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Analisis Faktor Minat Petani Dalam Partisipasi Program Makmur PT. Petrokimia Gresik di Kalurahan Kalisoro, Kecamatan Tawangmangu, Kabupaten karanganyar Irhan Wardana Wahyu Syaputra; Ananti Yekti; Agus Wartapa
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2000

Abstract

This study aims to analyze the factors that influence farmers' interest in participating in the Makmur Program initiated by PT Pupuk Indonesia and implemented by PT Petrokimia Gresik in Kalisoro Village, Tawangmangu District, Karanganyar Regency. This program is an effort to empower farmers through the provision of production facilities, technical assistance, and support for increasing productivity. The research method used is a quantitative approach with binary logistic regression analysis techniques. The number of respondents in this study was 70 farmers, who were taken proportionally from farmer groups that had and had not participated in the program. The results of the analysis show that of the six variables studied age, length of farming, productivity, agronomic role, role of farmer groups, and role of resource providers there are two variables that have a significant effect on farmers' interest in participating in the Makmur Program, namely age and productivity. The age variable has a significant positive relationship, which means that the older the farmer, the greater the tendency to participate in the program. Meanwhile, the productivity variable also shows a positive effect, indicating that farmers with high yields are more open to programs that support their farming efforts. Based on these findings, it can be concluded that the success of participation in the Makmur Program is influenced by internal factors of farmers, especially age and productivity achievement. The results of this study are expected to be the basis for policy makers in designing communication strategies and approaches that are more targeted to farmer groups.
Greenhouse-Based Premium Horticulture Business Plan Design in Java: Business Model Canvas Approach Ananti Yekti; Siwitri Munambar,; Fitria Naimatu Sadiyah; Mufidah Muis
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25592

Abstract

Embracing technologies and sustainable practices can lead to a competitive edge in horticulture. One of them is the use of greenhouses for premium horticultural cultivation. A business model is essential to highlight the competitiveness and sustainability of businesses. This study aimed to design a Business Model Canvas (BMC) of greenhouse-based premium horticulture business planning. The study starts from June–December 2024. It was conducted in six provinces on Java Island. There are thirty informants. The data used is primary and secondary data. Primary data was collected through questionnaires, in-depth interviews, observations, and focus group discussions. Secondary data is obtained from various sources of literature and company documentation. Data was analysed according to nine block of BMC. The BMC consists of nine blocks that explain the key elements of the business, which are: customer segments, value proportions, channels, customer relationships, revenue stream, key resources, key activities, key partnerships, and cost structure. The research results present the BMC elements that need to be noticed and carried out by greenhouse premium horticulture entrepreneurs in Java to make their business run well. It also can be a reference for investors who want to invest their capital in a premium horticulture business based on a greenhouse.
STRATEGI PEMASARAN BENIH PEPAYA ARUM BERBASIS LAYANAN PURNA JUAL PADA PT TUNAS AGRO PERSADA DI WILAYAH PEMASARAN PROVINSI JAWA TENGAH Putra Arafah Subhani; Ananti Yekti; Budi Wijayanto
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23640

Abstract

This study aimed to identify internal and external factors and to formulate after-sales service-based marketing strategies for Pepaya Arum seeds at PT Tunas Agro Persada in Central Java. The research was conducted from November 2025 to February 2026 using a quantitative descriptive approach with purposive sampling involving 13 informants. Data were collected through structured interviews and observations and analyzed using SWOT and the Quantitative Strategic Planning Matrix (QSPM). The results showed total strength and weakness scores of 1.82 and 1.08, respectively, as well as opportunity and threat scores of 1.79 and 1.07. The Internal Factor Evaluation (IFE) score difference was 0.74, while the External Factor Evaluation (EFE) score difference was 0.72, indicating that the company is positioned in Quadrant I. The SWOT analysis generated 18 alternative strategies. Based on the QSPM analysis, the priority strategies were strengthening farmer group-based contract systems through integrated planting and harvesting schedules, supported by digital marketing (WO2), strengthening contract systems and price risk management (WT1), and utilizing marketing networks and partnership flexibility to expand market access (SO6).
ANALISIS SENSITIVITAS DAN SWITCHING VALUE USAHA BUMBU SERBUK BAWANG PUTIH (Allium sativum L.) DI PT GINTEANC SARI ROSO Dera Dewi Saputri; Fitria Naimatu Sadiyah; Ananti Yekti
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23578

