R-square value of 0.601 indicates that sensory experience and emotional experience explain 60.1% of the variance in repurchase intention. These findings indicate that sensory and emotional experiences play an important role in increasing consumer repurchase intentions
Tren dan Pola Penentu Pemilihan Destinasi Wisatawan Domestik Generasi Z di Negara Berkembang: Pendekatan Systematic Literature Review (SLR) Sari Bulan; Ismanto Ismanto; Hanif Kurniadi
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 12 No 1 (2026): Maret
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v12i1.33558

Abstract

Understanding the factors influencing Generation Z's domestic tourist destination choices in developing countries remains fragmented and scattered across various research contexts, thus lacking a comprehensive and integrated picture. This study aims to identify trends and patterns in the determinants of Generation Z domestic tourist destination choices in developing countries through a Systematic Literature Review (SLR) approach. The literature search was conducted systematically in ScienceDirect, Google Scholar, SpringerLink, and the Directory of Open Access Journals (DOAJ) databases for publications from 2018–2025, following the PRISMA guidelines. Of the 1,031 identified articles, ten met the inclusion criteria and were analyzed in depth through screening, eligibility evaluation, and synthesis of findings. The analysis revealed that psychodigital factors were the most dominant determinants in shaping Generation Z's travel intentions and decisions, including the quality of digital information, telepresence, social media marketing, TikTok content, and the use of digital tourism. Theoretical frameworks such as Stimulus–Organism–Response (SOR), Theory of Planned Behavior (TPB), and the concept of risk perception explain how digital stimuli influence young tourists' cognitive and affective processes in evaluating and selecting tourist destinations. Furthermore, socio-demographic characteristics and post-pandemic dynamics also strengthen the variations in destination selection behavior among Generation Z. The findings of this study emphasize that the integration of psychodigital elements needs to be the main basis in formulating marketing strategies and domestic tourism development policies in developing countries to be more adaptive to the characteristics and preferences of Generation Z.
THE INFLUENCE OF ONLINE IMPULSE BUYING ON GENERATION Z: A SYSTEMATIC LITERATURE REVIEW APPROACH Mardiana Mardiana; Ismanto Ismanto; Hanif Kurniadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10217

Abstract

The development of e-commerce and social commerce has driven increased online impulse buying behavior, particularly among Generation Z, who have a high level of digital technology usage. This study aims to synthesize empirical findings related to factors influencing online impulse buying behavior among Generation Z through a Systematic Literature Review (SLR) approach. A literature search was conducted on English-language publications published between 2018 and 2025 through the Science Direct, Google Scholar, and ProQuest databases. The selection process followed PRISMA guidelines and resulted in 13 articles meeting the inclusion criteria. The review results indicate that Generation Z's online impulse buying behavior is influenced by various digital stimuli, such as platform quality, scarcity-based promotions, digital figure characteristics, price perception, and shopping lifestyle. These influences are generally mediated by psychological and affective mechanisms, including flow experience, shopping enjoyment, perceived enjoyment, arousal, pleasure, and consumer trust. These findings confirm that Generation Z's impulsive buying decisions are not solely driven by rational considerations, but also by digital experiences and emotional engagement shaped by the online shopping environment. This study provides a conceptual contribution by presenting a structured mapping of the determinants of online impulse buying in Generation Z as well as practical implications for the development of digital marketing strategies based on user experience and sustainable social interactions.
Co-Authors Adriani, Rini Agung Maulana Syahrudin Albar Albar Alifian, Muh. Arizki Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amelia Rante Allo Anas Tasya Andi Rifqi Andry Stepahnie Titing Dewi Sulfa Saguni Eky Safitri Fadillah Dwi Noviastuty Fitri Kumalasari Fitri Kumalasari, Fitri Gusti Puja Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hidayat Djabbari, Muhammad Ilham Ilham Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Jeanette Tangalayuk Jeanette Tangalayuk Jusniati Jusniati Jusniati Jusniati Mardiana Mardiana Mardianto Mega Fatimah Rosana Monika Rannu Monika Rannu Muhamad Stiadi Muhammad Hidayat Djabbari Mutmainna Basri Niar Astaginy Niar Astaginy Nimrah Rahmayanti Yusuf Nur Idul Fitriani Nurhasanah Nurhasanah Pracita, Sriayau Pracita, Sriayu Rannu, Monica Rifka Muliana Riska Rista Ayu Pratiwi Rista Ayu Pratiwi Saguni, Dewi Sulfa Salma Bumi Putri Ayu Samsidar Samsidar Sapril Sapril Sari Bulan Sarini Sarini Silfina Saputri M Sriayu Pracita Sulastry, Helda Sulfa Saguni, Dewi Susianti, Susianti Suwarto Sunandar Widyawati Widyawati Widyawati Wonua, Almansyah Rundu