Garuda - Garba Rujukan Digital

Influence of Product Quality, Price and Digital Marketing Against Decision Purchase Motorcycle Yamaha in Mayaraya Motor Makassar alfianto , Andi Alfianto; Sofian, Muhammad Fahimi Bin; Hasan, Hamida; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.840

The purpose of this study was to determine the effect of product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City The data analysis method used is validity test, reliability test, multiple linear regression, partial tests, simultaneous test and coefficient of determination to find out the hypothesis in this study. The results of the analysis of the data obtained by the researchers indicates that Product Quality (Xı) does not partially influence the Purchase Decision of yamaha Maharaya Motor Makassar City (1.572 <2.003) and a significant level (0.122 > 0.05). Price (X2) has a partial effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.581 > 2.003) and significant (0.012 <0.05). Digital Marketing (X3) has no significant effect partially on the purchasing decision of yamaha Maharaya Motor Makassar City (-0.154 <2.003) and significant (0.878 > 0.05). Product quality, price and digital marketing have a significant simultaneous effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.892 > 2.77). The R Square or R Square value obtained is 0.134, meaning 13.4% influence product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City, while the remaining 86.6% is influenced by other variables not examined, such as promotion, location, purchase satisfaction and so on.

Parking Fee Disputes: Analysis of Civil Liability of Local Governments and Taxpayers Syahril, Muh. Akbar Fhad; Hasan, Hamida
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 2 (2024): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i2.848

This research aims to examine the responsibility of parking managers in collecting parking fees in Indonesia from legal and accounting perspectives. The research method used is normative legal research with a statutory approach and a conceptual approach. The results showed that the responsibility of parking managers in collecting parking fees in Indonesia is still not optimal. There are still many problems related to negligence of parking managers, extortion practices, lack of supervision, potential for civil lawsuits, and discrepancies between regional tax regulations and applicable accounting standards. To overcome these problems, a comprehensive effort is needed from various stakeholders, including local governments, law enforcement officials, tax accountants, and parking managers themselves. Strict law enforcement, regulatory harmonization, increased supervision, as well as increased awareness and legal compliance of parking managers are key to realizing the effectiveness of parking fee management in accordance with applicable legal and accounting principles to optimize parking fee revenue as one of the sources of local revenue, as well as to achieve social justice for the community.

Parking Fee Disputes: Analysis of Civil Liability of Local Governments and Taxpayers Syahril, Muh. Akbar Fhad; Hasan, Hamida
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 2 (2024): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i2.865

This research aims to examine the responsibility of parking managers in collecting parking fees in Indonesia from legal and accounting perspectives. The research method used is normative legal research with a statutory approach and a conceptual approach. The results showed that the responsibility of parking managers in collecting parking fees in Indonesia is still not optimal. There are still many problems related to negligence of parking managers, extortion practices, lack of supervision, potential for civil lawsuits, and discrepancies between regional tax regulations and applicable accounting standards. To overcome these problems, a comprehensive effort is needed from various stakeholders, including local governments, law enforcement officials, tax accountants, and parking managers themselves. Strict law enforcement, regulatory harmonization, increased supervision, as well as increased awareness and legal compliance of parking managers are key to realizing the effectiveness of parking fee management in accordance with applicable legal and accounting principles to optimize parking fee revenue as one of the sources of local revenue, as well as to achieve social justice for the community.

Parking Fee Disputes: Analysis of Civil Liability of Local Governments and Taxpayers Syahril, Muh. Akbar Fhad; Hasan, Hamida
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 2 (2024): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i2.882

This research aims to examine the responsibility of parking managers in collecting parking fees in Indonesia from legal and accounting perspectives. The research method used is normative legal research with a statutory approach and a conceptual approach. The results showed that the responsibility of parking managers in collecting parking fees in Indonesia is still not optimal. There are still many problems related to negligence of parking managers, extortion practices, lack of supervision, potential for civil lawsuits, and discrepancies between regional tax regulations and applicable accounting standards. To overcome these problems, a comprehensive effort is needed from various stakeholders, including local governments, law enforcement officials, tax accountants, and parking managers themselves. Strict law enforcement, regulatory harmonization, increased supervision, as well as increased awareness and legal compliance of parking managers are key to realizing the effectiveness of parking fee management in accordance with applicable legal and accounting principles to optimize parking fee revenue as one of the sources of local revenue, as well as to achieve social justice for the community.

Dampak Penggunaan Pinjaman Online terhadap Gaya Hidup Konsumtif Mahasiswa Parepare Nuraziza S; Riza Amalia Rifani; Hamida Hasan
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1040

Penelitian ini bertujuan untuk menganalisis dampak penggunaan Pinjaman Online terhadap perilaku ekonomi atau perilaku konsumtif mahasiswa di Parepare. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan instrumen kuesioner dan wawancara kepada mahasiswa yang menggunakan layanan Pinjaman Online. Pinjaman Online adalah fitur pinjaman dana secara online atau metode pembayaran yang memungkinkan pengguna melakukan transaksi dan membayarnya di kemudian hari. Fitur ini sangat menguntungkan bagi mahasiswa yang ingin membeli barang secara online tetapi tidak memiliki cukup dana saat itu. Dengan menggunakan Pinjaman Online, mereka dapat melakukan pembayaran nanti dengan tambahan bunga tertentu, tergantung pada lama periode yang dipilih. Karena fitur ini menarik minat mahasiswa. Penelitian ini ingin mengevaluasi pengaruhnya terhadap kebiasaan hidup konsumtif mereka, baik dampak positif maupun negatif. Dalam hal ini, ‘konsumtif’ merujuk pada perilaku belanja yang berlebihan dan kurangnya kontrol dalam pengeluaran. Hasil dari penelitian ini diharapkan dapat memberikan pemahaman lebih mendalam tentang penggunaan Pinjaman Online dan potensial dampaknya bagi keuangan dan pola belanja mahasiswa di Parepare. Dengan demikian, diharapkan bisa memberikan panduan bagi institusi keuangan dan pihak terkait dalam mengatur dan mengontrol penggunaan layanan Pinjaman Online agar tidak menimbulkan masalah finansial di kalangan mahasiswa. Selain itu, hasil penelitian ini juga dapat menjadi referensi bagi para mahasiswa untuk lebih bijaksana dalam mengelola keuangan mereka dan menghindari perilaku konsumtif yang berlebihan.

Digital Marketing Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepeda Motor Honda Hasrullah Hasrullah; A. Indah Anggerwati; Hamida Hasan
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1046

Pengaruh digital marketing dan kualitas pelayanan terhadap keputusan pembelian. Penelitian ini bertujuan untuk mengetahui apakah digital marketing dan kualitas pelayanan berpengaruh secara parsial dan simultan terhadap keputusan pembelian sepeda motor honda pada PT. Astra Internasional Tbk. honda cabang Sidrap. Metode analisis yang diambil dalam penelitian ini menggunakan pendekatan roscoe dan akan melakukan metode multivariate ( korelasi atau regresi ganda misalnya ) maka cara menghitunya menggunakan aplikasi SPSS. Dan dapat dismpulkan bahwa bab IV variabel Digital Marketing berpengaruh secara parsial dan signifikan terhadap keputusan pembelian.Variabel Kualitas Pelayanan berpengaruh secara parsial dan singnifikan terhadap keputusan pembelian. Berdasarkan hasil uji simultan dapat disimpulkan bahwa, variabel Digal Marketing X1, dan Kualitas pelayanan X2, secara simultan berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y).

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