Abstract

This study aims to analyze the financial feasibility, sensitivity levels, and feasibility thresholds of the garlic powder (Allium sativum L.) business at PT Ginteanc Sari Roso in response to changes in production volume and sales volume. As this business is relatively new, the analysis was conducted using a five-year cash flow projection based on the assumption of gradual production growth of 25–30%. The methods used include financial feasibility analysis using the Net Present Value (NPV), Gross B/C, Net B/C, Internal Rate of Return (IRR), and Profitability Index (PI) indicators, as well as sensitivity analysis and switching value analysis. The research results indicate that the business is financially viable with an NPV of Rp16,815,876.22; Gross B/C of 1.44; Net B/C of 6.27; IRR of 122.16%; and PI of 3.79. The sensitivity analysis results show that sales volume is more sensitive to the business’s financial viability than production volume. The switching value analysis indicates a tolerance limit for a decrease in production volume of 78.27%, while the tolerance limit for sales volume is 31.46%. These findings indicate that the financial feasibility of the business is more sensitive to changes in sales volume than to changes in production volume. The tolerance limit information obtained through the switching value analysis can be used as a basis for risk control and business decision-making.
PEMETAAN POSISI KEUNGGULAN ATRIBUT BENIH SEMANGKA HIBRIDA VARIETAS KOMANG 56 DI WILAYAH PEMASARAN PANTAI SELATAN DAERAH ISTIMEWA YOGYAKARTA Dahlawi Muda Siregar; Ananti Yekti; Agus Wartapa
JURNAL AGRITA Vol. 8 No. 1 (2026): June
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawasan pesisir Daerah Istimewa Yogyakarta (DIY) merupakan sentra budidaya semangka produktif di ekosistem lahan marginal berpasir. Tingginya jumlah varietas benih yang tersebar menuntut perusahaan penyedia sarana pertanian untuk merancang strategi pemosisian daya saing yang presisi. Penelitian ini bertujuan untuk memetakan posisi bersaing benih semangka hibrida Komang 56 terhadap kompetitor utama (Varietas Pembanding X, Y, dan Z) berdasarkan persepsi petani atas 14 atribut kinerja produk. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan penentuan sampel menggunakan teknik purposive sampling terhadap 100 responden petani pesisir utama. Pengumpulan data dilakukan melalui instrumen kuesioner dengan skala Likert. Data dianalisis secara komprehensif menggunakan metode Multidimensional Scaling (MDS) untuk membentuk peta persepsi spasial berdasarkan jarak Euclidean. Hasil analisis menunjukkan bahwa model peta spasial yang terbentuk memiliki tingkat presisi yang sangat sempurna (Normalized Raw Stress = 0,000; Dispersion Accounted For = 0,999). Peta persepsi mengindikasikan adanya polarisasi pasar yang sangat jelas. Varietas Komang 56 menempati Kuadran II dan bersaing langsung dengan Varietas Pembanding Z. Kedua varietas ini secara agregat dipersepsikan memiliki asosiasi yang sangat kuat dengan atribut ketahanan agronomi, di antaranya Toleransi OPT, Ketahanan Cuaca Ekstrem, dan Karakteristik Bentuk Buah. Sementara itu, Varietas Pembanding X mendominasi Kuadran I yang terasosiasi kuat dengan aspek ketersediaan pasar hilir (distribusi logistik). Implikasi manajerial dari penelitian ini menyarankan agar manajemen fokus pada penciptaan diferensiator mikro guna mengungguli Varietas Pembanding Z di lapangan, sambil melakukan intervensi masif untuk memperkuat penetrasi rantai pasok lokal demi merebut dominasi pasar dari Varietas Pembanding X.
Peran Media Massa pada Platfrom YouTube dalam Mendukung Branding Usaha Kelorida di KWT Bakulan Rezeki Helena Maulida Salsabilah; Ina Fitria Ismarlin; Ananti Yekti
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 4 (2026): Juli 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i4.1243

Abstract

Perkembangan media digital membuka peluang bagi usaha berbasis Masyarakat untuk memperluas promosi dan membangun branding usaha. Namun, pemanfaatan media audiovisual oleh KWT Bakulan Rezeki dalam mempromosikan produk Kelorida belum dilakukan secara optimal dan konsisten. Penelitian ini bertujuan untuk menganalisis peran liputan media massa pada platfrom YouTube dalam mendukung branding usaha Kelorida di KWT Bakulan Rezeki. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui reduksi data, klasifikasi, dan penyajian data secara deskriptif. Hasil penelitian menunjukkan bahwa media audiovisual berbasis YouTube berperan dalam membangun identitas dan citra merek, meningkatkan brand recall, memperkuat storytelling branding, meningkatkan engagement konsumen, serta memperluas jangkauan promosi digital. Media audiovisual juga mampu meningkatkan kepercayaan konsumen melalui penyajian visual dan narasi yang informatif dan menarik.
ANALYSIS OF FARMERS' SATISFACTION TOWARDS ABSOLUT 69 BIRD'S CHILI SEEDS IN THE SPECIAL REGION OF YOGYAKARTA USING THE CUSTOMER SATISFACTION INDEX (CSI) METHOD Roy Pulan; Ananti Yekti; Agus Wartapa
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 10 No. 2 (2026): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v10i2.8400

