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All Journal Jurnal Administrasi Negara MODUS-Jurnal Ekonomi dan Bisnis Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Ekono Insentif BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL ECONOMINA Jurnal Bisnis Kompetitif Student Scientific Creativity Journal Innovative: Journal Of Social Science Research Diagnosa: Jurnal Ilmu Kesehatan dan Keperawatan Jurnal Mahasiswa Kreatif Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Hanif Kurniadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Conformity, Free Shipping, and Positive Emotions Toward Impulse Buying in Generation Z on the TikTok Shop Platform Gusti Puja; Muhamad Stiadi; Hanif Kurniadi
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2261

Abstract

This research investigates the impact of adherence to social norms, complimentary delivery services, and favorable emotional states on spontaneous purchasing decisions made by Generation Z individuals utilizing TikTok Shop within the East Kolaka Regency. The study used a quantitative approach with a causal-associative and explanatory research design. Purposive sampling was used to choose a sample of 180 participants who met the following requirements: belonging to Generation Z, making impulsive purchases through TikTok Shop, and living in the East Kolaka Regency. The obtained data was then analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, which was made possible by SmartPLS 4.0 software. The results indicate that conformity, the provision of free shipping, and the experience of positive emotions exert a favorable and statistically significant influence on impulse buying. Among the three variables, conformity was identified as the most dominant factor influencing impulsive purchasing decisions, followed by positive emotions and free shipping promotions. These results indicate that impulse buying among Generation Z is strongly affected not only by individual preferences but also by social influence, emotional responses, and digital promotional strategies integrated into social commerce platforms such as TikTok Shop. This study contributes theoretically by enriching the literature related to impulse buying in digital commerce, particularly among Generation Z consumers. Practically, the findings provide insights for businesses and digital marketers in developing more effective promotional and engagement strategies. Subsequent research is encouraged to include variables such as financial literacy, self-control, lifestyle, and consumer trust, so as to yield a more comprehensive understanding of impulse buying in digital marketplace settings.
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Andry Stepahnie Titing; Muhamad Stiadi; Hanif Kurniadi; Suwarto Sunandar; Hendrik Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
Co-Authors Adriani, Rini Agung Maulana Syahrudin Albar Albar Alifian, Muh. Arizki Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amelia Rante Allo Andry Stepahnie Titing Dewi Sulfa Saguni Fadillah Dwi Noviastuty Fitri Kumalasari Fitri Kumalasari, Fitri Gusti Puja Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hidayat Djabbari, Muhammad Ilham Ilham Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Jeanette Tangalayuk Jeanette Tangalayuk Jusniati Jusniati Jusniati Jusniati Mardianto Mega Fatimah Rosana Monika Rannu Monika Rannu Muhamad Stiadi Muhammad Hidayat Djabbari Mutmainna Basri Niar Astaginy Niar Astaginy Nimrah Rahmayanti Yusuf Nur Idul Fitriani Nurhasanah Nurhasanah Pracita, Sriayau Pracita, Sriayu Rannu, Monica Rifka Muliana Riska Rista Ayu Pratiwi Rista Ayu Pratiwi Saguni, Dewi Sulfa Salma Bumi Putri Ayu Samsidar Samsidar Sapril Sapril SARI BULAN, SARI Sarini Sarini Silfina Saputri M Sriayu Pracita Sulastry, Helda Sulfa Saguni, Dewi Susianti, Susianti Suwarto Sunandar Tasya, Anas Widyawati Widyawati Widyawati Wonua, Almansyah Rundu