Abstract

Superior seeds play an important role in increasing cayenne pepper productivity; however, studies specifically examining farmer satisfaction with particular seed products remain limited. This study aimed to analyze the satisfaction level of farmers using Absolut 69 cayenne pepper seeds produced by PT. Mitra Merdeka Tani in the Special Region of Yogyakarta (DIY) using the Customer Satisfaction Index (CSI) method. The research was conducted from November 2025 to April 2026 in Sleman, Bantul, and Kulon Progo Regencies. A total of 100 farmers were selected through purposive sampling, with the criterion that they had used Absolut 69 seeds for at least two consecutive planting seasons. Data were collected using a structured questionnaire with a 1–4 Likert scale covering 21 satisfaction attributes grouped into five dimensions. The results showed a CSI value of 80.12%, indicating that farmers were highly satisfied with the product. The attribute with the highest importance level (MIS) was fruit quality, including color, size, and shape (3.29), while the lowest importance level was found in the benefits of promotional activities (3.04). In terms of performance (MSS), ease of access to seed sellers or distributors achieved the highest score (3.41), reflecting good distribution accessibility for farmers. Conversely, seed stock availability during the planting season recorded the lowest performance score (3.06), indicating supply constraints during periods of high demand. Overall, farmers expressed a very high level of satisfaction with Absolut 69 seeds; however, improvements in distribution management and stock availability should be prioritized to sustain farmer satisfaction in the long term. Keywords: Absolut 69, cayenne pepper seeds, Customer Satisfaction Index, farmer satisfaction, seed products
Persepsi Penumpang Terhadap Kualitas Layanan Pemeriksaan Selama Masa Pandemi Covid-19 Di Bandar Udara Internasional Adi Sutjipto Yogyakarta Yulia Yekti Prihananti; Gallis Nawang Ginusti
Jurnal Kewarganegaraan Vol 6 No 1 (2022): 1 Januari - 30 Juni 2022 (In Press)
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i1.2697

Abstract

AbstrakSejak tahun 2019 akhir, dunia pertama kalinya mencatat virus varian baru  yaitu coronavirus disease (Covid-19) yang menjadi pandemi di berbagai penjuru negara. Sesuai Surat Edaran Nomor 16 Tahun 2021 tentang ketentuan perjalanan orang dalam negeri pada masa pandemi Covid-19 bahwa pelaku perjalanan transportasi udara dari dan ke Pulau Jawa dan Pulau Bali wajib menunjukkan hasil negatif tes PCR yang sampelnya diambil dalam kurun waktu maksimal 2 x 24 jam sebelum keberangkatan dan wajib menunjukkan kartu vaksin (minimal vaksin dosis pertama). Hal ini merupakan tantangan baru bagi pihak bandar udara untuk menerapkan layanan yang berbeda dan fasilitas tambahan untuk memenuhi kebutuhan penumpang serta agar dapat meminimalkan penyebaran virus Covid-19 di bandar udara.Tujuan dari penelitian ini untuk mengetahui persepsi penumpang terhadap kualitas layanan pemeriksaan selama masa pandemi covid-19. Layanan pemeriksaan yang menjadi fokus utama pada penelitian adalah fasilitas penambahan baru yang menjadi persyaratan baru bagi penumpang pesawat udara seperti ketersediaan hand sanitizer, petugas yang mengenakan APD lengkap dan fasilitas lain yang menjadi persyaratan tambahan di Bandar Udara Adisutjipto. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif untuk mengetahui nilai variabel secara mandiri tanpa membuat perbandingan atau menghubungkan dengan variabel lain. Hasil penelitian menunjukkan bahwa penumpang memberikan penilaian yang baik terhadap kualitas layanan pemeriksaan yaitu dimensi bukti fisik sebesar 3,56, dimensi kehandalan sebesar 3,50, dimensi daya tanggap sebesar 3,67 ,dimensi jaminan sebesar 3,54 dan dimensi empati sebesar 3,63 .Kata kunci: Persepsi, Penumpang, Kualitas Layanan, Covid-19, Adisutjipto AbstractSince late 2019, the world has recorded for the first time a new variant of the virus, namely coronavirus disease (Covid-19) which has become a pandemic in various countries. In accordance with Circular Letter Number 16 of 2021 concerning the provisions for travel for domestic people during the Covid-19 pandemic, air transportation travel agents from and to the island of Java and Bali are required to show a negative PCR test result whose sample is taken within a maximum period of 2 x 24 hours before departure and must show a vaccine card (at least the first dose of vaccine). This is a new challenge for the airport to implement different services and additional facilities to meet the needs of passengers and in order to minimize the spread of the Covid-19 virus at the airport. -19. The inspection service that is the main focus of the research is the new addition of facilities which are new requirements for aircraft passengers, such as the availability of hand sanitizers, officers wearing complete PPE and other facilities that are additional requirements at Adisutjipto Airport. This study uses a quantitative method with a descriptive approach to determine the value of a variable independently without making comparisons or connecting with other variables. The results showed that passengers gave a good assessment of the quality of inspection services, namely the physical evidence dimension of 3.56, the reliability dimension of 3.50, the responsiveness dimension of 3.67, the assurance dimension of 3.54 and the empathy dimension of 3.63.Keywords: Perception, Passengers, Service Quality, Covid-19, Adisutjipto Airport
Pengaruh Bahan Perendaman Pada Tahap Ekstraksi Terhadap Mutu Benih Melon (Cucumis melo L.) Varietas Green Flash Azizah Khoirul Inayah; Budi Wijayanto; Ananti Yekti
Agrosains : Jurnal Penelitian Agronomi Vol 27, No 1 (2025): Agrosains: Jurnal Penelitian Agronomi
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agsjpa.v27i1.77813

Abstract

Quality seeds are seeds that have high quality. One ofthemethods for seed processing is to use the rapid extraction method. In this method, extraction is used for the separation of seeds with their mucus. The final project research aims to determined the soaking material at the seed extraction stage quickly and precisely to  remove mucus in seeds that inhibit seed germination on physiological quality. This study  was held in March to May 2023  at CV Multi Global Agrindo, Karanganyar and at the Polbangtan Yogyakarta Seed Technology Laboratory andusingRandomized  Complete Design (RCD).  Factor I in the form of extraction soaking material (E) were control, HCl 2%, Quicklime, 24-hour Fermentation, and Detergent. Exist 5 treatments with 4 repetitions each. The parameters were germination, coarseness, vigor index, and maximum growth potential. The statistical data were analyzed using ANOVA. The results of this study showed  that the treatment of soaking material at the extraction stage was the best by producing quality melon seeds, namely soaking extraction material with 2% HCl for 2 hours was able to remove melon sarcotesta that inhibited germination, indicated by the parameters of vigor index, germination, coarseness of growth and maximum growth potential that differed very real.
Analisis Preferensi Konsumen melalui Metode Uji Hedonik pada Minyak Angin Aromaterapi dengan Penambahan Angkak (Monascus purpureus) Sasa Mahesa; Rika Nalinda; Ananti Yekti
Jurnal Ilmu-Ilmu Pertanian Vol. 33 No. 1 (2026): Jurnal Ilmu Ilmu Pertanian
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55259/jiip.v33i1.414

Abstract

Pascapandemi Covid-19, kesadaran masyarakat terhadap produk herbal fungsional meningkat pesat, terutama minyak angin aromaterapi roll-on. Penelitian ini bertujuan menganalisis preferensi konsumen terhadap minyak angin aromaterapi dengan penambahan angkak (Monascus purpureus) melalui metode uji hedonik. Produk Djamon Roll dikembangkan sebagai inovasi topikal berbasis angkak dengan tiga varian aroma (cengkeh, lavender, dan mawar). Penelitian dilaksanakan di UMKM Djamas Herb, Yogyakarta, dari Oktober 2025 hingga Juni 2026. Uji hedonik dilakukan terhadap 50 responden tidak terlatih berusia >17 tahun menggunakan skala 1–5 pada atribut warna, aroma, tekstur, dan sensasi kulit. Hasil penelitian menunjukkan ketiga varian produk diterima dalam kategori Suka. Varian Lavender memperoleh nilai tertinggi (rata-rata 80%, Sangat Suka), diikuti varian Mawar (78%) dan Cengkeh (74%). Varian lavender unggul pada warna dan aroma, sedangkan varian cengkeh lebih disukai karena sensasi hangat. Penambahan angkak tidak menurunkan tingkat penerimaan sensorik dan justru memberikan warna merah merona yang menarik. Karakteristik responden didominasi oleh kelompok usia muda (17–40 tahun) yang sesuai dengan target pasar. Produk Djamon Roll berpotensi diterima pasar. Direkomendasikan pengembangan lebih lanjut pada varian lavender sebagai produk unggulan serta perbaikan aroma varian cengkeh. Hasil ini mendukung hilirisasi angkak menjadi produk topikal yang inovatif dan bernilai ekonomis.